SlideShare a Scribd company logo
1 of 17
Get Ready to do some serious
shopping.
Mission and Types of Markets
• H&M ensures to always have the best
customer offering in each and every
market. We offer collections that are
wide-ranging and varied for women, men,
teenagers and children.
• Two Markets
– Online Store
– Retail Store
Welcome to
Retail Store Online Store
62922401,d.dmQ&psig=AFQjC
NE4s3imKCoLH-
y5Ufdxhdp2fCczfw&ust=13954
5338540386839545338540386
8
Store Front Design & Store Layout
Retail Store
• Store Front
– Shows some outfits and
designs in store
– Informs about Big Season
sales
• Store Layout
– Free Flow Layout
– Easy to find clothes
Online Store
• Web Front
– Shows many outfits
– Show different
categories
– Shows Big mid-season
sale
Store Atmosphere
Retail Store
• Color / Sound
– Used relatively used warm
colors (Red) , to create
curiosity and gain
customer attention.
• Dj used to keep a exiting
vibe, playing modern songs
, and up beat music, to
generate faster traffic.
Store atmosphere
Online Store
• Color
– More calm colors , to set
a relaxing move and ease
to browse through
products
Advertisement
In-Store
Advertisement
• To advertise
products and
brand, they use
mannequin models
, to show the
product.
• Also, they use
models to pose and
walk with their
product
• They use
celebrities, and
famous athletes by
branding their
designs and selling
it.
Online
Advertisement
• Pictures of models
wearing the item
that wants to be
sold.
• Story of celebrities
detaining
relationship with the
brand.
Promotion
In-Store
promotions
• To promote
products, they use
quotes, to relate to
customers, and
strict statements
and phrases.
• MAJOR MID-
SEASON SALE
• 15% Student
discount
• They create
urgency, to buy
without thinking, by
directing customers
to the sale
Online
promotions
• Very low online
promotion
• Page dedicated to
Sale, for women
, men and Kids
Merchandising Tactics
In-Store
merchandising
Tactics.
• The merchandising tactics used in
the store are various
• Music
• Dj Hired to vibe up time square retail
store, Dj also informs customers
about sell. Party atmosphere
• Slow music played in soho, more calm
environment.
• Promotions
• Sales
• Student Discount
• “Be a Model”
• Ability to walk on modeling runway.
• Visual merchandising
• Big signs creating curiosity.
Online
Merchandising
Tactics
• Very little
merchandising
tactics
• Sales
• Insures good
quality
• Use of models
• Colors
• Creates a calm
environment.
Suggestions
Online Suggestions
• Possibility to buy full outfits
– Sometimes customers love a whole
outfit but never find the other
products. This will generate sells.
• Size
– Ask users about their size before
hand. Saves them time.
• More quotes
– Generates interest, you can have a
little statements, keep customers
interested.
• Search Tag
– Enable consumers to find every
product sold , based on their price
tag number. It will help customers
find instore as well as catalog or
magazines.
• Incentives/App
– Built more interest by offering free-
shipping on orders more than 50
dollars, or 100 dollars.
– Offer an H&M App.
• Music
– Play some music , calm and
soothing, with the ability to be
turned off.
• Promotions & Deals Page
– Create ability to buy bundles, for a
reduced price.
– Inform about sales and discounts.
• Videos
– Picture may not be enough to
show product. Videos of a model
wearing the product during a
shoot will help gain interest.

More Related Content

What's hot

Retail store layout,design and display
Retail store layout,design and displayRetail store layout,design and display
Retail store layout,design and display
Prithvi Ghag
 
Visual Merchandising Portfolio
Visual Merchandising PortfolioVisual Merchandising Portfolio
Visual Merchandising Portfolio
Kannu Priya Rawat
 

What's hot (20)

Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD IndoreVisual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
Visual Merchandising Case Study of Reliance Trends | Ankita | DSIFD Indore
 
H&M
H&MH&M
H&M
 
Visual Merchandising in Retail Outlets
Visual Merchandising in Retail OutletsVisual Merchandising in Retail Outlets
Visual Merchandising in Retail Outlets
 
Brand Study of H&M
Brand Study of H&MBrand Study of H&M
Brand Study of H&M
 
Visual merchandising & fashion store layout
Visual merchandising & fashion store layoutVisual merchandising & fashion store layout
Visual merchandising & fashion store layout
 
Vero Moda
Vero Moda Vero Moda
Vero Moda
 
H & m case study
H & m case studyH & m case study
H & m case study
 
Presentation on H & M Marketing Analysis
Presentation on H & M Marketing Analysis Presentation on H & M Marketing Analysis
Presentation on H & M Marketing Analysis
 
Blackbarrys
BlackbarrysBlackbarrys
Blackbarrys
 
Retail store layout,design and display
Retail store layout,design and displayRetail store layout,design and display
Retail store layout,design and display
 
PRESENTATION ON THE BRAND FABINDIA
PRESENTATION ON THE BRAND FABINDIAPRESENTATION ON THE BRAND FABINDIA
PRESENTATION ON THE BRAND FABINDIA
 
Fabindia case study (2)
Fabindia   case study (2)Fabindia   case study (2)
Fabindia case study (2)
 
Service Marketing H&M
Service Marketing H&MService Marketing H&M
Service Marketing H&M
 
Forever 21 Case Study
Forever 21 Case StudyForever 21 Case Study
Forever 21 Case Study
 
Merchandise presentation
Merchandise presentationMerchandise presentation
Merchandise presentation
 
Retail Store Design and Layout
Retail Store Design and LayoutRetail Store Design and Layout
Retail Store Design and Layout
 
h&m
h&mh&m
h&m
 
Visual Merchandising Portfolio
Visual Merchandising PortfolioVisual Merchandising Portfolio
Visual Merchandising Portfolio
 
Lifestyle retail store
Lifestyle retail storeLifestyle retail store
Lifestyle retail store
 
Case study Zara
Case study Zara Case study Zara
Case study Zara
 

Viewers also liked

Zara marketing plan
Zara marketing planZara marketing plan
Zara marketing plan
Awais Alii
 
H&m presentation biz_english
H&m presentation biz_englishH&m presentation biz_english
H&m presentation biz_english
Shin Nguyen
 
Final Zara Marketing Strategy !!
Final Zara Marketing Strategy !!Final Zara Marketing Strategy !!
Final Zara Marketing Strategy !!
Ji Young Lee
 

Viewers also liked (12)

Merchandising mix of H & M.;Also Pricing,Innovation and Marketing.
Merchandising mix of H & M.;Also Pricing,Innovation and Marketing.Merchandising mix of H & M.;Also Pricing,Innovation and Marketing.
Merchandising mix of H & M.;Also Pricing,Innovation and Marketing.
 
H&m project
H&m projectH&m project
H&m project
 
Six months Hypothetical buying plan of H &M.
Six months Hypothetical buying plan of  H &M.Six months Hypothetical buying plan of  H &M.
Six months Hypothetical buying plan of H &M.
 
Zara marketing plan
Zara marketing planZara marketing plan
Zara marketing plan
 
H&m presentation biz_english
H&m presentation biz_englishH&m presentation biz_english
H&m presentation biz_english
 
H&M IMC Campaign
H&M IMC CampaignH&M IMC Campaign
H&M IMC Campaign
 
H&M Strategic Recommendations in Depth
H&M Strategic Recommendations in DepthH&M Strategic Recommendations in Depth
H&M Strategic Recommendations in Depth
 
ZARA Social Media Strategy
ZARA Social Media StrategyZARA Social Media Strategy
ZARA Social Media Strategy
 
ZARA 's Business Strategy
ZARA 's Business StrategyZARA 's Business Strategy
ZARA 's Business Strategy
 
Final Zara Marketing Strategy !!
Final Zara Marketing Strategy !!Final Zara Marketing Strategy !!
Final Zara Marketing Strategy !!
 
Zara case study
Zara case studyZara case study
Zara case study
 
The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017
 

Similar to H&m

Surf expo the power of retail store design
Surf expo   the power of retail store designSurf expo   the power of retail store design
Surf expo the power of retail store design
Korak Majumder
 
Comparative Analysis of Promotional Strategy of Central and Shoppers Stop
Comparative Analysis of Promotional Strategy of Central and Shoppers StopComparative Analysis of Promotional Strategy of Central and Shoppers Stop
Comparative Analysis of Promotional Strategy of Central and Shoppers Stop
Ajit gupta
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandising
Tabib Ahmed
 
OBSERVATION IN A RETAIL STORE
OBSERVATION IN A RETAIL STOREOBSERVATION IN A RETAIL STORE
OBSERVATION IN A RETAIL STORE
Hitesh Jain
 
IKEA_Customer Behavior
IKEA_Customer BehaviorIKEA_Customer Behavior
IKEA_Customer Behavior
Lujia Chen
 
Portfolio/Jay
Portfolio/JayPortfolio/Jay
Portfolio/Jay
jaygrl12
 
E- Commerce Business plan for clothing store
E- Commerce Business plan for clothing storeE- Commerce Business plan for clothing store
E- Commerce Business plan for clothing store
Isuri Navarathna
 

Similar to H&m (20)

Homework
HomeworkHomework
Homework
 
Surf expo the power of retail store design
Surf expo   the power of retail store designSurf expo   the power of retail store design
Surf expo the power of retail store design
 
Comparative Analysis of Promotional Strategy of Central and Shoppers Stop
Comparative Analysis of Promotional Strategy of Central and Shoppers StopComparative Analysis of Promotional Strategy of Central and Shoppers Stop
Comparative Analysis of Promotional Strategy of Central and Shoppers Stop
 
The Marketing Plan: e-Varpas
The Marketing Plan: e-VarpasThe Marketing Plan: e-Varpas
The Marketing Plan: e-Varpas
 
A Study on the retail structure and consumer perception towards lifestyle and...
A Study on the retail structure and consumer perception towards lifestyle and...A Study on the retail structure and consumer perception towards lifestyle and...
A Study on the retail structure and consumer perception towards lifestyle and...
 
big bazaar
big bazaarbig bazaar
big bazaar
 
Retail assignment final
Retail assignment  finalRetail assignment  final
Retail assignment final
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandising
 
OBSERVATION IN A RETAIL STORE
OBSERVATION IN A RETAIL STOREOBSERVATION IN A RETAIL STORE
OBSERVATION IN A RETAIL STORE
 
Observation Lab (M5) - Leonardo Montes
Observation Lab (M5) - Leonardo MontesObservation Lab (M5) - Leonardo Montes
Observation Lab (M5) - Leonardo Montes
 
Vm training manual
Vm training manualVm training manual
Vm training manual
 
IKEA_Customer Behavior
IKEA_Customer BehaviorIKEA_Customer Behavior
IKEA_Customer Behavior
 
merchandise management.ppt
merchandise management.pptmerchandise management.ppt
merchandise management.ppt
 
Merchandise management
Merchandise management Merchandise management
Merchandise management
 
Portfolio/Jay
Portfolio/JayPortfolio/Jay
Portfolio/Jay
 
Are you paying attention
Are you paying attentionAre you paying attention
Are you paying attention
 
From the other side of the table
From the other side of the tableFrom the other side of the table
From the other side of the table
 
E- Commerce Business plan for clothing store
E- Commerce Business plan for clothing storeE- Commerce Business plan for clothing store
E- Commerce Business plan for clothing store
 
Observation Lab_Matthew Park.pptx
Observation Lab_Matthew Park.pptxObservation Lab_Matthew Park.pptx
Observation Lab_Matthew Park.pptx
 
Nicksimon nmdl2015 finalpresentation
Nicksimon nmdl2015 finalpresentationNicksimon nmdl2015 finalpresentation
Nicksimon nmdl2015 finalpresentation
 

Recently uploaded

How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
Victoria Olsina
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
infoobataborsi24
 

Recently uploaded (20)

Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfMeta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year Olds
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily Life
 

H&m

  • 1. Get Ready to do some serious shopping.
  • 2. Mission and Types of Markets • H&M ensures to always have the best customer offering in each and every market. We offer collections that are wide-ranging and varied for women, men, teenagers and children. • Two Markets – Online Store – Retail Store
  • 3. Welcome to Retail Store Online Store 62922401,d.dmQ&psig=AFQjC NE4s3imKCoLH- y5Ufdxhdp2fCczfw&ust=13954 5338540386839545338540386 8
  • 4. Store Front Design & Store Layout Retail Store • Store Front – Shows some outfits and designs in store – Informs about Big Season sales • Store Layout – Free Flow Layout – Easy to find clothes Online Store • Web Front – Shows many outfits – Show different categories – Shows Big mid-season sale
  • 5. Store Atmosphere Retail Store • Color / Sound – Used relatively used warm colors (Red) , to create curiosity and gain customer attention. • Dj used to keep a exiting vibe, playing modern songs , and up beat music, to generate faster traffic.
  • 6. Store atmosphere Online Store • Color – More calm colors , to set a relaxing move and ease to browse through products
  • 8. In-Store Advertisement • To advertise products and brand, they use mannequin models , to show the product. • Also, they use models to pose and walk with their product • They use celebrities, and famous athletes by branding their designs and selling it.
  • 9. Online Advertisement • Pictures of models wearing the item that wants to be sold. • Story of celebrities detaining relationship with the brand.
  • 11. In-Store promotions • To promote products, they use quotes, to relate to customers, and strict statements and phrases. • MAJOR MID- SEASON SALE • 15% Student discount • They create urgency, to buy without thinking, by directing customers to the sale
  • 12. Online promotions • Very low online promotion • Page dedicated to Sale, for women , men and Kids
  • 14. In-Store merchandising Tactics. • The merchandising tactics used in the store are various • Music • Dj Hired to vibe up time square retail store, Dj also informs customers about sell. Party atmosphere • Slow music played in soho, more calm environment. • Promotions • Sales • Student Discount • “Be a Model” • Ability to walk on modeling runway. • Visual merchandising • Big signs creating curiosity.
  • 15. Online Merchandising Tactics • Very little merchandising tactics • Sales • Insures good quality • Use of models • Colors • Creates a calm environment.
  • 17. Online Suggestions • Possibility to buy full outfits – Sometimes customers love a whole outfit but never find the other products. This will generate sells. • Size – Ask users about their size before hand. Saves them time. • More quotes – Generates interest, you can have a little statements, keep customers interested. • Search Tag – Enable consumers to find every product sold , based on their price tag number. It will help customers find instore as well as catalog or magazines. • Incentives/App – Built more interest by offering free- shipping on orders more than 50 dollars, or 100 dollars. – Offer an H&M App. • Music – Play some music , calm and soothing, with the ability to be turned off. • Promotions & Deals Page – Create ability to buy bundles, for a reduced price. – Inform about sales and discounts. • Videos – Picture may not be enough to show product. Videos of a model wearing the product during a shoot will help gain interest.