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Sustainable development, Innovation/Business development Dr. Thea van Kemenade februari 2010 'Strenge milieunormen bij APK-keuring'  Uitgegeven:2 februari 2010 Minder pesticiden in China, jan 2010 Biobased Economy DSM invests in development of bio-based materials in China March 2009
Menu today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General  Topics:  Valorisation  Innovation and business development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Topics: Knowledge Push or Product Pull? Knowledge Development Product development  New Knowledge Curiosity driven New products Product orientation: Pull Knowledge orientation: Push Desired Specifications Industrial Partners
Product Push or Market Pull? Product Development Market development New products New markets Market orientation: Pull Product orientation: Push Acquisition Sales
Knowledge intensive businesses: How to bridge the Gap? market product knowledge
Business case - business proposition BOP: bedrijfsontwikkelingsplan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Values and Identity  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in Society and business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Power:  shareholders vs stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in Business  Market landscape 21st century Organizational Ecocycle Emergent Action Constrained Action 5 Charismatic leadership 1 Strategic management Hurst 1995 6 Creative network 7 Choice 8 Entrepreneurial action 2 Conservation 3 Crisis 4 Confusion Rational Action
Personal identity in correspondance with lifecycle business ,[object Object],Emergent Action Constrained Action 5 Charismatic leadership 1 Strategic management Hurst 1995 6 Creative network 7 Choice 8 Entrepreneurial action 2 Conservation 3 Crisis 4 Confusion Rational Action
Group assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing the scope ,[object Object],[object Object],[object Object],[object Object]
Industrial Market development Success or failure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object]
Areas of sustainable development: (Biobased) materials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Areas of development:  processes ,[object Object],[object Object],[object Object],[object Object]
Areas of development: services ,[object Object],[object Object],[object Object],[object Object]
Sensor Technology Reducing fresh product waste ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sensor Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
High-performance polymers Engineering plastics Commodities Fibre Reinforced Composites: Polymer Commodities  with quality of Engineering plastics PI PAI PSU LCP PEEK LDPE HDPE PP PS PVC PA 6 ABS SMA SAN POM PBT PC PA 4,6 PA 6,6 PET
Fibre Reinforced Composites: Automotives Kevlar (polyaramide) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stress factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market development India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biobased fermentative production of polymers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Biobased fermentative Production of large volume block polymers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biobased fermentative production of  polymers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Plato ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fluffy Flax ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fluffy Flax ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fluffy Flax ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fluffy Flax ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainable agriculture and GMO’s role of stakeholders / consumer power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment stakeholders and conditions:   How is this situation for your own business? ,[object Object],[object Object]
Competition: Bulk or new business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition: Bulk or new business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start-ups in The Netherlands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Uni
How to “sell” innovation?
Business case - business proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Team Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Valorisation Sustainable Development 22feb10

  • 1. Sustainable development, Innovation/Business development Dr. Thea van Kemenade februari 2010 'Strenge milieunormen bij APK-keuring' Uitgegeven:2 februari 2010 Minder pesticiden in China, jan 2010 Biobased Economy DSM invests in development of bio-based materials in China March 2009
  • 2.
  • 3.
  • 4. General Topics: Knowledge Push or Product Pull? Knowledge Development Product development New Knowledge Curiosity driven New products Product orientation: Pull Knowledge orientation: Push Desired Specifications Industrial Partners
  • 5. Product Push or Market Pull? Product Development Market development New products New markets Market orientation: Pull Product orientation: Push Acquisition Sales
  • 6. Knowledge intensive businesses: How to bridge the Gap? market product knowledge
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Trends in Business Market landscape 21st century Organizational Ecocycle Emergent Action Constrained Action 5 Charismatic leadership 1 Strategic management Hurst 1995 6 Creative network 7 Choice 8 Entrepreneurial action 2 Conservation 3 Crisis 4 Confusion Rational Action
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. High-performance polymers Engineering plastics Commodities Fibre Reinforced Composites: Polymer Commodities with quality of Engineering plastics PI PAI PSU LCP PEEK LDPE HDPE PP PS PVC PA 6 ABS SMA SAN POM PBT PC PA 4,6 PA 6,6 PET
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.  
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. How to “sell” innovation?
  • 43.
  • 44.