1. Imebvore Aigbochie AS Media
DJ magazine has also used a banner for the
headline. The banner doesn’t fully cover the
Double Page Spread Analysis 3
headline but it is still a different colour from
the headline and the contrast between black DJ Magazine have kept it very simple for this
and yellow is very noticeable so it does its job One of the first things we notice about this double page spread by DJ Magazine is the typography used in the headline, double page spread, they’ve only used black,
properly. Also instead of stopping the shape which is very futuristic and ‘quirky’. The artist of which the article is about is ‘Lemon Scent’. Lemon Scent is a DJ who yellow and white but I think they did this
abruptly DJ magazine fades the banner so it specialises in house music and his known for his quirkiness and vivid imagination. Since House music has a fast tempo and purposely since the artists name is ‘Lemon
directs a reader’s attention from the headline the music as a whole is very upbeat and giddy DJ magazine have tried to reflect this into their chosen typography. Scent’ so they probably where trying to match
straight to the image. their colour scheme to a lemon. By using very
few colours DJ magazine has made this double
Sub-headings are used to summarise what an page spread look quirky and humorous in a
article is about and to give a little insight into casual way, since that’s how the character of
what someone is about read. The main Lemon Scent is like.
subheading is deliberately placed underneath
the headlines on the page so we can see it
immediately after the headline. DJ magazine The large image which takes up the whole of
also uses informal language like for example the right page is a head and shoulders shot of
the word ‘quirky’ because their audience are Lemon Scent holding a lemon right in front of
young so they want to come across as casual the camera. Everything behind his hand is
and friendly. blurred in order for us to focus on the lemon
which so happens to be blocking his face, this
isn’t really so that he can hide his face from
If we look at the layout of the article we see
view in order to protect his identity but
that DJ Magazine has used columns for their
because he is a person with a sense of humour
article. These are one of the codes and
and DJ magazine purposely used this image
conventions which are vital for making a
out of many to portray his quirkiness to the
magazine look like a magazine and also no one
readers of the magazine because they see that
wants to read an extreme wall of text. By
as his is selling point, also seeing a large lemon
breaking an article into columns it makes the
on a page that has to be very eye catching
article seem smaller and easier to read, which
because it has such a bright yellow colour so it
is definitely appealing to a younger age group
can catch a reader’s attention as well as make
since they won’t exactly be into reading so
them laugh.
much and would like to get the vital
information straight away. Also if you notice
DJ magazine has used a drop letter in their
article since that is what we usually see in
magazine articles, also it is yellow so it stands I think DJ magazine has still used pull quotes in their double page House music is very energetic and upbeat which is probably why DJ
out from the rest of the text. spread but instead of a whole phrase they used one word like magazine has used the colour yellow in their colour scheme in order to
‘Disillusioned’ and ‘Brilliant’. DJ magazine purposely chose to make make the double page spread look more vibrant and portray the flavour
these words more visible that the other words in the article because of house music properly to the readers of the magazine. Overall the
they are words that are very interesting, so if the word is interesting page has a very fun and energetic tone to it since the image is quite
and then DJ magazine makes it easily noticeable by placing it on a humorous and DJ magazine has decided to use yellow for the main
banner it automatically becomes something that pulls in a readers’ colour on the page.
interest which is what pull quotes are supposed to do.