This document discusses the history and marketing strategy of Westside, a retail chain owned by the Tata Group. [1] It provides an overview of Westside's introduction, expansion across India, and product categories. [2] The marketing discussion covers their research, 4P's approach including pricing, promotion, place and product placement strategies. [3] A SWOT analysis identifies strengths in brands, locations and quality products, but weaknesses in product range and stock availability.