Shoppers stop (1)
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Shoppers Stop is a major Indian department store chain founded in 1991 with 27 stores across 12 cities. It aims to be an inspirational and trusted brand transforming customer's lives through fashion and delightful shopping experiences. The company targets upper middle class men, women, and kids across various age groups and income levels. It focuses on providing quality apparel, footwear, accessories, beauty, and home products from brands like Fossil, GUESS, and Lakmé. Shoppers Stop analyzes its strengths like a loyal customer base, weaknesses like uneven work distribution, opportunities like expanding its geographical reach, and threats like new competitors entering the market.
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1. Culture's Inn aims to be the best outlet for handmade products in Lahore and Pakistan by satisfying customers' desires to look different and offering handmade bags at an affordable price.
2. The target market is young girls aged 14-24 who want customizable and unique products. Market trends show demand for customization and changing tastes.
3. The business will start in Lahore and focus on college/university students and working women. Pricing, promotion, and offerings will be tailored based on location, demographics, and customer behaviors.
4. Competition,
Retail management-Textile|Garment|Apparel Industry overview, Top 3 apparel br...
Indian Apparel Industry has carved out a niche in the global markets and earned a reputation for its durability, quality and beauty.
Changing consumer preferences - buying branded apparel and fashion accessories, Major boom in retail industry, People shopping at department and discount stores
Shopping malls, With rising disposable incomes, Government policy focused on fast-track textile export growth, these all factors have invited and attracted more and more foreign investments into Indian apparel industry
Shoppers Stop
The document provides information about Shoppers' Stop Limited, an Indian retail chain. It discusses the company's strengths, weaknesses, opportunities, threats and marketing environment. It also describes the company's product range, marketing mix, target audience, positioning and integrated marketing communications strategy.
REI Pop-Up Shop
The document provides information about REI, a co-op retailer of outdoor gear and apparel. It discusses REI's mission, ownership structure, financial performance over 3 years, market analysis, brand identity matrix, and SWOT analysis. REI has 154 stores across 36 US states and generates sales through both brick-and-mortar and e-commerce channels. The document also includes customer personas to represent REI's target demographics.
Marketing plan & ad comercial
The document outlines the marketing plan of Style M@rt, a Bangladeshi handbag company. It discusses the company's vision to be the top performing handbag brand in Bangladesh and internationally. Style M@rt focuses on fashion, luxury, and style. The marketing plan covers the company's product background, brand analysis, competitors, SWOT analysis, pricing strategy, and digital marketing strategy. It aims to attract culture-creative customers through innovation, elegance, and constant renewal of collections while maintaining a defensive strategy to capture value.
Fashion market study 1 1
The document discusses the luxury fashion market in India, focusing on women's luxury brands. It provides background on the meaning and characteristics of luxury brands. The global luxury market and factors driving the entrance of luxury brands into India are examined, such as a growing middle class and increasing consumerism. Data is presented on the Indian luxury market size and categories of luxury products purchased by Indian women. Marketing strategies of luxury brands like Louis Vuitton and Jimmy Choo targeting the Indian women's luxury market are analyzed.
THE HYPER CULTURE - Business plan Slideshre.pdf
Business plan proposal for a Brand new clothing ecommerce brand The Hyper Culture. The brand focuses on empowering females with bold and vibrant printed activewear, dresses, swimwear, casual wear and more.
Browse on www.thehyperculture.com
Segment, Target & Positioning
This document discusses market segmentation and target market selection. It begins by defining the market and different types of markets. It then outlines the steps in segmenting, targeting and positioning, including identifying bases for segmentation, developing segment profiles, selecting target segments, and developing positioning for each segment.
The document provides examples of different levels of segmentation from mass to niche marketing. It reviews common variables used for segmentation like geography, demographics, psychographics and behavior. Finally, it discusses target market selection, product-market matrices, and defining positioning as the place a product occupies in consumers' minds relative to competitors.
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Performance management of international employees
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Shoppers stop (1)
- 1. SHOPPERS STOP We are responsible for the goods we sell
- 2. ABOUT What Retail Stores Who K.Raheja Corp When 1991 Where Andheri, ? Type Public Limited Key people Chandru Raheja. Govind S. Shrikande Products Department Store, Hypermarket. (27 stores- 12 cities)
- 3. VISION To be an inspirational and trusted brand, transforming customer's lives through fashion and delightful shopping experience every time Values that help us in achieving our mission and vision: EXCELLENCE - "We will have an environment that encourages development & excellence." OPENNESS - "The obligation to dissent and an environment conducive to openness." CARE - "We will have a willingness to apologize and forgive." INTEGRITY – "We will be fair and not take what is not ours." INNOVATIVE – "We will have an environment of innovation and growth." SOCIALLY RESPONSIBLE – "We will respect our customers’ rights and be socially responsible."
- 4. Segment Target Group Positioning Style and status cautious group Upper Middle class group Styles and quality
- 5. SEGMENTATION PSYCHOGRAPHIC • Lifestyles • Values • Characteristics • High Standard of living. DEMOGRAPHIC • Sex, Age, Income. • Men, Women & kids • Income GEOGRAPHIC • Homogenous Markets
- 7. • Member of IDGS –Intercontinental Group of Departmental Stores (Restricted to one in a country). • 1991- Use of Barcode and Scanner. • Merchandise Source- ??? • Apparels:- Life, Vettorio, Kashish, DIY. • Soha Ali Khan – Kashish. • OM-Shanthi-OM (promotion) • Customer Profile:- i. Age group 16-35 years, ii. Family Income 15000-20000. iii. Non-resident Indians. FACTS…!
- 9. FOSSIL | GUESS | CASIO | GIORDANO VEROMODA | U.S POLO ASSN | TOMMY HILFIGER | STOP | BEING HUMAN | JACK & JONES | MOTHERCARE |THE VANCA. REDTAPE SHOES | CLARK SHOES | INC.5 | CATWALK. LAVIE | HIDESIGN | BAGGIT | CAPRESE. LAKME | L'OREAL | MAYBELLINE | REVLON | COLORBAR. PHILIPS | BAJAJ | CORELLE | PORTICO | TANGERINE
- 10. Loyal Customer Base. Increased Foot falls. Employee Retention Uneven Distribution of work Geographical Reach. Hyper city Threat of new entry. Economic slowdown. Competitors SWOT SWOT ANALYSIS
- 11. Store Finder, Shipping, Returns
- 12. THANK YOU