This document defines and compares different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. It provides the definition, advantages, disadvantages, and examples of each type of research. Key terminology used in research is also defined.

1. Research
Theory
Your Name

2. Terminology
• Circulation : how many products are distributed
• Hits : the number of visitors on a webpage
• Box Office Figures : how many people purchase it at theatres
• Ratings : what people think about something usually given in a
percentage or star rating
• Sales : how many copies or products have been sold

3. Primary Research
• Definition : Primary research is data which is obtained first-hand. This means that the researcher
conducts the research themselves or commissions the data to be collected on their behalf.
• Advantages : Primary research guarantees that the information collected is up to date and relevant ,
enabling accurate trends to be revealed. Primary research also allows the person or organisation to
control ownership of the data.
• Disadvantages : Primary research is defined as a methodology used by researchers to collect data
directly, rather than depending on data collected from previously done research. Primary research
is solely carried out to address a certain problem, which requires in-depth analysis.
• Example : surveys

4. Secondary Research
• Definition : secondary research or desk research is a research method that involves using already
existing data. These documents can be made available by public libraries, websites, data obtained
from already filled in surveys etc.
• Advantages : it is a less expensive and less time-consuming process as data required is easily
available and doesn't cost much if extracted from authentic sources
• Disadvantages : A major disadvantage of using secondary data is that it may not answer the
researchers specific research questions or contain specific information that the researcher would
like to have.
• Example : textbooks

5. Quantitative Research
• Definition : An example of quantitative research is the survey conducted to understand the amount
of time a doctor tends to take when the patient walks into the hospital.
• Advantages : the purpose of quantitative research is to attain greater knowledge and understanding
of the social world. Researchers use quantitative methods to observe situations or events that
affect people. Quantitative research produces objective data that can be clearly communicated
through statistics and numbers.
• Disadvantages : False focus on numbers. Quantitative research can be limited in its pursuit of
concrete, statistical relationships, which can lead to researchers overlooking broader themes and
relationships.
• Example : A tablet weighs 1.5 pounds.

6. Qualitative Research
• Definition : it is a process of naturalistic inquiry that seeks an in depth
understanding of social phenomena within their natural setting.
• Advantages : It provides depth and detail: Analysing thoughts, feelings and
behaviours to explore the 'why'. It encourages discussion: When people expand on
why they feel or act a certain way, it can introduce new topic areas not previously
considered.
• Disadvantages : It is not a statistically representative form of data collection.
• Example : narrative

7. Audience Research
• Definition : audience research is essentially any research conducted on a specific sample in order to find out about
their attitudes, behaviours and habits. The definition of 'audience' is important, but changeable.
• Advantages : Knowing your audience can help you target the right group of people. You'll have more effective
marketing spending. You can better focus your messaging. tailored to focus on their needs, not the needs of the
entire universe. It's a better use of your time—more spent serving your best customers and less time spent
pursuing low-value prospects.
• Disadvantages : it is often based on a hypothesis, the research can be quite dependent on the results you get,
and it can be disappointing when you look for a phenomenon that is just not there. Because you are using human
participants, the ethics procedure can be longer and more complicated.
• Example : lego

8. Market Research
• Definition : Market research is the process of determining the viability of a new service or product
through research conducted directly with potential customers. Market research allows a company
to discover the target market and get opinions and other feedback from consumers about their
interest in the product or service.
• Advantages : It helps businesses strengthen their position. It minimises investment risks. It helps to
discover yours and your competitor's strengths and weaknesses. It facilitates strategic planning. It
helps in spotting emerging trends.
• Disadvantages : Marketing research (MR) is a costly affair. It is also lengthy and time-consuming. It
has a limited scope. It has a limited practical value. It can't give 100% accurate results.
• Example : An example of market research is conducting an online search on a particular topic and
making note of the most recent data published on that topic.

9. Production Research
• Definition : production research is the collection of
information
• Advantages : you can do it yourself
• Disadvantages : might not be spot on
• Example : sketching

10. Terminology
• Objective :
• Subjective :
• Valid : it is good
• Reliable : people can trust it

11. Harvard Referencing
Name of the film being researched;
Lord of the rings