The document discusses Big Bazaar, a large retail chain in India. It provides details about Big Bazaar such as its size, number of outlets, products offered, target customers, and marketing strategies. It also discusses the Indian retail market size and growth. Finally, it analyzes Big Bazaar's marketing mix and future strategies to expand further.

1. 08/16/09 Big Bazaar XIDAS, Jabalpur Big Team Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar

2. What is Retailing The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption. 08/16/09 Big Bazaar XIDAS, Jabalpur

3. Size of Indian Retail 08/16/09 Big Bazaar XIDAS, Jabalpur Source : http://www.indiaretailing.com/india-retail-report.asp Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194

4. 08/16/09 Big Bazaar XIDAS, Jabalpur Kuber complex Varanasi

5. 08/16/09 Big Bazaar XIDAS, Jabalpur About Big Bazaar Hyper mart Chain of development store in India Out let 104 out lets Located in India Parent group Future group Owner Kishore Biyani (CEO) Founded 2001 Head quarter Jogeswari , Mumbai Industry Retail website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.

6. Porter’s five force model 08/16/09 Big Bazaar XIDAS, Jabalpur

7. Analysis 08/16/09 Big Bazaar XIDAS, Jabalpur 5 Forces Analysis Rivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc Threat of entrants FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains. International players looking to foray India. Bargaining power of supplier The bargaining power of suppliers varies depending upon the target segment. The unorganised sector has a dominant position. There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Bargaining power of buyers Consumers are price sensitive.. Availability of more choice. Threat of substitutes Unorganized retail

8. Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers. 08/16/09 Big Bazaar XIDAS, Jabalpur

9. Life cycle of Big Bazaar 08/16/09 Big Bazaar XIDAS, Jabalpur SALES

10. 08/16/09 Big Bazaar XIDAS, Jabalpur M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High

11. 08/16/09 Big Bazaar XIDAS, Jabalpur Marketing Mix Physical Evidence People Place Promotion Price Product Process 7 ‘P’

12. 1.Product Mix 08/16/09 Big Bazaar XIDAS, Jabalpur

13. Product Mix Cont.. 08/16/09 Big Bazaar XIDAS, Jabalpur ELECTRONICS BAZAAR Television sets Washing Machines Refrigerator Personal Care mBazaar Microwaves Small Appliances Laptops Computer Accessories Kitchen Appliances FASHION & JEWELLERY Footwear Bazaar Beauty Care Navara Star Parivar Meena Bindre FURNITURE BAZAAR Living Room Bed Room Kitchen Dinning Rooms Kids Room Been Bags Paintings Decorative Items CHILD CARE & TOYS Kids Wear Toy Bazaar Stationary Child Care OTHER SERVICES Mr. right Bakery Loot Mart Tulsi Future Money Future Generally

14. 2.Pricing Value pricing Promotional pricing Low interest financing Psychological discounting Special event pricing Differentiated Pricing Time pricing Bundling 08/16/09 Big Bazaar XIDAS, Jabalpur

15. Psychological pricing 08/16/09 Big Bazaar XIDAS, Jabalpur

16. Time pricing Value Pricing 08/16/09 Big Bazaar XIDAS, Jabalpur

17. Bundling 08/16/09 Big Bazaar XIDAS, Jabalpur

18. 3.Place 08/16/09 Big Bazaar XIDAS, Jabalpur BIG BAZAR INDIA Number of out let- 104; Located at main city-tier I & tier city-II; Area-10,000sq ft- 120000 sqft; High street area of city; & Approachable destination.

19. 4.Promotion 08/16/09 Big Bazaar XIDAS, Jabalpur

20. 08/16/09 Big Bazaar XIDAS, Jabalpur PROMOTION

21. 5.People Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing) 08/16/09 Big Bazaar XIDAS, Jabalpur

22. 6.Physical Evidence 08/16/09 Big Bazaar XIDAS, Jabalpur

23. 7.Process 08/16/09 Big Bazaar XIDAS, Jabalpur

24. Positioning 08/16/09 Big Bazaar XIDAS, Jabalpur High service low service Low price High price

25. Organization value and customer value 08/16/09 Big Bazaar XIDAS, Jabalpur

26. 08/16/09 Big Bazaar XIDAS, Jabalpur Guerrilla marketing strategy

27. Future strategy of Big Bazaar 08/16/09 Big Bazaar XIDAS, Jabalpur In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation Big Bazaar Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft)

28. 08/16/09 Big Bazaar XIDAS, Jabalpur Marketing strategy Activities Target Marketing Mix Big wish All the population Process Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forum Women Public relation Interior decorator and dress designer will be appoint in all the store Those customer who are very specific about their decision. People Networking through internet All loyal customer, other net user . E-marketing Religion Corner All the aesthetic people Product Mix Adhar – Rural Centric Market 720 million consumer across 627000 villages. Place Tie up with IPL Sports lover Promotion Improving Quality of product Prevailing as well as Prospect customer Product

29. 08/16/09 Big Bazaar XIDAS, Jabalpur Thank You