SlideShare a Scribd company logo
Group 5
Mike Bevilacqua
Reggie Parks
Brian Pillar
Overview of Social Media Impact
 Reach endless Voters with little effort
 Voters can view content on their own time
 Quickly react to competition
 Reach voters that will normally not be interested
 Open dialog with voters regarding topics of interest
 50% of voters age 34-55 are expected to use social
  media sites.
 Increased communication via message boards and
  groups
Social Media and Political Campaign Statistics
                               The 2008 elections
                                were greatly impacted
                                by the use of Social
                                Media. The diagram to
                                the left illustrates the
                                increased usage of
                                Americans using social
                                media from 2008-2011.
                                This illustrates the
                                exponential increase in
                                users correlating with
                                the increased audience
                                for political advertising
                                via social media.
Social Media and Political Campaign Statistics Continued
                                           The illustration to
                                             the left illustrates
                                             the various
                                             methods of using
                                             social media for
                                             political
                                             advertising. The
                                             age breakdown is
                                             also included. The
                                             18-29 year old
                                             population makes
                                             up the largest
                                             while the over 29
                                             age group was the
                                             smallest age group
                                             that used social
                                             media to influence
                                             their vote in the
                                             election.
Social Media and Political Campaign Statistics Continued
                                              With 82% of
                                               adults
                                               receiving the
                                               majority of
                                               their news
                                               online
                                               without
                                               social media
                                               presence in
                                               political
                                               campaigns
                                               many
                                               opportunitie
                                               s will be
                                               missed.
PA GOP Candidate Tom Smith
 Tom Smith is currently a PA senate candidate. Social Media is playing a huge role in his
   election. He has a campaign website http://www.pagop.org/resources/candidates/tom-
   smith-for-u-s-senate/. On this website there is a bio with many videos and a section
   where volunteers can sign up and donate to the campaign.
                                                               As you can see on the
                                                               screen shot of Tom Smith’s
                                                               campaign page social
                                                               media is playing a part in
                                                               his role with links to his
                                                               Facebook, Twitter and You
                                                               Tube page.
Tom Smith Facebook
                                                               Facebook      is a very
                                                                 efficient as well as
                                                                 interactive way to reach
                                                                 voters.       With the
                                                                 simplicity of setting up,
                                                                 and no overhead cost
                                                                 (other than the pay for
                                                                 staff to manage the page)
                                                                 it is extremely effective
                                                                 and efficient.         Tom
                                                                 Smith has links to sign
                                                                 petitions for the budget,
                                                                 pictures showing the
                                                                 public that he is not just
a politician but a also a caring person. Facebook is an effective way of interacting with
seasoned voters who are into politics and people who really have no clue. Not only is their
information about Tom Smith but the interaction with the public is the most beneficial part.
Users can post on pictures, comment on photos, and have open dialogue. The site is also
manageable so the campaign team can effectively sensor any information that is posted that
is not up to their standards.
Facebook Likes




 Likes on Facebook are a great way for users to stay in touch and spread the word. When a
   Facebook user likes a page they post publicly that they like the page and receive updates
   about any postings from the page owner. Mathematically the word can spread quickly; if
   the average Facebook user has 120 friends and there are 8,827 likes over 1 million
   Facebook users will see “advertisements” for Tom Smith. When you take into account the
   minimal cost (if any) to operate the Facebook page the advertising potential is extremely
   beneficial.
Tom Smith Twitter
                                                                Twitter      while not as
                                                                   popular or used as
                                                                   Facebook is another
                                                                   great       source     for
                                                                   Politicians to stay in
                                                                   touch      with    voters.
                                                                   Twitter has live news
                                                                   feeds that any followers
                                                                   receive. Like Facebook
                                                                   you can follow any users;
                                                                   receiving new feeds and
                                                                   real     time     updates.
                                                                   Twitter is also a free
                                                                   service that reaches
                                                                   millions of users.
As you can see three posts down on Tom Smith’s Twitter page you will find a post for
volunteers. This states that there are only 112 days left to defeat the democratic party and
asks for volunteers. With the use of social media more potential voters and volunteers will
be reached. With the millions of users the advertising for contributions is also much
greater.
Tom Smith You Tube
                Tom Smith has many videos on
                YouTube. You Tube offers a free
                service that does not cost anything
                to use. Tom has new conferences
                as well as advertising videos on You
                Tube. This is a great way to visually
                reach users on the internet. The
                best part about YouTube is these
                videos are embedded to Tom
                Smith’s site where you don’t even
                have to leave the site. With the
                videos embedded it also
                minimalizes users exposure to
                challenging candidates (if they
                don’t got to the actual YouTube
                site.)
Summary
 Upcoming Months
    With the election coming up in November we expect social media
      to increase in popularity leading up to the election day. Social
      Media is a fast way of effectively reaching voters. As issues occur
      candidates and there teams could react and reach users in real time.
      The cost of running television adds could put a strain on the
      political funds available therefore social media will be a way of
      making the funds go much further.
 Is it Working
    There are not many hard statistics on the use of Social Media in
      winning elections but our perception is that it is working. Daily
      users normally check their social media pages and this makes the
      news come to them rather than them having to take the initiative to
      find what they are looking for. By liking a Facebook page, or
      following on Twitter, users will receive updates in real time and
      build a perceived relationship with the candidate.
Summary Continued
 Campaign Contributions
    Political contributions have been impacted by campaign
     contributions. With more voters being reached
     campaign contributions should positively impacted.
     Voters will not only be reached but hopefully can better
     relate to the politicians with their use of social media.
Sources
 http://socialtimes.com/how-will-social-media-impact-the-
    2012-election-infographic_b88765
   http://adage.com/article/digitalnext/social-media-make-
    break-2012-election-campaigns/228367/
   https://www.facebook.com/TomSmithForSenate#!/TomSm
    ithForSenate
   http://www.pagop.org/resources/candidates/tom-smith-
    for-u-s-senate/
   http://www.youtube.com/playlist?list=UU6YBs2wLeZUzJh
    ZMc38EFtw&feature=plcp
   http://twitter.com/TomSmithforPA

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Effect of social media on political campaigns

  • 1. Group 5 Mike Bevilacqua Reggie Parks Brian Pillar
  • 2. Overview of Social Media Impact  Reach endless Voters with little effort  Voters can view content on their own time  Quickly react to competition  Reach voters that will normally not be interested  Open dialog with voters regarding topics of interest  50% of voters age 34-55 are expected to use social media sites.  Increased communication via message boards and groups
  • 3. Social Media and Political Campaign Statistics  The 2008 elections were greatly impacted by the use of Social Media. The diagram to the left illustrates the increased usage of Americans using social media from 2008-2011. This illustrates the exponential increase in users correlating with the increased audience for political advertising via social media.
  • 4. Social Media and Political Campaign Statistics Continued  The illustration to the left illustrates the various methods of using social media for political advertising. The age breakdown is also included. The 18-29 year old population makes up the largest while the over 29 age group was the smallest age group that used social media to influence their vote in the election.
  • 5. Social Media and Political Campaign Statistics Continued  With 82% of adults receiving the majority of their news online without social media presence in political campaigns many opportunitie s will be missed.
  • 6. PA GOP Candidate Tom Smith  Tom Smith is currently a PA senate candidate. Social Media is playing a huge role in his election. He has a campaign website http://www.pagop.org/resources/candidates/tom- smith-for-u-s-senate/. On this website there is a bio with many videos and a section where volunteers can sign up and donate to the campaign. As you can see on the screen shot of Tom Smith’s campaign page social media is playing a part in his role with links to his Facebook, Twitter and You Tube page.
  • 7. Tom Smith Facebook  Facebook is a very efficient as well as interactive way to reach voters. With the simplicity of setting up, and no overhead cost (other than the pay for staff to manage the page) it is extremely effective and efficient. Tom Smith has links to sign petitions for the budget, pictures showing the public that he is not just a politician but a also a caring person. Facebook is an effective way of interacting with seasoned voters who are into politics and people who really have no clue. Not only is their information about Tom Smith but the interaction with the public is the most beneficial part. Users can post on pictures, comment on photos, and have open dialogue. The site is also manageable so the campaign team can effectively sensor any information that is posted that is not up to their standards.
  • 8. Facebook Likes  Likes on Facebook are a great way for users to stay in touch and spread the word. When a Facebook user likes a page they post publicly that they like the page and receive updates about any postings from the page owner. Mathematically the word can spread quickly; if the average Facebook user has 120 friends and there are 8,827 likes over 1 million Facebook users will see “advertisements” for Tom Smith. When you take into account the minimal cost (if any) to operate the Facebook page the advertising potential is extremely beneficial.
  • 9. Tom Smith Twitter  Twitter while not as popular or used as Facebook is another great source for Politicians to stay in touch with voters. Twitter has live news feeds that any followers receive. Like Facebook you can follow any users; receiving new feeds and real time updates. Twitter is also a free service that reaches millions of users. As you can see three posts down on Tom Smith’s Twitter page you will find a post for volunteers. This states that there are only 112 days left to defeat the democratic party and asks for volunteers. With the use of social media more potential voters and volunteers will be reached. With the millions of users the advertising for contributions is also much greater.
  • 10. Tom Smith You Tube Tom Smith has many videos on YouTube. You Tube offers a free service that does not cost anything to use. Tom has new conferences as well as advertising videos on You Tube. This is a great way to visually reach users on the internet. The best part about YouTube is these videos are embedded to Tom Smith’s site where you don’t even have to leave the site. With the videos embedded it also minimalizes users exposure to challenging candidates (if they don’t got to the actual YouTube site.)
  • 11. Summary  Upcoming Months  With the election coming up in November we expect social media to increase in popularity leading up to the election day. Social Media is a fast way of effectively reaching voters. As issues occur candidates and there teams could react and reach users in real time. The cost of running television adds could put a strain on the political funds available therefore social media will be a way of making the funds go much further.  Is it Working  There are not many hard statistics on the use of Social Media in winning elections but our perception is that it is working. Daily users normally check their social media pages and this makes the news come to them rather than them having to take the initiative to find what they are looking for. By liking a Facebook page, or following on Twitter, users will receive updates in real time and build a perceived relationship with the candidate.
  • 12. Summary Continued  Campaign Contributions  Political contributions have been impacted by campaign contributions. With more voters being reached campaign contributions should positively impacted. Voters will not only be reached but hopefully can better relate to the politicians with their use of social media.
  • 13. Sources  http://socialtimes.com/how-will-social-media-impact-the- 2012-election-infographic_b88765  http://adage.com/article/digitalnext/social-media-make- break-2012-election-campaigns/228367/  https://www.facebook.com/TomSmithForSenate#!/TomSm ithForSenate  http://www.pagop.org/resources/candidates/tom-smith- for-u-s-senate/  http://www.youtube.com/playlist?list=UU6YBs2wLeZUzJh ZMc38EFtw&feature=plcp  http://twitter.com/TomSmithforPA