Reliance Group is an Indian conglomerate founded in 1966 by Dhirubhai Ambani with a presence in crude oil, petrochemicals, retail, telecom, and more. Reliance Retail was founded in 2006 and operates various store formats including supermarkets and grocery stores. It faces competition from other Indian retailers like Biyani Group but has strengths in its large private label portfolio and strong parent company backing.

2. INDUSTRY PROFILE
Reliance Group
Founded 1966
Founder Dhirubhai Ambani
Headquarters Mumbai, Maharashtra, India
Key people Mukesh Ambani , Anil Ambani
Area Served Worldwide
Products Crude oil, Natural gas, Petrochemicals,
Petroleum, Polyester, textiles,Retail, Telecom

3. COMPANY PROFILE
Type Supermarket
Founded 30 October 2006
Headquarters Mumbai, India
Key people Mukesh Ambani, CEO
Industry Retail

5. Ketchup Honey Dust Tea
Leaf Tea Instant coffee Filter coffee

6. 
Vermicelli  Instant
Noodles
Reliance Value
Reliance select
Basmati Rice  Sona Masuri
Rice

7. PRODUCT PORTFOLIO

10. COMPETITORS ANALYSIS
STORE FORMAT
(CATEGORY)
RRL’S (Reliance
Group’s)
VENTURE
COMPETITION
INDUSTRIAL IST
GROUP/FAMILY
Malls and Hypermarkets
RELIANCEMART
®
Pantaloons Retail (47)
Pantaloons Factory Outlets
(37)
Big Bazaar (116 stores)
Big Bazaar Best Deals (3
stores)
Big Bazaar Express (3 stores)
BIYANI GROUP
Star India Bazaar TATA GROUP
Shopper’s Stop (27 stores) K. RAHEJA GROUP
Spencer’s Hypermarket (250
stores)
RPG (Ram Prasad
Goenka) GROUP
Organized ‘Kirana’ or
Neighborhood grocery
stores and grocery
supermarkets
RELIANCE FRESH ®
RELIANCE SUPER ®
RELIANCE DELIGHT ®
Food Bazaar (168 stores) BIYANI GROUP
Food World
RPG (Ram Prasad
Goenka) GROUP

11. Organized ‘Kirana’ or
Neighborhood grocery
stores and grocery
supermarkets
RELIANCE FRESH
®
RELIANCE SUPER
®
RELIANCE
DELIGHT ®
Food Bazaar (168 stores) BIYANI GROUP
Food World
RPG (Ram Prasad
Goenka) GROUP
Trinethra /Birla Supermarkets
(619 stores)
A.B. BIRLA GROUP
Apparels and fashion
accessories
RELIANCE
TRENDS ®
Brand Factory, Fashion
Station, Blue Sky, Celio,
Central, Lee Cooper
BIYANI GROUP
Trent Westside (38 stores)
Trent Fashion Yatra
TATA GROUP
Consumer Electronics
RELIANCE DIGITAL
®
Croma Retail (34 stores) TATA GROUP
Books and Music stores
RELIANCE
TIMEOUT ®
Depot (116 stores) BIYANI GROUP
Landmark (10 stores) TATA GROUP
Jewels Reliance Jewels ®
Navaras BIYANI GROUP
Tanishq Jewellery TATA GROUP

12. SWOT ANALYSIS

13. • 1.It is Indian retail chain with 900+ stores
in 80 cities in India
• 2.Hyper market with 95000 markets with
tailoring, shoe and watch repair, laundry
• 3.It owns various private label brands.
• 4.It has strong distribution network- 1600
channels in villages.
• 5. Strong backing of the parent company
Strength
• 1.Product variety is available but more
SKUs are not present due to inefficient
back end infrastructure
• 2. Poor inventory control at certain
locations is a concern
Weakness

14. • 1.Sourcing directly from farmers; no middlemen
could earn more profit as number of farmers will
increase five times in next 5 years
• 2.Leveraging on brand name and entering into
Reliance saloon
• 3.Large potential to reduce operation cost in
cities using strong supply chain
Opportunity
• 1. Strong competition globally from Carrefour,
Metro A.G., Tesco
• 2.Operationg cost are too high
• 3.Wallmart is biggest competitor when it comes to
sourcing/ backward integration
Threats

15. MARKET SEGMENTATION
 Geographic
 Nations, states,
 regions or cities
Demographic
Age, gender,
family size and life cycle or
income
Psychographic
Social class, lifestyle,
or personality
Behavioral
Occasions, benefits, uses,
or responses

16. TARGET MARKET

17. STP

18. PRODUCT LIFE CYCLE

19. SUGGESTION TO THE COMPANY
 Improve the parking area of reliance fresh.