IPC Media would be the best publisher for the author's new magazine because: 1) IPC publishes magazines monthly like the author's proposed magazine, while Bauer already publishes similar established rap/hip hop magazines. 2) IPC's only similar magazine, NME, has a different focus than the author's proposed magazine, allowing it to fill a unique niche. 3) Publishing with IPC would introduce more competition for Bauer and increase IPC's audience reach and profits.