This document discusses setting up a research and development organization. It explains that R&D involves both research to identify problems and development to solve them. It also outlines taxonomy for R&D including blue sky, product centric, and applied research. Additionally, it recommends companies determine their customers, partners, competition and unique skills when establishing an R&D organization.

1. Setting up an R&D Organisation Joe Drumgoole www.joedrumgoole.com/blog

2. Why do Research & Development? Research What is the problem Who has the problem How big is the problem Development Answers the question how? R&D together answers the question What are we going to build?

3. R&D Taxonomy Blue Sky Product Centric Applied Research Decision Support Demographics Paradigm Shifts Industry Developments New technologies Economics Market Analysis Competitive Analysis Cost/Benefit ROI Time To Market Cost Resources ROI The Best Problem to Solve The Best way to solve the problem Pure R&D

4. Technology Adoption Curve R&D Taxonomy Blue Sky Product Centric

5. Questions What kind of company am I? Who are my customers? Where are my customers? Who are my partners? Who are my competition? What are my companies unique skills?

6. The Easy Bit Pre Money Pre Customer Small team No support No sales Just coding – Heaven!

7. The hard bit Customers New requirements Scope changes Support burden Multiple releases New business strategies

8. Pragmatic Rules Keep it going Use the Universities Keep it applied (unless you are loaded) Don’t expect it to produce quarterly Do expect it to product yearly Avoid management links to sales or engineering Use R&D as your company radar

9. Q&A