The document discusses the need for universities to shift their research orientation towards more commercially focused and market-driven approaches. It outlines some of the challenges with traditional university research models and how expectations have changed to focus more on potential applications and commercialization. Some key steps are proposed for universities to take such as adopting a market-driven research framework, focusing on multidisciplinary teams, and protecting intellectual property to facilitate commercialization.

1. Innovation in Sensor Design: A Market Driven Approach for HEI Research & Commercialisation Mohd. Murray Hunter SME Unit University Malaysia Perlis

6. THE EVOLUTION OF BIOSENSORS

7. Biosensor Transducer Electro Chemical cell amperometric potentiometric XXX XX XX X X XX Classification of Biosensors with Respect of Biorecptor and transducer Employed Source: Minh Canh. Tran Biosensors 1994 X Chemo-mechanic X X Plezo-electric (Quartz) X X Photometric (optical Fibers) X X Thermo-metric (Thermistors) X XX Semi-conductor (ISFET) X XX XXX Chemo-receptor Animal/Plant Tissue Immuno-agent Cell Micro-organism Enzyme

9. The evolution of a number of SMEs in Europe, And the Asia-Pacific “ Revolutionized the management of diabetes And other important aspects of clinical diagnosis”

10. Biosensors have been dominated by one application Dramatic changes last few years Requires the need to cross disciplines and utilize new techniques

11. Molecular Biology New Generation Of Sensors Down to the Molecular Level More rugged Construction Thermally Stable Cheaper and More rapid to Produce

27. A simple Market Driven Research Model Industry defined problem or issue Parameters of problem researched with reference to interdisciplinary frames Theoretical solution thought out, becomes project objectives, with boundaries of industry requirements Process design Laboratory trial Scaling up Industry implementation

31. Cagan, J. and Vogel, C., M., (2002), Many Factors Change Markets and Give rise to Opportunities

39. Developing Product Specifications Market & Product Planning Product Registration Concept & Prototype Generation Packaging Design Further Formulation Development Continued First Part of the Product Development Process

40. Further Formulation Development Manufacturing System Design Final Packaging & Formulation Review Marketing Review Refining of Product Before Major Launch Major Launch Optional Today Test Marketing/ Pilot Production Cont. Post Launch Product Modifications

52. Who Should Be Responsible for Commercialisation?

53. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 $1 Million $500,000 $250,000 $125,000 $64,000 $32,000 $16,000 $8,000 $4,000 $2,000 $1,000 $500 $300 $200 $100 Who Wants to be a Entrepreneur?

54. A: The Researchers C: Spin-off company B: The University D: Industry 50:50 14 13 12 11 10 9 8 7 6 5 4 3 2 1 $1 Million $500,000 $250,000 $125,000 $64,000 $32,000 $16,000 $8,000 $4,000 $2,000 $1,000 $500 $300 $200 $100 Who should be responsible for commercialisation? No Right Answer 15

55. The Environment

56. University Verses Desired Cluster Culture Less Structured, based on informality Structured Rules & Procedures Rules Uncertain & Intangible Certain & Produced Everyday Product Organic Mechanistic Structure Long term uncertain outcomes Short-term routine functions Objectives Leadership based on intellect & Knowledge Authoritarian/Structured/Centralised Leadership Cluster University

58. The Myths of Invention

59. Invention Less than 2% of filed patents are ever commercialised Does a new invention have consumer benefits or create any competitive advantage? Can consumers accept the new invention?

77. Thank You