1. SÉVERINE ALIS MASSENGALE, CMP
EXPERIENCE:
JCPENNEY CORPORATION, INC., Plano, Texas (3/06-4/09)
Meeting and Event Planner, Vendor Relations
• Meeting Planner for the External Meeting Services department, a division of Internal Communications/Human Resources
• Responsible for assisting internal clients with all meeting needs that are held outside the corporate headquarters including:
negotiating/managing all contracts, arranging air through travel agency, transportation, audio-visual, production,
entertainment, food & beverage, onsite support, website creation/management and registration
• Manage groups from 10 – 2,000 with budgets up to $2.8 million
• Personally managed and operated up to 25 meetings a year
• Vendor manager for department
PROFESSIONAL RETAIL STORE MAINTENANCE ASSOCIATION (PRSM), Dallas, Texas (8/04 – 3/06)
Marketing Manager
• Marketing Manager for a 501c6, non-profit, trade association
• Responsible for Marketing Regional Meeting and Annual National Conference to current members and prospective
members
• Sell sponsorships to top Executives of vendor companies for Regional Meetings and National Conference generating
$500,000.00 in non-dues revenue for the National Conference
• Plan sponsored events
• Responsible for developing member benefit programs to generate non-dues revenue
• Write monthly articles for the Professional Retail Store Maintenance Magazine
• Serve as Staff Liaison to the Member Services Committee, a volunteer committee
THE STONELEIGH HOTEL, Dallas, Texas (4/03-8/04)
Corporate and Government Sales Manager
• Responsible for selling, marketing and promoting The Stoneleigh Hotel to Corporate and Government entities
• Sales Focus on Corporate and Government Groups of 10-200+
• Assist clients in group room blocks and meeting needs
• Target lost accounts and rebuild client relationships
• Work closely with all departments to ensure that clients needs are met and/or exceeded
• Represent hotel at industry meetings/associations
PGI-DALLAS, Dallas, Texas (8/01-2/02)
Account Executive
• Responsible for selling, marketing and promoting PGI’s Event Planning, full Destination Management services and Décor
House
• Sales focus on Associations, Local Corporations and Incentives House’s
• Assist clients in venue selection, appropriate themes and tour options in DFW metroplex, Austin, San Antonio and
Houston
• Sold event and tour programs ranging from 10-500+ guests
MANA, ALLISON & ASSOCIATES, INC., San Francisco, California (6/99-8/01)
Sales Manager
• Responsible for selling, marketing and promoting MA&A's Event Planning and full Destination Management services
• Sales focus on in-bound Associations, Local Corporations and Incentive House's generating $2.1 million in Sales
• Sold event and tour programs ranging from 10-4,000+ guests
• Sold shuttle services for conventions ranging from 3,000- 15,000+ guests
• Assist clients in venue selection, appropriate themes and tour option in San Francisco and surrounding Bay Area
CARTIER, INC., Dallas, Texas (7/97-5/99)
Sales/Corporate Incentives
• Responsible for meeting and exceeding yearly budget of $2.1 million
• Market Cartier, Inc. corporate incentive program to Dallas' top 300 companies
• Sell local and international clients in purchases of high end jewelry and luxury goods
• Maintain exclusive clientele through specialized customer service
• Plan and execute boutique special events
• Assist Boutique Manager in representing Cartier at various charity events

2. THE CRESCENT CLUB, Dallas, Texas (8/96-7/97)
Catering Sales Manager
• Assisted Director of Catering in meeting and exceeding monthly budgets ranging from $51,565-$295,697 generating up
to $2 million per year
• Responsible for 6,734 square feet of meeting/banquet space and six Private Dining Rooms
• Supervised Maire’d, banquet staff and events up to 500 guests
• Assisted an exclusive, elite membership in all areas of event planning including: menu coordination, décor, entertainment,
audio-visual needs, floor plans and security
• Assisted Director of Catering in planning and execution of all member special events ranging from Fashion Shows to the
annual New Years Eve Gala
CULINAIRE INTERNATIONAL, Dallas, Texas (6/95-6/96)
Assistant Director of Catering (3/96-8/96)
• Assistant Director of Catering for Embassy Suites Park Central Hotel
• Responsible for over 9,500 square feet of meeting and banquet space, divisible into seven rooms
• Sold, booked and contracted corporate meetings and special events
• Generated all Catering Event Orders and Banquet Checks
• Distributed weekly calendar of events, forecasts and input actuals
• Assisted Director of Catering with meetings and client correspondence
• Supervised Banquet Manager and Banquet Staff
• Assisted client in menu selection and audio-visual needs
Catering Sales Manager (6/95-3/96)
• Scheduler and Catering Sales Manager for The Aldredge House
• Created house rules, information sheet and menu packet for the House
• Responsible for coordination and execution of an member and member sponsored events
• Sales and Marketing representative for The Aldredge House at trade shows and industry related meetings
• Catering Sales Manager for Off-Premise events for corporate and private individuals
• Assisted in the execution of the Mary Kay Convention and Home Interiors Show
• Planned and executed all facets related to off-premise events
• Marketed Culinaire International's catering and food management services
THE SCIENCE PLACE, Dallas, Texas (2/94-6/95)
Enterprise Manager/Special Events Coordinator
• Procured corporations for private functions including meetings, fund-raisers and special events
• Planned and executed all facets related to special events including: contract negotiations with client and appropriate
caterer, equipment rental, decorations, entertainment and event layout
• Responsible for coordination of all in-house events benefiting The Science Place
• Account Executive for advertising sales and marketing of annual magazine
• Responsible for recruiting community and special interest groups for facility tours
• Responsible for specialized marketing campaigns of traveling exhibits
• Designated representative for public speaking engagements including industry related meetings and trade shows
• Instrumental in promoting in-house café during World Cup Soccer, increasing sales by 40%
DUCKY-BOB’S PARTY RENTALS (9/92-1/94)
Event Consultant
• Inside sales and on-site consultation for a diversified clientele
• Responsible for maintaining key accounts through specialized customer service
• Assisted clients with on-site preparation including layout of area, appropriate tent structures, permits, catering
coordination and event themes
• Assisted in developing employees training manual
• Assisted in program design and implementation of new computer system
EDUCATION:
B.A. Degree: COMMUNICATIONS, 1991
Southwest Texas State University
Certified Meeting Professional Designation, July 2007
COMPUTER SKILLS:
WordPerfect, Word, Microsoft Outlook, Excel, ACT, Delphi
PERSONAL & PROFESSIONAL AFFILIATIONS (past and present):
Junior League of Dallas, MPI, SGMP, ASAE, DFWAE

3. REFERENCES UPON REQUEST