Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Mobile phone usage has grown dramatically globally and is still increasing, with smartphones projected to surpass basic phones. Usage varies by region but includes social media, content consumption, apps, mobile commerce, and business transactions. Monetization occurs through consumer paid apps and services, advertising, and mcommerce. Distribution relies on app stores, carrier placements, partnerships, and brands leveraging existing assets. Mobile is driving convergence as phones connect people to other devices, things, retail environments, and each other. Future innovations are expected in areas like mobile payments, retail, security, health, and more personalized mobile experiences.
This document discusses opportunities in the mobile advertising industry in Southeast Asia. It notes that the mobile internet user population is growing rapidly across Southeast Asian countries. Smartphone adoption is also increasing, though feature phones still dominate the market. The mobile advertising market is expected to grow significantly in coming years, reaching $1.3 billion in Indonesia alone by 2013. To capitalize on opportunities, the document recommends expanding mobile advertising campaigns into new verticals such as news, sports, technology and entertainment. It also stresses the importance of using mobile data to precisely target and optimize ad campaigns.
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
This document discusses mobile app usage statistics from Flurry Analytics. It provides data on the large and growing number of mobile app developers, devices, and users accessing apps each month. Charts show that iOS and Android now reach over 550 million users, representing 24% of internet users and 9% of the global population. Games are shown to be highly engaging mobile apps that are eating into other forms of media consumption like web browsing and portable gaming devices.
With increasing prevalence of top-up and unplanned purchases in metro and Tier1, convenience and speed of delivery have become important; super-specialized platforms have emerged to offer convenience and instant deliveries.
SparkLabs Global Wireless Industry Overview 2014Bernard Moon
Slides provide a snapshot of the wireless industry and serves as a "cheat sheet" to the mobile space: industry rankings, trends, and detailed company overviews. Profiles select companies from Fortune 500 to startups attempting to disrupt the mobile landscape.
Mobile phone usage has grown dramatically globally and is still increasing, with smartphones projected to surpass basic phones. Usage varies by region but includes social media, content consumption, apps, mobile commerce, and business transactions. Monetization occurs through consumer paid apps and services, advertising, and mcommerce. Distribution relies on app stores, carrier placements, partnerships, and brands leveraging existing assets. Mobile is driving convergence as phones connect people to other devices, things, retail environments, and each other. Future innovations are expected in areas like mobile payments, retail, security, health, and more personalized mobile experiences.
This document discusses opportunities in the mobile advertising industry in Southeast Asia. It notes that the mobile internet user population is growing rapidly across Southeast Asian countries. Smartphone adoption is also increasing, though feature phones still dominate the market. The mobile advertising market is expected to grow significantly in coming years, reaching $1.3 billion in Indonesia alone by 2013. To capitalize on opportunities, the document recommends expanding mobile advertising campaigns into new verticals such as news, sports, technology and entertainment. It also stresses the importance of using mobile data to precisely target and optimize ad campaigns.
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
This document discusses mobile app usage statistics from Flurry Analytics. It provides data on the large and growing number of mobile app developers, devices, and users accessing apps each month. Charts show that iOS and Android now reach over 550 million users, representing 24% of internet users and 9% of the global population. Games are shown to be highly engaging mobile apps that are eating into other forms of media consumption like web browsing and portable gaming devices.
With increasing prevalence of top-up and unplanned purchases in metro and Tier1, convenience and speed of delivery have become important; super-specialized platforms have emerged to offer convenience and instant deliveries.
SparkLabs Global Wireless Industry Overview 2014Bernard Moon
Slides provide a snapshot of the wireless industry and serves as a "cheat sheet" to the mobile space: industry rankings, trends, and detailed company overviews. Profiles select companies from Fortune 500 to startups attempting to disrupt the mobile landscape.
The document summarizes market growth trends in the mobile app industry from 2008 to 2012 based on data from Flurry Analytics. It shows:
1) Worldwide in-application events measured by Flurry grew dramatically from 100 billion in 2008 to over 1 trillion in 2012.
2) The top countries by active iOS and Android devices in October 2012 were the US, China, UK, Japan, and South Korea.
3) Emerging markets like China, Vietnam, and Colombia doubled their active devices in the last 12 months.
4) Time spent on mobile apps surpassed web browsing and is nearing time spent watching TV in the US.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Our report, The Next Horizon of Emerging App Markets, investigates questions about market growth within regions, what causing certain countries to grow, and which categories have the most untapped opportunities. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
Market Research India - Gaming Industry in India 2009Netscribes, Inc.
The Indian gaming industry has grown rapidly due to factors like rising disposable incomes and the proliferation of internet and mobile devices. The market was valued at INR 4 billion in 2008 and is expected to reach INR 14 billion by 2012. Mobile gaming currently dominates the market, accounting for 63% of the industry in 2008. However, growth in internet access and online multiplayer games is driving increased revenues in online and PC gaming. The industry faces challenges from issues like high piracy and lack of broadband infrastructure in India.
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
The document discusses trends in consumer input and social data from Q3 2011. It finds that consumers increasingly rely on user-generated content and input from other consumers when making purchasing decisions. Specifically, impressions of user-generated content on retail sites increased 39% for Black Friday and 42% for Cyber Monday in 2011 compared to 2010. It also notes that the percentage of mobile and tablet visitors to retail sites more than doubled on Black Friday 2011 compared to 2010, and transaction revenue from mobile devices tripled. The iPad is emerging as a preferred device for submitting consumer feedback on products and reviews.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
This document summarizes key findings from a study on mobile phone usage and the mobile experience across 13 markets. Some of the main findings include:
1) People are highly engaged with their smartphones when connecting with others, such as through texting, social networks, and email. This social aspect of mobile is driving usage.
2) Native mobile experiences that are unique to smartphones, such as branded apps, mobile websites accessed by QR codes, and mobile video, have higher engagement than experiences ported from other platforms.
3) Boredom and multitasking, which were previously seen as negatives, actually create opportunities for brands. When bored, people are more likely to share content like videos, spreading brand messages
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
Comscore 2010 - Rapport premier semestreStephaneHuy
This data passport from comScore provides insights into global digital trends. It summarizes key metrics on the worldwide internet audience including growth in Asia and declines in the US. It also analyzes how different regions spend their time online, with communication dominating in emerging markets and more bandwidth-intensive activities like entertainment and news more common in developed areas. Top global properties are led by Google, Microsoft, and Facebook, while high-growth sites gaining users include free entertainment, social networks, and regional classifieds sites.
As one of the fastest growing e-commerce models, RedSeer latest report highlights quick commerce platforms such as Swiggy's Instamart, Dunzo, and more.
This document provides 40 predictions across various technology sectors for 2019, including mobile apps and platforms, digital media, e-commerce, internet of things, payments, fintech, transportation and logistics, and digital health. Among the top predictions are:
1. Foldable phones will be released and help evolve the smartphone further.
2. Amazon will launch an Alexa-powered car product to compete with Apple CarPlay and Android Auto.
3. The proposed merger of T-Mobile and Sprint will shake up the US wireless carrier market.
Building up the e-gaming ecosystem of India and the influence of smartphonesRedSeer
Survey respondents were asked how “important in life” is leisure time. Results for India based on more than 4,000 respondents. *GDP per capita is expressed in 2011 purchasing power parity (PPP) dollars, for the year 2014.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
The document summarizes market growth trends in the mobile app industry from 2008 to 2012 based on data from Flurry Analytics. It shows:
1) Worldwide in-application events measured by Flurry grew dramatically from 100 billion in 2008 to over 1 trillion in 2012.
2) The top countries by active iOS and Android devices in October 2012 were the US, China, UK, Japan, and South Korea.
3) Emerging markets like China, Vietnam, and Colombia doubled their active devices in the last 12 months.
4) Time spent on mobile apps surpassed web browsing and is nearing time spent watching TV in the US.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Our report, The Next Horizon of Emerging App Markets, investigates questions about market growth within regions, what causing certain countries to grow, and which categories have the most untapped opportunities. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
Market Research India - Gaming Industry in India 2009Netscribes, Inc.
The Indian gaming industry has grown rapidly due to factors like rising disposable incomes and the proliferation of internet and mobile devices. The market was valued at INR 4 billion in 2008 and is expected to reach INR 14 billion by 2012. Mobile gaming currently dominates the market, accounting for 63% of the industry in 2008. However, growth in internet access and online multiplayer games is driving increased revenues in online and PC gaming. The industry faces challenges from issues like high piracy and lack of broadband infrastructure in India.
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
The document discusses trends in consumer input and social data from Q3 2011. It finds that consumers increasingly rely on user-generated content and input from other consumers when making purchasing decisions. Specifically, impressions of user-generated content on retail sites increased 39% for Black Friday and 42% for Cyber Monday in 2011 compared to 2010. It also notes that the percentage of mobile and tablet visitors to retail sites more than doubled on Black Friday 2011 compared to 2010, and transaction revenue from mobile devices tripled. The iPad is emerging as a preferred device for submitting consumer feedback on products and reviews.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
This document summarizes key findings from a study on mobile phone usage and the mobile experience across 13 markets. Some of the main findings include:
1) People are highly engaged with their smartphones when connecting with others, such as through texting, social networks, and email. This social aspect of mobile is driving usage.
2) Native mobile experiences that are unique to smartphones, such as branded apps, mobile websites accessed by QR codes, and mobile video, have higher engagement than experiences ported from other platforms.
3) Boredom and multitasking, which were previously seen as negatives, actually create opportunities for brands. When bored, people are more likely to share content like videos, spreading brand messages
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
Comscore 2010 - Rapport premier semestreStephaneHuy
This data passport from comScore provides insights into global digital trends. It summarizes key metrics on the worldwide internet audience including growth in Asia and declines in the US. It also analyzes how different regions spend their time online, with communication dominating in emerging markets and more bandwidth-intensive activities like entertainment and news more common in developed areas. Top global properties are led by Google, Microsoft, and Facebook, while high-growth sites gaining users include free entertainment, social networks, and regional classifieds sites.
As one of the fastest growing e-commerce models, RedSeer latest report highlights quick commerce platforms such as Swiggy's Instamart, Dunzo, and more.
This document provides 40 predictions across various technology sectors for 2019, including mobile apps and platforms, digital media, e-commerce, internet of things, payments, fintech, transportation and logistics, and digital health. Among the top predictions are:
1. Foldable phones will be released and help evolve the smartphone further.
2. Amazon will launch an Alexa-powered car product to compete with Apple CarPlay and Android Auto.
3. The proposed merger of T-Mobile and Sprint will shake up the US wireless carrier market.
Building up the e-gaming ecosystem of India and the influence of smartphonesRedSeer
Survey respondents were asked how “important in life” is leisure time. Results for India based on more than 4,000 respondents. *GDP per capita is expressed in 2011 purchasing power parity (PPP) dollars, for the year 2014.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study: How Pearson India Gained a Huge Following on Social ...Social Samosa
Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study : Gastro Wednesday at High Street PhoenixSocial Samosa
Gastro Wednesdays, organized every alternate month by High Street Phoenix, seek to bring to Mumbai flavors from all around the world to satiate the taste buds of the average Mumbaikar.
Social Media Case Study : Naturals India #ThePurpleBoxRevealSocial Samosa
This is a social media case study of Naturals India #ThePurpleBoxReveal campaign .The objective was to build Hype around kareena Reveal. Develop an asset/ property which Naturals can use for future sale promotions.
Led by a surge in smartphone sales, the application or app market in the country is likely to grow by more than four times to USD 626.23 million (around Rs 3,800 crore) by 2016, with paid apps contributing Rs 2,065 crore.
The Indian Council for Research on International Economic Relations (ICRIER) said that the total worth of Indian app economy is worth USD 150 million currently (about Rs 900 crore) but it has immense potential to grow.
India Smartphone Outlook for 2012 by Convergence CatalystJayanth Kolla
India's smartphone market grew significantly in 2011, with sales reaching 9-9.5 million units. Nokia led the market but Android gained share, especially in Q4. In 2012, smartphone sales are expected to grow 100% to 18-20 million units as prices decrease. Android is forecasted to surpass Symbian and capture over 50% of the market due to many new affordable devices. Dual-SIM and contracts will become more common as carriers experiment with new models. Global brands like Nokia and Blackberry will leverage their strength while Indian OEMs expand portfolios.
India's smartphone market grew significantly in 2011, with sales reaching 9-9.5 million units. Nokia led the market but Android gained share, especially in Q4. In 2012, smartphone sales are expected to grow 100% to 18-20 million units as prices decrease. Android is forecasted to surpass Symbian and capture over 50% of the market due to many new affordable devices. Dual-SIM smartphones and experiments with carrier contracts will be key trends. Global brands like Nokia and Blackberry aim to leverage their strength in India.
- Andrew Burgert is the GM of Mobile at Globant, a top software product development company in Latin America with over 2,600 employees and $100M in revenue.
- Globant was founded in 2003 and has 20 worldwide offices.
- Mobile devices like smartphones and tablets have seen huge growth, with US smartphone penetration reaching 35% by late 2011 and tablets growing to 12.8% of the US population in 2012.
This document discusses leveraging digital media to build brands. It outlines defining brand objectives and digital strategies, including websites, online advertising, mobile ads, apps and social media. It recommends metrics for a CMO to review, like web presence, analytics, SEO, paid search, social media optimization and reputation management. Digital advertising channels like Facebook, Twitter and mobile are detailed. Challenges faced by brands and CMOs in digital media are also presented.
The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets, and shares this data with you in an easily digestible manner. We are looking to provide you with actionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identies and analyses mobile trends around the world.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Market research on mobile phone market in Chinakwanghan
The document discusses mobile phone usage trends in China. It provides breakdowns of total users, smartphone vs non-smartphone users, operating systems, phone brands, demographics and internet usage. Key points include: China Mobile has 70% market share; 51% of users are male; usage of SMS, games and web browsing are high. It suggests opportunities for mobile games and ads to promote pharmaceutical brands to doctors and students.
This document summarizes key trends in the Asian mobile market. [1] China has over 1 billion mobile subscribers, over 150 million using 3G, and over 400 million using mobile internet. [2] Other top Asian markets for mobile subscribers include India, Indonesia, and Brazil. [3] Smartphone usage is growing rapidly in Asia, especially in Japan, South Korea, and Hong Kong. [4] The document identifies opportunities in mobile advertising, second screen TV, mobile payments, and mobile health in Asia and considerations for developers entering the Asian mobile market.
The document outlines an agenda for a mobile business conference happening from 1:30 pm to 6:00 pm. It includes sessions on defining business goals with mobile devices, mobile security strategies, managing and securing mobile devices, and a case study. There will also be a session on what mobile solutions can support businesses and a networking drink from 5:00 to 6:00 pm.
The document discusses mobile marketing trends based on research from various sources. It finds that while making phone calls ranks as the 4th most essential smartphone function, activities like texting, using the internet, and apps are driving significant growth in data usage and time spent on smartphones. Android and iOS are neck-in-neck in market share and consumer preference for new smartphones. The data shows solid and continuing growth across most mobile activities between 5-10% quarter-over-quarter.
The document discusses mobile marketing trends based on research from various sources. It finds that while making phone calls ranks as the 4th most essential smartphone function, activities like texting, using the internet, and apps are driving significant growth in data usage and time spent on smartphones. Android and iOS are neck-in-neck in market share and desirability. The data shows solid and consistent growth across most mobile activities between 5-10% quarter-over-quarter.
This document summarizes the key findings from Accenture's 2012 Consumer Electronics Products and Services Usage Report, which surveyed over 10,000 consumers across 10 countries. It identifies 5 major trends in consumer electronics: 1) consumers are rapidly adopting mobile technologies like smartphones and tablets; 2) consumers are increasingly relying on cloud services; 3) consumers' use of electronics depends heavily on apps; 4) purchasing patterns are shifting globally with emerging markets leading growth; and 5) consumers prefer purchasing electronics through multiple channels like retailers and online. The report provides details on these trends, such as smartphone and tablet ownership growing exponentially while intentions to purchase computers and TVs are declining.
The data is in and the findings are clear: The movement
to mobility is at full throttle. Smartphones and tablets
are the “power players” in technology growth rates,
helping consumers use their virtual network to access
a growing portfolio of content, services and apps. In
fact, four of the five most common weekly activities
performed on consumer electronic devices are networkbased and almost two-thirds of consumers are now
downloading apps.
2012 Consumer Tech Report - Accenture - Janvier 2012Romain Fonnier
This document summarizes key findings from Accenture's 2012 Consumer Electronics Products and Services Usage Report, which surveyed over 10,000 consumers across 10 countries. It identifies 5 major trends in consumer electronics usage: 1) consumers are rapidly adopting mobile technologies like smartphones and tablets; 2) consumers are increasingly using cloud services; 3) app usage is growing exponentially; 4) purchasing patterns are shifting globally with emerging markets leading growth; and 5) consumers prefer making purchases through multiple channels like retailers and online. The report provides insights to help consumer technology companies understand changing consumer behaviors and emerging opportunities in this era of increased mobility and connectivity.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
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1. Snapshot of Digital India – November 2012
Compiled by: Ethinos Digital Marketing
2. Internet User Statistics
1200
1000 960 960.9
903.72
800
Mar-12
600 Aug-12
Nov-12
449
400
200
120 123 137
111
32 50
31 30 13.33 14 15.08
0
Landline Connections Mobile Connections Internet Connections Broadband Connections Internet through Mobile
All figures in millions of users * Internet ONLY through mobiles – 20 million
3. Smartphone User Statistics
Top 5 smartphone markets and market share for 2011, 2012 and 2016
(Based on shipments)
2011 2012 2016 2011-2016
Country Market Share Market Share Market Share CAGR
PRC 18.3% 26.5% 23.0% 26.2%
USA 21.3% 17.8% 14.5% 11.6%
India 2.2% 2.5% 8.5% 57.5%
Brazil 1.8% 2.3% 4.4% 44.0%
UK 5.3% 4.5% 3.6% 11.5%
Rest of World 51.1% 46.4% 46.0% 18.1%
TOTAL 100% 100% 100% 20.5%
In 2011, mobile phone shipments were around 184.4 million units
and IDC forecasts the market to clock 301 million by calendar
year 2015, at a CAGR of 13.03 per cent.
The smartphone segment is forecasted to see an increased CAGR of 63.4
per cent with a shipment of 77.5 million by CY 2015.
4. Smartphone User Statistics
Smartphone Market Share Distribution
3.0% 2.6% by Brand (%) (Number of Units) - India
8.5%
12.1%
56.4%
17.4%
Android Symbian Blackberry Bada iOS Windows Mobile
The market share distribution
Smartphone Market Share Distribution by brand directly correlates
by Operating System (Number of Units) - India with the market share
distribution by operating system
for smartphones in India.
5. Tablet User Statistics
Tablet Market Share Distribution by Brand (%) – India
Apple 12.3
Samsung 13.3
Micromax 18.4
0 5 10 15 20
• Tablet sales in India are expected to cross 1.6 million units this year, a growth of 40% over last
year and way above the 16% growth registered by personal computers.
• Manufacturers Association of IT estimates that tablet market will grow to
7.3 million units by 2015-16.
• Of the Top Five Tablet vendors, three are local (Indian) vendors – Micromax, Karbonn and HCL.
Cumulatively, these three brands contributed 60% of the shipments amongst the Top Five brands and
39% of the total unit shipments.
6. Social Media Users
50 million Mar ‘12
134,000 Aug ‘12
51 million Aug ‘12
1, 680, 000 Nov ‘12
65 million Nov ‘12
13 million Mar ‘12
16 million Aug ‘12
33 million Nov ‘12
14 million Mar ‘12
15+ million Aug ‘12
17 million Nov ‘12
7. Country-wise Comparison of Social Media Users
168.49 65 33.71 0.593
141.65 35.5 33 10
17 0.726 **2.74 10.82
* *LinkedIn has no official license to operate in China yet
All figures in millions of users
8. Social Commerce Statistics
Globally, social commerce sales are set to reach $30
billion/year by 2015 with 50% of web sales occurring
through social media
Buying products off social media hasn’t taken off in a big way
in India yet (not in the top 10 activities)
Social media is used mainly for comparing products, and
sharing details post purchase
67% of Indians who are on the web use online reviews to
help them make purchases
60% Indians who are social media users are open to being
approached by brands
Social gifting (allowing people to choose, pay for and dispatch
a gift when they see an update of a birthday or other occasion
on social media) is the most popular idea that is globally being
experimented with in terms of social commerce
9. Mobile Commerce Statistics
• The total potential revenue opportunity through mobile
commerce can reach Rs. 20 billion in 2015, according to the
IAMAI 2011 survey and this is only the beginning
of online shoppers access the Internet on their
94% mobile phones.
Over 87% - compared product prices online
68% - made an online purchase using their
smartphones
• 47% of smartphone owners and 56% of tablet owners plan to
Mobile phone penetration in purchase more products on their respective devices
India is more than 60% and is
• E-Commerce has now replaced social networking as the 2nd
expected to be over 90% by
most popular category on mobile
2015
• 49% of Indian consumers would prefer to purchase goods from
a mobile optimised website, while 37% would prefer to shop
using an app.
• Consistent with other shoppers globally, payment security
when buying online is an important consideration for 63% of
Indian consumers
12. Have a question? Ask the experts!
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