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Enterprise mobility for fun and profit
The document discusses the growth of mobile apps and enterprise mobility. It notes that smartphone adoption has reached a tipping point, with Android and the iPad growing significantly. It describes how software as a service providers like Netflix, Amazon, and Salesforce have disrupted traditional industries. The document outlines how enterprises are increasingly developing their own mobile apps for functions like order processing, data capture, and self-service. It recommends that enterprises develop integrated mobile strategies that view mobile as a new critical channel. The future is predicted to involve augmented reality, multiple platforms, internet-connected devices, and mobile becoming integrated into all business functions and models.
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Enterprise mobility for fun and profit
- 1. SIMPLE, SECURE, SCALABLE EnterpriseMobility For Fun and Profit Joe Drumgoole VP Product Management
- 2.
- 3. Smart Phone Growth- Apple April 2012 Slide 3
- 4. Smart Phone Growth- Android April 2012 Slide 4
- 5. iPad vs iPhoneSales April 2012 5
- 6. Software (As aService) Is Eating The World • 20 billion iPhone Apps downloads in 2012 • 40 billion iPhone App downloads in Total • Netflix has eaten Blockbuster • Amazon has eaten Barnes & Noble • Salesforce has eaten Siebel • Google is eating Microsoft • Websites and Web Apps for all April 2012 Slide 6
- 7. Web 1.0 :Web Sites Web 2.0 : Web Apps Web 3.0 : Mobile Apps April 2012 Slide 7
- 8. Smartphones – SensorNetworks AppsLocation Accelerometer Optical Systems PIM Touch Screen Internet Voice
- 9. Apps : Personalto Enterprise AppsEntertainment Social Networking Personal Productivity Collaboration Mobile Workforce Mobile Business Personal Business
- 10. Apps Data Flow April2012 Slide 10 Web SitePublish Capture Database Business SystemInteract
- 11.
- 13. APIs and Apps •Application Programming Interface • Defines how we connect systems together • Defines how we connect Apps to Systems • Can be secured, audited, analysed • Need APIs for Social, legacy, SaaS, Storage, Compute etc. etc. April 2012 Slide 13
- 14. The Problem withLegacy APIs • Not designed to Scale • Susceptible to external attack • Inappropriate authorization mechanisms • Often need more than one legacy system • Often mission critical • May be older than current organisation April 2012 Slide 14
- 15. 2011 – EnterprisesWake Up To Apps • Smart Phone Adoption Reaches Tipping Point • Android is here to Stay • Blackberry is dying • Windows Phone 8 is around the corner • BYOD • MDM morphing into MAM April 2012 Slide 15
- 16. 2012 – EnterprisesStart Deploying Apps • VMware – Software Entitlements • Bunzl – Order Processing • Road Safety Authority – Driving Tests • Enterprise plc – Data Capture Apps • Aer Lingus – Self Service • O2 – My Account • PWC – Tax Credits Calculator April 2012 Slide 16
- 17. 2013 – EnterpriseMobile Strategy • MEAP RFPs – Network Rail, May Gurney, RSA • Acquisitions – Facebook buy Parse • Platform – – End to End Solution – Part of the Furniture • Mobile Strategy become integrated • Touches all parts of organisation April 2012 Slide 17
- 18. App Core ValuePropositions • Increase business velocity • Increase business insight • Increase collaboration • Allow customer/partner self service • Provide more integrated services • Support new business models April 2012 Slide 18
- 19. What Does theFuture Hold • Augmented Reality • Multiple Platforms • The Internet of Things • The Tablet as the laptop • Mobile Payments • “App First” Systems • Design as a core competency April 2012 Slide 19
- 20. Its Not aRevolution without Losers • Blackberry • Dell • HP • Barnes & Noble • Telcos April 2012 Slide 20
- 21. Develop your MobileStrategy • A new channel to reach customers • Don’t forget everything you have learned • New tools + Old models = Success • Metrics based • Integrated approach – Mobile + web + print + PR • Mix of weapons is what wins the war
- 22. We Live inExponential Times April 2012 Slide 22
- 23. The Most ValuableReal-Estate in the World April 2012 23
- 24. Q & hopefullysome A’s April 2012 Slide 24
Editor's Notes
- #3 Price point dropped. Market exploded. Means of distribution.
- #8 Web 3.0 is also about voice.
- #9 Also NFC, bluetooth, WIFIAppsLocationOpticalSystemsPIMNavigationInternetInteractionHigh Resolution Optical SystemsAugmented RealityVideo ConferencingHD RecordingPIMContactsEmailSMSMusicPhotosVideoInternetData PackagesMobile BrowsersInteractionCapacitive Touch ScreensVoice InputSwypeApps
- #10 Facebook is has a “mobile workforce” of users but is not yet a mobile business because you can’t run an ad campaign on a phone. BYOD is causing havoc.
- #12 Mobile Web : Web pages that render differently in a mobile browser. M.domainname.comVanity App : The CEO app. Get on the bandwagon. Small number of users. High “internal profile”Viewer app: Delivering the website in an app formatFeature app: Do one thing for the business that’s transactional or gives insight. e.g. Update internal database after customer meeting.Full Service App: Expose one whole part of the business to the web. Order mgmt, purchasing.
- #14 Twitter API. Core value.
- #22 Not everyone can deliver the mix of weapons
- #23 AWS S3, Glacier. 700TB of storage in a single gram of DNA.