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Vero Moda

The document outlines Vero Moda's marketing strategies, focusing on social media platforms like Facebook, Twitter, and Instagram to engage their target audience with current fashion trends and promotional offers. Competitors include brands like Jack & Jones and Zara, and promotional campaigns aim to increase brand awareness through contests, styling tips, and interactive content. The brand targets both teenagers and professionals, leveraging vibrant color palettes and seasonal collections to attract diverse customer groups.

Lifestyle◦
KPI’s  Target Audience  Facebook reach  Twitter impression  Twitter reach
Competitors  Competitors of this brand are AND, Only, Jack & Jones, Mango, Zara.  Vero Moda has so much of offers running in store, online and the campaigns on facebook help them built the brand with the new fabulous collections with the running mint & coral color.  Vero Moda’s latest style, trends & offer has attracted most off in the global fashion industry.
Target Audience  The target audience for this brand can be the one with the latest trending style and also for the one’s who loves going with the brand name.  This brand has clothing for all the fashion freak.  The trending colors attract the teen’s, formal clothes with great style attracts corporate people as well.
Social Platforms Facebook  There are many offers running on facebook, as all age group people are active these days with great fashion idea. There lovely spring/summer collection is suitable for all locations around the world.  Its not the girls who will be attracted, but the guys too. With the biker jacket that will be the hardest working item in your wardrobe this season.  Put up the video with the latest collection in the store or with some other styling trick.
Social Platforms Twitter  Many contest and campaigns are run on twitter with gift vouchers from Vero Moda, that helps in brand awareness reach and impression.  Push your blog articles on twitter for promoting your brand  For young professional give styling tips for interview or business meeting  Gorgeous styling tips for party, festivals etc.
Social Platforms Instagram  On instagram the photos for their latest style can be put up. A small video for the Vero Moda fashion week can be posted.  Give your corporate wardrobe a chic update or lend a glam to your casual pair of denims.  Fashionista’s can get themselves clicked with the new collections and put up on instagram mentioning Vero Moda.
Campaign Idea  Facebook due its massive audience is being chosen more often as the social media platform of choice on which to base a marketing campaign.  Focous on engagement, and not sales, As fashionistas really want to hear more about product and want to interact with the brand itself.  Build your fans with contests. Being with the brand values & creating an honest and open conversation with your fans for more engagement and awareness.
Twitter Updates  #Daughter’s Day is on its way get the best for your wife & princess.  #Monday blues get on with vero moda’s new collections of blue.  For #denim lovers get a versatile figure flattering denim dress. Now in store.  Get the chic look this spring with our new collections of trending #mint & #coral shades.  Get your fave looks from head to toe now! Pair up with the floral #maxi this summer.
Facebook Update  Shop the exclusive collection here: with our new trends.  Here’s your chance to jump that queue, and shop online with great offers.  Grab the New styles and colors to take those pretty look out on the town  Grab the sale at your nearest store and go crazy for midi lengths this season!  Friday's call for the parties. Find all the key accessories you need to complete your look
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