The document discusses how businesses can harness the power of the web and social media to grow. It outlines that the web is a network of networks, people, and things that provides universal and global access. It emphasizes that businesses must distinguish themselves as a good signal on this amplifier by being engaged on platforms like Twitter, blogs, mailing lists and Facebook. It provides tips for getting started with social media such as blogging regularly, starting an online group, and using metrics to measure progress. Businesses are warned that they must converse authentically to build connections and avoid potential pitfalls like poor content that could damage their reputation.
Social Media 101 - Understanding the potential use in outreach and educationAmy Hays
Slides accompany workshop session. Include resources and historical perspective on how we got here. Things to consider when developing a strategy, and best practices for making your website socially sharable.
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
The talk was given by our agency group digital technologist, Chris Rawlinson.
Technology and Business Growth! - What Companies Need To KnowBrian Bluff
CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff:
The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media.
Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start?
Topics Cover in this session include:
• What efficiencies do we need most,
• Email tips to save time,
• Apps to organize your life, and
• Using technology to increase sales and improve efficiency.
Back to Basics Webinar 3 - Thinking in DocumentsJoe Drumgoole
Working with a document database requires that you "rewire" your brain. In this talk we discuss denormalisation, object embedding and the use of multiple collections.
Social Media 101 - Understanding the potential use in outreach and educationAmy Hays
Slides accompany workshop session. Include resources and historical perspective on how we got here. Things to consider when developing a strategy, and best practices for making your website socially sharable.
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
The talk was given by our agency group digital technologist, Chris Rawlinson.
Technology and Business Growth! - What Companies Need To KnowBrian Bluff
CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff:
The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media.
Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start?
Topics Cover in this session include:
• What efficiencies do we need most,
• Email tips to save time,
• Apps to organize your life, and
• Using technology to increase sales and improve efficiency.
Back to Basics Webinar 3 - Thinking in DocumentsJoe Drumgoole
Working with a document database requires that you "rewire" your brain. In this talk we discuss denormalisation, object embedding and the use of multiple collections.
Back to Basics Webinar 2 - Your First MongoDB ApplicationJoe Drumgoole
How to build a MongoDB application from scratch in the MongoDB Shell and Python. How to add indexes and use explain to make sure you are using them properly.
Social media:10 Reasons why EPIPers should be online & 4 ways to get started
A conversation with Erin Barnes of ioby and Sadia Kalam of Cause Effective
Wednesday, July 10, 2013
Back to Basics Webinar 2 - Your First MongoDB ApplicationJoe Drumgoole
How to build a MongoDB application from scratch in the MongoDB Shell and Python. How to add indexes and use explain to make sure you are using them properly.
Social media:10 Reasons why EPIPers should be online & 4 ways to get started
A conversation with Erin Barnes of ioby and Sadia Kalam of Cause Effective
Wednesday, July 10, 2013
Can one tool help you share your story, build your brand, provide timely information to a variety of audiences and strengthen supporter engagement? Blogs can! In this webinar, you will be introduced to the basics of blogging including different blogging platforms and blogging principles: managing expectations, becoming an authority, and building networks. Learn the secrets of blogging success with examples from nonprofits.
Presentation by: Archana Sridhar, Co-Founder, South Asian Philanthropy Project
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Here are some links to the presentations by other presenters (all slideshare presentations can be found in my favourites as well!):
http://www.slideshare.net/carruthk/failing-in-the-right-direction
http://www.slideshare.net/katiedavis/information-experience-in-social-media-spaces-emerging-research-and-what-it-means-for-information-professionals
http://www.slideshare.net/voirol/intelligent-information-symposium-2012-tom-voirol-for-slideshare
http://intelligentinfo.com.au/sb_clients/intelligentinfo/docs/2012-Joan-Frye-Williams-Libraries-in-a-Post-Print-World.pdf
Introduction to Social Media 101 for real estatePeter Brewer
These are my slides for my 2011 2 hour social media basics for real estate presentation. For details on this presentation please contact me at peter brewer.com
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
Presentation to Iowa Association of School Boards (Fiscal Management Conference), July 18, 2012. Parts of this presentation are used with permission from Evelyn McCormack.
1. Harness The Web
and
Grow Your Business
Joe Drumgoole
http://twitter.com/jdrumgoole
http://slideshare.com/jdrumgoole
http://jdrumgoole.wordpress.com
2. The Web – Quick History
A network of Networks
A network of Websites
A network of People
A network of Things
5-May-2011 ICAI 2
3. Universal Properties
• Componentised • Standardised
• Plug and Play • Searchable
• Commoditised • Implemented
• Free
• Global
• Open
5-May-2011 ICAI 3
4. Harness The Web
• Might as well try and harness the sea
• Ries and Trout – The Over Communicated
Society
• You’re competing with:
– Barack Obama
– Lady GaGa
– Warren Buffett
5-May-2011 ICAI 4
5. Web = Signal Amplifier
• Needs a good signal
• Will amplify the good and the bad
• Noise will destroy the value
• Distinguish between source and amplifier
• Be the source
5-May-2011 ICAI 5
6. What Does the Web Enable
• Universal Global Broadcast
• Selective Attention
• Ridiculously easy group forming
• Concerted action
• Utilisation of Cognitive Surplus
• Keeping a copy of everything forever
• Democratisation of access
5-May-2011 ICAI 6
7. What Does It Mean for
Business
• Attention Economy
• One click away from oblivion
• 24 hour purchasing power
• The Internet in our hands
• 1.5m on Facebook in Ireland alone
• Your customers live here
5-May-2011 ICAI 7
8. The Tools Problem
• Its not about the tools
– Twitter, Wordpress, Facebook, SlideShare,
YouTube, Flickr, Linkedin
• Its about You and Your Journey
“Tell me and I forget. Teach me and I
remember. Involve me and I learn.”
Benjamin Franklin
5-May-2011 ICAI 8
9. Social Media Engagement
• Its core
• Start slow
• Learn one piece at a time
• Have a conversation
• Be prepared to reverse yourself
• Be transparent
• Apple can manage their conversations
– You can’t
5-May-2011 ICAI 9
10. Simple Plan
• Blog
– Every time you update the website add a blog entry
• Mailing list
– Start one and let your customers join – watch
• Online Group
– Watch, curate, converge, extend
• Add Facebook and twitter to amplify
• Know what you are trying to achieve
• Measure it
5-May-2011 ICAI 10
11. You Will Need
• A small amount of technology help
• SaaS services everywhere
• Not something to be offloaded on a
junior
• Passion + Authority
• Time
• Don’t vet content – authentic voice
5-May-2011 ICAI 11
12. What Can Go Wrong
• Bad in meat space = Worse Online
• Fake personas will leak
• One way conversations will fail
• SPAM will alienate
• Social Media “Experts” will confuse
• Don’t choke trying to eat the whole
elephant
5-May-2011 ICAI 12
13. Screwing Up
• Deletion is acceptable
• Apologise, retract, restart
• Passionate advocacy – dispassionate
retraction
• No sorry - but.
5-May-2011 ICAI 13
14. The Good Stuff
• You will learn more from listening than
asking
• Accidental knowledge
• The group will give itself focus
• Don’t over control
• Tolerate a certain amount of tension
• Use the stats to measure progress
5-May-2011 ICAI 14
15. The Bad Stuff
• Internet is full of trolls
• Don’t freak out at unintended
consequences
• Slow engagement should eliminate most
surprises
5-May-2011 ICAI 15
16. Take Heart
• Warren Buffett still survives on Fax and
Phone
• It will all be here tomorrow
Thank You
5-May-2011 ICAI 16
Editor's Notes
What is the world wide webAn internet – a collection of interconnected networksA web – a collection of interconnected websitesA social network – a collection of interconnected peopleKey properties Universal broadcast – for free Free frictionless group forming Infinitely low cost micro groupsA signal amplifier depends on a good signal if your bad in real life its hard to be good on the web We “leak” our true livesInfinite Memory Nothing goes away The end of the “news cycle” multi-channel madness – facebook, twitter, youtube, blogs The compression of information from .doc to blog to SMS to tweetsWhat does this mean? Harnessing the web is like harnessing the sea You are a splinter on the OceanRies and Trout “The most over-communicated society ever, (and that was before the web)” You’re competing for attention with X-Factor and Britney Spears and Warren Buffett and Barack ObamaThe Good News Everyone needs accountants – Phew! Businesses collapse for a variety of reasons but cause of death is always the same – They run out of cash A man who finds accountancy boring is not fit to run a shoeshine standSo What should I do? Its not about the tools – Great clubs do not make a great golfer
You are a splinter on the oceanWarren doesn’t even have an email addressPositioning first published in 1980
High signal to noise ratioWatching somebody meltdown on the Internet is a high traffic eventHardest thing to sell on the Internet is Viagra
The end of distribution as a monopolyThe beginning of attention as a monopolyThe means of production are actually now in the hands of the proletariat I can contribute minutes of my time and in aggregate we get wikipedia.
Like buying a 10,000 dollar set of golf clubs to go hit a par three.
Pick 10 from 1. Now pick 1.B2B vs B2C
1 Troll = 1000 lurkersBe ruthless with repeat offenders