IPC Media would be the best publisher for the author's new magazine because: 1) IPC publishes magazines monthly like the author's magazine, while Bauer already publishes similar rap/hip-hop magazines. 2) IPC's only similar magazine, NME, has a different focus than the author's, reducing competition. 3) Publishing with IPC would introduce more variety to their brand and reach new audiences, increasing profits.

1. What kind of media
institution might distribute
your media product and
why?

2. Bauer Media: Bauer media is a division of the Bauer media group,
Europe's largest privately owned publishing group. The group is a
worldwide media empire offering over 3000 magazines in 15 countries,
as well as online, TV and radio stations.
Today Bauer media spans over 50 influential brand names covering a
diverse range of interests including heat the must have weekly celebrity
title. Also popular magazines like Parker, MATCH, CAR and yours.
Bauer media publishes magazines such as Mojo and Q magazines

3. With more than 60 iconic media brands, IPC creates content for
multiple platforms across print, online, mobile, tablets and events.
They engage with 26 million UK adults –almost two thirds of UK
women and over 40% of UK men. There award winning portfolio of
websites reaches over 25 million global users every month. IPC
Media is committed to working in partnership with its consumers,
advertisers, business partners and employees to deliver exceptional
value, service, innovation and creativity.

4. I have chosen that My magazine would be published by IPC as my
magazine is monthly and Bauer already publish other well known rap
and hip hop magazines monthly like Q magazine ,also my magazine isn’t
well know n and the competition with the other magazines would mean
that my magazine may not be as successful.
As IPC only other similar magazine is NME which is quite different from
my magazine and my magazine as a unique differences in it, so it would
be different, so therefore this would create competition between the 2
media brands IPC and BAUER.
By introducing another magazine IPC would have higher shares and
profit, because the products would have a larger range of audiences.
Furthermore my media magazine would be sold a local news stand,
supermarkets like Tesco and Sainsbury's and music stores like HMV and
online.