Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
POLITICAL CAPABILITY BUILDING TRAINING FOR POLITICIANS,TOP LEADERS,PARTY WORKERS,INTELLECTUALS,EDUCATIONAL INSTITUTIONS & STUDENTS.
http://politicalconsultant.net.in
contact.theconsultants@gmail.com
Mob+91-8587067685
This document provides guidance for political leaders on using social media and online presence strategically. It recommends first understanding how constituents receive information online and through their networks. It then advises analyzing who the influential voices are in different communities and regions. Finally, it suggests engaging audiences where they are online, leveraging one's network, and presenting endorsements to build credibility and favorable press. The overall message is for political leaders to thoughtfully consider their online brand and how to connect with constituents through social media.
The 2014 Indian general election was the largest democratic election in history with over 814 million eligible voters. The BJP nominated Narendra Modi as its prime ministerial candidate, and he campaigned vigorously across the country. Modi and the BJP utilized social media very effectively with slogans like "Ab ki baar, Modi sarkar". The Aam Aadmi Party also emerged as a new political force, contesting over 400 seats. On election day, over 551 million votes were cast, with a turnout of 66.38%. The BJP won a decisive victory.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
Social media for political campaign in IndiaRavi Tondak
The document discusses the importance of social media in political campaigns. It notes that social media has become an essential tool for political parties and candidates to communicate with voters, especially youth voters. It provides statistics on user bases for platforms like Facebook, Twitter, and Google+ and examines how different political parties in India, like the BJP, Congress, and AAP, utilize these and other social media platforms in their campaigns.
Analysis of Social Media Strategy: BJP vs AAP vs CongressRachana Khanzode
This document analyzes and compares the social media campaigns of three major Indian political parties (AAP, BJP, Congress) during an election period in 2013-2014. It finds that:
1) Microblogging (especially Twitter) and social networks (especially Facebook) were the most used platforms for discussions around the parties. AAP had the most Twitter followers while BJP was most popular on Facebook.
2) AAP's "Thunderclap" strategy of coordinating posts across platforms was very effective at creating buzz. BJP also coordinated across multiple platforms like Facebook, Twitter, and apps.
3) Congress had a much weaker social media strategy with less engagement on Facebook and Twitter compared to AAP and
POLITICAL CAPABILITY BUILDING TRAINING FOR POLITICIANS,TOP LEADERS,PARTY WORKERS,INTELLECTUALS,EDUCATIONAL INSTITUTIONS & STUDENTS.
http://politicalconsultant.net.in
contact.theconsultants@gmail.com
Mob+91-8587067685
This document provides guidance for political leaders on using social media and online presence strategically. It recommends first understanding how constituents receive information online and through their networks. It then advises analyzing who the influential voices are in different communities and regions. Finally, it suggests engaging audiences where they are online, leveraging one's network, and presenting endorsements to build credibility and favorable press. The overall message is for political leaders to thoughtfully consider their online brand and how to connect with constituents through social media.
The 2014 Indian general election was the largest democratic election in history with over 814 million eligible voters. The BJP nominated Narendra Modi as its prime ministerial candidate, and he campaigned vigorously across the country. Modi and the BJP utilized social media very effectively with slogans like "Ab ki baar, Modi sarkar". The Aam Aadmi Party also emerged as a new political force, contesting over 400 seats. On election day, over 551 million votes were cast, with a turnout of 66.38%. The BJP won a decisive victory.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
Social media for political campaign in IndiaRavi Tondak
The document discusses the importance of social media in political campaigns. It notes that social media has become an essential tool for political parties and candidates to communicate with voters, especially youth voters. It provides statistics on user bases for platforms like Facebook, Twitter, and Google+ and examines how different political parties in India, like the BJP, Congress, and AAP, utilize these and other social media platforms in their campaigns.
Analysis of Social Media Strategy: BJP vs AAP vs CongressRachana Khanzode
This document analyzes and compares the social media campaigns of three major Indian political parties (AAP, BJP, Congress) during an election period in 2013-2014. It finds that:
1) Microblogging (especially Twitter) and social networks (especially Facebook) were the most used platforms for discussions around the parties. AAP had the most Twitter followers while BJP was most popular on Facebook.
2) AAP's "Thunderclap" strategy of coordinating posts across platforms was very effective at creating buzz. BJP also coordinated across multiple platforms like Facebook, Twitter, and apps.
3) Congress had a much weaker social media strategy with less engagement on Facebook and Twitter compared to AAP and
Political Strategist India | Significance of social media in political campaignIshan Mishra
This document discusses the significance of social media in political campaigns. It notes that major social media platforms like Facebook and Twitter now have over a billion and 200 million users respectively. Social media has changed political communication by allowing politicians and parties to directly engage with voters online through platforms. Parties in India like the BJP and AAP are very active on social media and have built large followings. Social media is particularly important for reaching younger voters. Data shows that in some constituencies, the number of Facebook users exceeds the margin of victory, showing social media's potential influence. The timing of optimal social media engagement is also discussed for platforms like Facebook, Twitter, and LinkedIn.
[Report] Is BJP Shining On Social Media ?Social Samosa
Indian Democracy is all set to undergo the process of political revolution by the end of May 2014. As the biggest political clash of the year draws in closer political parties have escalated their efforts to reach out to voters on social media networks.
FACEBOOK AS A MEDIUM FOR POLITICAL CAMPAIGNS DURING THE LAST MAY 2013 LOCAL E...Alyssa Louise Lozanes
This study examined how first-time voters at the University of St. La Salle assessed the use of Facebook for political campaigns during the May 2013 midterm elections in Bacolod City, Philippines. Most respondents were 19 years old and spent 1-3 hours per day on Facebook, accessing it 3-5 days a week. The most common political content on Facebook included campaign posters and photos of activities. Congressman Anthony Golez and Mayor Monico Puentevella had the most Facebook presence among candidates. However, over 50% of respondents said Facebook did not influence their voting decisions. While candidates used Facebook for visibility, it did not necessarily lead to election success.
Political campaigns and advertising campaigns both aim to promote their candidate or product, but they differ in important ways. A political campaign promotes a candidate to gain votes or support for election day, while an advertising campaign promotes a company's product year-round to boost sales. Political campaigns use slogans, posters, social media, and TV ads much like advertising, but must also do door-to-door canvassing and public rallies. Budgets for political campaigns can be much larger around election time. While both use visuals and language, political campaigns emphasize bold texts and the candidate's photo more than exaggerated creative ads.
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014
Download the report here: http://simplify360.com/indian-election-report-march-2014
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1uditsingh
The document discusses the importance of using social media in political campaigns. It notes that social media has become an essential tool for political parties to communicate as younger voters are increasingly using social media platforms. Specific social media platforms and tactics discussed include Facebook, Twitter, Google+, YouTube, increasing followers, posting photos and videos, interacting with comments/messages, conducting live sessions, and using WhatsApp and mobile apps to further engage voters. The document aims to provide strategies for political parties and candidates to better utilize social media to increase their visibility, interact directly with voters, and decrease the distance with constituents.
This document provides an introduction to using social media for politicians. It explains how social media platforms have evolved to allow two-way communication and user generated content. The document gives advice for politicians on starting social media accounts, observing communities, engaging with their network, and sharing both internal and external content to build their online presence and connect with voters.
[Report] Performance of Top Politicians On Social MediaSocial Samosa
Hardly has a certain sector taken the social media by storm all of a sudden like the way political sector has. For those who have religiously adapted to this medium, things have shaped up well for them. There are instances of politicians who have not been able to think or communicate on the lines of the common man. Narendra Modi, Arvind Kejriwal and Shashi Tharoor are a few names that are responsive and interactive on social media. How the top leaders from each party go about in presenting themselves on this medium has a lot to do with the amount of hype and buzz they are able to generate when it matters the most.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Social media has played a major role in politics over the past few decades. Politicians and political parties have increasingly used platforms like Facebook, Twitter, and Google+ for campaigning and sharing their messages. While Indians used to represent 20% of Orkut users globally, the population has since transitioned more to Facebook. Political parties in India mainly use social media for election campaigns and communicating their agendas. However, the document raises questions about whether political parties can better structure and strategize their social media approach to target younger voters throughout the election cycle rather than just during campaigns. It suggests parties need introspection on engaging youth and promoting their long-term vision online.
Direct Marketing & Politics: Converting your audience when you're selling ideasMichael Edwards
A presentation I gave on direct marketing, political campaigning and digital advocacy to a group of inbound marketers at a monthly marketing event called #InboundTO.
I discussed identifying your audience, segmenting and micro-targeting and leverage paid and social media to drive qualified inbound traffic to your website or cause.
Effect of social media on political campaignsbev052185
Social media can greatly impact political campaigns by allowing candidates to easily reach voters, communicate in real time, and raise more funds through low-cost outreach. Tom Smith's Senate campaign in Pennsylvania effectively utilizes Facebook, Twitter, YouTube, and his website to share his message, engage supporters, recruit volunteers, and solicit donations. If social media use continues increasing rapidly as expected until the November election, it will likely play a major role in determining outcomes and be a highly effective tool for Smith and other candidates.
Research on Social media and its importance in political campaignsaurav kishor
How social Media is important medium for sharing the thoughts and gain popularity? How 2014 general elections indian people has seen different type of campaigning strategy via political leaders to win elections.
Social media has revolutionized political communication and mobilization in India. Traditional methods relied on radio, newspapers and television, but the rise of smartphones and internet access enabled widespread social media use. Politicians can now directly engage large online followings to promote their views and mobilize supporters. Studies found that social media influenced election outcomes in over 40% of Indian constituencies in 2014. Parties like the BJP and AAP have seen success in mobilizing voters through social media. However, the uncontrolled nature of social media can also spread misinformation and manipulate public discourse if not balanced with traditional media.
This document outlines an e-political campaign strategy using various digital media platforms. It recommends developing an interactive campaign website, Facebook page, Twitter account, and YouTube channel to engage voters online. It also suggests using email marketing, bulk SMS, Google and Facebook ads, blogs, and search engine optimization. All digital activities would be planned and managed using specialized campaign management software. This aims to help candidates communicate their message, gather voter data, monitor performance, and run an effective modern online campaign. The document concludes by offering to provide cost estimates for various e-media campaign options.
Political Branding in India: Brand BJPSudheender S
The document discusses research conducted on political branding of the BJP party in India. It outlines the problem statement of determining factors that influence urban youth voters' inclination to vote for political parties. Exploratory research was conducted including focus groups, in-depth interviews, and projective techniques. This research identified key factors like leadership, ideology, and development orientation. Surveys were administered and factor analysis identified 4 key factors of party perception. Discriminant analysis found decisive leadership was important for BJP. Recommendations include focusing on non-Hindu voters, improving the non-corrupt image, and announcing pro-poor policies to increase inclusiveness.
1) Political marketing is a fundamental part of politics that uses techniques like market research, advertising, and messaging to understand voters and influence their decisions.
2) There are three stages to political marketing: identify voter demands, inform voters of policy changes based on their feedback, and deliver improved policies to satisfy voters.
3) Political marketing has evolved over time from propaganda to use of tools like social media, negative campaigning, direct mail, and media relations to target and energize voter bases.
- The document discusses strategies for managing a political campaign for the 2017 Municipal Corporation of Delhi (MCD) elections.
- It outlines several challenges in 2017 compared to 2012, including the presence of BJP at the national level, the rise of AAP, and the decline of Congress.
- The proposed 60-day action plan includes ward research, candidate branding, advertising, team management, monitoring competitors, and using social media. Regular reviews and unique activities like nukkad natak are emphasized to influence voters.
Political Strategist India | Significance of social media in political campaignIshan Mishra
This document discusses the significance of social media in political campaigns. It notes that major social media platforms like Facebook and Twitter now have over a billion and 200 million users respectively. Social media has changed political communication by allowing politicians and parties to directly engage with voters online through platforms. Parties in India like the BJP and AAP are very active on social media and have built large followings. Social media is particularly important for reaching younger voters. Data shows that in some constituencies, the number of Facebook users exceeds the margin of victory, showing social media's potential influence. The timing of optimal social media engagement is also discussed for platforms like Facebook, Twitter, and LinkedIn.
[Report] Is BJP Shining On Social Media ?Social Samosa
Indian Democracy is all set to undergo the process of political revolution by the end of May 2014. As the biggest political clash of the year draws in closer political parties have escalated their efforts to reach out to voters on social media networks.
FACEBOOK AS A MEDIUM FOR POLITICAL CAMPAIGNS DURING THE LAST MAY 2013 LOCAL E...Alyssa Louise Lozanes
This study examined how first-time voters at the University of St. La Salle assessed the use of Facebook for political campaigns during the May 2013 midterm elections in Bacolod City, Philippines. Most respondents were 19 years old and spent 1-3 hours per day on Facebook, accessing it 3-5 days a week. The most common political content on Facebook included campaign posters and photos of activities. Congressman Anthony Golez and Mayor Monico Puentevella had the most Facebook presence among candidates. However, over 50% of respondents said Facebook did not influence their voting decisions. While candidates used Facebook for visibility, it did not necessarily lead to election success.
Political campaigns and advertising campaigns both aim to promote their candidate or product, but they differ in important ways. A political campaign promotes a candidate to gain votes or support for election day, while an advertising campaign promotes a company's product year-round to boost sales. Political campaigns use slogans, posters, social media, and TV ads much like advertising, but must also do door-to-door canvassing and public rallies. Budgets for political campaigns can be much larger around election time. While both use visuals and language, political campaigns emphasize bold texts and the candidate's photo more than exaggerated creative ads.
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014
Download the report here: http://simplify360.com/indian-election-report-march-2014
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1uditsingh
The document discusses the importance of using social media in political campaigns. It notes that social media has become an essential tool for political parties to communicate as younger voters are increasingly using social media platforms. Specific social media platforms and tactics discussed include Facebook, Twitter, Google+, YouTube, increasing followers, posting photos and videos, interacting with comments/messages, conducting live sessions, and using WhatsApp and mobile apps to further engage voters. The document aims to provide strategies for political parties and candidates to better utilize social media to increase their visibility, interact directly with voters, and decrease the distance with constituents.
This document provides an introduction to using social media for politicians. It explains how social media platforms have evolved to allow two-way communication and user generated content. The document gives advice for politicians on starting social media accounts, observing communities, engaging with their network, and sharing both internal and external content to build their online presence and connect with voters.
[Report] Performance of Top Politicians On Social MediaSocial Samosa
Hardly has a certain sector taken the social media by storm all of a sudden like the way political sector has. For those who have religiously adapted to this medium, things have shaped up well for them. There are instances of politicians who have not been able to think or communicate on the lines of the common man. Narendra Modi, Arvind Kejriwal and Shashi Tharoor are a few names that are responsive and interactive on social media. How the top leaders from each party go about in presenting themselves on this medium has a lot to do with the amount of hype and buzz they are able to generate when it matters the most.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Social media has played a major role in politics over the past few decades. Politicians and political parties have increasingly used platforms like Facebook, Twitter, and Google+ for campaigning and sharing their messages. While Indians used to represent 20% of Orkut users globally, the population has since transitioned more to Facebook. Political parties in India mainly use social media for election campaigns and communicating their agendas. However, the document raises questions about whether political parties can better structure and strategize their social media approach to target younger voters throughout the election cycle rather than just during campaigns. It suggests parties need introspection on engaging youth and promoting their long-term vision online.
Direct Marketing & Politics: Converting your audience when you're selling ideasMichael Edwards
A presentation I gave on direct marketing, political campaigning and digital advocacy to a group of inbound marketers at a monthly marketing event called #InboundTO.
I discussed identifying your audience, segmenting and micro-targeting and leverage paid and social media to drive qualified inbound traffic to your website or cause.
Effect of social media on political campaignsbev052185
Social media can greatly impact political campaigns by allowing candidates to easily reach voters, communicate in real time, and raise more funds through low-cost outreach. Tom Smith's Senate campaign in Pennsylvania effectively utilizes Facebook, Twitter, YouTube, and his website to share his message, engage supporters, recruit volunteers, and solicit donations. If social media use continues increasing rapidly as expected until the November election, it will likely play a major role in determining outcomes and be a highly effective tool for Smith and other candidates.
Research on Social media and its importance in political campaignsaurav kishor
How social Media is important medium for sharing the thoughts and gain popularity? How 2014 general elections indian people has seen different type of campaigning strategy via political leaders to win elections.
Social media has revolutionized political communication and mobilization in India. Traditional methods relied on radio, newspapers and television, but the rise of smartphones and internet access enabled widespread social media use. Politicians can now directly engage large online followings to promote their views and mobilize supporters. Studies found that social media influenced election outcomes in over 40% of Indian constituencies in 2014. Parties like the BJP and AAP have seen success in mobilizing voters through social media. However, the uncontrolled nature of social media can also spread misinformation and manipulate public discourse if not balanced with traditional media.
This document outlines an e-political campaign strategy using various digital media platforms. It recommends developing an interactive campaign website, Facebook page, Twitter account, and YouTube channel to engage voters online. It also suggests using email marketing, bulk SMS, Google and Facebook ads, blogs, and search engine optimization. All digital activities would be planned and managed using specialized campaign management software. This aims to help candidates communicate their message, gather voter data, monitor performance, and run an effective modern online campaign. The document concludes by offering to provide cost estimates for various e-media campaign options.
Political Branding in India: Brand BJPSudheender S
The document discusses research conducted on political branding of the BJP party in India. It outlines the problem statement of determining factors that influence urban youth voters' inclination to vote for political parties. Exploratory research was conducted including focus groups, in-depth interviews, and projective techniques. This research identified key factors like leadership, ideology, and development orientation. Surveys were administered and factor analysis identified 4 key factors of party perception. Discriminant analysis found decisive leadership was important for BJP. Recommendations include focusing on non-Hindu voters, improving the non-corrupt image, and announcing pro-poor policies to increase inclusiveness.
1) Political marketing is a fundamental part of politics that uses techniques like market research, advertising, and messaging to understand voters and influence their decisions.
2) There are three stages to political marketing: identify voter demands, inform voters of policy changes based on their feedback, and deliver improved policies to satisfy voters.
3) Political marketing has evolved over time from propaganda to use of tools like social media, negative campaigning, direct mail, and media relations to target and energize voter bases.
- The document discusses strategies for managing a political campaign for the 2017 Municipal Corporation of Delhi (MCD) elections.
- It outlines several challenges in 2017 compared to 2012, including the presence of BJP at the national level, the rise of AAP, and the decline of Congress.
- The proposed 60-day action plan includes ward research, candidate branding, advertising, team management, monitoring competitors, and using social media. Regular reviews and unique activities like nukkad natak are emphasized to influence voters.
AMA Madison | The Social Media Academy's NCP Model and LinkedInWendy Soucie
Presentation given at the March 9, 2010 AMA Madison workshop on social media held at the American Family hadquarters in Madison WI. The topic covers applying the Social Media Academy's NCP model with LinkedIn after completing an assessment and strategy development.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
March electionsreportmarch2014modiandbjpmaintainsleadcongressovertakesaap 140...saiif
The summary analyzes a social media buzz report on Indian politics for March 2014. Key findings include:
1. Narendra Modi, Arvind Kejriwal and Rahul Gandhi were the top 3 most discussed politicians.
2. BJP, Congress and AAP led social media discussions of political parties.
3. Delhi, Maharashtra and Karnataka generated the most social media conversations about politics and elections.
[Report] March 2014 Modi and BJP maintains lead Congress overtakes AAPSocial Samosa
According to the Social Media Buzz report for the month of March by online analytics firm Simplify360, Modi was the most popular politician with an SSI score of 76.
-NarendraModi extended the lead with an SSI score of 86, compared to second placed ArvindKejriwalwith an SSI score of 83
-Narendra Modi, ArvindKejriwaland Rahul Gandhi were the top 3 most talked about politicians.
Indian Elections Summary Report for December 2013Simplify360
This social media buzz analysis report summarizes Indian political discussions on social media in December 2013. Key findings include Arvind Kejriwal becoming the most mentioned politician after his AAP party's victory in the Delhi state elections. The BJP remained the most mentioned party overall. The report analyzes mentions of politicians and parties on Twitter and ranks them using a Simplify360 Social Index. It finds a moderate correlation between social media buzz volumes and election results. The report concludes that social media discussions are increasingly important in Indian elections and can influence voters.
Modi Wins Big in India, Twitter Celebrates the Social WaySimplify360
Twitter become the place to discuss Indian Elections yesterday after the thumping victory of decisive and pro-development leader Narendra Modi. The Social Network has been bullish about him and social population gave a amazing welcome to the new Prime Minister in making.
#NarendraModi #Modi #CongratsModi #Twitter #India
[Report] Indian Elections Social Media Buzz Report by Simplify360 For Februar...Social Samosa
Indian Election 2014 social media analysis and report for February 2014 .Narendra Modi retains the top slot from Jan, while Kejriwal and Rahul Gandhi are on third spot. The big movement has happened for Chidambaram and Jagan Mohan Reddy. Chidambaram took the 4th place replacing the Congress President Sonia Gandhi, while Jagan Mohan Reddy cruises from 17th in Jan to 6th position in Feb. The biggest story of the month is Kejriwal quiting the Delhi CM post over Jan Lokpal bill.
Popularity of Modi going up; Kejriwal and Rahul Gandhi decliningSimplify360
• NarendraModi, Arvind Kejriwal and Rahul Gandhi are the 3 most talked politicians.
• Popularity of Narendra Modi is increasing while that of Arvind Kejriwal and Rahul Gandhi is declining
• Narendra Modi remains at the top of the politicians table. His SSI score improves further from 73 to 74.
• Arvind Kejriwal led AAP was in the limelight because of the resignation of Kejriwal as Delhi CM after the failure to pass Jan Lokpal Bill.
• BJP scored the highest on social media followed by INC and AAP
• Despite scoring the highest on social media, BJP is among the least favoured political party while Congress is among the most favoured political party.
BJP dominates social media in the last 100 days of indian electionsSimplify360
Rahul Gandhi receives the most social media buzz of any individual politician. Narendra Modi receives the most buzz of any individual, and the Bharatiya Janata Party receives the most buzz of any party. Youth are more interested in individual politicians like Rahul Gandhi and Arvind Kejriwal, while older people tend to be more interested in political parties like the Indian National Congress. The three most discussed topics are corruption, development, and religion/caste.
Narendra Modi continues to be the most mentioned political leader on social media in June 2013. LK Advani's resignation from the BJP and subsequent withdrawal of resignation caused his mentions to increase, moving him to the second most mentioned from fifth in May. Nitish Kumar also saw an increase in mentions after breaking ties with the BJP, rising to fourth most mentioned from seventeenth in May. Prime Minister Manmohan Singh dropped to sixth most mentioned from second in May. Twitter remained the top channel for political discussions. Narendra Modi saw the largest increase in mentions at 131% while LK Advani and Nitish Kumar had the largest increases in unique authors discussing them.
Narendra Modi Continues to be the Most Mentioned on Social media [Report]Social Samosa
Blogworks has released the 3rd edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of June.
Narendra Modi Emerges as the Most Mentioned Political Leader on Social Media ...Social Samosa
The top five ‘Most Mentioned Political Leaders’ online are Narendra Modi, Rahul Gandhi, Manmohan Singh, Sonia Gandhi and Arvind Kejriwal (in that order)
The 4th edition of ‘Blogworks India’s Most Mentioned Political Leaders’ analyses online mentions of
the top 20 political leaders being talked about, during July 2013 in comparison to June 2013. Out of
the top 20, we identified seven leaders basis their share of mentions in online conversations and
basis their names being compared for the top job amongst stakeholders online. We have
undertaken a further analysis on public sentiment and key conversation drivers.
We will be bringing to you monthly updates up to the elections.
Top 20 Most Mentioned Political Leaders Online of July [Report]Social Samosa
Blogworks has released the 4th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of July.
This document discusses the rise of social media and its impact on political communication. It notes that politicians and political parties are increasingly using social platforms like Facebook, Twitter, YouTube and Google+ to strengthen their public image and engage supporters. Major Indian political parties like BJP and Congress actively use social media, with Narendra Modi, Rahul Gandhi and other politicians maintaining active profiles. While social media allows for greater interaction, transparency and citizen involvement, it also enables politicians to control their public messaging.
Twitteet jan 2021 twitter rankings reportSandeep Amar
The document provides Twitteet's Twitter engagement rankings for various categories in January 2021. Some key highlights include:
- Prime Minister Narendra Modi topped overall Indian Twitter engagement with over 8 million engagements.
- In politicians, the top 5 were Modi, Rahul Gandhi, Yogi Adityanath, Amit Shah, and Sambit Patra.
- In journalists, Deepak Chaurasia was number 1 with over 2 million engagements.
- In Bollywood, Sonu Sood topped engagement despite having a much smaller following than stars like Shah Rukh Khan.
- In business leaders, Sundar Pichai had the highest engagement, beating An
Twitteet top 100 politicians on twitter india report jan 2021Sandeep Amar
This document presents a report on the top 100 most engaging politicians on Twitter in India for January 2021, as measured by the analytics company Twitteet. Narendra Modi had the highest engagement with over 80 million, followed by Rahul Gandhi with nearly 26 million engagements. The top 5 spots were all held by BJP politicians, including PM Modi, Amit Shah, Yogi Adityanath, and Sambit Patra. The report provides detailed data on the top engaging politicians from various parties and regions across multiple rankings and metrics to help politicians better understand their Twitter engagement.
As the countdown to the
general elections begins, social
media conversations around
possible candidates for the top
job and other political leaders
have gathered momentum .
Blogworks Most Mentioned
Political Leaders Index is a
monthly barometer of public
mood and conversations about
the top political leaders on
social media in India.
Top 20 Most Mentioned Political Leaders Online of August [Report]Social Samosa
Mentions of several Indian political leaders on social media either increased or decreased in August 2013 compared to July 2013. Narendra Modi's mentions decreased by 19% while mentions of Raj Thackeray and Arun Jaitley saw the largest increases of 394% and 293% respectively. Mentions of Sonia Gandhi, Manmohan Singh, Akhilesh Yadav and others also rose. Themes of discussion included development plans, corruption allegations, and caste/religious issues. Twitter remained the most mentioned channel.
Similar to [Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360 (20)
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. What to expect?
1. Top 10 Politicians
2. Top Political Parties
3. Can social media turn the tables in Indian elections 2014?
4. Uncover the key insights on Elections
3. Key Findings this January
25% increase in social media buzz on election and
politics in January compared to December last year.
BJP wins big on social media; Congress catching up, AAP
loosing.
Backlash of dharna led by AAP with the hashtag #AAPDrama
and Rahul Gandhi’s interview were most talked
Narendra Modi back to No. 1 spot. Arvind Kejriwal
and Rahul Gandhi following closely.
Sheila Dikshit is the least favoured politician and
AAP is the least favoured party.
5. TOP 10 POLITICIANS
Simplify360
Social Index (SSI)
72
73
1 Narendra Modi
No. of unique
people talking
Total buzz in
the month
1,29,778
7,19,878
65
2 Arvind Kejriwal 3 Rahul Gandhi
ARVIND KEJRIWAL
No. of unique
people talking
Total buzz in
the month
1,84,689
10,71,070
SINGH
No. of unique
people talking
Total buzz in
the month
24,953
49,320
No. of unique
people talking
Total buzz in
the month
1,22,042
4,31,504
59
59
Sonia Gandhi
6 MANMOHAN
67
72
7 HARSH VARDHAN
Subramanian Swamy
No. of unique
people talking
Total buzz in
the month
35,836
1,12,132
4 Shashi Tharoor
No. of unique
people talking
Total buzz in
the month
44,335
80,409
13,531
32,419
5 Manmohan Singh
No. of unique
people talking
Total buzz in
the month
34,804
69,902
57
59
8 Rajnath Singh
ARUN JAITLEY
No. of unique
people talking
Total buzz in
the month
66
NEW ENTRANT
NEW ENTRANT
9 P. Chidambaram 10 Somnath Bharti
No. of unique
people talking
Total buzz in
the month
12,992
23,955
No. of unique
people talking
Total buzz in
the month
Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people
21,838
52,534
6. TOP 10 POLITICIANS
JANUARY ‘14
RANK
THIS MONTH PREV MONTH
1
2
3
4
5
6
7
8
9
10
POLITICIAN
UNIQUE PEOPLE
2
Narendra Modi
1
Arvind Kejriwal
3
Rahul Gandhi
7
Shashi Tharoor
4
Manmohan Singh
5
Sonia Gandhi
10
Subramanian Swamy
-
P. Chidambaram
9
Rajnath Singh
-
Somnath Bharti
NEW ENTRANT P. Chidambaram
Somnath Bharti
1,29,778
1,84,689
1,22,042
44,335
34,804
24,953
35,836
12,992
13,531
21,838
TOTAL BUZZ
7,19,878
10,71,070
4,31,504
80,409
69,902
49,320
1,12,132
23,955
32,419
52,534
MISSING THE TOP 10 Sheila Dikshit
Harsh Vardhan
DECEMBER ‘13
SSI
UNIQUE PEOPLE TOTAL BUZZ
73 1,08,331
72 1,67,515
72 62,532
67 17,366
66 44,637
65 30,450
59 28,355
59 8,470
59 14,436
57
N/A
5,36,202
7,84,734
1,94,649
32,108
99,314
78,008
1,00,211
12,840
33,815
N/A
SSI
70
73
69
61
68
63
56
51
58
N/A
HIGHEST RANK GAINER Shashi Tharoor
Subramanian Swamy
Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people
7. THOUSANDS
Protest by Kejriwal led AAP for suspension of Delhi police and Rahul Gandhi’s
interview were the top discussions in the month
140
#AAPDrama
120
Rahul Gandhi’s
interview by
Times Now
100
80
60
40
20
0
01-01-2014
06-01-2014
11-01-2014
16-01-2014
21-01-2014
26-01-2014
-20
Narendra Modi
Rahul Gandhi
Arvind Kejriwal
Daily mentions of the top 4 most mentioned politicians in January, 2014
Shashi Tharoor
31-01-2014
11. Politicians by favorability score
Most loved
Least loved
81
30
1. SHEILA DIXIT
1. SACHIN PILOT
37
78
2. YASHWANT SINHA
2. SOMNATH BHARTI
39
77
3. RAJNATH SINGH
3. SHASHI THAROOR
Note: Analysis based on the top politicians whose buzz volume is greater than 5K during December month
13. TOP POLITICAL PARTIES
Simplify360 Social Index (SSI)
71
68
71
Bharatiya Janata Party
1 BHARATIYA JANATA PARTY
No. of unique people
talking
Total buzz in the month
1,35,729
8,27,418
2
Indian National Congress
No. of unique people
talking
Total buzz in the month
1,21,097
3,89,965
64
64
3
Aam Admi Party
No. of unique people
talking
Total buzz in the month
1,14,868
6,40,833
50
NEW ENTRANT
4
5
CPI (M)
No. of unique people
talking
Total buzz in the month
24,547
40,847
6
NCP
No. of unique people
talking
Total buzz in the month
14,787
28,279
Dravida Munnetra Kazhagam
No. of unique people
talking
Total buzz in the month
5,229
7,370
14. TOP POLITICAL PARTIES
JANUARY ‘14
RANK
THIS MONTH PREV MONTH
1
2
3
1
3
2
4
5
5
4
6
-
PARTY NAME
UNIQUE PEOPLE
Bharatiya Janata
Party
Indian National
Congress
Aam Admi Party
Communist Party of
India (Marxist)
Nationalist Congress
Party
Dravida Munnetra
Kazhagam
NEW ENTRANT Dravida Munnetra
Kazhagam
TOTAL BUZZ
DECEMBER ‘13
SSI
UNIQUE PEOPLE TOTAL BUZZ
SSI
1,35,729 8,27,418
71 1,55,811
9,63,667
79
1,21,097 3,89,965
1,14,868 6,40,833
71 1,27,270
68 1,02,948
4,35,449
4,70,223
63
71
24,547
40,847
64
23,158
38,444
46
14,787
28,279
64
10,183
18,688
48
5,229
7,370
50
5,719
8,513
38
MISSING THE TOP 10 Bahujan Samaj
Party
HIGHEST RANK GAINER Indian National
Congress
Ranking of parties based on overall score, in case of parties having the same SSI, ranking based on Unique people
15. THOUSANDS
BJP LEADS MOST OF THE DAYS; EXCEPT ON AAP DHARNA DAY
70
60
50
40
30
20
10
0
01-01-2014
06-01-2014
11-01-2014
Indian National Congress
16-01-2014
21-01-2014
Bharatiya Janata Party
Daily mentions of the top 4 most mentioned political parties in December, 2013
26-01-2014
Aam Aadmi Party
31-01-2014
16. SOCIAL MEDIA SCORE OF MOST PROMINENT POLITICAL PARTIES
Following is the list of 10 most prominent national and regional parties with their performance stats on social
media. Total score is arrived by considering four broad parameters. Details of the methodology is given in
the appendix
Party Name
Bharatiya Janata Party
Indian National Congress
Aam Admi Party
Nationalist Congress Party
Communist Party of India (Marxist)
Dravida Munnetra Kazhagam
Bahujan Samaj Party
All India Anna Dravida Munnetra Kazhagam
Janata Dal (United)
Biju Janata Dal
Buzz Volume
Unique People
Talking
8,27,418
3,89,965
6,40,833
28,279
40,847
7,370
10,336
2,894
7,123
9,339
Note: Analysis based on the top parties whose buzz volume is greater than 5K during January month
1,35,729
1,21,097
1,14,868
14,787
24,547
5,229
6,983
2,038
4,983
6,121
Simplify360
Social Index (SSI)
71
71
68
64
64
50
47
46
45
45
20. Parties by favorability score
Most loved
Least loved
87
58
1. COMMUNIST PARTY OF INDIA (MARXIST)
1. AAM ADMI PARTY
58
74
2. BJP
2. AIADMK
62
72
3. DMK
3. JANATA DAL (UNITED)
Note: Analysis based on the top parties whose buzz volume is greater than 5K during December month
21. Where are most of the buzz on
Indian Elections 2014 coming
from?
22. Top 3 States discussing on Indian Elections
Delhi continues to top the states
talking about politics and
elections followed by
Maharashtra and Karnataka.
23.5%
22.4%
11.9%
%age mentions
from NCT
%age mentions
from Maharashtra
%age mentions
from Karnataka
Gender wise distribution
11% 89%
FEMALE MALE
Most of the discussions on
Politics were from Men
23. “
What could possibly
be more important
than what your
consumers [voters] say
about you?”
Mary O’Connell
Director of Global Digital
Marketing, Clorox Brands
24. BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND
10,00,000
9,00,000
8,00,000
7,00,000
6,00,000
5,00,000
4,00,000
3,00,000
2,00,000
1,00,000
0
19-Nov-13
26-Nov-13
3-Dec-13
10-Dec-13
17-Dec-13
Mentions
24-Dec-13
31-Dec-13
Linear (Mentions)
7-Jan-14
14-Jan-14
21-Jan-14
28-Jan-14
26. CAN WE RANK A POLITICIAN/PARTY
BASED ON PEOPLE’S OPINION
ON SOCIAL MEDIA?
Uncover the Simplify360
Social Index (SSI) for ranking a politician/Party
Reasons on why ranking is important?
1. Buzz alone cannot determine the
performance of a politician/party
2. Ranking helps in benchmarking a
politician/party with others
3. Few people generating more buzz
on a politician/party may not
indicate a politician/party has
performed well compared to others
on social media
27. Simplify360 Social Index (SSI)
A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS
AWARENESS
SPREAD
Total Twitter mentions and
unique people talking
about a party/politician
are considered for finding
the Awareness score
Volume of buzz
Weights
X%
Unique People
talking about
Y%
Measures the quality of
Twitter mentions spread
by considering Total
impressions, total buzz
and unique people talking
about
PROMINENCE
A measure of how
prominient a politician on
other social media
platforms, which is
measured through Twitter
by considering the links
shared, images and
videos
FAVORABILITY
Measures the extent of
Favourability a
politican/party. Considers
Sentiment in to account
for analyzing the
Favorability score
Quality of
Spread
Number of
images or
videos and links
Considers
Opinion of
people
Z%
P%
Q%
SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY
IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS
28. About the Data:
Timeframe: December 01, 2013 – December 31, 2013
Geography: India
Data sources*:
All the tweet mentions on Indian elections,
parties & politicians were tracked from Twitter
using Simplify360 tool.
29. Buy the Monthly Elections Summary Report
Buy the Monthly Elections Detailed Report
30. Simplify360 – The Leader of Social Business Intelligence
Most admired brand for Social Media Research on Slideshare
Top 10 Product Technology Company by TechSparks 2010
Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
31. Social Business
Intelligence
Simplify360 is the leading social business intelligence.
Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
www.simplify360.com