This document defines and provides examples of various types of research:
- Primary research collects first-hand data through methods like surveys. It guarantees up-to-date information but is more resource intensive.
- Secondary research uses existing data from sources like libraries and is less expensive but may not answer specific questions.
- Quantitative research uses objective data and statistics while qualitative research provides depth through discussion.
- Audience, market, and production research are defined as researching specific groups, products/services, and the creation process.
UX Burlington 2017: Exploratory Research in UX DesignSarah Fathallah
Presentation given at the 2017 UX Burlington conference, on the topic of "Exploratory Research in UX Design."
Exploratory research focuses on gaining a deep understanding of the lives of the end users and the contexts in which they use certain products and services. At its core, it’s about challenging and exploring the problem space, before venturing into the solution space. Using real-life examples of digital tools that help people access affordable housing or register to vote, this talk will explore the different tools used for exploratory research, including ethnographic interviews, contextual inquiry, and co-creation activities and prompts. This talk will leave the audience with a better understanding of the types of insights that exploratory research generates, and how they can complement the findings of evaluative or comparative research.
UX Burlington 2017: Exploratory Research in UX DesignSarah Fathallah
Presentation given at the 2017 UX Burlington conference, on the topic of "Exploratory Research in UX Design."
Exploratory research focuses on gaining a deep understanding of the lives of the end users and the contexts in which they use certain products and services. At its core, it’s about challenging and exploring the problem space, before venturing into the solution space. Using real-life examples of digital tools that help people access affordable housing or register to vote, this talk will explore the different tools used for exploratory research, including ethnographic interviews, contextual inquiry, and co-creation activities and prompts. This talk will leave the audience with a better understanding of the types of insights that exploratory research generates, and how they can complement the findings of evaluative or comparative research.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
2. Terminology
• Circulation : how many products are distributed
• Hits : the number of visitors on a webpage
• Box Office Figures : how many people purchase it at theatres
• Ratings : what people think about something usually given in a
percentage or star rating
• Sales : how many copies or products have been sold
3. Primary Research
• Definition : Primary research is data which is obtained first-hand. This means that the researcher
conducts the research themselves or commissions the data to be collected on their behalf.
• Advantages : Primary research guarantees that the information collected is up to date and relevant ,
enabling accurate trends to be revealed. Primary research also allows the person or organisation to
control ownership of the data.
• Disadvantages : Primary research is defined as a methodology used by researchers to collect data
directly, rather than depending on data collected from previously done research. Primary research
is solely carried out to address a certain problem, which requires in-depth analysis.
• Example : surveys
4. Secondary Research
• Definition : secondary research or desk research is a research method that involves using already
existing data. These documents can be made available by public libraries, websites, data obtained
from already filled in surveys etc.
• Advantages : it is a less expensive and less time-consuming process as data required is easily
available and doesn't cost much if extracted from authentic sources
• Disadvantages : A major disadvantage of using secondary data is that it may not answer the
researchers specific research questions or contain specific information that the researcher would
like to have.
• Example : textbooks
5. Quantitative Research
• Definition : An example of quantitative research is the survey conducted to understand the amount
of time a doctor tends to take when the patient walks into the hospital.
• Advantages : the purpose of quantitative research is to attain greater knowledge and understanding
of the social world. Researchers use quantitative methods to observe situations or events that
affect people. Quantitative research produces objective data that can be clearly communicated
through statistics and numbers.
• Disadvantages : False focus on numbers. Quantitative research can be limited in its pursuit of
concrete, statistical relationships, which can lead to researchers overlooking broader themes and
relationships.
• Example : A tablet weighs 1.5 pounds.
6. Qualitative Research
• Definition : it is a process of naturalistic inquiry that seeks an in depth
understanding of social phenomena within their natural setting.
• Advantages : It provides depth and detail: Analysing thoughts, feelings and
behaviours to explore the 'why'. It encourages discussion: When people expand on
why they feel or act a certain way, it can introduce new topic areas not previously
considered.
• Disadvantages : It is not a statistically representative form of data collection.
• Example : narrative
7. Audience Research
• Definition : audience research is essentially any research conducted on a specific sample in order to find out about
their attitudes, behaviours and habits. The definition of 'audience' is important, but changeable.
• Advantages : Knowing your audience can help you target the right group of people. You'll have more effective
marketing spending. You can better focus your messaging. tailored to focus on their needs, not the needs of the
entire universe. It's a better use of your time—more spent serving your best customers and less time spent
pursuing low-value prospects.
• Disadvantages : it is often based on a hypothesis, the research can be quite dependent on the results you get,
and it can be disappointing when you look for a phenomenon that is just not there. Because you are using human
participants, the ethics procedure can be longer and more complicated.
• Example : lego
8. Market Research
• Definition : Market research is the process of determining the viability of a new service or product
through research conducted directly with potential customers. Market research allows a company
to discover the target market and get opinions and other feedback from consumers about their
interest in the product or service.
• Advantages : It helps businesses strengthen their position. It minimises investment risks. It helps to
discover yours and your competitor's strengths and weaknesses. It facilitates strategic planning. It
helps in spotting emerging trends.
• Disadvantages : Marketing research (MR) is a costly affair. It is also lengthy and time-consuming. It
has a limited scope. It has a limited practical value. It can't give 100% accurate results.
• Example : An example of market research is conducting an online search on a particular topic and
making note of the most recent data published on that topic.
9. Production Research
• Definition : production research is the collection of
information
• Advantages : you can do it yourself
• Disadvantages : might not be spot on
• Example : sketching
10. Terminology
• Objective : research that is not influenced by a persons opinions
• Subjective : research that is influenced by a persons feelings
• Valid : it is good
• Reliable : people can trust it