Yashvi Jain, 2nd Year Interior Design (Retail Design Project)

PORTFOLIO
RETAIL SPACE PLANNING
COMMERCIAL DESIGN
Yashvi Jain
Commercial Design Diploma
NSQF Level -6 Of NSDC

Project Report
On
Retail Space Planning
At
Dezyne E’cole College
Ajmer
Submitted To
Towards The
Partial Fulfilment Of
2nd Year Commercial Design Diploma
NSQF Level – 6 Of NSDC
By
Yashvi Jain
106/10, Civil Lines, Ajmer
Tel.: 0145 – 2624679
www.Dezynecole.Com
2018 – 2019

As A Commercial Interior Design Student This Project On Retail Spaces Showcases My Expertise Learnt During My
Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC, At Dezyne E’cole College.
The Project Report Includes The Design Of A Retail Store. The Store Is Of An Emerging Brand “ CAPRESE " . Have
Enlisted Different Retail Sectors And The Various Types Of Retail Stores. How The Design And Planning Of Retail Spaces
Should Be Done? How To Create Display Spaces Which Are More Effective? Are All Discussed Here.
More Focussing Has Been On The Consumer Behaviour For Designing Effective Store Layout. While Designing The Store
Layout Principles Of Design Has Been Followed. All The Designing Boards. Architectural Layouts, Detail Drawings Has
Been Showcased In My Portfolio Pages.
My Project I Focuses On The Product Displays Of Fashion Accessories Like Handbags, Female Designer Bags . Mainly
Under The Fashion Retail Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.
SYNOPSIS

I, Yashvi Jain, Student Of Dezyne E’cole College. Am Extremely Grateful To Each And Every Individual Who Has
Contributed In Successful Completion Of My Project.
I Would Like To Express My Special Thanks Of Gratitude Towards Dezyne E’cole College And Its Mentors For Their
Guidance And Constant Supervision As Well As For Providing Me The Necessary Information And Support Regarding
The Completion Of Project.
I Also Want To Thank My Parents And My Friends Who Helped Me A Lot In Finalizing This Project Within A Limited
Time Frame.
Thank You
Due Regards
Yashvi Jain
ACKNOWLEDGEMENT

GRADE SHEET
The Project Report Of Ms. Yashvi Jain , A Student Of 2 Year Commercial Design Diploma , NSQF Level 6 Of NSDC , Has
Been Checked And Is Graded As
Thank You
Principal
(Seal & Sign)

YASHVI JAIN
ABOUT ME
My Passion For Interior
Designing Has Pushed Me To
Exceed My Own Limit.
Designing Is To Make Plan
And Develop Something For
A Particular Purpose . I Like
To See Different Types Of
Architecture Around Me
Made With Different
Concepts , Styles And
According To Moods .
CONTACT
Email id :-
dezyneecole@gmail.com
Website :-
www.dezyneecole.com
Contact No :- 9784575104
0145-224114
Interest :-
 Creating New
Designs
Language :-
 English
 Hindi
Skills :-
 Drafting
 Cad
 Idea Generation
 Knowledge About Colours
 Model Making
Activities :-
 Participating In Identity Exhibition (2017)
 Handle A Residential Design Project
 Participating In Identity Exhibition (2018)
 Participating In Other Culture Activities
SCHOOLING
(2003-2017 )
B.SC IN INTERIOR
DESIGN (2017-2020)
DIPLOMA 1 YEAR
RESIDENTIAL
DESIGN(2017-2018)
DIPLOMA 2 YEAR
COMMERCIAL
DESIGN (2018-2019)
EDUCATION
Digital Skills :-

CAMPUS LIFE
IDENTITY EXHIBITION

KALEIDOSCOPE
VISITS
CULTURAL ACTIVITIES

Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more
aesthetically pleasing environment for the people using the space. An interior designer is someone who plans,
researches, coordinates and manages such projects. Interior design is a multifaceted profession that includes
conceptual development, space planning, site inspections, programming, research, communicating with the
stakeholders of a project, construction management, and execution of the design.
Interior design was previously seen as playing a secondary role to architecture .it also has many connections to other
design disciplines, involving the work of architects, industrial designers, engineers, builders, craftsmen, etc. for these
reasons, the government of interior design standers and qualifications was often incorporated into other professional
organisations that involved design. Organisations such as the chartered society of designers, established in the UK in
1986, and the American designers institute, founded in 1938, governed various areas of design.
INTERIOR DESIGN

Commercial design refers to interior design in commercial spaces. These include offices, retail stores, restaurants,
lobbies and other public spaces… designers then work with the completed space to add furniture and décor to meet
the original design goals.
Commercial designers know how to space plan without surrendering design. They are also trained to ensure the
everything within the physical structure is safe and up to code. They are heavily involved in the renovation and
construction process, and work closely with contractors and manufacturers to make important structural decisions
including architectural details, lighting. Floor and ceiling design, window placement and technological upgrades.
Commercial designers also define the project‘s scope of work, draw schematics and blueprints, select the right
materials, and oversee budgeting and scheduling, along with other important duties.
COMMERCIAL DESIGN

CONTENT LIST
1
2
3
4
RETAIL SPACES
STORE LAYOUTS
DESIIGNING PROCESS
ARCHITECTURE LAYOUTS
5ELEVATIONS

Introduction To:
RETAIL SPACES

Retail Design Is A Very Specialized Discipline Due To The Heavy Demands Placed On Retail Space. Because The Primary
Purpose Of Retail Space Is To Stock And Sell Product To Consumers, The Spaces Must Be Designed In A Way That
Promotes An Enjoyable And Hassle-free Shopping Experience For The Consumer.
Retail Is The Process Of Selling Consumer Goods Or Services To Customers Through Multiple Channels Of Distribution
To Earn A Profit. Retailers Satisfy Demand Identified Through A Supply Chain. The Term “Retailer “Is Typically Applied
Where A Service Provider Fills The Small Orders Of A Large Number Of Individuals, Who Are End-users , Rather Than
Large Orders Of A Small Number Of Wholesale, Corporate Pr Government Clientele. Shopping Generally Refers To The
Act Of Buying Products. Sometimes This Is Done To Obtain Final Goods, Including Necessities Such As Food And
Clothing ; Sometimes It Takes Place As A Recreational Activity. Recreational Shopping Often Involves Window Shopping
And Browsing: It Does Not Always Result In A Purchase.
RETAIL SPACES

RETAIL
SECTOR
FASHION
HOME
LESIURE-
ENTERTAIN
MENT
FOOD
RETAIL DESIGN
CATEGORIES
STAPLES
Day To Day Use Of
Necessity Goods
Are Staple Goods /
Products
LUXURY
Selling Those
Product Which We
Have But By Also
Another One

A. FOOD RETAIL:
Food retail is a huge industry which has café , restaurant , coffee shop and supermarkets.
1. Supermarkets
2. Market Halls
3. Market stalls
1.Supermarkets
The needs of market was eradicated in most of
the western world due to the rise of
supermarket in mid “ 1920 ” . Large
conglomerates now shift of food of all types
around the world to fulfil the needs of the
masses . This food tends to be cheap and
available and doesn’t depend on season to
grow .
Supermarkets are now a destination for all the
types of retail under one roof . The
supermarkets environments is felt by many to
be clinical , but actually it is logically and
organised for easy navigation .

2. Market Halls
In the west market hall build as market trades .
Sheltering them from elements on the streets . In
1980s many market halls in the UK ( London )
changed use or word demolism as supermarkets
shopping become the norm .
The market hall is now a tourist destination and place
for finding specialist high quality incidents , art and
craft , textile and fashion .
3. Market stalls
They are constructed from simple frames to allow
flexibility , disassembly and storage . Each stall is like
a little shop with the awning overhead , creating and
interior space and sheltering goods from the
elements . They are functional and allowed for the
display and the table height with containers of food
pilled high and hanging for textile .

B. Fashion :
Fashion Has Important Influence Or Retail Sectors And This Sector Obtained By The Huge Consumer Buined In Fashion
Industry This Sector Is Largely Dominated By Women The Fashion .
 Premium Fashion Label : Where Innovative Cutting Edge Fashion And Retail Spaces Can Be Seen .
 Boutique : Where The Interior Space Is Unique And Suit The Need Of Individual
 Mass Consume : Commercial Fashion Empire Where Fashion And Interiors Are Fast Phase .
 Fashion House : The Fashion House Is A Term Is Use To Define The Exclusive Fashion Level Which Has A Designer Or
Collection Of Designers Working Under Its Name .
 Commercial Fashion : This Is Dominated By Changes Store With Numerous Identical Shops In Nature In Township .

The Clearer The Store Layout Appears To The Customer, The Less Sales Staff Are Necessary, As The Customer Will Find
What He Is Looking For Or Is Incited To Make A Purchase By Special Displays. Merchandise Whish Should Appeal To A
Large Number Of Customers Is Positioned In The Centre Or Front Of The Retail Space And Is Clearly Visible. Stairs And
Lifts Present A Barrier, So Top-selling Merchandise (Offers, New Collections) Should Be Displayed On The Ground Floor.
The Busiest Areas Are The Store Entrance, Pathways And Areas To The Customer’s Right. Less Frequented Areas Are
Middle Aisles, Areas To The Customer’s Left And Upper And Lower Floors.
STORE LAYOUT

STRAIGHT PLAN
The Straight Plan Is A Conventional Form Of Layout
That Utilizes Walls And Projections To Create Smaller
Space. It Is An Economical Plan To Execute And Can Be
Adapted To Any Type Of Store, From Gift Shops To
Apparel Outlets, From Drug And Grocery Stores To
Department Stores.
PATHWAY PLAN
Applicable To Virtually Any Type Of Store, The
Pathway Plan Is Particularly Suited To Larger Stores
Over 5,000 Square Feet And On One Level. The
Pathway Plan , A Good Architectural Organizer, Get
Shoppers Smoothly From The Front To The Rear Of
The Store.

DIAGONAL PLAN
For Self-service Stores, A Diagonal Plan Is Optimal. The
Cashier Is In A Central Location, With Sight Lines To All
Areas Of The Space. Soft Goods Stores, Can Take
Advantage Of The Diagonal Plan. Visually, The Plan Has An
Exciting And Dynamic Quality. Because It Is Not Based On
A Straight Line, It Invites Movement And Circulation.
CURVED PLAN
For Boutiques , Salons, Or Other High-quality Stores, The
Curved Plan Creates An Inviting, Special Environment For
The Customer. It Also Costs More To Construct Than
Angular Or Square Plans . The Curved Theme Can Be
Emphasized With Walls, Ceiling, And Corners. To
Complete The Look, Specify Circular Floor Fixtures.

VARIED PLAN
For Products That Require Back-up Merchandise To Be
Immediately Adjacent (Shoes And Men’s Shirts, For
Example), The Varied Plan Is Highly Functional . It Is A
Variation Of The Straight-line Plan With Sufficient
Square Footage Allowed For Box Or Carton Storage Off
The Main Sales Floor With Perimeter Wall Stocking.
GEOMETRIC PLAN
The Designer Creates Forms With Shapes Derived
From Showcases, Racks, Or Gondolas In A Geometric
Plan. This Plan Is The Most Exotic Of The Six Basic
Plans, And The Designer Can Use Wall Angles To
Restate The Shapes Dominating The Sales Floor.

ARENA PRINCIPLE
This Displays Technique Ensures That The Entire Product Range Is Visible From The Front Mid-floor Area Close To The
Entrance Right Through To The Back Wall. The Customer’s Field Of Vision Is Structured Into Different Layers Within The
Stores-from The Front/Low Area (Mid Floor) To The Back/Ceiling Height Area (Back Wall). Displays According To The
Arena Principle Can Be Used In Shop-in-shops, Large Stores And In Department Stores. If The Arena Principle Is
Respected, The Customer Can Spot The Product Ranges Displayed At Each Level, Right To The Back Of The Store, From
The Main Pathway. It Gives The Customer A Good Overview And Draws Him Into The Store.
Layers Within The Store Interior:
*Height Of Furniture Directly Next To The Main Pathway:
1.00 To 1.20 Metres
*Height Of Furniture In The Centre:
1.40 To 1.60 Metres
*Back Wall Elements:
Up To 2.60 Metres In Height

You are supposed to design a retail space, selling women‘s accessories, ranging from scarves, handbags, purses, wallets,
artificial jewellery, and many more things.
The retail space planning and working drawings needs to be presented. Develop your design ideas with due
consideration of media use & present the ideas for your portfolio.
CASE STUDY

BASIC PLAN
The Layout Gives The Detail About The Space
Planning Of A Retail Store . For Space Planning I
First Learned About Various Types Of Plans .
Amongst Them I Choose Straight Layout For My
Retail Store . As These Floors Plans Are Ideal For
Newer , Local Businesses And Also One Of The
Most Economical Store Designs .
The Site Is Located At City Square Mall ( CSM ) ,
Panchsheel , Ajmer , Rajasthan .
The Total Area Covered By The Store Is 225
Square Feet.
The Areas Which I Have Provided Are :
• Transition Zone
• Storage
• Billing And Wrap Counter
• Display Units
• Window Display
• Wall Display Structure
• Space For Changing Window Display
Project Brief :
Retail Design Project
( Space Planning )
Site Location :
City Square Mall ( CSM ) ,
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Basic Plan
Project Detail
Total Area : 225 Sq. Ft.
Designed And Created By
Yashvi Jain
NSQF Level-6 Of NSDC
Entrance
Storage Display Unit
Window
Display
Window
Display
Cash
Counter
Wall
Display
Structure
Transition Zone

Entrance
DETAIL LAYOUT
The layout gives the detail about the space
planning of a retail store .
• Facing – east
• Total area -225 square ft.
• Entrance – 6’ wide
• Window display – 8’ X 3’ X 10’
Project Brief :
( Space Planning )
Site Location :
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Detail Layout
Project Detail
Yashvi Jain
Window
Display
Window
Display
Cash
Counter
Transition Zone
S .No .
1
2
Symbol Specification
Brick Wall
Glass Wall
3
4
5
6
Wall
Display
Structure
Wall Display Structure
Window Display
Cash Counter
Exterior Wall

CIRCULATION LAYOUT
Circulation Layout Depicts The Connectivity
Between All The Areas Of The Store .
In This Layout , The Circulation Of Customers
Flow Is Shown Using Red Arrows And That Of
Workers Is Shown By Yellow Arrows Denoting The
Connectivity And Proximity Of Different Spaces .
Project Brief :
( Space Planning )
Site Location :
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Circulation Layout
Project Detail
Yashvi Jain
Entrance
Window
Display
Window
Display
Cash
Counter
Wall
Display
Structure
Transition Zone
S .No .
1
2
Symbol Specification
Customer’s Circulation
Worker’s Circulation

FLOORING LAYOUT
This Layout Shows The Details Of Type Of
Flooring Being Used In My Design , Flooring Is
Being Applied Keeping In Mind The Wear And
Tear At Commercial Spaces .
Project Brief :
( Space Planning )
Site Location :
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Flooring Layout
Project Detail
Yashvi Jain
Wooden Flooring ( Wooden Blocks )
Size : 2’ X 2’
Total Area : 225 Sq. Ft .
Entrance
Window
Display
Window
Display
Cash
Counter
Wall
Display
Structure
Transition Zone

ELEVATION 1
Project Brief :
( Space Planning )
Site Location :
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Elevation 1
Project Detail
Yashvi Jain

ELEVATION 2
Project Brief :
( Space Planning )
Site Location :
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Elevation 2
Project Detail
Yashvi Jain

ELEVATION 3
Project Brief :
( Space Planning )
Site Location :
Panchsheel , Ajmer
Rajasthan
Stage Of Project :
Elevation 3
Project Detail
Yashvi Jain

VISUAL MERCHANDISING
Visual Merchandising Is A Major Factor Often Over-looked In The Success Or Failure Of A Retail Store . It Is Second
Only To Effective Customer Relations.
Visual Merchandising Can Be Defined As Everything The Customer Sees, Both Exterior And Interior, That Creates A
Positive Image Of A Business And Results In Attention, Interest, Desire And Action On The Part Of The Customer.
Visual Merchandising Can Help Create That Positive Customer Image That Leads To Successful Sales.

Wall In Commercial Interiors Are One Of The Most Important Display Areas For The Sale Of Merchandise. They Play
Decisive Role In A Store’s/Brand’s Image. Walls Are Generally Used Intensively For Display Purpose. Only In The
Premium Segment Is A Small Quantity Of Merchandise Used To Express Exclusivity .Back Walls Should Be Divided Into
Zones With Individual Themes. This Creates An Overview And Facilitates Customer Navigation. Shelves And Hanging
Rails At Identical Heights Express Serenity And Orderliness, Whilst Offset Heights Create Excitement.
The Back Wall Can Be Divided Into Three Functional Zones:
1.Top Zone
2.Middle Zone
3.Bottom Zone
WALL DISPLAY STRUCTURE

In The 1950s And 60s, The Vertical Slotted Rail Dominated The Market Of Merchandise Display Systems: Slotted Metal
Rails Were Built Into Wooden Panels At Specific Axis Intervals Or Screwed Directly To The Wall And Supported Hanging
Frames And Shelves (Using Brackets).
1.Single Point Support Systems
2.Horizontal Support Systems
3.Vertical Support Systems
4.Surface Support Systems
5.Structural Systems
DESIGN PRINCIPLES FOR ARCHITECTURE

SINGLE POINT SUPPORT SYSTEMS
Single Point Support Systems Provide Structure To Walls Using Points.
Merchandise Supports Are Inserted Into Holders Or Clipped On To
Buttons. They Are Available For Use In Wood, Plasterboard Or Glass And
Come In Round, Oval, Square And Rectangular Shapes And Numerous
Dimensions – For Lightweight Or Heavy Items. Single Point Support
Systems Are Also Available For Horizontal Surfaces (For Use In Plinths,
Tables Or Embedded Directly In The Floor.
HORIZONTAL SUPPORT SYSTEMS
Horizontal Lines Are The Defining Design Element With These Systems.
Differently Shaped, Closed Pr Open Profiles Are Available – Either
Embedded Or Screwed On T The Wall (Wooden And Glass Panels) – For
Carrying Merchandise Supports.
Good Systems Offer Merchandise Support Without Brackets, Which Are
Simply Inserted Or Hooked Into The Profile And Can Be Positioned
Anywhere Along Its Length.

VERTICAL SUPPORT SYSTEMS
The Successors Of The Original Slotted Rails Are Aluminium Or
Metal Profiles With Single Or Double Slots, Which Are
Embedded In Panels (Wood, Glass Or Plasterboard) Or Used As
Uprights In Front Of The Wall. Ideally, Slots Are Discreet So That
Profiles Are As Inconspicuous As Possible And Only Visible As
Narrow Vertical Lines. Closed Profiles With Side Perforations Or
D=grids Are Also Available, Entirely Without Slots, And Offer
The Same Flexibility (E.G. Beam And Steel By Visplay ).
SURFACE SUPPORT SYSTEMS
These Display Systems Combine Horizontal, Vertical And Even
Single Point Solutions On One Surface. A Grid System Allows
Use Of Merchandise Supports Amd Decorative Elements
Anywhere On The Surface. This Opens Up A Wide Variety Of
Merchandising Possibilities Which Can Be Rearranged To Match
Display Concepts And Themes.

STRUCTURAL SYSTEMS
Flexible structural systems consist of individual modules whish can be combined into countless structures of all sizes.
Wall units, mid floor gondolas, shelves, tables, plinths and ceiling-mounted elements can be created. individuals
elements and complete interiors can be designed with these systems. That come in different sizes, for heavy and light-
weight goods and in various finishes. Good systems can be assembled without screws, modified at will and therefore
adapted to new product lines and room layouts (e.g. kado by visplay).

Different Modes Of Display Are Selected And Combined According To The Type Of Garment, The Position On The Sales
Floor And Display Theme. They Can Create An Attractive, Varied And Exciting Overall Merchandise Presentation.
FRONT DISPLAY: Front Display Is An Attractive Mode Of Display And Has Proved To Be The Merchandise Are
Immediately Visible, As Is The Display Theme.
SIDE HANGING DISPLAY : side Hanging Displays Enable The Presentation Of Large Quantities Of Merchandise. As Very
Little Of The Garment Is Visible, This Mode Of Display Requires Careful Arrangement Of Sizes And Colours So That The
Customer Can Make His Mind Up Quickly.
FOLDED DISPLAY: Folded Displays Are Extremely Appealing. Identical Items Should Be Carefully Folded And Displayed In
Neat, Uniforms Piles That Are Not Too High, Arranged According To Size And Colour.
MODES OF DISPLAY

MERCHANDISE GROUPING: Merchandise Grouping Is The Basic Principle Of All Colour, Stylistic And Thematic Displays,
With The Exception Of Specialist Stores And Store Departments. The Different Items Are Combined In A Display Just As
That Would Be Worn.
COLOUR DISPLAY: Merchandise Must Be Grouped According To Colour Whatever The Type Of Display, Even In Hosiery
And Accessory Sectors. This Guarantees An Orderly Overview Of The Sales Floor. Colours Should Be Displayed In
Vertical Blocks, Particularly On A Rear Wall, Both With Folded And Hanging Merchandise.

Cross merchandising, related articles from different categories are displayed alongside each other in a matching display
décor. For example, a “mountaineering” theme in sports fashion not only features trousers, shirts and jackets, but also
includes shoes and all related accessories / hardware. everything can be presented on the same display system or side
by side in a sales- boosting display. The consumer‘s attention is drawn to other interesting articles and new features,
encouraging impulse buys. This increases the retailer‘s turnover per sale. Cross merchandising is also an integral part
of the sales strategy, which involves understanding the consumer‘s global needs and showing that the store can fulfil
them.
CROSS MERCHANDISING

Fascination points are striking, individual display and decoration solution, positioned at prominent points within stores
and are designed to be visible from a distance. These can be images, display decors or promotional displays. They are
eye-catchers and can also be used to guide customers in a specific direction if a matching merchandise display is added
to the décor.
FASCINATION POINTS

Every store needs a professional, balanced lighting concept. It ensure good overall lighting and creates an attractive,
comfortable in - store ambience. A lighting designer provides a detailed lighting plan which mostly consists of recessed
ceiling downlights for general lighting and wide flood beams and spotlights for staging high quality merchandise.
Another type of lighting is also gaining ground in the retail sector, namely “lighting or merchandise support”. Its benefits
and advantages are extremely conclusive:
*optimum lighting on merchandise supports emphasises merchandising and highlights and valorise goods.
*lighting in the display system sets trends and enables eye – catching displays.
*ceiling lighting can be reduced and this can be taken into account in the lighting design.
*shadow zones are avoided.
*more impulse buys
LIGHTING AND MERCHANDISE SUPPORT

Signage enables in - store navigation; it should guide customers through different departments in a large store and
provide information. It goes without saying that these instructions must be clear, customer – friendly, easy to read and
perfectly designed. In multi – floor stores, signs must be positioned in the store entrance, near the stairs/escalators
and in front of the lift.
A good sign provide the most information in the fewest possible words . Point-of-purpose signs or shelf talkers should :
 Draw the customer’s attention to the product .
 Identify the merchandise item being sold .
 State a customer benefit .
 Tell something about the product that they do not know or understand .
 State the price of the item .
SIGNAGE

Good exterior visual merchandising attracts attention, creates interest and invites the customer into the business. The
exterior presentation can offer a conservative, progressive, lavish or discount image to the customer.
• Exterior signs: a sign is a silent salesperson, and part of a shopper‘s first impression of a store. In less than 10 seconds
the sign must attract attention, tell who the business is and what it has to sell. An effective sign will communicate
what of business is being conducted.
• Marquees: this special type of sign is used to display the name of a store. An effective marquee must stand out from
the other businesses to attract attention. A marquee on some older buildings is a permanent canopy projecting over
an entrance that provides protection from the elements.
• Banners: banners are used increasingly as an inexpensive but colourful, eye – catching means of promotion. A new
and interesting appearance can be offered by changing the banners frequently. Consumers will think exciting changes
are taking place, and be drawn into the store.
• Awnings : colour and appeal can be added to a stores exterior with the use of awnings they provide the customer
with protection from weather and makes viewing the window display more pleasant as it reduces heat, cuts down on
glare and reflection, and prevents fading of the merchandise from exposure to the sun.
EXTERIOR PRESENTATION

• Walks and entries: Approximately 75 percent of first time customers remembers a store‘s entrance, which provides
the first and last view of the stores interior.
• Landscaping: Landscaping should lead the customer‘s eye to the focal point using colour and texture to provide
contrast and harmony. the focal point is the business sign and/or the building itself.
• Window displays: special emphasis should be placed on a store‘s window displays because they are the information
link to the potential customer. Window displays can be as important, if not more important, than advertising.as
many as one in every four sales could be the results of a good window display.

THANK YOU
Yashvi Jain
Commercial Design Diploma
NSQF Level -6 Of NSDC

Yashvi Jain, 2nd Year Interior Design (Retail Design Project)

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