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Shoppers Stop Merchandising Assortment

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Kunal Agrawal
Kunal Agrawal

This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.

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MERCHANDISE ASSORTMENT PLAN Presented By Anuradha Sajwan Chander Bhan kr. Jasmine Monga Kunal Agrawal Winnie Tandon Faculty of Management Studies, NIFT Delhi
Merchandise Assortment Plan ,[object Object],[object Object],[object Object]
Developing an Assortment Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company profile Shoppers’ Stop is promoted by the K Raheja Corp Group, one of leading players in real estate development and hotels. Shoppers’ Stop has progressed from being a single brand shop to a family orientated fashion and lifestyle store. It operates under the departmental store format, and was one of the pioneers of the large format stores in India.
Category management
Retail Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Details
Private Labels
 
The Assortment Plan
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Physical characteristics of the store
 
Complementary Merchandise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Happy Shopping…

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