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Introduction to fashion Industry
Group 1
Presented by
Group - 1
WHY PEOPLESSELECT CERTAINCLOTHs
Some of the most important
factors that influence the
particular clothing choices are
people values and attitudes,
their tendencies toward
conformity or individuality, and
their personalities.
Fashion magazine is one book
were to be left from today for
people to read in hundreds of
years.
VALUES AND ATTITUDES
Values are the ideas, belief, and
things that are important to an
individual. They are the
underlying motivations for a
person’s actions.
Attitudes are formed from
values. They are an individuals
feelings or reactions to people,
things or ideas.
Some people select clothing
because they value comforts.
PERSONALITY
Personality can be defined as the total characteristics that
distinguish an individual, especially his or her behavior and
emotional tendencies.
DOMESTIC
RETAIL
EXPORT
DOMESTIC
 The domestic apparel
industry constitutes three
segments
MENS WEAR
WOMENS WEAR
KIDS WEAR
mens
womens
kids
MENS APPAREL
FORMA
L
CASUA
L
LOUNG
E
INNE
R
INSTITUTIO
NAL
ACCESSO
RIES
ETHNI
C
TIE
BOW
CAP
H. CHIP
OFFICE
SEMI
FORMAL
STREET
SPORTS
PARTY
ESSANTI
ALS
EVENI
NG
ACTIV
E
BEAC
H
BRIEFS
VEST
SWIM
TRADITIO
NAL
FUSIO
N
CONTEMPO
RARY
OFFICE
SCHOO
L
FACTO
RY
DEPARTM
ENT
TOP
BOTTO
M
TOP
BOTTO
M
TOP
BOTTO
M
TOP
BOTTO
M
TOP
BOTTO
M
 With the increasing fashion trends
in the global scenario Indian men
are also becoming increasingly
stylish. Indian is home to
numerous top men clothing brands
that are domestic.
 Some of the Top Men Clothing
Brands in India are Madura
Garments, Provogue India Ltd.,
Raymond Apparel Ltd., Pantaloon
Retail (India) Ltd., Levi Strauss &
Co. etc.
Zodiac
Provogue
Killer
TOP DOMESTIC MEN CLOTHING
BRANDS IN INDIA
women's APPAREL
FORMA
L
CASUA
L
LOUNG
E
INNE
R
INSTITUTIO
NAL
ACCESSO
RIES
ETHNI
C
SCARF
TIE &
BOW
CAP
HANKIE
OFFICE
SEMI
FORMAL
SPORTS
PARTY
ESSANTI
ALS
EVENI
NG
ACTIV
E
BEAC
H
PANTI
ES
VEST
SWIM
TRADITIO
NAL
FUSIO
N
CONTEMPO
RARY
OFFICE
SCHOO
L
FACTO
RY
DEPARTM
ENT
LINGERI
E
TOP
BOTTO
M
TOP
BOTTO
M
TOP
BOTTO
M
TOP
BOTTO
M
TOP
BOTTO
M
 In India, woman's clothing varies widely and is
closely associated with the local culture, religion
and climate.
 Traditional Indian clothing for women in the north
and east are saris or ghagra cholis and
(lehengas)[citation needed] while many south
Indian women traditionally wear sari and children
wear pattu pavadai. .
 Women started wearing more comfortable clothing
and exposure to international fashion led to a
fusion of western and Indian styles of clothing.
 Women's clothing nowadays consist of both formal
and casual wear such as gowns, pants, shirts and
tops.
 Traditional Indian clothing such as the kurti have
been combined with jeans to form part of casual
attire. Fashion designers in India have blended
several elements of Indian traditional designs into
conventional western wear to create a unique style
of contemporary Indian fashion.
 The Retail Industry in India has come forth as one of the most dynamic and fast
paced industries with several players entering the market.
 The total concept and idea of shopping has undergone an attention drawing
change in terms of format and consumer buying behavior, ushering in a
revolution in shopping in India.
 Modern retailing has entered into the Retail market in India as is observed in
the form of bustling shopping centers, multi-storied malls and the huge
complexes that offer shopping, entertainment and food all under one roof.
INTRODUCTION
Key Players in India
Future Group
Future Group is an Indian privately held corporation
that runs chains of large discount department stores
and warehouse stores.
•Big Bazaar
•Brand Factory
•Central
•Pantaloon Retail India (Now belongs to A. Birla)
Mahindra Group
The Mahindra Group is an Indian multinational
company headquartered in Mumbai, with
operations in over 100 countries across the globe.
•Mom & Me : Mahindra entered the retail market
with a unique mother child venture called Mom &
Me.
Reliance Industries
Reliance Retail, Ltd. is a subsidiary company of Reliance Industries.
Founded in 2006 and based in Mumbai, it is the second largest
retailer in India.
Various Subsidiaries & division under Reliance Retail.
•Reliance Fresh - Retail Outlets of fruits, Vegetables & Groceries.
•Reliance Digital - Consumer Electronics retail Store
•Reliance Jewels - Jewellery
Reliance Time Out - Lifestyle store of Books, Music, Movies, Toys,
Gaming, Fragrances, Stationery.
•Reliance Trends - Apparel and Clothing
ADITYA BIRLA
GROUP
In December 1999, Aditya Birla Nuvo, an Aditya Birla Group
company, acquired Madura Fashion & Lifestyle to become the
undisputed leader in the readymade menswear industry in India. In
2000, the company became a wholly-owned subsidiary of Aditya
Birla Nuvo.
•Planet Fashion, the multi-brand, apparel-retailing arm of Madura
Fashion & Lifestyle.
•Recently, the company launched Trendin.com, a one-stop
shopping destination for the style conscious. online store
showcasing the widest range of merchandise from Louis Phillipe,
Van Heusen, Allen Solly, Peter England and People
FABINDIA
Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian chain store
retailing garments, furnishings, fabrics,Organics ,Personal Care
and ethnic products handmade by craftspeople across rural
India. Established in 1960 by John Bissell , an American .
The products of Fabindia are mainly sourced from villages
helping to provide and sustain rural employment in India.
Shoppers Stop
Shoppers Stop is an Indian department store chain promoted by
the K Raheja Corp Group started in the year 1991 with its first
store in Andheri, Mumbai. SS has more than 60 stores in India.
Shoppers Stop Sister Stores are:
•Crossword Bookstores
•HyperCity
•MotherCare
•Timezone
PRODUCTS : Shoppers Stop retails products of domestic and
international brands such as Louis Philippe, Pepe, Arrow, BIBA,
Gini & Jony, Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and
Mattel.
OWN LABELS :STOP, Kashish, LIFE and Vettorio Fratini, Elliza
Donatein, Acropolis etc
• Arvind Brands Ltd the wholly owned subsidiary of Arvind Mills Ltd
has a joint venture with the US based VF Corporation to manufacture
and market the US based company's global brands in India.
• VF Corp owns brands such as Lee,Wrangler,Vanityfair,Jansport,Flying
Machine,Ruf & Tuf etc
Key Players in India :
ARVIND
• Raymond Apparel is one of the biggest textile players in India.
• Raymond Apparel has three major brands under its belt: Park Avenue ,
Parx & Manzoni.
• Other Key Players in the Apparel segment include Provogue India
Limited which started in 1997. ITC Wills lifestyle .
Key Players in India :
RAYMOND
RETAIL MERCHANDISING
• Marketing is an important aspect of any retail merchandising strategy.
Engaging in a publicity campaign to reach prospective customers may
involve something as simple as advertising in local publications as well as
electronic advertising on local radio and television stations. Direct mail is
also a common strategy in retailing, as the mailings make it possible to
reach people in their homes and places of business rather than relying
on them to approach the retailer first.
• In order to be successful with retail merchandising, it is necessary to provide
consumers with a couple of key benefits. First, the products must be of high quality;
this helps to ensure the customer will return for more purchases in the future. Along
with the quality, the retailer must also sell the products at prices the consumer finds
reasonable. By providing quality products at affordable prices, the retailer has a
much better chance of standing out from the competition and remaining in business
for many years to come.
Retail Merchandising
• Merchandizing
• Sampling
• Prototype
• Fit
• Designer work sheet
• Purchasing
• Costing
• Production Scheduling
• Quality assurance
• Finishing
Thank You

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Fashion Industry Analysis

  • 1. Introduction to fashion Industry Group 1 Presented by Group - 1
  • 2. WHY PEOPLESSELECT CERTAINCLOTHs Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities. Fashion magazine is one book were to be left from today for people to read in hundreds of years.
  • 3. VALUES AND ATTITUDES Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions. Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas. Some people select clothing because they value comforts.
  • 4. PERSONALITY Personality can be defined as the total characteristics that distinguish an individual, especially his or her behavior and emotional tendencies.
  • 7.  The domestic apparel industry constitutes three segments MENS WEAR WOMENS WEAR KIDS WEAR mens womens kids
  • 9.  With the increasing fashion trends in the global scenario Indian men are also becoming increasingly stylish. Indian is home to numerous top men clothing brands that are domestic.  Some of the Top Men Clothing Brands in India are Madura Garments, Provogue India Ltd., Raymond Apparel Ltd., Pantaloon Retail (India) Ltd., Levi Strauss & Co. etc. Zodiac Provogue Killer TOP DOMESTIC MEN CLOTHING BRANDS IN INDIA
  • 11.  In India, woman's clothing varies widely and is closely associated with the local culture, religion and climate.  Traditional Indian clothing for women in the north and east are saris or ghagra cholis and (lehengas)[citation needed] while many south Indian women traditionally wear sari and children wear pattu pavadai. .  Women started wearing more comfortable clothing and exposure to international fashion led to a fusion of western and Indian styles of clothing.  Women's clothing nowadays consist of both formal and casual wear such as gowns, pants, shirts and tops.  Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion.
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  • 13.  The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market.  The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India.  Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and food all under one roof. INTRODUCTION
  • 14. Key Players in India
  • 15. Future Group Future Group is an Indian privately held corporation that runs chains of large discount department stores and warehouse stores. •Big Bazaar •Brand Factory •Central •Pantaloon Retail India (Now belongs to A. Birla) Mahindra Group The Mahindra Group is an Indian multinational company headquartered in Mumbai, with operations in over 100 countries across the globe. •Mom & Me : Mahindra entered the retail market with a unique mother child venture called Mom & Me.
  • 16. Reliance Industries Reliance Retail, Ltd. is a subsidiary company of Reliance Industries. Founded in 2006 and based in Mumbai, it is the second largest retailer in India. Various Subsidiaries & division under Reliance Retail. •Reliance Fresh - Retail Outlets of fruits, Vegetables & Groceries. •Reliance Digital - Consumer Electronics retail Store •Reliance Jewels - Jewellery Reliance Time Out - Lifestyle store of Books, Music, Movies, Toys, Gaming, Fragrances, Stationery. •Reliance Trends - Apparel and Clothing ADITYA BIRLA GROUP In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo. •Planet Fashion, the multi-brand, apparel-retailing arm of Madura Fashion & Lifestyle. •Recently, the company launched Trendin.com, a one-stop shopping destination for the style conscious. online store showcasing the widest range of merchandise from Louis Phillipe, Van Heusen, Allen Solly, Peter England and People
  • 17. FABINDIA Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian chain store retailing garments, furnishings, fabrics,Organics ,Personal Care and ethnic products handmade by craftspeople across rural India. Established in 1960 by John Bissell , an American . The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India. Shoppers Stop Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group started in the year 1991 with its first store in Andheri, Mumbai. SS has more than 60 stores in India. Shoppers Stop Sister Stores are: •Crossword Bookstores •HyperCity •MotherCare •Timezone PRODUCTS : Shoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and Mattel. OWN LABELS :STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc
  • 18. • Arvind Brands Ltd the wholly owned subsidiary of Arvind Mills Ltd has a joint venture with the US based VF Corporation to manufacture and market the US based company's global brands in India. • VF Corp owns brands such as Lee,Wrangler,Vanityfair,Jansport,Flying Machine,Ruf & Tuf etc Key Players in India : ARVIND
  • 19. • Raymond Apparel is one of the biggest textile players in India. • Raymond Apparel has three major brands under its belt: Park Avenue , Parx & Manzoni. • Other Key Players in the Apparel segment include Provogue India Limited which started in 1997. ITC Wills lifestyle . Key Players in India : RAYMOND
  • 21. • Marketing is an important aspect of any retail merchandising strategy. Engaging in a publicity campaign to reach prospective customers may involve something as simple as advertising in local publications as well as electronic advertising on local radio and television stations. Direct mail is also a common strategy in retailing, as the mailings make it possible to reach people in their homes and places of business rather than relying on them to approach the retailer first. • In order to be successful with retail merchandising, it is necessary to provide consumers with a couple of key benefits. First, the products must be of high quality; this helps to ensure the customer will return for more purchases in the future. Along with the quality, the retailer must also sell the products at prices the consumer finds reasonable. By providing quality products at affordable prices, the retailer has a much better chance of standing out from the competition and remaining in business for many years to come. Retail Merchandising
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  • 23. • Merchandizing • Sampling • Prototype • Fit • Designer work sheet • Purchasing • Costing • Production Scheduling • Quality assurance • Finishing