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Ontology,
Epistomology
Methodology
Paradigms in
research
Lecturer:  Dr Rica  Viljoen
Research paradigms
and logic of
researchImplications   for  Qualitative   research
Dr Rica   VIljoen
Informed   by    research  logic  – Jürgen  Siefert
Research  paradigms  and  
Logic  of  Research
c.  348–347  BC
Logic/  Ethics
“Objects  are  inherently  good,  just”
“Things  are  beautiful,  unified,  equal”
Research  paradigms  and  
Logic  of  Research
c.  469  /  470  BC
Contribution  to  Epistemology,  Ethics,  Logic:
“I know that I know nothing”
“Knowledge is always proportionate to the
realm from which it is gained.”
What  is  a  paradigm?
"universally  recognised scientific  achievements  that,  for  a  time,  
provide  model  problems  and  solutions  for  a  community  of  
researchers",  i.e.,
• what is  to  be  observed  and  scrutinised
• the  kind  of  questions that  are  supposed  to  be  asked  and  probed  
for  answers  in  relation  to  this  subject
• how these  questions  are  to  be  structured
• how the  results  of  scientific  investigations  should  be  interpreted
• how is  an  experiment  to  be  conducted,  and  what equipment  is  
available  to  conduct  the  experiment.
Kuhn,  T  S  (1970)  The  Structure  of  Scientific   Revolutions (2nd  Edition)  University   of  Chicago   Press.   Section  V,  
pages   43-­‐51
What  is  a  paradigm?
The  word  paradigm is  used  to:
-­‐ Indicate  a  pattern  or  model  or  an  outstandingly  clear  or  typical  example  or  
archetype
Also:    
-­‐ cultural  themes
-­‐ worldviews
-­‐ Ideologies
-­‐ mindsets.  
-­‐ It    describes  distinct  concepts  or  thought  patterns  in  any  scientific  discipline  or  
other  epistemological  context.
Mimidex (2012)
Main  components  of  a  
Paradigm
• Ontology  
• Concerned  with  Being
• How  do  you  look  at  reality?
• Epistemology
• Branch  of  philosophy  concerned  with  the  
origins,  nature,  methods  and  limits  of  
knowledge
• Methodology  
What  is  research?
“A  studious  inquiry  or  examination,  
especially  a  critical  investigation  or  
experimentation  having  for  its  aim  the  
discovery  of  new  facts  and  their  correct  
interpretation,  the  revision  of  accepted  
conclusions,  theories,  or  laws  in  the  light  
of  new  discovered  facts  or  the  practical  
application  of  such  conclusions,  theories  
or  laws.”
Webster  (2012)
Guba and  Lincoln  (1994)
• Ontology:
• Assumptions  about  the  nature  of  reality
• Epistemology:
• How  the  researcher  comes  to  know  that  reality
• Methodology
• How  the  researcher  access  and  report  what  is  
learned  about  the  reality  
Summary  (Rohan,  nd)
• Ontological  assumption:  There  is  a  reality  that  can  be  apprehended.  We  can  determine  “the  
way  things  are”  and,  often,  discover  the  cause  effect  relations  behind  social  reality.  At  the  least,  
we  can  find  meaningful  indicators  of  what  is  “really”  happening.
• Epistemological  assumption:  The  investigator  and  the  object  of  investigation  are  independent  
from  each  other  and  the  object  can  be  researched  without  being  influenced  by  the  researcher.  
Any  possible  researcher  influence  can  be  anticipated,  detected,  and  accounted  for  (controlled).
• Axiological  assumption:  Values  are  excluded  from  the  research  process.  They  are  considered  
confounding  variables-­‐phenomena  that  cloud  our  view  of  reality.
• Methodological  assumption:  The  most  prevalent  methods  used  include  experiments,  quasi-­‐
experiments,  and  other  hypothesis-­‐testing  techniques  (Wilkinson  1999)  .  Meaningful  
phenomena  are  operationalized  by  determining  variables  that  can  be  accurately  measured.
• Rhetorical  assumption:  The  research  is  written  from  the  perspective  of  the  disinterested  
scientist.  Typically,  our  report  is  couched  in  mathematical  terms  (Rohan,  nd).  
Chalmers  (2002)  
Ontology  is  the  study  of  beings  or  their  being   – what  is;  
• Epistemology  is  the  study  of  knowledge   – how  we  
know;  
• Logic  is  the  study  of  valid  reasoning   – how  we  
reason;  
• Ethics  is  the  study  of  right  and  wrong   – how  we  
should  act;  and  
• Phenomenology  is  the  study  of  our  experience  – how  
we  experience  
Example
Pennsylvania  University,  2007
Research  Onion
Ontology  
Ontology  is  the  starting  point  of  all  research,  
after  which  one’s  epistemological  and  
methodological  positions  logically  follow.  A  
dictionary  definition  of  the  term  may  describe  it  
as  the  image  of  social  reality  upon  which  a  theory  
is  based.
Ontology
• Denzin and  Lincoln  (1994)  point  out  that  it  is  
crucial  to  consider  the  researcher’s  personal  
sentiments,  beliefs  and  relationship  to  the  
subject  matter,  as  this  may  have  a  bearing  on  
the  method  chosen,  namely  the  researcher’s  
Ontological  assumptions
Ontology
• According to Bryman (2008:18) the ontological
issues are having to do with whether the social
entities can and should be considered
objective entities that have a reality external
to social actors, or whether they can and
should be considered social constructions built
up from the perception and actions of social
actors. These opposite points of view are
referred to as Objectivism and Constructivism
respectively.
Ontology  -­‐ example
Ontology  talks  about  the  existence  of  objects  and  about  how  objects  can  be  classified.
• Let's  take  a  mathematical  example.  We  often  talk  about  circles.  But  does  a  circle  
actually  exists?  It  is  impossible  (or  really  really  hard)  to  explicitly  construct  a  circle.  You  
might  try  to  make  one  that  satisfies  all  practical  purposes,  but  if  you  zoom  in,  you  will  
see  all  kinds  of  mistakes  popping  up.
• Furthermore,  space  is  made  out  of  atoms.  So  we  would  have  to  make  a  circle  with  a  
finite  number  of  atoms.  That  seems  impossible.
• So  it  can  be  argued  that  circles  do  not  exist  in  real  life.  But  we  can  still  reason  with  
circles.  So  you  might  say  that  circles  exists  in  our  imagination.  Or  one  might  say  that  we  
can  build  a  circle  of  arbitrary  accuracy,  so  this  might  be  enough  for  existence?
• This  example  was  a  purely  ontological  question.  The  question  was  about  the  existence  
of  an  object
Adapted  from  Physics  Mentor  Website
Objectivism
• Objectivism  presupposes  that  social  reality  has  an  
autonomous  existence  outside  the  knower  (researcher)
Eriksson  &  Kovalainen (2008);  Bryman &  Bell (2007)
• It is the view of the nature of knowledge and what it means
to know something. In this view, the mind mimics the
process of a computer, manipulating symbols in the same
way....These symbols acquire meaning when an external
and independent reality is "mapped" onto them in our
interactions in the world. Knowledge, therefore is some
entity existing independent of the mind of individuals, and
is transferred inside.
Bednar,  Cunningham,  Duffy  and  Perry  (1991)
Constructivism
Constructionism (also known as subjectivism) is an ontological
position asserting that social phenomenon and their meaning are
continually being accomplished by social actors, and that they are in
constant construction and revision.(Bryman, 2008:19).
Constructivism, claims that reality is constructed by the knower
based upon mental activity. Humans are perceivers and interpreters
who construct their own reality through engaging in those mental
activities...thinking is grounded in perception of physical and social
experiences, which can only be comprehended by the mind. What
the mind produces are mental models that explain to the knower
what he or she has perceived.... We all conceive of the external
reality somewhat differently, based on our unique set of experiences
with the world and our beliefs about them (Jonassen, 1991:10)
Bryman (2008:22)
Epistemology
• Epistemology  is  the  branch  of  Philosophy  that  
studies  knowledge,  by  attempting  to  
distinguish  between  ‘True’  (and  adequate)  
knowledge  and  ‘False’  (inadequate)  
knowledge.  
(Erikson  &  Kovalainen,  2008:14).
Epistemology  -­‐ example
• Epistemology  asks  on  how  we  can  achieve  knowledge.  Let's  take  the  
examples  of  UFO's.  How  do  we  know  why  UFO's  exist,  how  can  we  be  
sure  of  that  knowledge?
• For  some  people,  it  is  enough  that  some  people  are  said  to  be  abducted  
by  aliens.  For  other  people,  the  will  have  to  see  aliens  for  themselves.  But  
even  then:  if  we  actually  see  the  aliens,  how  can  we  be  certain  of  that  
knowledge?  Could  it  be  that  our  brain  plays  tricks  on  us??  (people  who  
have  schizophrenia  might  see  aliens,  but  it's  because  they're  brain  is  not  
representing  reality  correctly).  Could  it  be  that  our  brain  constantly  plays  
tricks  on  us??
• How  can  we  acquire  knowledge?  What  is  the  correct  way  to  acquire  
knowledge.  One  might  say  that  the  scientific  method  is  a  way  to  acquire  
knowledge:  you  observe  and  you  write  down  what  you  observe.  Other's  
disagree.
Adapted  from  Physics  Mentor  Website
Realism
• Realism  is  the  view  that  we  directly  perceive  the  world  
as  it  is,  or  things  in  themselves,  through  our  senses.  
The  world  inside  our  minds  is  identical  to  the  world  as  
it  is  — what  we  see,  feel,  taste,  and  so  on,  is  accurately  
how  the  world  is  (Williams,  2010)  .
• ".
• Bhaskar (1989:2)  points  out:  
• These  structures  are  not  spontaneously  apparent  in  the  
observable  patterns  of  events.  They  can  only  be  
identified  through  the  practical  and  theoretical  work  of  
the  social  sciences.  
Interpretevism
Interpretivism,  (also  known  as  Post-­‐positivism),  is  a  
term  given  to  a  contrasting  epistemology  to  that  of  
Positivism.  (Bryman 2008:16).  It  concerns  the  theory  
and  method  of  the  interpretation  of  Human  Action.  
While  positivist’s  point  of  departure  is  to  explain
human  behaviour,  the  social  sciences  are  more  
concerned  about  understanding human  behaviour.  
As  Max  Weber  (1864-­‐1920)  pointed  out,  time  has  
come  for  us  to  “Understand”  social  dynamics,  
(Translated  from  the  German  word  of  ‘Verstehen’,  
meaning  “to  understand”)  and  not  simply  to  
“measure”  it.  
Interpretevism
Interpretevism as  a  philosophical  position  within  an  
epistemological  stance  that  treats  reality  as  being  
fluid,  knowledge  is  subjective,  everyone  has  a  
‘common  sense  thinking’  and  the  truth  lies  within  
the  interpretation  of  the  persons  reality,  upon  which  
he/she  accordingly  acts,  reacts  and  interacts  with  
that  ‘reality’.  
This  phenomenon  is  subject  to  the  person’s  beliefs,  
values,  culture,  standing,  language,  shared  meaning  
and  consciousness.  (Bryman,  2008:17;  Grbich,  2010)
Interpretevism
• Interpretevism or  interpretive  theory  as  per  
Charmaz,  (2006:126),  calls  for  the  imaginative  
understanding  of  the  studied  phenomenon.  
This  type  of  theory  assumes  emergent,  
multiple  realities;  indeterminacy;  facts  and  
values  as  linked;  truth  as  provisional  and  social  
life  as  processual.
Existentialism
• The  following  assumptions  emerge:
• Existence  is  always  particular  and  individual
• It  is  the  problem  of  the  mode  of  being  and  therefore  also  
an  investigation  of  the  meaning  of  being
• The  investigation  is  continually  faced  with  diverse  
possibilities,  among  which  the  individual  must  make  a  
selection  and  commit  himself  to
• Because  these  possibilities  are  determined  by  the  
individual’s  relationships  with  other  human  beings  and  
things,  existence  is  always  a  situation  that  limits  or  
conditions  choice
• Versfeld (1992),  Existentialism,  2011
Constructivism
• Constructionism  or  a  constructivist  grounded  
theory  approach  places  priority  on  the  
phenomenon  of  study  and  sees  both  data  and  
analysis  as  created  from  shared  experiences  
and  relationships  with  participants.  (Charmaz,  
2006:130).
Positivism  
• One  of  the  central  questions  in  epistemology  is  
the  question  of  whether  the  social  world  can,  
and  in  fact  should  be,  studied  according  to  the  
same  principles,  procedures  and  ethos  as  the  
natural  sciences.  (Bryman 2008;  Meyers,  2010;  
Eriksson  &  Kovalainen,  2008;  Bryman &  Bell,  
2007).  When  assuming  an  epistemological  
position  based  on  the  natural  sciences,  i.e.  the  
composition  of  reality  from  observable  
material  objects,  it  is  known  as  Positivism.
Positivism  
• Positivism  adopts  a  quantitative  approach  to  
investigating  phenomena,  assuming  an  
Epistemological  position  that  advocates  the  
application  of  the  methods  of  the  natural  
sciences  to  the  study  of  social  reality,  as  
opposed  to  post-­‐positivist  approaches,  which  
aim  to  describe  and  explore  in-­‐depth  
phenomena  from  a  qualitative  perspective,  
according  to  Proctor  (1998)  and  Bryman
(2008).
Phenomenology
• Despite  the  fact  that  phenomenology  has  a  theoretical  
orientation,  it  does  not  generate  deductions  from  
propositions  that  may  be  empirically  tested  (Darroch
&  Silvers  1982).  
• Phenomenology  operates  more  on  a  meta-­‐level,  and  
demonstrates  its  premises  through  descriptive  
analyses  of  the  procedures  of  the  self,  and  the  
situational  and  the  social  setting.  Phenomenology  is  
the  study  of  the  contents  of  consciousness  –
phenomenon  – and  phenomenological  methods  are  
ways  in  which  these  contents  may  be  described  and  
analysed (Sokolowski,  2000).  
Chalmers  (2002)
• Ontology  is  the  study  of  beings  or  their  being  – what  
is;  
• Epistemology  is  the  study  of  knowledge  – how  we  
know;  
• Logic  is  the  study  of  valid  reasoning  – how  we  reason;  
• Ethics  is  the  study  of  right  and  wrong  – how  we  should  
act;  and  
• Phenomenology  is  the  study  of  our  experience  – how  
we  experience.  
Philosophical  underpinning
• At  the  heart  of  all  research,  is  an  endeavour  to  
find  out,  to  investigate,  confirm,  probe,  test,  
see  or  view,  measure,  correlate,  compare,  
evaluate,  find  meaning,  gain  understanding,  or  
to  discover  new  emerging  properties.
Bless,  Higson &  Kagee
(2006)
Sparkes,  2002
• All  researchers  who  plan  to  explore  objectives  
should  explain  their  worldview,  “since  it  uses  a  
methodology  of  the  heart  to  some  extent  and  
at  least  begs  for  consideration”
Assumptions  of  
Approach
Mixed  Methods
Researchers  Worldview  about  nature  
of  knowledge  -­‐ epistemology    
Approaches   and  techniques
And  way  in  which   questions   are  
formulated,   data  is  collected   and  analyzed
Ontological  
Perceptions  of  reality
Positivism Post
Positivism
Critical
Theory Constructivism Participatory
Worldviews  influence   basic  beliefs   of  
who  informs,
who  forms  
and  who  benefit   from  the  inquiry
Also  influences   mode  or  strategy  or  research  tradition
Quantitative
Arising   mainly  
from  
positivism   &  
post  
positivism
Qualitative
Mainly  coming  
from  critical  
theory,  
constructivism  
&  
participatory  
paradigms
Mixed  
Methods
From  the  
pragmatic  
paradigm
Research  Methods
Qualitative  
Research  Paradigm
Quantitative  
Research  Paradigm
Multiple  subjectively  
derived  realities  co-­‐
exist
Single   objective  
world
Epistemological  
Theory  of  knowledge
Researchers   interact  
with  phenomenon  
(personal   investment)
Researchers   are  
independent   from  the  
variables   under   study  
(detached)
Axiological
Study  of  underlying  
values
Researchers   act  in  a  
value-­‐laden   and  biased  
fashion
Researchers   act  in  a  
value-­‐free   and  
unbiased  manner
Rhetorical  
Use  of  language
Use  personalized,  
informal   and  context-­‐
based  language
Use  impersonal,   formal  
and  rule-­‐based  text
Methodological
Researchers   use  
induction,   multi-­‐
process  interventions,  
context-­‐specific  
methods
Researchers   use  
deduction,   cause-­‐and-­‐
effect  relationship   and  
context-­‐free   methods
MIXED   METHODS
Pragmatism
Booyse,  2012
Research
• Mouton  (1996:28)  simply  states  that:  the  
predominant  purpose  of  all  research  is  to  arrive  
at  results  that  are  as  close  to  the  truth  as  
possible.
Research  Design
• Cooper  and  Schindler  (2011:  139,  727)  concur  that  a  
research  design  is  “an  activity-­‐ and  time-­‐based  
plan;  a  blueprint  for  fulfilling  research  objectives  
and  answering  question”.  
• A  research  design  can  be  likened  to  a  house  plan,  
which  shows  on  paper  what  the  final  house  is  
going  to  look  like  and  guides  a  builder  on  how  the  
house  should  be  built  (Mouton:  2001).  
Lynham (2002)
• Two  common  theory  building  strategies
• Research-­‐to  theory  strategy
• Theory-­‐to-­‐research  strategy
• Inductive-­‐deductive  nature
• Well  applied  to  behavioural and  human  sciences
• Post  modernistic
• “data  does  not  create  theory  or  models,  humans  
do”    Mintzberg in  Saha &  Corley  (2006)
Lynham (2002)
• 5  phases:
• Conceptual  development
• Operationalisation
• Application
• Confirmation  or  disconfirmation
• Continues  refinement  and  development
Lynham (2002)
• Phase  1:
• Conceptual  development
• Cresswell (2008)  
• Use  literature  to  identify  themes  and  patterns  in  
definitions  and  use  of  the  concept  to  obtain  
clarification  in  previous  studies
• Develop  an  informed  conceptual  framework  that  
povides an  initial  understanding  and  explanation  
of  the  natiure and  dynamics  of  the  phenomonon
Lynham (2002)
• Phase  2:
• Operationalisation
• Explicit  connection  between  the  conceptualisation
phace and  practice
• Link  theoretial ideas,  conepts,  models  to  practice  
• Form  theoretical  frameowk of  the  model  to  be  build
• Include  design  and  explanation  of  the  model  that  
could  be  applied  in  practice
• You  continue  until  no  substantively  different  
information  could  be  found  and  saturation  thus  
experienced  (Shah  and  Corley,  2006)
Lynham (2002)
• Phase  3:
• Confirmation  or  disconfirmation
• This  involves  the  planning,  design,  
implementation  and  evaluation  of  a  research  
agenda
• Literature  search  and  review  focused  on  the  
envisioned  model  to  be  devloped t,  to  clarify  
and  explain  the  model  and  to  ensure  that  no  
reference  suggest  porobalbe falsification  of  
theory  behind  model  (Popper  in  Lynham,  2002)
Lynham (2002)
• Positivism
• If  you  believe  that  theories  of  phenomenon  under  studie do  
exist  out  there  between  the  lines  of  scientist  that  use  the  
concept  but  need  to  be  fiound,  also  on  more  post  modernistic  
lines,  to  be  explained
• Greggor and  Jones  (2007)
• Any  researcher  will  find  more  or  less  the  same  result,  
independent  of  their  worldview
• Dubin (1978)  explains  that  by  constructing  theory  this  way,  
the  aim  is  to  make  sense  of  what  is  observed  in  the  use  of  
the  concept,  by  ordering  the  relationships  among  elements  
in  the  focus  of  the  study
Lynham (2002)
• Phase  4:
• Application  and  emperical testing
• Phase  5:    continous refinement
• Continoues leterature review  progress
Triangulation
Easterby-­‐Smith,  Thorpe  and  Lowe  (1991)  as  cited  by  Da  Vinci  
(2009:14),  define  the  following  four  types  of  triangulation:
• Data  Triangulation:  Data  is  collected  at  different  times  and  
source  and  combined,  or  compared  to  increase  confidence;
• Investigator  Triangulation:  data  is  gathered  by  different  
investigators,  independently  and  compared/combined  to  
increase  confidence;
• Methodological  Triangulation:  Using  both  qualitative  and  
quantitative  methods  to  increase  confidence,  and
• Theories  Triangulation:  using  two  different  theories  to  
explain  the  same  problem.
Bibliography
• Bednar,  A.K.,  Cunningham,   D.,  Duffy,  T.M.,  and  Perry,  J.D.  (1991).  Theory  into  practice:  How  do  we  link?  In  G.  Anglin (Ed.),  Instructional  
Technology:  Past,  Present  and  Future.  Englewood,  CO:  Libraries   Unlimited,  Inc.
• Bhaskar,   R.A.  (1989).  Reclaiming   Reality:   A  Critical   Introduction  to  Contemporary   Philosophy,  London:  Verso.
• Bless,  C.,  Higson-­‐Smith,  C.,  &  Kagee,  A.  (2006). Fundamentals   of  Social  Research   Methods:   An  African  Perspective.   Juta &  Co.
• Booyse,  2012
• Bryman,   A.  (2008).  Social  Research   Methods.  Oxford  University  Press
• Bryman,   A,  &  Bell,  E.  (2007). Business   Research   Methods.  (2nd ed).  Oxford  University  Press.  New  York.
• Chalmers  (2002).  (Editor).   Philosophy   of  Mind:  Classical   and  Contemporary   Readings.  Oxford  University  Press.
• Charmaz,   (2006).  Constructing   Grounded   Theory:  A  Practical  Guide   through  Qualitative   Analysis.   Sage  Publications,   London.
• Cooper,  D.R.,  &  Schindler,  P.S.  (2011).  Business   research   methods.   (11th ed).  New  York  :  McGraw-­‐Hill  Higher  Education
• Cresswell,  J.W.  (2008).  Research   Design:   Qualitative,   Quantitative,   and  Mixed   Methods   Approaches.   (3rd Ed).  Sage.
• Denzin,  N.  K.  &  Lincoln,  Y.  S.  (1994).  Introduction:   Entering  the  field  of  qualitative   research.  In  N.  K.  Denzin &  Y.  S.  Lincoln.   (eds.).  
Handbook   of  qualitative   research.  Thousand  Oaks,  CA:  Sage.
• Darroch,  V.  & Ronald  J.  S.  (eds.)  1982  Interpretive   Human  Studies:   An  Introduction   to  Phenomenological  Research.   Washington,   D.C.:  
University  Press.
• Dubin,  R.  (1978).  Theory  Building,  revised   edition. London:  Free  Press.  
• Easterby-­‐Smith.,  M;  Thorpe,  R.  & Lowe,  A.  (1991).  Management   Research:   An  Introduction.  Sage  Publications,   London.
• Eriksson,  P.  & Kovalainen,  A.  (2008).  Qualitative   Methods   in  Business   Research.   (1st  ed).  SAGE  Publications   Ltd.,  London.
• Grbich,  C.F.  (2010).  Interpreting  quality   in  qualitative   research.  In  Researching   Practice:   a  Discourse   on  Qualitative   Methodologies.  The  
Netherlands:  Sense  Publishers,  pp.  153-­‐163
• Gregor,  S.  &  Jones,  D.  (2007).  The  anatomy   of  a  design  theory.  Journal  of  the  Association   of
• Information   Systems,  8(5),  312-­‐335.
• Guba,  E.  G.,  &  Lincoln,  Y.  S.  (1994).  Competing  paradigms   in  qualitative   research.  In  N.  K.  Denzin &  Y.  S.  Lincoln  (Eds.),  Handbook  of  
qualitative   research (pp.  105-­‐117).  London:  SageDenzin and  Lincoln   (1994)  
Bibliography  (cont.)
• Jonassen,  D.  (1991).   Objectivism   vs constructivism:   Do  we  need  a  new  philosophical   paradigm?   Educational   Technology,  Research   and  
Development,   39(3),   5-­‐13.
• Kuhn,   T  S  (1970)  The  Structure  of  Scientific   Revolutions (2nd  Edition)  University  of  Chicago   Press.  Section  V,  pages  43-­‐51
• Lynham,   S.A.  (2002).  The  general   method  of  theory  building   in  applied  disciplines.   In  S.  A.  Lynham (Ed.),  Theory  Building   in  Applied  
Disciplines   (pp.  222-­‐241).  Advances  in  Developing   Human  Resources,  4(3).  
• Lynham,   S.A.  (2002).  Quantitative   research  and  theory  building:   Dubin’s method.  In  S.  A.  Lynham (Ed.),  Theory  Building   in  Applied  
Disciplines   (pp.  242-­‐276).  Advances  in  Developing   Human   Resources,  4(3).  
• Meyers,  (2010)  
• Mimidex (2012).  Accessed   on  12/09012.   http://www.memidex.com/substitution-­‐class.
• Mouton,  J.  (1996).  Understanding   social   research.  Pretoria:  JL  van  Schaik Publishers.  
• Mouton,  J.  (2001).   How  to  succeed   in  your  Masters  and  doctoral   studies.  Pretoria:  JL  van  Schaik Publishers.  
• Pennsylvania   State  University  (2007).  Research   and  Evaluation   in  Adult  Education.     Accessed  on  1/09/2012.  
https://courses.worldcampus.psu.edu/welcome/adted507/unit02_02.html
• Rohan,  J.  (nd)  Five  Assumptions.     Accessed  on  10?08/12.  www-­‐rohan.sdsu.edu/~psargent/Overview_of_Qualitative.doc
• Physics  Forum  (nd)  Accessed  on  12/07/12.  .  http://74.86.200.109/showthread.php?t=574911
• Proctor,  S.  (1998).  Linking   philosophy  and  method  in  the  research  process:  the  case  for  realism.  Nurse  Researcher.  5,  4,  73-­‐90.
• Saunders   M,  Lewis  P  &  Thornhill A.  2003:  Research   methods  for  business   students,  3rd edition.  London:  Prentice  Hall.
• Seifert,  J.  (2012).”Human   error”  factors  in  aviation:  The   role  of  coaching  as  a  management   development   intervention.   Unfinished  
unpublished   thesis.   Modderfontein:    Da  Vinci  Institute.     
• Shah,  S.K.,  &  Corley,  K.G.  (2006).  Building   Better  Theory  by  Bridging   the  Quantitative–Qualitative   Divide.  Journal   of  Management  
Studies,  Vol.  43,  Issue   8,  pg.  1821-­‐1835.
• Sokolowski,  R.  (2000).  Introduction   to  Phenomenology.   Cambridge   University  Press.  New  York.
• Sparkes,  A.C.  (2002).  Telling   tales  in  sport  and  physical   activity:  A  qualitative   journey.  Human  Kinetics:   Exeter  University.
• Versfeld (1992)
• Webster  Library  (2012).    Accessed  on  12/09/12.     http://www.websterlibrary.org.
• Wilkinson,   J.    (1999).   Statistical  methods  in  psychology  journals:   Guidelines   and  explanations.     Leland   Task  Force  on  Statistical  
Inference   American   Psychological  Association,   Science  Directorate  Washington   DC  US.  American   Psychologist,  Vol  54(8),  Aug 1999,  
594-­‐604.
• Williams   .  M.  (2001).  Problems of  Knowledge.  A  critical introduction.  Oxford:  Oxford  Library  Press.

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Da vinci presentation ontology epistemology Dr Rica VIljoen

  • 2. Research paradigms and logic of researchImplications   for  Qualitative   research Dr Rica   VIljoen Informed   by    research  logic  – Jürgen  Siefert
  • 3. Research  paradigms  and   Logic  of  Research c.  348–347  BC Logic/  Ethics “Objects  are  inherently  good,  just” “Things  are  beautiful,  unified,  equal”
  • 4. Research  paradigms  and   Logic  of  Research c.  469  /  470  BC Contribution  to  Epistemology,  Ethics,  Logic: “I know that I know nothing” “Knowledge is always proportionate to the realm from which it is gained.”
  • 5. What  is  a  paradigm? "universally  recognised scientific  achievements  that,  for  a  time,   provide  model  problems  and  solutions  for  a  community  of   researchers",  i.e., • what is  to  be  observed  and  scrutinised • the  kind  of  questions that  are  supposed  to  be  asked  and  probed   for  answers  in  relation  to  this  subject • how these  questions  are  to  be  structured • how the  results  of  scientific  investigations  should  be  interpreted • how is  an  experiment  to  be  conducted,  and  what equipment  is   available  to  conduct  the  experiment. Kuhn,  T  S  (1970)  The  Structure  of  Scientific   Revolutions (2nd  Edition)  University   of  Chicago   Press.   Section  V,   pages   43-­‐51
  • 6. What  is  a  paradigm? The  word  paradigm is  used  to: -­‐ Indicate  a  pattern  or  model  or  an  outstandingly  clear  or  typical  example  or   archetype Also:     -­‐ cultural  themes -­‐ worldviews -­‐ Ideologies -­‐ mindsets.   -­‐ It    describes  distinct  concepts  or  thought  patterns  in  any  scientific  discipline  or   other  epistemological  context. Mimidex (2012)
  • 7. Main  components  of  a   Paradigm • Ontology   • Concerned  with  Being • How  do  you  look  at  reality? • Epistemology • Branch  of  philosophy  concerned  with  the   origins,  nature,  methods  and  limits  of   knowledge • Methodology  
  • 8. What  is  research? “A  studious  inquiry  or  examination,   especially  a  critical  investigation  or   experimentation  having  for  its  aim  the   discovery  of  new  facts  and  their  correct   interpretation,  the  revision  of  accepted   conclusions,  theories,  or  laws  in  the  light   of  new  discovered  facts  or  the  practical   application  of  such  conclusions,  theories   or  laws.” Webster  (2012)
  • 9. Guba and  Lincoln  (1994) • Ontology: • Assumptions  about  the  nature  of  reality • Epistemology: • How  the  researcher  comes  to  know  that  reality • Methodology • How  the  researcher  access  and  report  what  is   learned  about  the  reality  
  • 10. Summary  (Rohan,  nd) • Ontological  assumption:  There  is  a  reality  that  can  be  apprehended.  We  can  determine  “the   way  things  are”  and,  often,  discover  the  cause  effect  relations  behind  social  reality.  At  the  least,   we  can  find  meaningful  indicators  of  what  is  “really”  happening. • Epistemological  assumption:  The  investigator  and  the  object  of  investigation  are  independent   from  each  other  and  the  object  can  be  researched  without  being  influenced  by  the  researcher.   Any  possible  researcher  influence  can  be  anticipated,  detected,  and  accounted  for  (controlled). • Axiological  assumption:  Values  are  excluded  from  the  research  process.  They  are  considered   confounding  variables-­‐phenomena  that  cloud  our  view  of  reality. • Methodological  assumption:  The  most  prevalent  methods  used  include  experiments,  quasi-­‐ experiments,  and  other  hypothesis-­‐testing  techniques  (Wilkinson  1999)  .  Meaningful   phenomena  are  operationalized  by  determining  variables  that  can  be  accurately  measured. • Rhetorical  assumption:  The  research  is  written  from  the  perspective  of  the  disinterested   scientist.  Typically,  our  report  is  couched  in  mathematical  terms  (Rohan,  nd).  
  • 11. Chalmers  (2002)   Ontology  is  the  study  of  beings  or  their  being   – what  is;   • Epistemology  is  the  study  of  knowledge   – how  we   know;   • Logic  is  the  study  of  valid  reasoning   – how  we   reason;   • Ethics  is  the  study  of  right  and  wrong   – how  we   should  act;  and   • Phenomenology  is  the  study  of  our  experience  – how   we  experience  
  • 14. Ontology   Ontology  is  the  starting  point  of  all  research,   after  which  one’s  epistemological  and   methodological  positions  logically  follow.  A   dictionary  definition  of  the  term  may  describe  it   as  the  image  of  social  reality  upon  which  a  theory   is  based.
  • 15. Ontology • Denzin and  Lincoln  (1994)  point  out  that  it  is   crucial  to  consider  the  researcher’s  personal   sentiments,  beliefs  and  relationship  to  the   subject  matter,  as  this  may  have  a  bearing  on   the  method  chosen,  namely  the  researcher’s   Ontological  assumptions
  • 16. Ontology • According to Bryman (2008:18) the ontological issues are having to do with whether the social entities can and should be considered objective entities that have a reality external to social actors, or whether they can and should be considered social constructions built up from the perception and actions of social actors. These opposite points of view are referred to as Objectivism and Constructivism respectively.
  • 17. Ontology  -­‐ example Ontology  talks  about  the  existence  of  objects  and  about  how  objects  can  be  classified. • Let's  take  a  mathematical  example.  We  often  talk  about  circles.  But  does  a  circle   actually  exists?  It  is  impossible  (or  really  really  hard)  to  explicitly  construct  a  circle.  You   might  try  to  make  one  that  satisfies  all  practical  purposes,  but  if  you  zoom  in,  you  will   see  all  kinds  of  mistakes  popping  up. • Furthermore,  space  is  made  out  of  atoms.  So  we  would  have  to  make  a  circle  with  a   finite  number  of  atoms.  That  seems  impossible. • So  it  can  be  argued  that  circles  do  not  exist  in  real  life.  But  we  can  still  reason  with   circles.  So  you  might  say  that  circles  exists  in  our  imagination.  Or  one  might  say  that  we   can  build  a  circle  of  arbitrary  accuracy,  so  this  might  be  enough  for  existence? • This  example  was  a  purely  ontological  question.  The  question  was  about  the  existence   of  an  object Adapted  from  Physics  Mentor  Website
  • 18. Objectivism • Objectivism  presupposes  that  social  reality  has  an   autonomous  existence  outside  the  knower  (researcher) Eriksson  &  Kovalainen (2008);  Bryman &  Bell (2007) • It is the view of the nature of knowledge and what it means to know something. In this view, the mind mimics the process of a computer, manipulating symbols in the same way....These symbols acquire meaning when an external and independent reality is "mapped" onto them in our interactions in the world. Knowledge, therefore is some entity existing independent of the mind of individuals, and is transferred inside. Bednar,  Cunningham,  Duffy  and  Perry  (1991)
  • 19. Constructivism Constructionism (also known as subjectivism) is an ontological position asserting that social phenomenon and their meaning are continually being accomplished by social actors, and that they are in constant construction and revision.(Bryman, 2008:19). Constructivism, claims that reality is constructed by the knower based upon mental activity. Humans are perceivers and interpreters who construct their own reality through engaging in those mental activities...thinking is grounded in perception of physical and social experiences, which can only be comprehended by the mind. What the mind produces are mental models that explain to the knower what he or she has perceived.... We all conceive of the external reality somewhat differently, based on our unique set of experiences with the world and our beliefs about them (Jonassen, 1991:10)
  • 21. Epistemology • Epistemology  is  the  branch  of  Philosophy  that   studies  knowledge,  by  attempting  to   distinguish  between  ‘True’  (and  adequate)   knowledge  and  ‘False’  (inadequate)   knowledge.   (Erikson  &  Kovalainen,  2008:14).
  • 22. Epistemology  -­‐ example • Epistemology  asks  on  how  we  can  achieve  knowledge.  Let's  take  the   examples  of  UFO's.  How  do  we  know  why  UFO's  exist,  how  can  we  be   sure  of  that  knowledge? • For  some  people,  it  is  enough  that  some  people  are  said  to  be  abducted   by  aliens.  For  other  people,  the  will  have  to  see  aliens  for  themselves.  But   even  then:  if  we  actually  see  the  aliens,  how  can  we  be  certain  of  that   knowledge?  Could  it  be  that  our  brain  plays  tricks  on  us??  (people  who   have  schizophrenia  might  see  aliens,  but  it's  because  they're  brain  is  not   representing  reality  correctly).  Could  it  be  that  our  brain  constantly  plays   tricks  on  us?? • How  can  we  acquire  knowledge?  What  is  the  correct  way  to  acquire   knowledge.  One  might  say  that  the  scientific  method  is  a  way  to  acquire   knowledge:  you  observe  and  you  write  down  what  you  observe.  Other's   disagree. Adapted  from  Physics  Mentor  Website
  • 23. Realism • Realism  is  the  view  that  we  directly  perceive  the  world   as  it  is,  or  things  in  themselves,  through  our  senses.   The  world  inside  our  minds  is  identical  to  the  world  as   it  is  — what  we  see,  feel,  taste,  and  so  on,  is  accurately   how  the  world  is  (Williams,  2010)  . • ". • Bhaskar (1989:2)  points  out:   • These  structures  are  not  spontaneously  apparent  in  the   observable  patterns  of  events.  They  can  only  be   identified  through  the  practical  and  theoretical  work  of   the  social  sciences.  
  • 24. Interpretevism Interpretivism,  (also  known  as  Post-­‐positivism),  is  a   term  given  to  a  contrasting  epistemology  to  that  of   Positivism.  (Bryman 2008:16).  It  concerns  the  theory   and  method  of  the  interpretation  of  Human  Action.   While  positivist’s  point  of  departure  is  to  explain human  behaviour,  the  social  sciences  are  more   concerned  about  understanding human  behaviour.   As  Max  Weber  (1864-­‐1920)  pointed  out,  time  has   come  for  us  to  “Understand”  social  dynamics,   (Translated  from  the  German  word  of  ‘Verstehen’,   meaning  “to  understand”)  and  not  simply  to   “measure”  it.  
  • 25. Interpretevism Interpretevism as  a  philosophical  position  within  an   epistemological  stance  that  treats  reality  as  being   fluid,  knowledge  is  subjective,  everyone  has  a   ‘common  sense  thinking’  and  the  truth  lies  within   the  interpretation  of  the  persons  reality,  upon  which   he/she  accordingly  acts,  reacts  and  interacts  with   that  ‘reality’.   This  phenomenon  is  subject  to  the  person’s  beliefs,   values,  culture,  standing,  language,  shared  meaning   and  consciousness.  (Bryman,  2008:17;  Grbich,  2010)
  • 26. Interpretevism • Interpretevism or  interpretive  theory  as  per   Charmaz,  (2006:126),  calls  for  the  imaginative   understanding  of  the  studied  phenomenon.   This  type  of  theory  assumes  emergent,   multiple  realities;  indeterminacy;  facts  and   values  as  linked;  truth  as  provisional  and  social   life  as  processual.
  • 27. Existentialism • The  following  assumptions  emerge: • Existence  is  always  particular  and  individual • It  is  the  problem  of  the  mode  of  being  and  therefore  also   an  investigation  of  the  meaning  of  being • The  investigation  is  continually  faced  with  diverse   possibilities,  among  which  the  individual  must  make  a   selection  and  commit  himself  to • Because  these  possibilities  are  determined  by  the   individual’s  relationships  with  other  human  beings  and   things,  existence  is  always  a  situation  that  limits  or   conditions  choice • Versfeld (1992),  Existentialism,  2011
  • 28. Constructivism • Constructionism  or  a  constructivist  grounded   theory  approach  places  priority  on  the   phenomenon  of  study  and  sees  both  data  and   analysis  as  created  from  shared  experiences   and  relationships  with  participants.  (Charmaz,   2006:130).
  • 29. Positivism   • One  of  the  central  questions  in  epistemology  is   the  question  of  whether  the  social  world  can,   and  in  fact  should  be,  studied  according  to  the   same  principles,  procedures  and  ethos  as  the   natural  sciences.  (Bryman 2008;  Meyers,  2010;   Eriksson  &  Kovalainen,  2008;  Bryman &  Bell,   2007).  When  assuming  an  epistemological   position  based  on  the  natural  sciences,  i.e.  the   composition  of  reality  from  observable   material  objects,  it  is  known  as  Positivism.
  • 30. Positivism   • Positivism  adopts  a  quantitative  approach  to   investigating  phenomena,  assuming  an   Epistemological  position  that  advocates  the   application  of  the  methods  of  the  natural   sciences  to  the  study  of  social  reality,  as   opposed  to  post-­‐positivist  approaches,  which   aim  to  describe  and  explore  in-­‐depth   phenomena  from  a  qualitative  perspective,   according  to  Proctor  (1998)  and  Bryman (2008).
  • 31. Phenomenology • Despite  the  fact  that  phenomenology  has  a  theoretical   orientation,  it  does  not  generate  deductions  from   propositions  that  may  be  empirically  tested  (Darroch &  Silvers  1982).   • Phenomenology  operates  more  on  a  meta-­‐level,  and   demonstrates  its  premises  through  descriptive   analyses  of  the  procedures  of  the  self,  and  the   situational  and  the  social  setting.  Phenomenology  is   the  study  of  the  contents  of  consciousness  – phenomenon  – and  phenomenological  methods  are   ways  in  which  these  contents  may  be  described  and   analysed (Sokolowski,  2000).  
  • 32. Chalmers  (2002) • Ontology  is  the  study  of  beings  or  their  being  – what   is;   • Epistemology  is  the  study  of  knowledge  – how  we   know;   • Logic  is  the  study  of  valid  reasoning  – how  we  reason;   • Ethics  is  the  study  of  right  and  wrong  – how  we  should   act;  and   • Phenomenology  is  the  study  of  our  experience  – how   we  experience.  
  • 33. Philosophical  underpinning • At  the  heart  of  all  research,  is  an  endeavour  to   find  out,  to  investigate,  confirm,  probe,  test,   see  or  view,  measure,  correlate,  compare,   evaluate,  find  meaning,  gain  understanding,  or   to  discover  new  emerging  properties. Bless,  Higson &  Kagee (2006)
  • 34.
  • 35.
  • 36. Sparkes,  2002 • All  researchers  who  plan  to  explore  objectives   should  explain  their  worldview,  “since  it  uses  a   methodology  of  the  heart  to  some  extent  and   at  least  begs  for  consideration”
  • 37. Assumptions  of   Approach Mixed  Methods Researchers  Worldview  about  nature   of  knowledge  -­‐ epistemology     Approaches   and  techniques And  way  in  which   questions   are   formulated,   data  is  collected   and  analyzed Ontological   Perceptions  of  reality Positivism Post Positivism Critical Theory Constructivism Participatory Worldviews  influence   basic  beliefs   of   who  informs, who  forms   and  who  benefit   from  the  inquiry Also  influences   mode  or  strategy  or  research  tradition Quantitative Arising   mainly   from   positivism   &   post   positivism Qualitative Mainly  coming   from  critical   theory,   constructivism   &   participatory   paradigms Mixed   Methods From  the   pragmatic   paradigm Research  Methods Qualitative   Research  Paradigm Quantitative   Research  Paradigm Multiple  subjectively   derived  realities  co-­‐ exist Single   objective   world Epistemological   Theory  of  knowledge Researchers   interact   with  phenomenon   (personal   investment) Researchers   are   independent   from  the   variables   under   study   (detached) Axiological Study  of  underlying   values Researchers   act  in  a   value-­‐laden   and  biased   fashion Researchers   act  in  a   value-­‐free   and   unbiased  manner Rhetorical   Use  of  language Use  personalized,   informal   and  context-­‐ based  language Use  impersonal,   formal   and  rule-­‐based  text Methodological Researchers   use   induction,   multi-­‐ process  interventions,   context-­‐specific   methods Researchers   use   deduction,   cause-­‐and-­‐ effect  relationship   and   context-­‐free   methods MIXED   METHODS Pragmatism Booyse,  2012
  • 38. Research • Mouton  (1996:28)  simply  states  that:  the   predominant  purpose  of  all  research  is  to  arrive   at  results  that  are  as  close  to  the  truth  as   possible.
  • 39. Research  Design • Cooper  and  Schindler  (2011:  139,  727)  concur  that  a   research  design  is  “an  activity-­‐ and  time-­‐based   plan;  a  blueprint  for  fulfilling  research  objectives   and  answering  question”.   • A  research  design  can  be  likened  to  a  house  plan,   which  shows  on  paper  what  the  final  house  is   going  to  look  like  and  guides  a  builder  on  how  the   house  should  be  built  (Mouton:  2001).  
  • 40. Lynham (2002) • Two  common  theory  building  strategies • Research-­‐to  theory  strategy • Theory-­‐to-­‐research  strategy • Inductive-­‐deductive  nature • Well  applied  to  behavioural and  human  sciences • Post  modernistic • “data  does  not  create  theory  or  models,  humans   do”    Mintzberg in  Saha &  Corley  (2006)
  • 41.
  • 42. Lynham (2002) • 5  phases: • Conceptual  development • Operationalisation • Application • Confirmation  or  disconfirmation • Continues  refinement  and  development
  • 43. Lynham (2002) • Phase  1: • Conceptual  development • Cresswell (2008)   • Use  literature  to  identify  themes  and  patterns  in   definitions  and  use  of  the  concept  to  obtain   clarification  in  previous  studies • Develop  an  informed  conceptual  framework  that   povides an  initial  understanding  and  explanation   of  the  natiure and  dynamics  of  the  phenomonon
  • 44. Lynham (2002) • Phase  2: • Operationalisation • Explicit  connection  between  the  conceptualisation phace and  practice • Link  theoretial ideas,  conepts,  models  to  practice   • Form  theoretical  frameowk of  the  model  to  be  build • Include  design  and  explanation  of  the  model  that   could  be  applied  in  practice • You  continue  until  no  substantively  different   information  could  be  found  and  saturation  thus   experienced  (Shah  and  Corley,  2006)
  • 45. Lynham (2002) • Phase  3: • Confirmation  or  disconfirmation • This  involves  the  planning,  design,   implementation  and  evaluation  of  a  research   agenda • Literature  search  and  review  focused  on  the   envisioned  model  to  be  devloped t,  to  clarify   and  explain  the  model  and  to  ensure  that  no   reference  suggest  porobalbe falsification  of   theory  behind  model  (Popper  in  Lynham,  2002)
  • 46. Lynham (2002) • Positivism • If  you  believe  that  theories  of  phenomenon  under  studie do   exist  out  there  between  the  lines  of  scientist  that  use  the   concept  but  need  to  be  fiound,  also  on  more  post  modernistic   lines,  to  be  explained • Greggor and  Jones  (2007) • Any  researcher  will  find  more  or  less  the  same  result,   independent  of  their  worldview • Dubin (1978)  explains  that  by  constructing  theory  this  way,   the  aim  is  to  make  sense  of  what  is  observed  in  the  use  of   the  concept,  by  ordering  the  relationships  among  elements   in  the  focus  of  the  study
  • 47. Lynham (2002) • Phase  4: • Application  and  emperical testing • Phase  5:    continous refinement • Continoues leterature review  progress
  • 48. Triangulation Easterby-­‐Smith,  Thorpe  and  Lowe  (1991)  as  cited  by  Da  Vinci   (2009:14),  define  the  following  four  types  of  triangulation: • Data  Triangulation:  Data  is  collected  at  different  times  and   source  and  combined,  or  compared  to  increase  confidence; • Investigator  Triangulation:  data  is  gathered  by  different   investigators,  independently  and  compared/combined  to   increase  confidence; • Methodological  Triangulation:  Using  both  qualitative  and   quantitative  methods  to  increase  confidence,  and • Theories  Triangulation:  using  two  different  theories  to   explain  the  same  problem.
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