Downloaded 14 times
Uploaded bySocial Samosa
Social Media Case Study: How IIJW Built Awareness via Social Media
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
More Related Content
![[Report] Internet Trends in India for 2014](https://cdn.slidesharecdn.com/ss_thumbnails/digitalindia2014cd-140224125102-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Social Media Case Study: How IIJW Built Awareness via Social Media
- 1. Snapshots from theIIJW event
- 2.
- 3.
- 4. Previous years’ IIJWposts to create a buzz around the event
- 5. Contest updates distributingfree passes for IIJW. More traffic and fan following for the page.
- 6. Live event coverageon Facebook and post updates about live streaming on website
- 7. Real time updatesabout the shows at IIJW throughout 5 days
- 11. Tweets - Live *Thename of the page then was IIJW and all the celebrities were tagged by their official handles
- 18. Tweets that hitthe Headlines
- 24.
- 27.