Bauer Media and IPC Media are two potential publishers for the author's proposed independent/alternative music magazine. Bauer Media is a large European media company that publishes well known magazines like Q and Kerrang in the independent genre. As an international company, Bauer could help publish and distribute the magazine worldwide where alternative music has popularity. IPC Media publishes magazines such as NME and Uncut that also match the independent genre, however it has a smaller audience. The author believes Bauer Media would be more beneficial as a publisher because of its international success in the independent music genre and ability to reach a worldwide audience.

2. BAUER MEDIA
Bauer Media Group is a European-based media company,
headquartered in Hamburg, Germany that manages a
portfolio of more than 600 magazines, over 400 digital
products and 50 radio and TV stations around the world.
They’ve published well known magazines like Q and Kerrang!
Which fit in with my genre of indie/alternative. As Bauer
Media is internationally connected I feel that my magazine
would get published considering the alternative genre is
popular internationally too.

3. IPC MEDIA
Time Inc. UK, a wholly owned subsidiary of Time Inc., is a consumer
magazine and digital publisher in the United Kingdom, with a large portfolio
selling over 350 million copies each year. IPC have published magazines such
as NME and Uncut magazines which also fit into my genre of
indie/alternative. Although IPC isn’t as popular as Bauer, the audiences it
publishes to are more niches than mass audiences, meaning my magazine
could get the specified audience that I’m targeting for.

4. I think that Bauer Media will be more beneficial for my
magazine as they’re successfully international and I feel that
having my magazine sold across the world will be successful
alternative is played everywhere. They’ve proven to be a
popular company which suggests that my magazine will be well
published and distributed.
MY VERDICT