This document outlines the business research process. It discusses understanding research as the systematic identification, collection, analysis, and dissemination of information to improve decision making. The research process involves defining the problem, approaching the problem, designing the research, collecting and analyzing data, and reporting findings. Data can come from primary or secondary sources and be qualitative or quantitative in nature. The goal is to assess information needs, provide information, and aid decision making.

1. BUSINESS
RESEARCH
PROCESS
PRESENTED BY:
SANDEEP BHAT

2. CONTENTS
• UNDERSTANDING RESEARCH
• RESEARCH ATTRIBUTES
• OBJECTIVE OF RESEARCH
• TYPES OF RESEARCH
• RESEARCH PROCESS

3. UNDERSTANDING RESEARCH
RESEARCH IS THE ORGANISED SYSTEMATIC AND OBJECTIVE
IDENTIFICATION
COLLECTION
ANALYSIS
DISSEMINATION
USE OF INFORMATION
For the purpose of improving DECISION MAKING related to the
identification and solution of the problem and opportunities in any field.

4. RESEARCH ATTRIBUTES
Controllable variables
• PRODUCT
• PRICING
• PROMOTION
• DISTRIBUTION
Uncontrollable Environmental
Factors
• ECONOMY
• TECHNOLOGY
• LAWS & REGULATIONS
• SOCIAL & CULTURAL
• POLITICAL FACTORS
Consumers group
• CONSUMERS
• EMPLOYEE
• SHAREHOLDER
• SUPPLIERS

5. OBJECTIVE OF RESEARCH
ASSESING
INFORMATION
NEEDS
PROVIDING
INFORMATION
DECISION
MAKING

6. TYPES OF RESEARCH
• QUALITATIVE RESEARCH
• QUANTITATIVE RESEARCH
• PURE RESEARCH
• APPLIED RESEARCH

7. RESEARCH PROCESS
PROBLEM
DEFINITION
APPROACH TO THE
PROBLEM
RESEARCH DESIGN
FORMULATION
DATA COLLECTION
DATA PREPARATION
& ANALYSIS
REPORT &
PRESENTATION

8. PROBLEM DEFINITION
Specify the area, objective of the study.
DISCUSSION WITH
DECISION MAKERS
INTERVIEW WITH
EXPERTS
SECONDARY DATA
ANALYSIS
QUALITATIVE
RESEARCH

9. APPROACH TO THE PROBLEM
• Translating the objectives into a
specific topic for the study.
• Which involves making some
Intelligent assumptions based on
the objective and review of the
literature.

10. RESEARCH DESIGN FORMULATION
• Research design is the blueprint of
study or for conducting the steps
necessary to be carried out in the
process of obtaining the
information for solving research
problems.

11. DATA COLLECTION
Data is in the form of responses to
the question related to the problem
and can be collected through:
• By observations
• Personal interview
• Mailing of questionnaires.
Two types of data that is needed for
Research:
PRIMARY DATA
SECONDARY DATA

12. DATA PREPARATION & ANALYSIS
• Using Statistical tools
• Using Analytical tools
This stage mainly include:
Coding
Editing
Tabulation

13. REPORT & PRESENTATION
• Researcher has to prepare the
report of what has been done by
him.