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H&m
H&M operates both retail stores and an online store. The retail stores aim to create an exciting atmosphere using warm colors, upbeat music, and promotions to attract customers. Mannequins and models are used to display and promote products in-store. The online store has a calmer and more relaxed atmosphere conveyed through its color scheme. It promotes products through pictures of models and information on sales. Suggestions are made to improve the online experience, such as enabling customers to search by price tag number and offering bundles for reduced prices.
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H&m
- 1. Get Ready todo some serious shopping.
- 2. Mission and Typesof Markets • H&M ensures to always have the best customer offering in each and every market. We offer collections that are wide-ranging and varied for women, men, teenagers and children. • Two Markets – Online Store – Retail Store
- 3. Welcome to Retail StoreOnline Store 62922401,d.dmQ&psig=AFQjC NE4s3imKCoLH- y5Ufdxhdp2fCczfw&ust=13954 5338540386839545338540386 8
- 4. Store Front Design& Store Layout Retail Store • Store Front – Shows some outfits and designs in store – Informs about Big Season sales • Store Layout – Free Flow Layout – Easy to find clothes Online Store • Web Front – Shows many outfits – Show different categories – Shows Big mid-season sale
- 5. Store Atmosphere Retail Store •Color / Sound – Used relatively used warm colors (Red) , to create curiosity and gain customer attention. • Dj used to keep a exiting vibe, playing modern songs , and up beat music, to generate faster traffic.
- 6. Store atmosphere Online Store •Color – More calm colors , to set a relaxing move and ease to browse through products
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- 8. In-Store Advertisement • To advertise productsand brand, they use mannequin models , to show the product. • Also, they use models to pose and walk with their product • They use celebrities, and famous athletes by branding their designs and selling it.
- 9. Online Advertisement • Pictures ofmodels wearing the item that wants to be sold. • Story of celebrities detaining relationship with the brand.
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- 11. In-Store promotions • To promote products,they use quotes, to relate to customers, and strict statements and phrases. • MAJOR MID- SEASON SALE • 15% Student discount • They create urgency, to buy without thinking, by directing customers to the sale
- 12. Online promotions • Very lowonline promotion • Page dedicated to Sale, for women , men and Kids
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- 14. In-Store merchandising Tactics. • The merchandisingtactics used in the store are various • Music • Dj Hired to vibe up time square retail store, Dj also informs customers about sell. Party atmosphere • Slow music played in soho, more calm environment. • Promotions • Sales • Student Discount • “Be a Model” • Ability to walk on modeling runway. • Visual merchandising • Big signs creating curiosity.
- 15. Online Merchandising Tactics • Very little merchandising tactics •Sales • Insures good quality • Use of models • Colors • Creates a calm environment.
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- 17. Online Suggestions • Possibilityto buy full outfits – Sometimes customers love a whole outfit but never find the other products. This will generate sells. • Size – Ask users about their size before hand. Saves them time. • More quotes – Generates interest, you can have a little statements, keep customers interested. • Search Tag – Enable consumers to find every product sold , based on their price tag number. It will help customers find instore as well as catalog or magazines. • Incentives/App – Built more interest by offering free- shipping on orders more than 50 dollars, or 100 dollars. – Offer an H&M App. • Music – Play some music , calm and soothing, with the ability to be turned off. • Promotions & Deals Page – Create ability to buy bundles, for a reduced price. – Inform about sales and discounts. • Videos – Picture may not be enough to show product. Videos of a model wearing the product during a shoot will help gain interest.