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Research Methodology
 
“ I keep six honest serving men, (they taught me all I knew), their names are --Rudyard Kipling what, and why, and when, and how, and where and who.”
[object Object]
What is research? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Amount of  knowledge Advancement of  Technology Utility of  Applications Quality of  Life Basic Research Applied Research Application Development Funding Curiosity
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008  © ChengXiang Zhai  Dragon Star Lecture at Beijing University, June 21-30, 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRITERIA OF A GOOD RESEARCH
[object Object],[object Object],[object Object],[object Object],[object Object],PROBLEMS IN RESEARCH
Role of research in management
The Value of Business Research for Managers – (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selected Examples of Real-Life Situations in Which Business Research Methods are Used ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fields Where Research is Often Used – (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fields Where Business Research is Often Used – (2)
RESEARCH PROCESS Define  Research Problem Review  Concepts And  theories Review  Previous Research findings Formulate hypothesis Design Research (Including Sample Design) Collect Data Analyse Data Interpret and report FF F F F FF I II III IV V VI VII F FF Feed Back Feed Forward Review the literature
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Incorrect  Title: A Study of Implementation of Data Mining Techniques for  Effective Crime  and  Criminal Investigation Correct Title: An Implementation of Data Mining Techniques for  Effective  Investigation of Crimes : A Study of Satara and Pune Districts. Simple Way: Financial and Operational Performance Analysis of Mergers and Acquisitions in Indian Banking Sector: A  Study Attractive Way: Analysis of Mergers and Acquisitions in Indian Banking Sector in Post Liberalization Era: An Exploratory Study Or Impact of Mergers and Acquisitions on Performance of Indian Banks in Post Liberalization Era
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH  PROBLEM/ RESEARCH IDEA ,[object Object],[object Object],[object Object]
WHAT IS A RESEARCH PROBLEM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW DO WE KNOW WE HAVE A RESEARCH PROBLEM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOURCES OF PROBLEMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
CRITERIA OF SELECTION ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],IDENTIFICATION / SELECTION OF THE RESEARCH PROBLEM
Steps in defining a Problem ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eg:Why is productivity in Japan so much higher than in India? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternate Method in refining reseach ideas -Delphi Technique ,[object Object],[object Object],[object Object],[object Object]
Example:Using a Delphi group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Problem Statements ,[object Object],[object Object],[object Object],[object Object]
REVIEW  OF  LITERATURE 4
REVIEW OF LITERATURE ,[object Object],[object Object]
PURPOSE OF REVIEW  ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOURCES OF LITERATURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECORDING THE LITERATURE ,[object Object],[object Object],[object Object],[object Object]
SOURCE CARDS ,[object Object],[object Object],[object Object]
SOURCE CARDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NOTE CARDS ,[object Object],[object Object]
Points to be kept in mind while reviewing literature.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Problem, Results in Clear Cut Research Objectives.. Symptom Detection Statement of  Research Objectives Analysis of  the Situation Problem Definition
5. ESTABLISHMENT OF RESEARCH OBJECTIVES ,[object Object],[object Object]
ESTABLISHMENT OF RESEARCH OBJECTIVES ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FORMULATION  OF  HYPOTHESIS STEP-6
HYPOTHESIS ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Research Project Activity for the day ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Research process

  • 2.  
  • 3. “ I keep six honest serving men, (they taught me all I knew), their names are --Rudyard Kipling what, and why, and when, and how, and where and who.”
  • 4.
  • 5.
  • 6. Amount of knowledge Advancement of Technology Utility of Applications Quality of Life Basic Research Applied Research Application Development Funding Curiosity
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Role of research in management
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. RESEARCH PROCESS Define Research Problem Review Concepts And theories Review Previous Research findings Formulate hypothesis Design Research (Including Sample Design) Collect Data Analyse Data Interpret and report FF F F F FF I II III IV V VI VII F FF Feed Back Feed Forward Review the literature
  • 22.
  • 23.
  • 24. Incorrect Title: A Study of Implementation of Data Mining Techniques for Effective Crime and Criminal Investigation Correct Title: An Implementation of Data Mining Techniques for Effective Investigation of Crimes : A Study of Satara and Pune Districts. Simple Way: Financial and Operational Performance Analysis of Mergers and Acquisitions in Indian Banking Sector: A Study Attractive Way: Analysis of Mergers and Acquisitions in Indian Banking Sector in Post Liberalization Era: An Exploratory Study Or Impact of Mergers and Acquisitions on Performance of Indian Banks in Post Liberalization Era
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.  
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. REVIEW OF LITERATURE 4
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Defining Problem, Results in Clear Cut Research Objectives.. Symptom Detection Statement of Research Objectives Analysis of the Situation Problem Definition
  • 50.
  • 51.
  • 52.
  • 53. FORMULATION OF HYPOTHESIS STEP-6
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.

Editor's Notes

  1. Insert correct bullets and place to left so they don’t overlap text. Delete periods to keep consistent with style Last bullet should read, “IF there WAS a relationship”
  2. Notes: The final step in the marketing research process is to follow up. The researcher should determine why management did or did not carry out the recommendations of the report.