Primary research involves collecting data directly through methods like questionnaires and surveys. It provides personally collected information directly related to the study, but may be unreliable or outdated. Secondary research uses existing research sources like the internet or libraries, allowing time and cost efficiency while accessing extensive existing data, but requires crediting other works and may not always be easy to find. Audience research examines who uses a product by interviewing or surveying specific audiences, obtaining truthful answers while reaching a diverse audience, but interviews can be steered to certain advantages.

1. Research
Kallum Sykes

2. Primary Research
• Where/how did you use this?
A definition of this is research that you do yourself. Also where the people that are
viewing and the people that are researching are in direct contact.
Example - Questionnaires/Surveys, Interviews etc.
• Advantages
An advantage of this is that is has been personally collected, so that means it
directly relates to the researcher's study. Another advantage is that the person
that is collecting the data is fully in control of how and where they get the
information from.
• Disadvantages
A disadvantage of primary research is that it might not be 100% reliable because
you don’t know if the website is dodgy. Also another disadvantage is that it is
frequently out- dated.

3. Secondary Research
• Where/how did you use this?
This is studying previously undertaken research. Also another definition is that
using existing research in your own work.
Example - Internet research – Library research – Archive research
• Advantages
An advantage is that it is time and cost effective. Also another advantage of this is
that it is Extensiveness of data.
• Disadvantages
A disadvantage of this is that you will have to give credit to people that you have
used their work. Also another disadvantage is that it might not be easy to find.

4. Quantitative Research
• Where/how did you use this?
A definition of this is that it is expressed or expressible as an amount. Also it is
research that you can change and turn them into percentages, fractions and
numbers.
Example - Sales - Box Office figures - Website hits - TV ratings
• Advantages
This will be the truth because it is closed. – Qualitative research is useful during
the early stages of a study when the researcher may be unsure of exactly what will
be studied or what to focus on.
• Disadvantages
Doesn't give you a well explained answer as it doesn't’t give as much information.
The main disadvantage of quantitative research is the context of the study or
experiment is ignored.

5. Qualitative Research
• Where/how did you use this?
Qualitative research is research that goes into more in depth. Also it is set out as
full text or discussions. Another definition is that it makes the user have to reflect
and bring more ideas to the answer.
Example - Reviews - Responses - Discussions - Forums
• Advantages
An advantage of this is that it is carried out by using open questions.
• Disadvantages
Not understood well by ‘classical’ researchers. You need to have your specific
target audience to get the correct answers.

6. Audience Research
• Where/how did you use this?
Audience research is looking at who uses the product.
Example - Interview - Questionnaires - Vox pops
• Advantages
The interviewee is on their own so they will tell the truth. Also audience research
gets high views for a diverse audience.
• Disadvantages
The interviewee can turn the conversation to make it their own advantage.

7. Market Research
• Where/how did you use this?
This is looking at the market place where they are selling a product.
Example - An example of this is surveys using questionnaires or interviews with a
certain group.
• Advantages
Market research helps you find new prospects. This helps you communicate with
new clients. Also market research helps you minimize risks.
• Disadvantages
A disadvantage of market research is the time used and also the people doing the
interviews and questionnaires.

8. Summary
• 3 areas that worked
Primary research
Secondary research
Audience research
• 3 areas that need improvement
Quantitative Research
Qualitative Research
Market research