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ASHLEY R. WHITE
Seasoned Yet Spicy! Marketing Professional
Multiple Years of Restaurant, Hospitality & Retail Experience
Measurable Knowledge of Local, Regional & National Markets
Excellent Communication & Organization Abilities
Extensive Budget & Personal Management Skills
True Passion for Achieving Excellence
Ashley R. White
I have built a solid background through positions within
several prominent companies including Outback
Steakhouse, Morton’s of Chicago – The Steakhouse and
the Oscar Mayer Foods Corporation. My extensive
experience has included creating, developing,
executing, managing and/or supporting numerous
integrated programs on a local, regional and national
level.
I have also had the unique chance to work "in the field" and
for the corporate office. This insight combined with my
entrepreneurial ventures in the retail and freelance
marketplaces has only served to heighten my capacity to
think strategically and work collaboratively with a wide
variety of individuals as well as groups.
Brand Concepting & Management
• Restaurant & Retail Research &
Development
• Request for Proposal Process
• Menu & Merchandising
Development
• Internal Department & External
Agency Communication &
Management
National, Regional & Local Programming
• Merchandising
• Competitive Blunting
• Database Collection
• Grand Opening & Remodel
• Sweepstakes
• Gift Cards
• Website, Internet & Social Media
• Public Relations
• Media Planning
Photography/Television/Film/Web
• Pitching
• Pre & postproduction
• Casting
• Staffing
• On Site Management & Support
Events
• Objective Identification & Delivery
• Contract Negotiations
• Staffing
• On Site Management & Support
Community Outreach
• Fundraisers
• Give Back Programming
• Not for Profit Support
• Product & Service Donations
Guest & Employee Support
• Customer Feedback
• Newsletters
• Staff Communication & Training
• Recruiting Materials
• Referral Reward Program
Additional Work Product Examples*
• Shoot & Event Overviews
• Links to Online Reels
• Sponsorship & Partnership Contracts
• Event Outlines
• National, Regional & Local Marketing Calendars
• Budgeting Materials & Tools
• Revenue Generation Analysis Detail
• “Grassroots” Program Guides
*Available Upon Request

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Ashley R. White Portfolio 2015

  • 1. ASHLEY R. WHITE Seasoned Yet Spicy! Marketing Professional Multiple Years of Restaurant, Hospitality & Retail Experience Measurable Knowledge of Local, Regional & National Markets Excellent Communication & Organization Abilities Extensive Budget & Personal Management Skills True Passion for Achieving Excellence
  • 2. Ashley R. White I have built a solid background through positions within several prominent companies including Outback Steakhouse, Morton’s of Chicago – The Steakhouse and the Oscar Mayer Foods Corporation. My extensive experience has included creating, developing, executing, managing and/or supporting numerous integrated programs on a local, regional and national level. I have also had the unique chance to work "in the field" and for the corporate office. This insight combined with my entrepreneurial ventures in the retail and freelance marketplaces has only served to heighten my capacity to think strategically and work collaboratively with a wide variety of individuals as well as groups.
  • 3. Brand Concepting & Management • Restaurant & Retail Research & Development • Request for Proposal Process • Menu & Merchandising Development • Internal Department & External Agency Communication & Management
  • 4. National, Regional & Local Programming • Merchandising • Competitive Blunting • Database Collection • Grand Opening & Remodel • Sweepstakes • Gift Cards • Website, Internet & Social Media • Public Relations • Media Planning
  • 5. Photography/Television/Film/Web • Pitching • Pre & postproduction • Casting • Staffing • On Site Management & Support
  • 6. Events • Objective Identification & Delivery • Contract Negotiations • Staffing • On Site Management & Support
  • 7. Community Outreach • Fundraisers • Give Back Programming • Not for Profit Support • Product & Service Donations
  • 8. Guest & Employee Support • Customer Feedback • Newsletters • Staff Communication & Training • Recruiting Materials • Referral Reward Program
  • 9. Additional Work Product Examples* • Shoot & Event Overviews • Links to Online Reels • Sponsorship & Partnership Contracts • Event Outlines • National, Regional & Local Marketing Calendars • Budgeting Materials & Tools • Revenue Generation Analysis Detail • “Grassroots” Program Guides *Available Upon Request