1. Marsha Harrison
mharrison2615@yahoo.com
(510) 289-9358
PROFILE
Well-rounded proficient and pro-active marketing professional with proven ability to support all types of sales and
branding program initiatives. I’m an excellent leader and strategic planner for B2B/B2C marketing, public relations,
sales and marketing opportunities, events, content and creative design, and project and budget development. An
effective solution driven thinker with exceptional customer service, communication, and interpersonal skills. Core
strengths include managing multiple accounts, consumer messaging, developing programs and best practices, social
media content, sponsorship administration, contract negotiations, and strong program implementation and execution.
QUALIFICATIONS SUMMARY
• Coordinated ASSC with US Coast Guard for
Cutter Commissioning with Michelle Obama
• Negotiated and executed sponsorships with
Golden State Warriors, SJ Earthquakes, SF Giants
KNBR TLC Program
• Managed branding campaigns for Alameda
County Health Services EMT Program
• Implementation of social media campaigns
• Created and managed digital campaigns
• Developed advertising campaigns for over 750
Benjamin Moore’s western regional retailers
• Administered budgets from $10K to $3.4M
• Managed rebranding of ASSC with 70+ retailers
• Liaison between City Government and ASSC
PROFESSIONAL EXPERIENCE
Innodisk 5/2015 to Present
U.S. Marketing Specialist
• Responsible for all marketing needs for Innodisk within the US for all accounts
• Manage and maintain trade show and events inventory, onsite needs, vendors, and budgets
• Coordinate, deploy and execute all marketing promotions, campaigns and events for the U. S.
• Create and support the deployment of social marketing needs for all channels
• Support and generate brand awareness, marketing plans and campaigns for U. S.
• Acting liaison between U.S. offices and Taiwan Marketing Department
• Develops, maintains, and coordinates community efforts for corporate offices and U.S.
Benjamin Moore & Co. 12/2013 to 2015
Western Regional Marketing Specialist
• Responsible for all marketing needs for Benjamin Moore & Co. for 750 Western Regional retailers
• Managed and maintained retailer coop budgets
• Coordinated, deployed and executed all marketing promotions, campaigns and events for the region
• Created and deployed retailer marketing needs including Group Marketing Program valued $380K
• Supported and generated brand awareness, social media and marketing plans and campaigns for retailers
• Acting liaison between retailer and corporate offices
• Developed, maintained, and coordinated community efforts for corporate offices and retailers
• Negotiated sports sponsorships, media buys, and trade agreements within the region
• Sports marketing sponsorships include: Golden State Warriors, San Jose Earthquakes, San Francisco Giants, and
Generating the “Official Paint” contracts worth $1.2M; Sponsorships worth $700K
Consultant - Sales & Marketing Contracted Management 4/2010 to 10/2013
sopHistry Custom Skin Care – Marketing Consultant
• Developed and integrated strategic social media and event marketing to promote the re-branding and services
• Provided content for website, social media, and interactive user experience
• Developed and managed events and campaigns for sponsorships including “Head-To-Toe” benefit/fundraiser
Alameda County Health Services - Emergency Medical Service Corps
• Rebranded all marketing strategies, campaigns, and initiative online, print, outreach events
• Developed all creative web and printed content and written content for consistent branding and user experience
• Developed best practices and training program for self-management of CRM website & social media
City of Concord – Economic Development Division
• Developed and integrated strategic social media marketing to promote the City of Concord as a destination
• Provided content for website, social media, and interactive user experience for “Think Concord First” campaign
• Integrated skills set with Winning Strategies to produce campaign at www.concordfirst.com
2. Jamestown Properties (Alameda South Shore Center (ASSC))
• Managed the rebranding of Alameda Towne Center to Alameda South Shore Center including website, social
medial, printed collateral, newsletter, and content for user experience
• Implemented programs and events for the center to increase foot traffic by 236% and revenue by 148%
• Liaison for center management and community government leaders, officials, and nonprofits to produce with the
Coast Guard the USCGC’s Cutter Stratton Commissioning featuring Michelle Obama
• Created the 24 event concert series worth $350K and managed all RFP processes
• Coordinated all marketing and integrated strategies for all 70+ merchants, T&E forecasted spend and reports
• Developed 12 month program including 80 events, ad buy, commercials, and a managed budget of $680K
• Produced commercials, deployed solicitation campaigns, and managed the center’s featured spot on CBS’s “Eye
On The Bay” Holiday segment
Harsch Investment Properties (Alameda Towne Centre/Alameda South Shore Center (ATC/ASSC))
• Supervised Alameda Towne Center phase for the largest center sales of $800M
• Coordinated all marketing outreach for merchants, community and management
• Managed budget of $280K
• Coordinated all media and public relations for transition sell
Pico Art Exhibit, Inc. 10/2008 to 11/2009
National Account Executive
• Managed and executed sales process focused on business development and account maintenance globally
• Responsible for project management solutions of events, meetings, programs, tradeshow exhibits, retail, and
interiors for permanent environments Coordinate, deploy and execute all marketing promotions, campaigns and
events for the region
• Developed and implemented strategic sales plan to achieve sales goals
• Managed national accounts ranging $5K - $850K
ADDITIONAL PROFESSIONAL INFORMATION
• Alameda & Pleasanton Pediatric Dentistry, CW Building Maintenance, Dr. Kao Pediatric Dentistry, Sacred Crowns,
Carolyn Russell & Associates, Dynatex, Marketing Contractor – 2012 to 2014
• Oakwood Worldwide, National Account Executive – 2004 to 2006
• GES Exposition Services, National Account Manager – 1998 to 2004
• Marriott Worldwide, Area Field Sales Manager – 1990 to 1998 (“Sales Manager of the Year”)
EDUCATION & PERSONAL DEVELOPMENT
University of Oklahoma, Norman OK
BA in Theater Performance; Minor in Dance and Voice - Emphasis in Musical Theater
Achievements: Yvonne Choteau Dance Performance Award/Van Heflin Acting Performance Award
Marriott Training-Classes/Seminars: Large Account Management, Miller-Heiman Strategic Selling, EDGE
Management Training, Conceptual Selling, Strategic Account Management, Personnel Management, Guerrilla
Selling Series, Catering Sales Management, Management & Supervisor Concepts Program, Yield Management
Programming, Sales Force Automation, Foundations of Leadership, and Covey Training
GES Exposition Services Training-Classes/Seminars: Acclivus, QAT, Account Presentation, Contracts & Negotiation,
and Exhibitor Services
TECHNICAL SKILLS
OS: Microsoft Windows XP Professional, Macintosh 10.6
CRM Software: Sales Force Automation, Yield Management
Graphics Applications: Adobe Photoshop, Adobe Acrobat/Distiller, Adobe InDesign
Other Skills: Content writing, blogging, website content includes- www.cwmaintenance.com,
www.nurseschildrenfoundationinc.org, www.drjueikaomd.com, and www.southshorecenter.com
Social Media: Facebook, Twitter, Pinterest, LinkedIn - www.linkedin.com/in/harrisonmarsha/
AFFILIATIONS
Building Diversity In Science – VP of Board
The Charles Reid Foundation – Board Member
Zellerbach Associates – Creative Consultant Member
Nurse’s Children Foundation – Marketing Advisory
Alameda County Healthcare Pipeline Partnership – BDIS Representative Member
