The document provides information about retail management and the retail store Globus. It discusses that retail involves the sale of goods directly to consumers. It then describes Globus, including its founding in 1998, expansion plans, store locations, design, pricing, brands offered, and promotions. The document also discusses Globus' employee structure, salary structure, dedication to employee development, achieving targets, response to the recession, and addressing employee complaints. Overall, the document offers an overview of retail management and provides details about the operations of the retail store Globus.

1. Retail Management
Venkat Natarajan
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2. • What is Retail ?
• Retail involves the sale of goods from a single point
(malls, markets, department stores etc) directly to
the consumer in small quantities for his end use.
• Retailing in India is one of the pillars of its economy
and accounts for 14 to 15 percent of its GDP.The
Indian retail market is estimated to be US$ 450 billion
and one of the top five retail markets in the world by
economic value. India is one of the fastest growing
retail market in the world, with 1.2 billion people.

3. • Supply Chain
• Manufacturers........................Retailers................End User(Consumers)
Wholesalers
• Manufacturers - Manufacturers are the ones who are involved in production
of goods with the help of machines, labour and raw materials.
• Wholesaler - The wholesaler is the one who purchases the goods from the
manufacturers and sells to the retailers in large numbers but at a lower
price. A wholesaler never sells goods directly to the end users.
• Retailer - A retailer comes at the end of the supply chain who sells the
products in small quantities to the end users as per their requirement and
need.
• End User- The end user goes to the retailer to buy the goods (products) in
small quantities to satisfy his needs and demands.

4. Types of retail market

5.  History
• Launched in January 1998, Globus is part of the Rajan Raheja
group.
• The company opened its first store at Indore in 1999.
 Infrastructure
• Globus Stores Pvt. Ltd. was formed to contribute to the revolution
sweeping the Indian retail industry. Globus promises to bring about
a perceptible change in the way apparel and lifestyle retailing is
carried out.

6. Future
• Globus combines state-of-the-art international
information technology, the highest quality of
human resources and sustained financial
commitment to realize its long term vision. They are
rapidly expanding and their target is to have an
additional 100 fashion stores by the end of 2017.

7. Popular brands available at globus

8. Store Locations
• Pune
• Chennai
• Mumbai
• Indore
• Jalandar
• Kolkata
• Nagpur
• Raipur
• Varanasi etc…..

9. Store design
• Friendly atmosphere
• Great Location
• Good Interior Design
• Excellent furniture & fixture (straight rack & rounder)
• Lighting used (Floodlighting)

10. Promotions
• Very less media advertisement .
• Most of the media advertisements are done through
newspapers.
• Discounts are available according to the festive
seasons.

11. Pricing Pattern
• Clothes are available at affordable prices.
• Starting range is around 300 Rs.
• Price differs according to the brand.

12. Strengths
• A wide range of clothes are available here and also at
a affordable price.
• Friendly and helpful staff.
• Perfect store location.
• Good Customer service.

13. Weakness
• Poor parking space
• Clothes are not well arranged
• Some staff lack knowledge about the brand.
• Due to lack of promotions customers are not
attracted.

14. Vision and Mission Statement:
• Build a dynamic team of committed and passionate
employees through sustained learning and grooming.
• A dynamic team of passionate employees and
business partners, energized by this mission, is
imperative in constantly evolving and innovating to
delight the consumer.
• To combine state of art international information
technology, the highest quality human resources and
sustained financial commitment to realize the long
term vision.

15. Employee Structure
Vice President
General Manager
Asst.General Manager
Senior Manager
Manager
Deputy Manager
Asst. Dy. Manager
Senior Executive
Executive
Management Trainee
Supervisor
Sales associate
Cashier

16. Salary Structure
• Ratio of highest to lowest is 1000:7
• Employees not on Profit Sharing Basis
• Lack of punctuality and attendance may lead to deduction in salary
Interaction with Employees
• Monthly MIS meetings ( Management Information System )
• Cricket Matches, Award ceremonies, Anniversaries, Monthly B’days.
• At the Sales Department personal interaction with Customers
Personal Attention to Employee Development
• Give feedback to those who lose out on promotions.
• Conduct Exit Interviews to those who quit their jobs.

17. Dedication Of Employees
Golden Stars: Those who achieve
100% of the target
Black dots: Those who achieve 90%
of their target.
Red Dots: Those who achieve below
90% of their target

18. Achieving Corporate Targets
• They work through 3 seasons- Summer, autumn, Winter.
• Designers prepare the collections 6months in advance
• They build the organization by following a succession plan for
higher level posts, incase of dropouts.

19. Post Recession
• Employees laid off at lower levels.
• Freeze on fresh recruitment.
Reprisal Of Employee’s Complaints
• SMS service which is personally received by the CEO & the HR Head.
• Resolved within 48 hrs
Team Experience
• Ambience: Young, vibrant, employee friendly, inspiring
• Work Environment: Youthful exuberance and informal.
• They took us seriously and what impressed us the most was their interest in
receiving our report and feedback, obviously for the purpose of improving their
systems and working.

20. Conclusion