Presentation made for a lecture that I gave at ITM Mumbai. Marketing Research was an elective subject for the students and this is an overview of the subject
Presentation made for a lecture that I gave at ITM Mumbai. Marketing Research was an elective subject for the students and this is an overview of the subject
Research is the systematic and objective analysis and recording of controlled observations that may lead to the development of generalizations, principles, or theories, resulting in prediction and possible control of events .
This was a presentation that was carried out in our research method class by our group. It will be useful for PHD and master students quantitative and qualitative method. It consist sample definition, purpose of sampling, stages in the selection of a sample, types of sampling in quantitative researches, types of sampling in qualitative researches, and ethical Considerations in Data Collection.
This is my slide deck from my session at the North Carolina Reading Conference last week in Raleigh, NC. I do staff development to schools and districts all over the country about best practices in literacy instruction. This topic is one of my most requested.
GEMC - Communicable and Infectious Disease Emergencies - for NursesOpen.Michigan
This is a lecture by Katherine A Perry from the Ghana Emergency Medicine Collaborative. To download the editable version (in PPT), to access additional learning modules, or to learn more about the project, see http://openmi.ch/em-gemc. Unless otherwise noted, this material is made available under the terms of the Creative Commons Attribution Share Alike-3.0 License: http://creativecommons.org/licenses/by-sa/3.0/.
What is Strategy - Thinking like a StrategistAmit Kapoor
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The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.
Data mining is one of the most talked about topics today, yet many companies are only scratching the surface of what it can mean for their business. In this talk, Dr. Bikram Ghosh will discuss:
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A Topic Model of Analytics Job Adverts (The Operational Research Society 55th...Michael Mortenson
This presentation presents recent research into definitions of analytics through analysis of related job adverts. The results help us identify a new categorisation of analytics methodologies, and discusses the implications for the operational research community.
This was a three-hour lecture presented to participants in the BizTec technology entrepreneurship competition, held at the Haifa Technion in December 2010.
When participants were invited to the lecture, they were directed to a survey about their marketing knowledge, and what they hoped to gain from the lecture. This served as the market research that was analyzed throughout the lecture.
A Topic Model of Analytics Job Adverts (Operational Research Society Annual C...Michael Mortenson
This presentation presents recent research into definitions of analytics through analysis of related job adverts. The results help us identify a new categorisation of analytics methodologies, and discusses the implications for the operational research community.
It was a session for the first year students of BBA program. The focus was on effective studying in higher education. Please have a look, you might find it useful.
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Introduction To Marketing Research
1. Marketing Research
Md. Abdul Hamid
Assistant Professor
Dept. of Business Administration
Shahjalal University of Science and Technology
Bangladesh
July, 2010
mahamid.biz@gmail.com 1
2. Text & Reference Books…
Saunders, M., Lewis, P., and Thornhill, A., (2003), Research
Methods for Business Students, Pearson Education (Singapore)
Pte. Ltd., First Indian Reprint.
Malhotra, N. K., (2007) Marketing Research: An Applied
Orientation, Pearson education, Inc.,5th edition
Cooper, D. R., and Schindler, P. S., (2006), Business Research
Methods, McGraw-Hill/Irwin, 9th edition.
Boyd Jr., Westfall, and Stasch, Marketing Research: Text and
Cases, 7th edition (1999), Richard D. Irwin Inc.
William G. Zikmand, Exploring Marketing Research, 8th edition
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3. Features of Research….
Data are collected systematically.
Those are interpreted systematically.
There is a clear purpose to find things out
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4. Marketing Research
“MR is the systematic and
objective identification, collection, analysis,
dissemination, and use of information
for the purpose of improving decision making
related to the identification and solution
of problems and opportunities in marketing.”
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5. MR Classification……..
Marketing Research
Problem Problem
Identification Research Solving research
(market potential, market share, (Segmentation, Product, Pricing,
sales analysis, Business trend etc.) Promotion, Distribution etc.)
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6. Distinctiveness of Business Research…
Knowledge development by other
disciplines.
Busy, Powerful, less access to data…
except commercial gain.
Practical consequences of the findings.
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7. Remember……….
“Business and management research
not only needs to provide findings
that advance knowledge &understanding,
it also needs to address
business issues and
practical managerial problems.”
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8. Basic Versus Applied Research…
Basic… Applied…
Expand knowledge Solution to problem.
Universal principles Deals with particular problem
Value to society Limited to problem.
Academic purpose Academic and Practical
Flexible timescales Tight timescales
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9. MIS versus DSS
MIS… DSS…
Structured problem Unstructured problems
Use of reports Use of models
Rigid structure User-friendly interaction
Info. displaying restricted Adaptability
Can improve decision Can improve decision
making by clarifying raw making by using ‘what if’
data analysis
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10. The General Process…
Formulating & Clarifying a topic
Reviewing the literature
Choosing a strategy
Collecting data
Analyzing data
Writing up
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11. Marketing research process…
Problem definition
Development of an approach to the problem
Research design formulation
Fieldwork or data collection
Data preparation and analysis
Report preparation and analysis
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12.
13. Mgt. decision problem…
“…the problem confronting the decision maker. It asks what
the decision maker needs to do.”
Marketing research problem
“A problem that entails determining what information
is needed and how it can be obtained in the most
feasible way.”
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14. MDP: Should the advertising campaign be changed?
MRP: To determine the effectiveness of the
current advertising campaign
MDP: Should a new product be introduced?
MRP: To determine consumer preferences
and purchase intentions for the
proposed new product.
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15. Components of the Approach…
Objectives / Theoretical Framework
Analytical Model
Research Questions
Hypotheses
Specification of Information needed
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16. Consider before finalizing Topic…
Limited scope
A genuine interest in the topic
Financial and Time resources
Access to required data
Knowledge of the literature
Clearly defined research questions & objectives
Fresh insights into the topic
The scope to write an acceptable project report
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18. Can be done………..
Examining own strengths and interests
Looking at past project titles
Discussion with mates and mentors
Searching the literature
Relevance tress
Brainstorming
Using Delphi technique
Integrating ideas
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19. Brainstorming ???
“….technique that can be used to
generate and refine research ideas. It
is best undertaken with a group of
people.”
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20. Delphi method !!!
“… using a group of people who are
either involved or interested in the
research topic to generate and select
a more specific research idea.”
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21. Now you should….
Write research questions
…beware of research questions that are too easy.
…avoid at all costs is asking research questions that will
not generate new insights.
Write research objectives
…evidence of clear sense of purpose and direction.
…it requires more rigorous thinking, which derives from
the use of more formal language.
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22. Research Question:
How can the effectiveness of team briefing schemes
be measured?
Research Objective:
To establish suitable effectiveness criteria for team
briefing schemes.
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23. Research Question:
Should Sonali Bank change its transaction method
from manual to online?
Research Objective:
To compare the costs and benefits of the both
transaction methods.
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24. Theory….
“….a formulation regarding
the cause and effect relationships between
two or more variables, which
may or may not have been tested.”
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25. Contents of the research proposal…
Title
Background
Research questions & objectives
Methodology
Timescale
Resources
References
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26. Literature review….
“…recent and historically significant
research studies, company data, or
industry reports that act as the basis
for the proposed study.”
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27. Sources for review…
Primary… Reports, Theses, Emails, Conference
reports, Company reports etc.
Secondary… Newspapers, Books, Journals,
Websites, Govt. publications etc.
Tertiary… Indexes, Abstracts, Catalogues,
Dictionaries, Bibliographies etc.
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28. Ask yourself….
How recent is the item?
Does the item support or contradict your
arguments?
Does the item appear to be biased?
Have you seen references to this item in
other publications?
Does the context sufficiently match with
your research question?
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29. Credibility of Research findings…
Reliability…
“The degree to which
data collection methods
will yield consistent findings,
similar observations
would be made or Validity…
conclusions reached by “The extent to which
other researchers or research findings are
there is transparency in really about what they
how sense was made from profess to be about.”
the raw data.”
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30. Research ethics…
“…refers to the appropriateness of your behavior
in relation to
the rights of those
who become
the subject of your work, or
are affected by it.”
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31. Assignment – 01
Go to the p. 97 of your text book and answer the six questions of the case. It
must be hand written & don’t use more than 1000 words to answer all
questions.
Assignment – 02
Read the guidelines given at pp. 178-181 of your text book and take
preparation for conducting an FGD on…..
“The Attitude of Our youngsters toward FM Radio Channels: A Contemporary
analysis”
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