Retail design is a complex field that combines architecture, interior design, product design, and other disciplines. It must respond to constant changes in consumer demands and trends. The role of the retail designer is to develop store interiors that communicate the brand and encourage shopping using principles of psychology, technology, and ergonomics. Design thinking, with its holistic and user-centered approach, is important in retail to create innovative store environments and experiences that seduce customers into purchasing. As power has shifted to consumers, branding has become a critical tool in retail design to differentiate products in the marketplace.

1. RETAIL DESIGN
VINITA SINGH MATHUR : RESIDENTIAL SPACE PLANNER & DESIGNER + COMMERCIAL DESIGNER.
DEZYNE E’COLE COLLEGE,AJMER

2. RETAIL is one of the largest,
Perhaps the largest sector of business in the world

5. Shopping is an activity that is part of our everyday lives. Whether we are
shopping to feed ourselves, clothe ourselves or simply out of enjoyment,
the places we choose to shop say something about our lifestyle, culture
and interests. We create a relationship with the retail environment we feel
comfortable with and reject spaces that do not match our image.
The design of shops is an ever-changing cycle, following fashion
trends and consumer aspirations. Retail spaces are at the forefront of
contemporary interior design because they are updated regularly to stay
competitive and appealing. Some of the most innovative and interactive
interiors can be seen in the retail sector.

6. RETAIL DESIGN is creative and commercial discipline that
combines several different areas of expertise together in the
design and construction of retail space. Retail Design is
primarily a specialized practice of architecture and interior
design, however it also incorporates elements of product
design, graphic design, furniture design, interface design,
exhibition design, ergonomics, photography & advertising.

7. RETAIL DESIGN is complex study which incorporates the
management of people and space with the ability to respond
to retail’s most essential characteristics: change.
Of most industries, retail is perhaps the most
susceptible to the ever-changing demands of consumers, the
economy, public policies and even the weather

8. ROLE OF RETAIL DESIGNER
Designer task is to combine elements of
psychology, technology and ergonomics with
the retailers’ knowledge of the market to
develop an interior which is most likely to fit
the consumer profile

9. Role of Retail Designer
The challenge is to invent new kinds of retail environments
which are both efficient (in terms of space, flexibility and cost)
and effective (to communicate the retailer’s brand values and
encourage consumer activity), in order to meet ever-tougher
consumer demands.

10. DESIGN THINKING
The importance of DESIGN is being recognized and in recent years,
we have been seen an enormous increase in interest in DESIGN from the
BUSINESS WORLD.
Design thinking doesn’t necessarily mean design as such but
rather the thought process and the approach needed to achieve new
insights,innovations , successful solutions.

11. DESIGN THINKING
- In a Chaotic & Rapidly changing environment
- Holistic Approach
- Solution focused
- Each solution has its own unique path & own Experimental way of
working
- End-User is Central
- A reflective,narrative & entrepreneurial mode.
- An Analytical, rational scientific mode
DESIGN THINKING

12. DESIGN THINKING IN RETAIL
In Retail, the Holistic approach which is so essential to success
in design thinking…is even more sensitive.
Retail Design has to be functional, physically as well as
Emotional…Store Formula that is able to seduce customers into
purchasing as much as possible. An Important tool for temping
customers is BRANDING, which is indeed an increasingly
important part of Retail Design

13. SHIFT IN RETAIL
RETAIL 1.0
The Power is in hands of the manufacturer
RETAIL 2.0
The Power is in hands of the retailer
RETAIL 3.0
The Power is in hands of the consumer

14. BRAND
The ART OF MARKETING IS THE ART OF BRAND
BUILDING. IF YOU ARE NOT A BRAND , YOU ARE
A COMMODITY. THEN PRICE IS EVERYTHING
AND THE LOW-COST PRODUCER IS THE ONLY
WINNER
- Phillip Kotler Kellogg

15. Branding comprises all the activities
that an organization undertakes to
bring their brands and products into the
minds of consumers, giving these
brands and products the ability to
actively participate in the marketplace.
BRAND

16. CONSUMER JOURNEY IN RETAIL

155. Thank you
Dezyne E’cole College , Ajmer
www.dezyneecole.com