1. Karin Stannard
Cell: 949.874.1394
Karin.birmingham@gmail.com
Objective: Contribute to a dynamic organization and maintain a leadership role in
our industry.
Summary: Over 15 years of Hospitality Sales, Catering, Marketing and operations
experience. Specializing in customer sales, negotiation, and service
skills, achieving team goals, penetration and growth of accounts while
building strong relationships with clients. Continually exceeds "share-
holder" expectations.
Sales: Solid sales orientation, which includes targeting and acquiring new
customer accounts. Able to build productive business relationships
between associates and clients. Possess a thorough knowledge of
demand generators and market conditions in order to properly position
resources in the areas of yield and predatory gain.
Marketing: Extremely creative in producing both internal and external marketing
promotions to drive sales and incremental revenues to a given area,
while always insuring a proper return on investment.
Operations: Highly knowledgeable in every aspect of a high volume convention
hotel operation including food & beverage, and conference services.
Hands on oriented. Personally involved in training and team building
to provide a culture that is highly prepared, organized and motivated.
Financial High level of income statement knowledge and the ability to use
Analysis: various software applications to monitor sales performance, expenses
appropriately based on statistical trends, business plans, and revenue
fluctuations.
Client Relations: Aggressive in implementing various programs to build and strengthen
the client and company bond. Personally responds to customer
critiques to increase guest service and limit company’s loss through
guest attrition.
Partnering: Resourceful in building alliances with individuals and groups, through
social media outlets, local, regional and national sales organizations,
allowing the opportunity to solicit business to meet the needs of all
partners.
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2. Experience:
Westin Bonaventure Hotel and Suites, Los Angeles CA, Interstate Hotels & Resorts
2006 to 2015
National Sales Manager
 Specializing in filling need dates and new account acquisition
 ISAC & Delphi Trained
 Markets included Northeast Corporate, Midwest Corporate and Association, Vertical
Pharmaceutical
 Responsible for delivering the short-term revenue stream to 1356 guestrooms and 110,000 ft.
of meeting space. The largest hotel in Los Angeles
Hilton Long Beach & Executive Meeting Center, Long Beach CA, Merritt Hospitality,
2005 to 2006
Senior Sale Manager
 Responsible for training sales force of 5 sales associates
 Specializing in soliciting, account penetration, negotiating, and closing business for accounts
located in vertical corporate markets
 Worked with National Group Sales, Long Beach CVB, and Hilton key accounts.
 Market included all Corporate group 25 guest rooms or more
 398 guest rooms, 50,000 sq feet of meeting space
Temecula Creek Inn, Temecula, CA, JC Resorts, 2003 to 2005
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Associate Director of Sales
 Responsible for training, forecasting and development of sales office.
 Specializing in SoCal group corporate, association and government markets
 Developed successful multi marketing collateral piece to showcase property
 150 guest rooms, 4500 sq feet of meeting space
__________________________________________________________________
Napa Marriott Hotel and Spa, Napa, CA, Sunstone Hotels, 2001 to 2003
Senior Sales Manager
 Responsible for closing business in all markets, exceeded goals
 Highly successful partnering with Marriott National Accounts
 Marriott SS1 & SS2 certification
 Markets included Corporate, Association, and SMERF
 275 guest rooms, 12,000 sq feet of meeting space
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4. Marriott Laguna Cliffs Resort, Dana Point, CA, Interstate Hotels & Resorts, 1996 to 2001
Sales Manager
Convention Services Manager
Catering Manager
 Responsible for closing business in all markets, exceeded goals
 Detailing and servicing all business accounts
 Specialized in creative menus and upselling to increase revenues
 Markets included Corporate, Association, Film Production, and SMERF
 378 guest rooms and 50,000 sq feet of meeting space
Mission Valley Marriott, San Diego, CA, Interstate Hotels & Resorts, 1993 to 1996
Convention Services Manager
 Detailing and servicing all business accounts
 Sports market such as NFL and NBA, Corporate, Association and SMERF
 Specialized in creative menus and upselling to increase revenues
 352 guest rooms and 28,000 sq feet of meeting space
Sheraton San Pedro, San Pedro, CA 1991 to 1992 (Crown Plaza)
Sales Manager
 Responsible for closing business in all markets, exceeded goals
 Markets included Business Transient, and small group all markets
 244 guest rooms and 10,000 sq feet of meeting space
Sheraton Redondo Beach, Redondo Beach, CA 1989 to 1991 (Crown Plaza)
Assistant to Director of Sales
 Responsible for creating contracts, memo’s, site alerts, and all aspects of assisting
 342 guest rooms and 25,000 sq feet of meeting space
Recognitions:
Marriott Golden Circle Award, multi-year recipient
Marriott Chairman’s Award, multi-year recipient
Marriott Teiffle Award, multi-year recipient
Interstate Top Western Region Award, multi-year recipient for Sales and Convention Services
Interstate Team Blitz Champion, multi-year recipient
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5. Memberships:
Meeting Professionals International
PCMA
Education:
United States International University
San Diego, CA and London, England - BA in Hotel & Restaurant Management
System Trained:
ISAC
Delphi
Word, Excel
PowerPoint, Meeting Matrix
References:
Mr. Tom Shaw
Director of Group Sales
Westin Bonaventure Hotel & Suites
Los Angeles, CA
213-612-4833
Mr. Anthony Bartholomew
General Manager
The Lodges at Deer Valley
Park City, UT
435-615-2602
Mr. Michael J. Mustafa
Vice President, Sales & Strategic Services
Hyperdisk Marketing
Costa Mesa, CA
909-615-8666
Mrs. Nancy McFadyen
LA Tourism
National Director
Hotel Sales, Midwest
Phone: 773.929.4922
nmcfadyen@latourism.org
Mr. Douglas Gilstrap
Associate Director of Sales
Westin Bonaventure Hotel & Suites
213-612-4806
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6. Memberships:
Meeting Professionals International
PCMA
Education:
United States International University
San Diego, CA and London, England - BA in Hotel & Restaurant Management
System Trained:
ISAC
Delphi
Word, Excel
PowerPoint, Meeting Matrix
References:
Mr. Tom Shaw
Director of Group Sales
Westin Bonaventure Hotel & Suites
Los Angeles, CA
213-612-4833
Mr. Anthony Bartholomew
General Manager
The Lodges at Deer Valley
Park City, UT
435-615-2602
Mr. Michael J. Mustafa
Vice President, Sales & Strategic Services
Hyperdisk Marketing
Costa Mesa, CA
909-615-8666
Mrs. Nancy McFadyen
LA Tourism
National Director
Hotel Sales, Midwest
Phone: 773.929.4922
nmcfadyen@latourism.org
Mr. Douglas Gilstrap
Associate Director of Sales
Westin Bonaventure Hotel & Suites
213-612-4806
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