Hannah Mac Lennan has over 6 years of experience as a senior wedding and events executive and is currently the Group Sales and Events Manager at Dwellcourt Limited. She has a proven track record of exceeding sales targets and increasing turnover through her customer service, rapport building, and sales and marketing strategies. She is skilled in event logistics and management, team leadership, and creating bespoke event packages.

1. Hannah Mac Lennan
GROUP SALES AND EVENTS MANAGER
Address: Sutton, Surrey
Mobile: 07890607345
Email: hannah@pistachioblush.com
PROFILE
An extremely ambitious and target focused group sales and events manager with
a National Diploma in Wedding Planning and 6 years’ experience as a senior
wedding and events executive in a prestigious golf club in Surrey. Exceptional
track record of selling through customer service & rapport building. Excellent
leadership and training skills with the ability to influence and motivate a sales
team to achieve and exceed targets. A passionate and informed self-starter with
a unique blend of skills and in depth understanding of sales & event
management.
EMPLOYMENT
DWELLCOURT LIMITED
(Kingswood Golf & Country Club & Silvermere Inn on the Lake)
Group Sales & Events Manager
2014 - Present
• Identifying new growth objectives and new targets & implementing sales
strategies to drive turnover
• Managing and developing a team of six staff across the group on
performance, sales & event execution focusing on KPI’s
• Training all members of the team in selling, event management, marketing
and business development.
• Creating weekly and monthly measurable targets and monitoring
throughout the year
• Creating marketing campaigns to promote all areas of the business across
both sites utilising their specific USP’s, locations and competitor
knowledge
• Analysing annual budget and planning accordingly ensuring targets are
exceeded
• Designing PR material, negotiating advertising rates both print and online
• Looking after social media accounts to engage customers through FB &
Twitter
• Be an ambassador for the group and a pillar of strength and positivity for

2. team & junior staff members
• Conducting viewings when team members are on holiday or absent
DWELLCOURT LIMITED
(Kingswood Golf & Country Club) 2010 -
2014
Senior Wedding and Events Executive
• Organising all weddings & events from initial enquiry, viewing to on the
day management including catering, external suppliers and management
of the catering team
• Selling through rapport building and customer service – cultivating
relationships with key decisions makers across private event and
corporate sectors
• Presenting our venue and facilities to corporate and private clients at
national exhibitions
• Compiling innovative and bespoke wedding and event packages
dependant on themes and budgets
• Up selling products to increase revenue and achieve sales and gross
profit targets
• Managing a team of staff throughout an event including briefing, setting
expectations and guidance throughout
• Training other members of staff in the events and conference department
in customer service, setting standards, managing and delivery of an event
as well as all daily duties with regards to sales and marketing
• Identifying trends and competitor information for future marketing
campaigns
• Preparing all information, invoices and paperwork timeously
• Meeting with all potential clients, conducting venue viewings and selling
different packages & suites according to client specification
• Designing marketing material and literature for website, social media sites
and print adverts
• Organising large scale Wedding Fairs and Open Days to promote and sell
the venue and build relationships with various service suppliers.
• Using online booking system to create and record events and monitor
business. (BRS)
• Creating new ideas for social functions and holidays to build reputation,
gain new business and improve notoriety
KEY SKILLS
• Demonstrable ability to sell at all levels by communicating effectively and
working timeously with key decision makers both B2B and B2C

3. • Willing to make quick and calculated decisions with the gravitas to take
ownership
• Coaching and mentoring a diverse team in the art of selling and event
management
• Excellent organisational skills and a highly proactive self-starter with a positive
approach to work and team culture
• In depth understanding of event and catering logistics and management
• A confident and charismatic communicator, comfortable to present at all levels
• Extracting client brief and create bespoke proposal including catering,
budgeting, theming and logistics with a superb eye for detail and a creative eye
for the finishing touches.
• Superb negotiation and persuasion skills whilst at all times maintaining integrity
and
following procedure
• Great at problem solving and dealing with difficult clientèle in a professional ma
nner
PERSONAL ACHIEVEMENTS
• In 2015 increased turnover by £320,000 in events and catering
departments
• Designed and implemented a new sales and marketing strategy for busy
bistro to generate customer interaction and sign-ups for event promotion
• Record holder for most weddings & events booked in 1 month due to new
marketing strategy
• Wedding coordinator certificate of learning by Hitched.co.uk course in
Selling through Customer Service workshop
• Organised, designed and executed a styled wedding photoshoot that was
published on the front cover of Surrey Bride’s annual magazine in
September 2014
• Secured in excess of 20% annual salary bonus in my first year due to
exceptional sales figures

4. • Created a popular website featuring blogs and the latest from the wedding
world
• Achieved near fluency in Spanish studying at night college over 4 years
• Travelled solo throughout South America for 4 months
EDUCATION & QUALIFICATIONS
2011 - 2012 : Diploma from The Institute of Professional Wedding Planners
2010 - 2012 : GCSE qualification from SCOLA
2006 - 2009 : BA Honours Degree at Kingston University
2004 - 2006 : 3 A Levels at The Beacon School 6th
Form College
Diploma: Grade A for National Diploma in Wedding Planning 2012
GCSE: A* in GCSE in Spanish Language 2012
Degree: 2:2 - BA Honours in English Literature 2009
A Levels: English Literature - Psychology – Art (C,C,E) 2006
GCSE’s: Grade B: English Literature & Language, French, Art. 2004
(10) Grade C: Maths, Geography, Double Science. 2004
Grade D: Business Studies, Graphic Design. 2004
LEISURE INTERESTS
• Languages (Spanish & Sign Language)
• Travel enthusiast – spent 4 months travelling alone in South America
• Fitness & Dance
PERSONAL DETAILS
• Date of Birth : 26 July 1988
• Nationality : British
• Driving License : Full and Clean