Kimberly Parker has over 15 years of experience in sales, customer service, and event planning within the food and beverage industry. She holds a Bachelor's degree in Business Marketing. Her most recent role was as an Event Planner where she coordinated events, prepared proposals, and built strong client relationships. Prior to that, she spent over 10 years in various sales and management roles at Aramark, where she exceeded sales targets and managed multi-million dollar budgets and events of up to 18,000 guests. She has a proven track record of successful client relations, budget management, and exceeding sales goals.

1. KIMBERLY PARKER
3760 School Lane 484.535.2287 (cell)
Newtown Square, PA 19073 parkerkim15@gmail.com
SUMMARY OF QUALIFICATIONS
• 15 years in sales, quality customer services, and financial forecasting, with extensive experience in the food
and beverage and event planning industry
• Exceedingly effective in communication skills, relationship building, marketing and program development
• Established record of achieving and exceeding goals set by management
• Power user in MS Office applications, Party CAD, catermate, caterease and Imaps
EDUCATION
FAIRLEIGH DICKINSON UNIVERSITY, Madison, NJ - Bachelor of Science, Major: Business Marketing (1996)
PROFESSIONAL EXPERIENCE
J. SCOTT CATERING-Malvern, PA
EVENT PLANNER May-December 2014
• Generate event bookings for weddings, corporate events, conferences, luncheons and private parties
• Coordinates with other departments to ensure quality of guest satisfaction; liaises with other events staff to ensure
adequate staffing, space, facilities, equipment, food and beverage
• Prepares sales proposals; negotiates contracts, site selection and establishes pricing parameters
• Built all floor plans, room sets, and timelines for events
• Repaired and built strong customer relationships at all levels of management.
ARAMARK/SFS- Philadelphia, PA
Pennsylvania Convention Center
DIRECTOR OF SALES August 2008- January 2014
• Responsible for budgetary planning of $14 million in top line sales while working closely with General Manager on
budgetary planning to obtain a profit margin of 12%
• Managed the daily activities and event schedules of a sales staff of three direct report managers, led 2 sales staff to a
promotion within Aramark
• Organize concessions and catering events for approximately 679,000 square feet of exhibit hall space with seven halls
and 82 meeting rooms.
• Generated $75,000+ bottom line profit during April of 2013, a 10% increase over prior year
• Effectively penetrate the customer to build rapport at all levels and to fully understand the customer, their business,
and their needs
• Worked closely to develop and execute the Aramark’s annual marketing plan
• Proactively solicited business via networking, taste panels, site visits, exhibitor services marketing programs, and
blitzes
• Lead on Mega events such as the Philadelphia Flower Show, Auto Show, PCVB Annual Luncheon, Sungaurd Higher
Education and Pennsylvania Conference for Women.
• Developed and negotiated menus, budgets and operations schedules for opening receptions, awards luncheons, and
gala dinners from 100-18,000 guests

2. • Responsible for total client satisfaction and maintained positive work relationships with multiple unions, the
Pennsylvania Convention & Visitor Bureau “PCVB” the convention center sales office, maintenance, event services,
audio-visual and IT departments
SENIOR SALES MANAGER September 2005- August 2008
• Responsible for budgetary planning of $10 million in top line sales while working closely with General Manager on
budgetary planning to obtain a profit margin of 12%
• Organize concessions and catering events for approximately 313,000 square feet of exhibit hall space with four halls
and 58 meeting rooms.
• Responsible for meeting monthly and quarterly sales forecasts.
• Work closely with new and existing clients in coordinating their food and beverage functions for public expos and
private events ranging from 100 to 7,000 people.
• Successfully implemented systems to make sales team more efficient and responsible for training new team members
in the sales department.
ARAMARK-Baltimore, MD
Baltimore Convention Center
SENIOR SALES MANAGER March 2004 – September 2005
• Responsible for budgetary planning of 9 million in top line sales
• Organize concession and catering events for approximately 300,000 square feet of exhibit hall space with 43 meeting
rooms
• Pro-actively solicited new business and maintained current customers via outside sales calls, email blitzes, site visits
and taste panels individually as well as with building clients sales team
• Aggressively worked to meet yearly projected sales forecasts achieving the maximum growth in top and bottom line
growth and profitability
• Exceeded yearly sales forecast for the duration of time in Baltimore as part of a 4 member sales team
• Creatively work to develop new concepts in menus, themes and décor for clients and when creating proposals to up
sell whenever possible
• Troubleshoot customer issues and think out of the box when needed to successfully achieve a customer’s goal
• Coordinated and managed all event pre-planning details for galas, conventions, and trade shows ranging from 10-
12,000 guests
• Developed and maintain relationships with Baltimore Convention Center Client as well as event customers
• Provided formal and informal training on selling skills, product knowledge, the development and execution of sales
strategies
SALES MANAGER January 2003- March 2004
• Generating, negotiating, and closing contracts on social, wedding, corporate and gala events; overseeing event
coordination with ability to act as final decision-maker in all matters pertaining event execution including personnel,
culinary, financial, and operational matters
• Ensuring that contract signatures, cut off dates, group and convention deposits, rooming lists and direct bills are
accurate, and that all contracts are processed in accordance with company credit policies
• Making changes to inventory, as needed, to group and convention blocks; serving as primary group and convention
contact once the contract is signed

3. • Generating timely and accurate management Sales Weekly Reports and attaching all confirmed booking agreements,
and BEOs; authorizing and communicating any BEO revisions to appropriate departments
• Developing New Accounts; conducting market research; sourcing, identifying, and pursuing outside networking
opportunities through professional industry resources and community events; developing event concepts from client’s
visions and ideas
• Providing high-level oversight to ensure successful onsite catered events and customer satisfaction to encourage
repeat business, and referrals
SALES COORDINATOR September 2000- January 2003
• Worked with exhibitor booth service in coordinating catering, setup, electrical needs, and other event needs
• Ensured timely setups of contracted services, food and beverage and other promotional enhancement
• Accommodated last minute add on requests for catering, power cords, and linen
• Communicated with vendors, tradeshow, and conference personnel to ensure customer satisfaction
• Partnered with convention center management for planning and executing group functions
• Attended pre and post meetings with clients and visiting convention guests
• Processed invoices upon completion of conference