The document discusses Big Bazaar, a large retail chain in India. It provides details about Big Bazaar such as its size, number of outlets, products offered, target customers, and marketing strategies. It also discusses the Indian retail market size and growth. Finally, it analyzes Big Bazaar's marketing mix and future strategies to expand further.

1. 08/16/09 Big Bazaar XIDAS, Jabalpur Big Team Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar

3. Size of Indian Retail 08/16/09 Big Bazaar XIDAS, Jabalpur Source : http://www.indiaretailing.com/india-retail-report.asp Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194

4. 08/16/09 Big Bazaar XIDAS, Jabalpur Kuber complex Varanasi

5. 08/16/09 Big Bazaar XIDAS, Jabalpur About Big Bazaar Hyper mart Chain of development store in India Out let 104 out lets Located in India Parent group Future group Owner Kishore Biyani (CEO) Founded 2001 Head quarter Jogeswari , Mumbai Industry Retail website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.

6. Porter’s five force model 08/16/09 Big Bazaar XIDAS, Jabalpur

9. Life cycle of Big Bazaar 08/16/09 Big Bazaar XIDAS, Jabalpur SALES

10. 08/16/09 Big Bazaar XIDAS, Jabalpur M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High

11. 08/16/09 Big Bazaar XIDAS, Jabalpur Marketing Mix Physical Evidence People Place Promotion Price Product Process 7 ‘P’

12. 1.Product Mix 08/16/09 Big Bazaar XIDAS, Jabalpur

15. Psychological pricing 08/16/09 Big Bazaar XIDAS, Jabalpur

16. Time pricing Value Pricing 08/16/09 Big Bazaar XIDAS, Jabalpur

17. Bundling 08/16/09 Big Bazaar XIDAS, Jabalpur

19. 4.Promotion 08/16/09 Big Bazaar XIDAS, Jabalpur

20. 08/16/09 Big Bazaar XIDAS, Jabalpur PROMOTION

22. 6.Physical Evidence 08/16/09 Big Bazaar XIDAS, Jabalpur

23. 7.Process 08/16/09 Big Bazaar XIDAS, Jabalpur

24. Positioning 08/16/09 Big Bazaar XIDAS, Jabalpur High service low service Low price High price

25. Organization value and customer value 08/16/09 Big Bazaar XIDAS, Jabalpur

26. 08/16/09 Big Bazaar XIDAS, Jabalpur Guerrilla marketing strategy

27. Future strategy of Big Bazaar 08/16/09 Big Bazaar XIDAS, Jabalpur In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation Big Bazaar Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft)

28. 08/16/09 Big Bazaar XIDAS, Jabalpur Marketing strategy Activities Target Marketing Mix Big wish All the population Process Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forum Women Public relation Interior decorator and dress designer will be appoint in all the store Those customer who are very specific about their decision. People Networking through internet All loyal customer, other net user . E-marketing Religion Corner All the aesthetic people Product Mix Adhar – Rural Centric Market 720 million consumer across 627000 villages. Place Tie up with IPL Sports lover Promotion Improving Quality of product Prevailing as well as Prospect customer Product

29. 08/16/09 Big Bazaar XIDAS, Jabalpur Thank You