Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites & world wide web. They launching themselves across 7 platforms on social media.
During module 2, the author created a Twitter account and began following educational pages and accounts. They now follow 40 people total who contribute to their professional development, including other students and teachers. Some specific pages discussed are Teachers.Net, which provides inspirational quotes for teachers, Teacher Created, with many lesson plan and classroom resources, and Bullying Prevention, with strategies for addressing bullying. Although the author has not actively participated in discussions on Twitter, they have found various resources through the pages and accounts followed that support their professional development. Pinterest has also been beneficial for finding cyberbullying resources and sharing resources through public boards.
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
During module 2, the author created a Twitter account and began following educational pages and accounts. They now follow 40 people total who contribute to their professional development, including other students and teachers. Some specific pages discussed are Teachers.Net, which provides inspirational quotes for teachers, Teacher Created, with many lesson plan and classroom resources, and Bullying Prevention, with strategies for addressing bullying. Although the author has not actively participated in discussions on Twitter, they have found various resources through the pages and accounts followed that support their professional development. Pinterest has also been beneficial for finding cyberbullying resources and sharing resources through public boards.
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.
Social Media Case Study: Kissan (Hindustan Unilever) launched a three month campaign - Kissanpur to activate users to learn more about the brand by growing tomatoes.
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
Social Media Case Study : Gastro Wednesday at High Street PhoenixSocial Samosa
Gastro Wednesdays, organized every alternate month by High Street Phoenix, seek to bring to Mumbai flavors from all around the world to satiate the taste buds of the average Mumbaikar.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study : Naturals India #ThePurpleBoxRevealSocial Samosa
This is a social media case study of Naturals India #ThePurpleBoxReveal campaign .The objective was to build Hype around kareena Reveal. Develop an asset/ property which Naturals can use for future sale promotions.
Social Media Case Study : Ultimate Potato Eating CompetitionSocial Samosa
Simply Potatoes is India’s first Baked Potatoes specialty chain/outlets by WTF Hospitality based in Mumbai. The brand believes is a very lighthearted, fun-loving approach from its menu to its logo and even to its digital communication. Just as their name, the brand puts forward ideas that are simply and truly, Potatoes! Such is their recent endeavour – The Ultimate Potato Eating Competition!
O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch the movie.
Social Media Case Study: How American Express India Increased 5X Rise in Page...Social Samosa
Social media case study on American Express used Facebook extensively to drive awareness, create buzz and highlight the American Express Partnership...
Did we know that the IPL is the most-watched Twenty20 league in the world? In 2010, the IPL became
the first sporting event to be broadcast live on YouTube
[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360Social Samosa
Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
Politicians and Parties on YouTube and Google+Social Samosa
Along the lines of premier social networking platforms like Facebook and Twitter, the ones that are side-lined often are YouTube and Google+. A look into the statistics of the parties and the politicians on YouTube and Google+.
The document discusses a talk on social media and education in Nigeria. It provides background on a 2014 social media report in Nigeria that recognized individuals and organizations in categories for their use of social media platforms. It notes that no organizations were recognized for their use of social media in education. Various statistics on internet and social media usage in Nigeria are presented, showing the potential of social media to reach Nigerian youth and students. Reasons for using social media in education are discussed, including creating study groups, sharing classroom recordings, and collaborating. Ways that social media can support the four pillars of education - learning to know, learning to do, learning to live together, and learning to be - are outlined.
Starting and growing a personal learning network takes time & patience. This session will provide tips & tricks to help. We’ll discuss the impact of social media & Web 2.0 on ideas about learning, teaching & best practices in connecting with your specific audience. Leave with the tools & resources to get started or improve your outreach!
Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
The document summarizes Standard Chartered Mumbai Marathon's "Good Deed Marathon" campaign to encourage people in Mumbai to perform good deeds. The campaign used social media like Instagram and Facebook to share stories of good deeds and get people involved through challenges and prizes. Influencers on different platforms helped spread awareness of the campaign's message of bringing people together through small kind acts. The organizers partnered with local charities and media to maximize community engagement across Mumbai for the initiative.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Blogworks most Mentioned Political Leaders Index November 2013Social Samosa
28 December 2013: Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of November.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document outlines a social media case study for Burgs, a gourmet burger chain with locations in Mumbai and Pune. The objectives were to promote Burgs, build an online following, and increase foot traffic. Key challenges included an inactive Facebook page and negative comments on Twitter. Actions taken included regularly updating Facebook and Twitter with engaging posts, responding quickly to customer queries, and running contests to drive engagement. This resulted in significant growth in Facebook fans and positive sentiment, as well as increased followers and mentions on Twitter.
Social Media Case Study : Gastro Wednesday at High Street PhoenixSocial Samosa
Gastro Wednesdays, organized every alternate month by High Street Phoenix, seek to bring to Mumbai flavors from all around the world to satiate the taste buds of the average Mumbaikar.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Case Study : Naturals India #ThePurpleBoxRevealSocial Samosa
This is a social media case study of Naturals India #ThePurpleBoxReveal campaign .The objective was to build Hype around kareena Reveal. Develop an asset/ property which Naturals can use for future sale promotions.
Social Media Case Study : Ultimate Potato Eating CompetitionSocial Samosa
Simply Potatoes is India’s first Baked Potatoes specialty chain/outlets by WTF Hospitality based in Mumbai. The brand believes is a very lighthearted, fun-loving approach from its menu to its logo and even to its digital communication. Just as their name, the brand puts forward ideas that are simply and truly, Potatoes! Such is their recent endeavour – The Ultimate Potato Eating Competition!
O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch the movie.
Social Media Case Study: How American Express India Increased 5X Rise in Page...Social Samosa
Social media case study on American Express used Facebook extensively to drive awareness, create buzz and highlight the American Express Partnership...
Did we know that the IPL is the most-watched Twenty20 league in the world? In 2010, the IPL became
the first sporting event to be broadcast live on YouTube
[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360Social Samosa
Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
Politicians and Parties on YouTube and Google+Social Samosa
Along the lines of premier social networking platforms like Facebook and Twitter, the ones that are side-lined often are YouTube and Google+. A look into the statistics of the parties and the politicians on YouTube and Google+.
The document discusses a talk on social media and education in Nigeria. It provides background on a 2014 social media report in Nigeria that recognized individuals and organizations in categories for their use of social media platforms. It notes that no organizations were recognized for their use of social media in education. Various statistics on internet and social media usage in Nigeria are presented, showing the potential of social media to reach Nigerian youth and students. Reasons for using social media in education are discussed, including creating study groups, sharing classroom recordings, and collaborating. Ways that social media can support the four pillars of education - learning to know, learning to do, learning to live together, and learning to be - are outlined.
Starting and growing a personal learning network takes time & patience. This session will provide tips & tricks to help. We’ll discuss the impact of social media & Web 2.0 on ideas about learning, teaching & best practices in connecting with your specific audience. Leave with the tools & resources to get started or improve your outreach!
This document provides guidance on using social media for teaching and learning. It discusses how to build a professional network on Twitter by following key influencers, using relevant hashtags, and participating in live Twitter chats. Examples are given of using Facebook to increase instructor-student communication and using Twitter to facilitate in-class feedback and participation. The benefits of sharing content through YouTube, Flickr, and other sites to engage students are outlined. It is emphasized that social media is just a tool and instructors should develop a sound pedagogical strategy to enhance learning outcomes. Questions to consider regarding strategy, evaluation, resources, and policies are presented to help instructors effectively integrate social media.
Surveying the Education Social Media Scene, NWAIS Seattle, 6/17/2014burma999
Learn why social media in education communication is so essential, explore integrated marketing, survey the major social platforms, and which schools are doing it well.
Unacademy is an Indian educational technology company founded in 2015 in Bangalore by Gaurav Munjal, Roman Saini, and Hemesh Singh. It offers online learning services for competitive exams through its network of over 18,000 educators on its mobile app and website. Unacademy aims to provide accessible education to anyone regardless of location or financial means by building the world's largest online educational repository of content created by top educators.
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
A presentation on how to build a social media campaign delivered in 2010 to the Ohio Chapter of the National School Public Relations Association. Presenters included Billy Fischer and John Fimiani from Oxiem Marketing Technology, Shane Haggerty from Ohio Hi-Point Career Center and Lee Cole from Pickerington Local School District.
This document discusses using social media for content development and engagement. It provides examples of how the eXtension Alliance for Better Child Care uses Facebook and Twitter to connect with their community of interest in child care providers and parents. They share content like blog posts, videos, photos and polls. Having a team to share responsibilities and staying engaged with their audience by listening as well as posting has helped them be effective on social media. The document also offers tips for other Extension groups looking to utilize social media, such as building a sharing team, establishing rules for posts, and curating content to drive traffic to their site.
The document provides an analysis of Surf Excel India's "TV Off LIFE On" campaign from February 1st to March 15th, 2013. The campaign aimed to increase awareness of the negative effects of excessive TV watching and encourage parents to spend more time with their children outdoors. Key aspects of the digital campaign included a Facebook page, pledge application, expert videos, and blog contest. Over 29,000 new fans joined the Facebook page and engagement tactics like polls and user-generated content were successful in driving interactions. The analysis shows the campaign was effective at promoting the message of switching off the TV and experiencing the benefits of outdoor activities.
Marketing via the crowd - How personal dashboards can be used to transform un...Toby Beresford
A key insight for social media managers looking to encourage staff & students to use social media for brand advocacy is that they must build effective channels first. This approach looks at a practical way to start a capacity building program for social media amongst staff and students.
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
The 10 best international schools in italy 2020Merry D'souza
In this edition of, ‘The 10 Best International Schools of Italy 2020’ we have featured a few such schools that are backed by teachers who are adapting and innovating themselves.
This presentation outlines how cultural trends are making it more of a priority to address the need for better understanding and use of social media by Educators for both professional growth and personal use.
This presentation is a strategy that can be used by the College of Agricultural and Life Sciences at the University of Florida in order to more efficiently run their social media platforms.
2013 Partners in Learning Innovation Workshop Session 1SchoolNet SA
This is the first of six presentations that show how the Microsoft Innovative Educator programme will work. This was created by Megan rademeyer from SchoolNet.
Teachers Empower students with Social Media Jobhop
Julie Bishop, founder of JobHop, encourages teachers to empower students through social media. She argues social media is not going away and teachers owe it to students to show them how to use it wisely. The document provides examples of how teachers can incorporate social media into their lessons, such as having students collaborate on Twitter for school projects, connect with employers, and join career-focused communities. It also suggests social media sites teachers can use, such as Facebook, YouTube, LinkedIn, and Pinterest, to help students develop digital portfolios and profiles to attract employers.
The document discusses the impacts of social media on education from the past to the present and how it will change in the future. It covers topics such as the pros and cons of social media in education, online classrooms, and the importance of social media for education. Some of the key points made include that social media allows for greater student collaboration, encourages participation, and helps keep parents, teachers, and students informed. However, it can also be a distraction and enable cheating. Overall, social media is becoming more widely used in education.
The meaning of Education has changed with the changing time. Now, how to read and write a language is not the real education. It is more than that and hence, there is always something new happening in the Education sector.
Slides for Webinar: Social Media to Support Internationalization of Teacher E...GTEorg
The full presentation from a webinar on using social media to support internationalization of teacher education and its broader application to the classroom. Presented by Global Teacher Education, Longview Foundation, and the Pennsylvania State University College of Agricultural Sciences.
Similar to Social Media Case Study: How Pearson India Gained a Huge Following on Social Media (20)
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
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TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
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Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
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Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
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I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
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This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
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We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
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The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Demystifying Knowledge Management through Storytelling
Social Media Case Study: How Pearson India Gained a Huge Following on Social Media
1.
2. NTRODUCTION
IAs the world's leading learning company, Pearson touches
lives of millions of people around the world.
Pearson opens up a world of opportunities in education, by
offering effective, accessible, and personalised learning for
all kinds of people, in every walk of life.
3. PEARSON
INDIA
GOES
It’s no news that everyone is online these days. Right from students to
parents, each of our lives is incomplete without the World Wide Web.
Pearson Education wished to reach out to students and parents who
rely hugely on social networking sites as well.
We helped Pearson India by successfully bridging the gap between the
educationproviderandseeker,bylaunchingthemacross7platformsof
social media. This includes, Facebook, Twitter, Linkedin, Quora, Pinter-
est, YouTube and Google+.
And today, Pearson India is one of the largest communities on social
media across Pearson worldwide.
Total Facebook Fans: 42,000+ and growing at 200%
each quater
Average weekly audience engagement: 3,500+
Average weekly audience reach: 135,000+
SOCIAL
P
4. The core strategy of presenting the brand on social media, in a way that
the audience likes and appreciates it, was to come forward with facts
wrapped in an attractive packaging.
This simply means, we shared facts and information in an appealing
and interesting manner.
facebook.
8. We created hashtags that could be associated with Pearson India.
#LearnInATweet and #AlwaysLearning are hashtags that represented
Pearson India and shared interesting facts and information.
t
twitter.
14. On Quora Pearson India has 600+ followers. We knew this is the
right platform to connect with students and people who have an
opinion about the education industry.
Many of Pearson India’s answers on Quora have been upvoted the
most number of times as well, which establishes the brands
unique view about news and things about the education sector.
The company also has an active blog on Quora.
q
quora.
18. We understand that learning something new is not easy. Hence,
we provided students with videos that help them understand
things easily and quickly.
The brand has 100+ subscriptions on the YouTube account.
y
youtube.
21. Probably one of the best ways to execute the strategy for the brand
was on Pinterest. What could be a better platform than Pinterest
when it comes to sharing information in an appealing and attractive
manner? We achieved that successfully by gaining 100+ followers!
We dedicated boards to each subject too, like Biology, Chemistry,
etc.
p pinterest.
25. We launched a microsite to promote the Thank Your Teacher activity
started by Pearson. Users were given a chance to thank their teacher by
uploading a video with a thank you message.
To promote the same, a Twitter contest was launched which trended
India on Teacher’s Day and managed to gather more entries on the mi-
crosite later.
THANK YOUR TEACHER
27. KEY FEATURES
YouTube Direct Integration – All video entries are
directly uploaded to Pearson India’s YouTube channel
in the ‘Thank Your Teacher’ playlist, through the You-
Tube direct integration.
28. Share-ability – Users are encouraged to share the initiative
with their friends, after they submit their entries.
KEY FEATURES
29. Endless Wall – All messages are featured on the wall which is an
endless scroll
KEY FEATURES
30. Send Card – Special Thank You
cards were sent to teachers on
behalf of users Free of Cost
KEY FEATURES
31. Celebrity Thank You Messages –
Special celebrity videos section
was created.
KEY FEATURES
32. E-mailers were sent out to
our database of students,
encouraging them to take
part in the initiative and
thank their teachers.
DATABASE MARKETING
THANK YOUR TEACHER
34. On the occasion of Father’s Day, we asked Twitteratis to recollect the learnings
they imbibed from their Fathers. After 30 minutes into the contest, the hashtag
was already trending across India!
It was also talked about in Lighthouse Insights.
I LEARNT FROM DADI LEARNT FROM DAD