fmp

1. Research
Archie Durham

2. Existing Product
Los Pollos Hermanos
By knucks
Same type of
style I'm going
for
Has a jazzy beat
with the harsh
drums
Reference to the
tv series Breaking
Bad
Uses dialog
from breaking
bad in the intro
Smart lyrics
14-25 year olds
https://youtu.be/hSReJQ4yV9Q

3. Existing Product
Die Hard
By Knucks, Stormzy
Has a jazzy melody
Harsh drums over the melody
Good placement with
the 808s adds more
structure to the beat
Uses equalizers to
add to the beat and
make it sound better
Removes drums
for a few
seconds to
change up the
beat so it
doesn’t get
repetitive
Uses an equalizer on
the drums in the intro
Then removes them
so they sound more
full
15-25 year olds
https://youtu.be/Gbg5qDG-bPk

4. Existing Product
Breakfast At Tiffany’s
By Knucks
Jazzy melody Uses a lot of 808s
to give the beat
more structure
Harsh drums over
the melody
15-25 year olds

5. Existing Product
Starlight
By Dave
Sampled a song to create a
good sounding beat
has good flow with his
lyrics
Intro in reverse which
blends into the song
https://youtu.be/iVWsP3IadBk
Drums pattern goes with
the sample nicley

6. Research Analysis
• What common features do the researched
products have? All the same genre of music
• What aspects of the research will you include
within your on work? Make a song like theirs

7. Questionnaire
Analysis
Survey Monkey Link:

8. Audience research
• Observation: half of the people like British rap
• What this says about my audience: half of the
people won't listen to that genre
• How will your product appeal to this audience half the
people might like mine

9. Audience research
• Observation: quite a lot of people haven't listened to one of the
most popular British rappers
• What this says about my audience: They might not know the name
of the rapper but like his music
• How will your product appeal to this audience: this would appeal to
them because I'm going to be making a similar type beat to it

10. Audience research
• Observation: half of the people might like my song
• What this says about my audience: half the people
listen to it often
• How will your product appeal to this audience: my
song will be in the same genre so they might like it

11. Audience research
• Observation: the majority think they would like a song that
sounds similar to his songs
• What this says about my audience: they would like my song
• How will your product appeal to this audience: it's part of
the same genre so the might like it

12. Interviews

13. Interview 1
• What does rap mean to you?
• It brings me back to my childhood because I
used to listen to it with my dad.
• What do you think of Daves music?
Legend. Makes you want to listen to British rap
• What do you think of knucks songs?
Seems like a nice fella

14. Interview 1
• Observation: they have good memory of rap
songs so they might like mine
• What this says about my audience: that they
like the genre
• How will your product appeal to this
audience: my product is a rap song so they
might like it

15. Interview 2
• What does calm rap mean to you?
– Chilled out and relaxed
• What do you think of Daves music?
– I didn't know much about him, but he's on Radio 1
quite a lot and I know he's part of the London scene
and that he's really popular at the moment. I quite
liked Starlight. Daft name for a rapper though...
• What do you think of knucks songs?
– I like his use of samples and traditional instruments
like piano. He seems to be pulling different kinds of
music together and trying to tell stories that are
different from traditional rappers.

16. Interview 2
• Observation: they don’t listen to the genre
much but they like a few of the songs
• What this says about my audience: they might
like my music if they like others of the same
genre
• How will your product appeal to this
audience:
It will be part of the same genre so they might
like my song

17. Interview 3
• What does the concept calm rap mean to
you?
– I don't think I've heard of it before. But I think it
would be a bit like chill out EDM style music, the
sort of think you'd listen to after a club or when
you're relaxing. Maybe less lyrics and more
synthesiser type music, that was a bit dreamy and
low key.

18. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-30 • Calm Rap
Gender male
• The majority are males listening to this kind
of music
Psychographic Belongers
• Because they feel like part of a group that
listen to this genre of music
Social Status
Working and
middle
• Because those are the majority that listen to
rap music

19. Research
Evaluation

20. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
This was helpful because it gave me an idea of genre I want to make but
It didn’t help of what people thought of that genre of music
– Questionnaires
This was helpful because I got an idea of how many people listen to that
genre
– Interviews
This was helpful because I could ask what they did or didn’t like about
the genre

21. Research Evaluation
– What sort of a response did you get? Around half of the people
answered listen to that genre
– How did you distribute your survey? Give an advantage and a disadvantage
SurveyMonkey was good because you can right out your own questions but
you can't choose who takes the quiz