Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.

2. KPI’s
 Target Audience
 Facebook reach
 Twitter impression
 Twitter reach

3. Competitors
 Competitors of this brand are AND, Only, Jack &
Jones, Mango, Zara.
 Vero Moda has so much of offers running in store,
online and the campaigns on facebook help them
built the brand with the new fabulous collections
with the running mint & coral color.
 Vero Moda’s latest style, trends & offer has
attracted most off in the global fashion industry.

4. Target Audience
 The target audience for this brand can be the
one with the latest trending style and also for the
one’s who loves going with the brand name.
 This brand has clothing for all the fashion freak.
 The trending colors attract the teen’s, formal
clothes with great style attracts corporate people
as well.

5. Social Platforms
Facebook
 There are many offers running on facebook, as all
age group people are active these days with great
fashion idea. There lovely spring/summer collection is
suitable for all locations around the world.
 Its not the girls who will be attracted, but the guys too.
With the biker jacket that will be the hardest working
item in your wardrobe this season.
 Put up the video with the latest collection in the store
or with some other styling trick.

6. Social Platforms
Twitter
 Many contest and campaigns are run on twitter
with gift vouchers from Vero Moda, that helps in
brand awareness reach and impression.
 Push your blog articles on twitter for promoting
your brand
 For young professional give styling tips for
interview or business meeting
 Gorgeous styling tips for party, festivals etc.

7. Social Platforms
Instagram
 On instagram the photos for their latest style can
be put up. A small video for the Vero Moda
fashion week can be posted.
 Give your corporate wardrobe a chic update or
lend a glam to your casual pair of denims.
 Fashionista’s can get themselves clicked with the
new collections and put up on instagram
mentioning Vero Moda.

8. Campaign Idea
 Facebook due its massive audience is being
chosen more often as the social media platform
of choice on which to base a marketing
campaign.
 Focous on engagement, and not sales, As
fashionistas really want to hear more about
product and want to interact with the brand itself.
 Build your fans with contests. Being with the
brand values & creating an honest and open
conversation with your fans for more engagement
and awareness.

9. Twitter Updates
 #Daughter’s Day is on its way get the best for
your wife & princess.
 #Monday blues get on with vero moda’s new
collections of blue.
 For #denim lovers get a versatile figure flattering
denim dress. Now in store.
 Get the chic look this spring with our new
collections of trending #mint & #coral shades.
 Get your fave looks from head to toe now! Pair up
with the floral #maxi this summer.

10. Facebook Update
 Shop the exclusive collection here: with our new
trends.
 Here’s your chance to jump that queue, and shop
online with great offers.
 Grab the New styles and colors to take those
pretty look out on the town
 Grab the sale at your nearest store and go crazy
for midi lengths this season!
 Friday's call for the parties. Find all the key
accessories you need to complete your look

11. Thank You