This document discusses the ongoing revolution of cloud computing and its impacts. It notes how cloud computing has made infrastructure resources like storage, bandwidth and compute power effectively unlimited and commoditized through services with simple APIs. It also discusses how cloud computing and software as a service have disrupted industries like print journalism, education and manufacturing. Finally, it raises several key ongoing challenges around privacy, data organization and control in the cloud era.

1. Cloud Computing:
Halfway Through
the Revolution
November 2012
Joe Drumgoole
VP Product Management

2. • Buying hardware
• SANs
• Infrastructure
• Collocation
• Bare-Metal
• Bandwidth caps
• Hard limits
• Friction
• Cost
BC – Before Cloud
2

3. • Unbounded Storage
• Unbounded Compute
• Unbounded bandwidth
• REST APIs
• Ridiculously simple integration
• Virtual everything
• Frameworks for all
• Diverse technology stacks
• Open Source
• Global Distribution
Things we now take for Granted
3

4. • Open Stack
• Cloud Stack
• Open Shift
• Cloud Foundry
• Open Nebula
• Apache LibCloud
The Commoditization of Cloud
4

5. • Salesforce
• Gmail
• Evernote
• Netflix
• Workday
• GoDaddy
• CrashPlan
• Dropbox
The SaaS Revolution
5

6. • Evernote
• Firefox and Chrome Extensions
• Mobile Apps
• ITunes
• Google Play
• Dropbox
Applications as a Cache
6

7. • The default read interface
• Touch
• Cloud Connectivity
• Low bandwidth/no bandwidth
• Local storage rules
• Sync – but WTF
Mobile First
7

8. • Your aggregate meta doesn’t belong to you
• Information about you doesn’t belong to you
• Your social graph doesn’t belong to you
• “The right to be forgotten”
• You are being watched
• You are unique : https://panopticlick.eff.org/
Asymmetry
8

9. • Add together
– Payment history
– Browsing History
– Purchase history
– Social graph
– Location information
– All the surveillance cameras in the world
– Video and image analysis
– Phone calls
• Its possible to know more about you than you know
about yourself
• Can you say PRISM
The End of Privacy
9

10. • 14891 photos on Everpix
• 33GB of video on my desktop
• 754,724 files in CrashPlan (244GB of data)
• 6 Laptops
• Two tablets
• 3 mobile phones
• 1 external hard-drive
• We put everything everywhere
The End of Memory
10

11. • I don’t need regurgitated press releases
• The scarcity of news print (Not!)
• Measurable advertising
• Publish and filter vs filter and publish
• Good writing will always win
• But good writing now competes globally
The End of Print Journalism
11

12. • MOOCs – Massive online open courses
• Why learn in the NCI when you can learn at
Stanford?
• Teaching as a competitive sport
• How does accreditation work online?
• What does the world look like when knowledge is
more important that certificates?
The End of Education Silos
12

13. • Personalisation
• Customisation
• 3D Printers
• Objects defined and created for the individual
• CAD comes home
• Ikea = CAD library
• Some assembly required
• Bureau services = SaaS for objects
• Fedex continues to cream it
The End of “Made in China”
13

14. • iTunes
• Google Play
• Kindle
• Netflix
• AppleTV
• Wikipedia
The End of Physical Information
14

15. • How do I connect stuff together (IFTTT is not it)
• How do I use SaaS without surrendering control
• How do I organise my digital lifetime
• How do I remove my bits
• How do I control my privacy
• Encryption for mortals
• Cloud computing for mortals
Key Challenges
15

16. 16
Joe Drumgoole
VP Product Management
@jdrumgoole
Thank You