Karen M. DeGenaro has over 20 years of experience in pharmaceutical and medical equipment sales, holding various sales roles with companies like Teva Pharmaceuticals, Purdue Pharmaceuticals, Alpharma, Alcon Pharmaceuticals, Kendall Healthcare, Direct Supply Healthcare Equipment, and Hormel Foods Corporation. She has a proven track record of exceeding sales goals and quotas across multiple therapeutic areas and products. Her background demonstrates consistent high performance, leadership, and success in launching new products, developing client relationships, and managing territories.

1. Karen M. DeGenaro
4595 S. Hearth Ridge Drive, New Berlin, Wi 53151
(414)975-2012
krndegenaro@yahoo.com
Education: University of Wisconsin-Whitewater
Bachelor of Business Administration Degree in Marketing, July 1997
President of the Society for the Advancement of Management
Work Experience:
Executive Sales Specialist January 2014-present
Teva Pharmaceuticals
●Responsible for a territory in the neuropsych market and pain management,
marketing three products including a device to neurologists
●Call points: psychiatrists, neurologists, and pain management including the
teaching hospital Froedtert
●Tripled sales for pain product in 2014
●Achieved quota for products in 2014
●New device launch in Sept 2015 leading the district in sales
Senior Sales Representative October 2011-January 2014
Purdue Pharmaceuticals
Responsible for a territory in the pain market, marketing two products.
Call points: pain management, psychiatry, neurology, orthopedic surgeons, oncology,
rheumatology, institutions including hospitals, teaching hospitals and nursing homes.
Involved in giving sales presentations to large groups and practices in
order to get products on formulary
●Lead the region for Butrans hospital sales for 2013 for Q3
●Achieved quota for 2013
In Q1 of 2012 doubled sales and in Q3 of 2012 grew sales from baseline
by 400%, and in Q4 grew sales above baseline
Analyzing numbers and reports daily to help manage my business more
effectively.
Senior Pain Specialist February 2005-September 2011
Alpharma acquired by King Pharmaceuticals in January 2009, then King acquired by Pfizer in
March 2011
* Responsible for an expanded territory, with the goal to grow sales in a
new area with key physicians including internal medicine, oncology and pain
management
Had to develop and maintain those relationships.
Involved in training sales representatives and customers

2. Achieved goal for Lyrica for May and July 2011
Achieved goal for Flector Patch for Jan-March 2011 and June 2011
Member of Regional Advisory Board 2009 and 2011
Awarded P.A.R.T Model Award for 2010
* Awarded P.A.R..T. Model Accountability Award for 2009
* Awarded Presidents Club for 2008
* Promoted to Field Trainer in fall of 2008
* Winner of "Mile"Contest 2008
* Awarded Presidents Club for 2007
* Awarded Directors Club Sales Award for 2007
* Winner of Jump Start Contest in 2007
* Awarded Social Responsibility Award for 2006
* Achieved goal for Embeda for Trimester 1 and Trimester 2 for 2010
* Ranked #1 in district for product launch of Embeda in 2009
* Ranked #11 in region out of 57 for product launch of Embeda in 2009
* Launched Flector Patch in 2008 and finished 3rd
in region for that product
* Ranked #3 in Region out of 63 reps in 2008 for Kadian and Flector
* Ranked #6 in Region out of 52 reps in 2007 for Kadian
* Ranked #16 in Nation out of 135 reps in 2007 for Kadian
* Ranked in top 10% of company in 2006 for Kadian
●Responsible for organizing dinner events, focus groups and journal
clubs
* Organized State Medicaid meetings with goal to get Kadian on Medicaid
Glaucoma Speciality Representative November2002-Jan2005
Alcon Pharmaceuticals, Fort Worth, TX
●Responsible for developing and sustaining business partnerships
with current physicians
●Two years in a row, #1 Sales Representative in West Region for Systane
•Grew 10 market share points for Patanol and grew 3 market share points
for Travatan
Sales Representative June 2000-October 2002
Kendall Healthcare, Mansfield, MA
•Responsible for the sales of medical supplies to distributors and to long
term care facilities and hospitals
•Responsible for a 1.5 million dollar territory
•Finished Fiscal 2001, 104.37% over quota, $65,529 over plan
•Finished Fiscal 2002, 102.00% over quota, $32,000 over plan
•Completed Professional Selling Skills training in 2000
Sales Representative July 1998- June 2000
Direct Supply Healthcare Equipment, Milwaukee, WI

3. * Net Loss Award granted to the top representative company wide, 1999
* Award granted in August 1999 and March 2000 for largest sale of month
●Responsible for sales of medical capital equipment to long term care
Sales Representative August 1997- June 1998
Hormel Foods Corporation, Lenexa, KS
* Responsible for food shows, quarterly meetings to distributors
and sales promotions to distributors sales force
* Promoted to Territory Manager and transferred to Houston, TX
Activities and Interests:
Trains for triathlons and marathons
References Available Upon Request