1. BUNGALOW 9 ON DIGITAL MEDIA

2. Social Media Mandate
• To create engagement and acquisition for Bungalow
9 on Facebook
• Create a Twitter handle
• Build relationship with online influencers
• Build a strong online presence of the brand

3. HOW WE LEVERAGED FACEBOOK

4. Content & Engagement
Food Healthy lifestyle

5. Content & Engagement
The menu

6. Content & Engagement
Marketing Offers

7. Content & Engagement
Celebrities at Bungalow 9

8. Tabs on Facebook
Happy Hours

9. Sunday Brunch Tab

10. Tabs on Facebook
Sunday Brunch Menu

11. Customer Feedback and Connect
Initiated conversations with the fans,
thus creating a personal touch

12. TWITTER OPTIMIZATION

13. Content & Engagement
Healthy conversations and
interactions were a routine with our
Twitter followers

14. Contest
•2 successful Twitter contests
• #Iwant2dineatbungalow9
• #MyFavoriteFoodColor
• Popular #Tags used
• #6to9atB9
• #Food
• #DessertCravings
• #FoodTips
• Suggested #Tags
• #GoesbestwithBeer
• #MychocolatecravingFix
• #MyFirstPizza
• #MyFirstDate

15. Contest
Contest hosted by leveraging Burrp and
Zomato

16. Leveraging Twitter
Customer Loyalty
Personal Touch

17. Leveraging Twitter
Revenue generation
through Positive ‘Word of
Mouth’
Retweets

18. BLOGGER REVIEWS

19. Snapshots of Reviews
• Blog reviews for Bungalow 9
– Chef at Large
– Slurrpy
– The Glam Gang
– Style Kandy
– Sheena
– Pinkvilla
– Harilein Sabarwal
– In On It
– The Tossed Salad
– And Others

20. Snapshots of Review

21. LEVERAGING ONLINE MEDIA FOR
EVENTS

22. Launch of Sunday Brunch
• Live Updates on Facebook and Twitter
• Online coverages for the event
• Launch of Sunday Brunch Menu on Facebook as a tab.

23. Launch of Sunday Brunch

24. Ladies Tweet-Up
• Ladies with a huge fan following on Twitter were invited
• Positive ‘Word of Mouth’

25. Ladies Tweet-Up
Tweets from the event

26. Kiran Manral’s Book Reading
• Book reading session hosted at Bungalow 9 for Kiran Manral’s
recent book with Tisca Chopra
• Coverage of the event shared

27. MARKETING INITIATIVES

28. Marketing Initiatives
• Listed Bungalow 9 in Indian Wine List
– Indian Wine List: An iPhone app that gives details
about the wine menus on offer in Mumbai
restaurants
• Fratelli Dinner at Bungalow 9 hosted by Mr.
Pankaj Saraf for Chef’s Table – Rajeev Basak

29. Marketing Initiatives

30. OUTCOME & SUCCESS

31. From where we took the brand ahead
• Facebook page with 415 likes
• Frequency of updates was negligible
• No updates or activity in Apr, May, Jul, Aug and Sep. ’11
• Zero engagement
• No Twitter Handle
• No Blogger Reviews

32. SOCIAL MEDIA INSIGHTS

33. Facebook
Facebook Likes
Average Daily Engagement

34. Twitter

35. THANK YOU