Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with gratification of an Intex iRist smartwatch
Google Drive suffered a short outage that disallowed the use of the following applications: Drive, Docs, Sheets, and Slides. While the issue served major convenience, many rely on Google Drive for a variety of business related uses. Users decided to take to social media to voice their complaints.
This document contains data on the types of posts, reach by post type, and reach by day of week for a social media account. It shows that photo posts received the most reach (55%), followed by link posts (30%) and status updates (13%). It also shows that Thursday and Sunday had the highest reach, with Thursday receiving over 8,000 total likes, shares, and comments. Reach was highest between 3pm-6pm each day.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with gratification of an Intex iRist smartwatch
Google Drive suffered a short outage that disallowed the use of the following applications: Drive, Docs, Sheets, and Slides. While the issue served major convenience, many rely on Google Drive for a variety of business related uses. Users decided to take to social media to voice their complaints.
This document contains data on the types of posts, reach by post type, and reach by day of week for a social media account. It shows that photo posts received the most reach (55%), followed by link posts (30%) and status updates (13%). It also shows that Thursday and Sunday had the highest reach, with Thursday receiving over 8,000 total likes, shares, and comments. Reach was highest between 3pm-6pm each day.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study : Gastro Wednesday at High Street PhoenixSocial Samosa
Gastro Wednesdays, organized every alternate month by High Street Phoenix, seek to bring to Mumbai flavors from all around the world to satiate the taste buds of the average Mumbaikar.
Social Media Case Study : Naturals India #ThePurpleBoxRevealSocial Samosa
This is a social media case study of Naturals India #ThePurpleBoxReveal campaign .The objective was to build Hype around kareena Reveal. Develop an asset/ property which Naturals can use for future sale promotions.
Social Media Case Study : Ultimate Potato Eating CompetitionSocial Samosa
Simply Potatoes is India’s first Baked Potatoes specialty chain/outlets by WTF Hospitality based in Mumbai. The brand believes is a very lighthearted, fun-loving approach from its menu to its logo and even to its digital communication. Just as their name, the brand puts forward ideas that are simply and truly, Potatoes! Such is their recent endeavour – The Ultimate Potato Eating Competition!
O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch the movie.
Social Media Case Study: How American Express India Increased 5X Rise in Page...Social Samosa
Social media case study on American Express used Facebook extensively to drive awareness, create buzz and highlight the American Express Partnership...
[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360Social Samosa
Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
Did we know that the IPL is the most-watched Twenty20 league in the world? In 2010, the IPL became
the first sporting event to be broadcast live on YouTube
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study : Gastro Wednesday at High Street PhoenixSocial Samosa
Gastro Wednesdays, organized every alternate month by High Street Phoenix, seek to bring to Mumbai flavors from all around the world to satiate the taste buds of the average Mumbaikar.
Social Media Case Study : Naturals India #ThePurpleBoxRevealSocial Samosa
This is a social media case study of Naturals India #ThePurpleBoxReveal campaign .The objective was to build Hype around kareena Reveal. Develop an asset/ property which Naturals can use for future sale promotions.
Social Media Case Study : Ultimate Potato Eating CompetitionSocial Samosa
Simply Potatoes is India’s first Baked Potatoes specialty chain/outlets by WTF Hospitality based in Mumbai. The brand believes is a very lighthearted, fun-loving approach from its menu to its logo and even to its digital communication. Just as their name, the brand puts forward ideas that are simply and truly, Potatoes! Such is their recent endeavour – The Ultimate Potato Eating Competition!
O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch the movie.
Social Media Case Study: How American Express India Increased 5X Rise in Page...Social Samosa
Social media case study on American Express used Facebook extensively to drive awareness, create buzz and highlight the American Express Partnership...
[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360Social Samosa
Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
Did we know that the IPL is the most-watched Twenty20 league in the world? In 2010, the IPL became
the first sporting event to be broadcast live on YouTube
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Did you know that drowning is a leading cause of unintentional death among young children? According to recent data, children aged 1-4 years are at the highest risk. Let's raise awareness and take steps to prevent these tragic incidents. Supervision, barriers around pools, and learning CPR can make a difference. Stay safe this summer!
Discovering Digital Process Twins for What-if Analysis: a Process Mining Appr...Marlon Dumas
This webinar discusses the limitations of traditional approaches for business process simulation based on had-crafted model with restrictive assumptions. It shows how process mining techniques can be assembled together to discover high-fidelity digital twins of end-to-end processes from event data.
Discover the cutting-edge telemetry solution implemented for Alan Wake 2 by Remedy Entertainment in collaboration with AWS. This comprehensive presentation dives into our objectives, detailing how we utilized advanced analytics to drive gameplay improvements and player engagement.
Key highlights include:
Primary Goals: Implementing gameplay and technical telemetry to capture detailed player behavior and game performance data, fostering data-driven decision-making.
Tech Stack: Leveraging AWS services such as EKS for hosting, WAF for security, Karpenter for instance optimization, S3 for data storage, and OpenTelemetry Collector for data collection. EventBridge and Lambda were used for data compression, while Glue ETL and Athena facilitated data transformation and preparation.
Data Utilization: Transforming raw data into actionable insights with technologies like Glue ETL (PySpark scripts), Glue Crawler, and Athena, culminating in detailed visualizations with Tableau.
Achievements: Successfully managing 700 million to 1 billion events per month at a cost-effective rate, with significant savings compared to commercial solutions. This approach has enabled simplified scaling and substantial improvements in game design, reducing player churn through targeted adjustments.
Community Engagement: Enhanced ability to engage with player communities by leveraging precise data insights, despite having a small community management team.
This presentation is an invaluable resource for professionals in game development, data analytics, and cloud computing, offering insights into how telemetry and analytics can revolutionize player experience and game performance optimization.
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)Rebecca Bilbro
To honor ten years of PyData London, join Dr. Rebecca Bilbro as she takes us back in time to reflect on a little over ten years working as a data scientist. One of the many renegade PhDs who joined the fledgling field of data science of the 2010's, Rebecca will share lessons learned the hard way, often from watching data science projects go sideways and learning to fix broken things. Through the lens of these canon events, she'll identify some of the anti-patterns and red flags she's learned to steer around.
25. #Irist Engagement Received on Facebook
31st Jul – 14th Aug
Likes 81,459 likes
Comments 4,322 comments
Shares 5772 shares
Total Likes, Comments and
Shares
91553 likes, comments and shares
People Reached 1448.04K people reached
Total Post Clicks 71.58K
Total Impressions 1519.62K total impressions