The document discusses research paradigms in social sciences. It explains that research should not be viewed solely as a process of data collection, analysis, and findings, but rather should begin with reflecting on the "why" of social phenomena. This reflection shapes our worldview or paradigm, including our views of reality and knowledge. The main paradigms are described as positivism, which sees reality as objective fact, interpretivism, which sees reality as subjective perception, and pragmatism, which sees elements of both objectivity and subjectivity in reality. Our paradigm influences our methodological choices in research.