Social media has rapidly evolved, with platforms like Facebook and Twitter accumulating millions of users in a short time. The document discusses strategies for successful Facebook marketing, including creating a compelling business page, managing audiences, and measuring engagement. It contrasts social media's interactive nature with traditional media, highlighting social media as more cost-effective and engaging for consumers.

2. What is Social
Media
• The revolution called SOCIAL MEDIA has actually taken the world by storm .
• Its growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14
years to achieve the same target.
• The internet got there in 4 years, iPod took 3 years for the same whereas Facebook added 100
million users in less than 9 months.
• In the past few years, SOCIAL MEDIA have made a rapid growth in terms of user counts
globally.
• Facebook has more than 1.2 billion active users
• Twitter counts more than 200 million users
• Google Plus has more than 540 million users

6. There are four quadrants to successful Facebook
marketing
Create Balance in Your Facebook

7. As a start-ups, your profile on Facebook is a
great place for people to get to know you and
work
Create a Compelling Profile

8. Example for Tailoring Business

9. Creating a business Facebook
page
 Sign up and set up your page
 Theme and brand your page
 Inviting friends and building your audience
 Managing your admin panel

10. Sign up and set up your page
SignupLink
https://www.facebook.com/business/products/pages
Signingup withor withouta personalprofile
You can signup with a personal account or with a business account.
Classifications
Local Business or Place
Company, Organisation, or Institution
Brand or product
Artist, Band, or Public figure
Entertainment
Cause or Community
Confirmyouraccount
Before continuing you will be required to confirm your account via email.

11. Sign up and set up your page
Detailsand BusinessInformation
Fill in your business description that will appear on listings when people search Facebook. Also fill in
your website address.

12. Sign up and set up your page
ProfilePicture
Upload your logo or a key image to use for your profile
picture
Advertising
If you plan to spend a bit of money advertising your Facebook page,
fill in the information on this section.

13. Theme and brand your page
ProfilePicture
180 pixels wide 180 pixels tall
CoverPhoto
851 pixels wide and 315 pixels tall
OtherInfo
Location Phone Number and
Opening Hours

14. Theme and brand your page
BasicInformation
• Custom Username
• Change Category
• Address
• Price Range
• Parking Details
• Phone Number
• Email Address

15. Inviting friends and building audience
Email contacts
ShareThisPage
InviteFriends

16. Managing youradmin panel
Administrator Management
Add other users to help manage yourFacebook page.

17. Managing youradmin panel
Privacyand Permissions
• Restrict Countries
• Age restrictions
• Posting permissions
• Tagging Ability
• Blacklist users
• Profanity filter

18. Managing yourTimeline
 Update status
 Uploadphotos/videosof productsn services
 Offers.events

19. • Timing spend by people on different social media and some rule of thumb times that are
best to post to different social media sites.
• Uses of Images: For increase engagement
• Measuring Success online
• Authentic networking
• Brand consistency
• Engaging presence
• Integrated technology
• Content that counts
Factors to do Social Media

20. Gender Analysis
Gender Respondent Percentage
Male 68 68%
Female 32 32%
Age Group Male Female
18-25 64% 74%
25-30 34% 25%
30-35 2% 1%
• Table reveal that out of the 100 respondents
• 68 percent of the respondents were male
and 32 percent of the respondents were
female.
• The respondents were divided into three
different age categories.

21. Changing Scenario on Social
Media (Age-Group)

22. 0
10
20
30
40
50
60
70
80
90
0- 2
Hrs.
2 - 5
Hrs
5- 8 Hrs 8+ Hrs.
male
female Time 0-2 h 2-5 h 5-8 h 8+
hours
Male 45% 33% 28% 4%
Female 65% 21% 11% 3%
Time spending
every day on social
media?

23. Social Media vs Traditional Media
•Radio, Newspaper, TV, Magazines, print, hoardings etc. are very known examples
of Traditional Media for decades.
•Social Media is any technology that allows people to network with one another. It’s
about engagements of people. Like Facebook and Google+.
•Social Media is interactive and cost effective by nature, whereas traditional
marketing is passive.
•Social Media campaigns can be sculpted and toned to accommodate a specific
target market, whether its local or world wide.
•Traditional Media will often present the product or offer, but the “interaction” ends
there. When it comes to Social Media, the company and consumer truly interact
and react off each other.
•Unlike traditional media, most Social Media vehicles are created online, allowing
for a more malleable platform.

24. How Social Media is
different from
Offline?
Integrating ONLINE OFFLINE efforts
E-mail Telemarketing
Social Networking, many places at
same time
Door-to-door campaigning
Applications on campaigns Traditional media
Advertising cost effectively Community organization
Party management Mass meetings, rallies
Internet lobby Offline lobby