This document discusses mHealth and mobile applications for healthcare. It provides examples of several mHealth apps, including: 1) My Healthy World, a social/community healthcare app for tablets that allows sharing and tracking health metrics. 2) Courtagen, a mobile app for physicians that allows ordering and tracking genetic diagnostic tests in a secure and HIPAA-compliant way. 3) Several other apps discussed including ones for managing care through provider directories, refilling prescriptions, and gathering hospital information. The document also discusses key trends in mHealth like data analytics, compliance with HIPAA, and opportunities in mobilizing healthcare professionals and patients.

1. mHealth : Mobile Monday
April 2013
Joe Drumgoole
VP Product Management

2. FeedHenry
• MEAP: Mobile Enterprise Application Platform
– Helps you build HTML5 and native mobile Apps
– Provides Cloud Integration
– Analytics
– Mobile Application Management
• For mHealth
– HIPAA compliant cloud in the US
– Private Cloud Deployment in Europe
2

3. My Healthy World (Aetna)
3
Social/Community Healthcare App
 Camera
 Push Notifications/Alerts
 Profile Setup & Filters
 Realtime content delivery
 Tracking & Metrics
 Interactive games, surveys etc.
iOS and Android Tablets
 Secure Multi-level User Admin
 Secure Social Sharing
 Backend Integration
 Login
Fostering health & wellness in young children in the US

4. Courtagen
4
Mitochondrial Disease Diagnostics
 Secure Multi-level User Admin
Secure Login
 Legal Notification
 HIPAA compliant
 Patient Details
 Backend Integration with
Diagnostic system
 Alerts
 Order test
 Track test
 Detailed Audit & Reports
Physicians receive diagnostic
information relating to genetic
testing. Increases the ease of test
ordering and the timeliness of
receiving diagnostic results all in a
secure, HIPAA compliant
environment.
iOS, Android tablets and
Desktop web browser

5. Trading Times - Dementia Challenge
5
Trading Times is a winner of the
'Living well with dementia' Design
Challenge, a competition run by
the Design Council and the
Department of Health to rethink
life with dementia.
Trading Times connects family
carers with local employers
Department of Health – Job App

6. Health New England/CourtSquare
6
Managed Care App
Provides members with a provider directory and member ID application
24/7 from any smartphone or tablet. Members can trigger directions
from their current location, call a provider or access ID cards, member
numbers and benefits information
 HIPAA Compliance end-to-end
 Private Cloud Deployment in CourtSquare private cloud
 Backend Integration
 Caching & Logic in Cloud
 Geolocation/Mapping

7. York Hospital
7
 Login
 Secure Backend Integration
 Secure Caching in Cloud
 HIPAA compliant
 Forms
 Geolocation/Mapping
 Search
Hospital App
The app brings the hospital to
the mobile device, helping
patients find a doctor, get live
medical information from a
doctor/nurse, refill
prescriptions, track wait times
in the ER, schedule
appointments and more.

8. • US law, created in 1996
• Ensure portability of health data amongst providers
• Promotes the concept of electronic health records
• Ensures privacy of data in “Covered Entities” and
their sub-contractors
• Safe guards are administrative, physical, technical
• Penalties of up to 1.5m in fines for violation
HIPAA - Health Insurance Portability and Privacy Act
8

9. • HIPAA compliance *really helps*
• Lots of “point app” opportunities
• HTML5 big plus for device ubiquity (universal service)
• Avoid FDA entanglements 
• Mobilizing the health professional vs mobilizing the
patient
• Sell to the channel not the end-user
• mHealth market in the US was 718m in 2011
• Grew by a factor of 7 from 2010
• Go get some!
Opening the US Health Care Market
9

10. • The Quantified Self
• Gamification
• Big Data
• Crowd sourcing
• Conduits and sensors
• Cloud + Mobile
• The patient/practitioner split
Key Trends
10

11. 11
Joe Drumgoole
VP Product Management
@jdrumgoole
Thank You