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Social Media in Political Campaign for Himachal Pradesh Elections 2018 Part 1
- 1. Social Media in Political Campaign By Zest Infotech
- 2. • The revolution called SOCIAL MEDIA has actually taken the world by storm • Its growth has been exponential where Radio took 38 years to reach 50 million users, TV took 14 years to achieve the same target • The internet got there in 4 years, Ipod took 3 years for the same whereas Facebook added 100 million users in less than 9 months • In the past few years, SOCIAL MEDIA have made a rapid growth in terms of user counts globlly • Facebook has more than 1.2 billion active users • Twitter counts more than 200 million users • Google Plus has more than 540 million users Zest Infotech , Jaipur What is Social Media
- 3. Importance of Social Media • The internet is a globe that involves virtually all levels of the political communications, now a days. • Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. And Lok Sabha 2014 election is the biggest example and game changer inn terms of cast more vote, candidates data, daily work done by candidates and campaigns during election. • All the new media resources viz., the websites, blogs, Facebook, Twitter, google Plus, YouTube, Pinterest and etc.… of the politicians or the political parties allow the declaration of a informal identity inform of daily works, rallies and contribution to the society. • Online Surveys, questionnaire on different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering.
- 4. Social media and Politics • Social Media has emerged as an essential tool of communication for political parties now a days as mostly youth are come forward to join politics and in political activities ranging from joining their political groups • Facebook Status Update and Photo posting with #hashtag trending • Tweeting Short Messages, Twitter with #hashtag trending • Expressing Supports Through Blogs • Rally Videos, bytes of contestants and general views of voter on YouTube • Group Hangouts on Google+ • 3D Technology and others
- 5. Social media and Politics • Presently, youth and middle age voters are on Social Media • That is the reason Social media is playing a considerable new role in Indian Democracy • With the reaching our to a younger and target population • According to survey, Facebook users in 160 Lok Sabha Constituencies is more than the victory margin there in last election • This means Facebook users could be potential swing vote- bank in 2017
- 6. Social media and Politics • But among major political parties in India, BJP has the biggest charisma in social media in 2014 elections. • Where the congress which is India’s grand old party realized the importance of the social media much later • Anti-corruption campaigner-turned-politician Arvind Kejriwal from new party AAP is active on Facebook, Twitter and Google+ and YouTube .
- 7. Facts of Political Parties gain through social media
- 8. Facts of Political Parties gain through social media Data comparison of 5th and 6th August 2014 Social Media Followers BJP Party Congress Party Aam Aadmi Party Facebook likes 05 Aug: 6,061,448 06 Aug: 6,067,480 05 Aug: 3,361,721 06 Aug: 3,362,494 05 Aug: 2,180,890 06 Aug: 2,181,445 Twitter followers 05 Aug: 6,99,317 06 Aug: 7,00367 05 Aug: 2,08,767 06 Aug: 2,09,008 05 Aug: 8,05,368 06 Aug: 8,06,093 YouTube subscribers 05 Aug: 67,172 06 Aug: 67,183 05 Aug: 10,164 06 Aug: 10,167 05 Aug: 44,831 06 Aug: 44,835
- 9. Power of Social Media
- 10. Power of Social Media
- 11. Power of Social Media
- 12. Power of Social Media
- 13. HP Assembly Scenario • Total Population of Himmachal Pradesh in 2012 – 6.856 million • Sex Ratio in HP 972 Females per 1,000 males • Literacy Rate 82.80 which is pretty high • Total Vidhan Sabha seats in HP – 68
- 14. HP Assembly Scenario Timing spend by people on different social media and some rules of thumb that are best to post to different social media sites. • Facebook- 1 to 4 pm • Twitter – 1to 3 pm • LinkedIn- 7 to 9 am • Google+ - 9 to 11 am • Pinterest- 2 to 4 pm or 8 pm to 1 am • Uses of Image: for Increase engagement • Measuring Success online • Authentic networking • Brand consistency • Engaging presence • Integrated technology • Content that counts
- 15. Changing Scenario on Social media (Age- Group)
- 16. Who we are We have been serving political candidates since June 2013. We have set “GUINNESS WORD RECORDS” two times for getting maximum response(maximum Comments on a single post with in 24 hours [3,77,004 comments] and all time[3,46,101] also) on social media platform Facebook which is certified by “Limca Book of Records” and “India Book of Records” also. • Presently we are managing social media for more than 20 MLAs We are managing social media for restaurants, Hospitals, Mobile Apps, Coaching Institute and social works also. • We have our expertize in social media management for political candidate which includes all social platforms (i.e.- Facebook, WhatsApp, Instagram, Twitter) .
- 17. Time of India
- 18. How Social Media is different from Offline? Integrating ONLINE OFFLINE efforts E-mail (voters management) Telemarketing Social Networking, many places at same time Door-to-door campaigning Applications on campaigns Traditional media Advertising cost effectively Community organization Party management Mass meetings, rallies Internet lobby Offline lobby
- 19. Action Plans
- 20. Activities Facebook Marketing Facebook Account Setup Facebook Page Creation Increasing Page Likes Increasing Facebook Friends Facebook Hashtag creating Keyword Based Posting Wall Comments Daily Updates on Page Tabs Creation Facebook Photo Album Facebook Video Uploads Facebook Polls or Quiz Twitter Marketing Twitter Account Setup Twitter Page Creation Twitter Profile Design Increasing Twitter Followers Twitter Profile Content Writing Keyword Based Tweets Daily tweets Twitter Regular Updates Re-tweeting Google Plus Marketing Google+ Account Set-Up Write applicable posts Increasing Google+ Followers Regular Posts Maintain profile Google Plus Community Followers Linkedin Marketing Linkedin Profile Creation Linkedin Company page creation Increasing Company page followers Regular Updates Linkedin Profile Maintenance Weekly Linkedin Profile Updates Pinterest Marketing Pinterest Account Creation Creation of custom business URL Updating of pin boards Increasing Pinterest Followers Following of relevant Pinners Re-pinning
- 21. Activities Youtube Marketing Channel Setup Appropriate Tagging MetaData writing for each video Increasing Youtube likes Video Editing (If required) Channel Subscribers Tracking Promotion of videos on Social Media platforms Content Marketing Article Writing Article Submission Press Release Writing Press Release Submission Blog Creation Blog Posting Blog Commenting Reporting/Support: Monthly Work Reports (Detailed) Client Support
- 22. Documentary •Documentary is the easiest way to promote online as well as offline. •Documentary is the recorded programs and instruction used to promote their party achievements and individual identities. •Documentary grab the public attention easily through audio/video format. •Documentary should be useful in remote or rural areas where internet facility is not available, through the help of projector. •Message send directly to the voters without physical presence.
- 23. Why need us ? Each campaign and candidate have different work style and personality that need to be highlighted in the work of promoting and overall image of the party /candidate: •Website & Blog •Facebook, Twitter etc in Social Media •E-mailers, Mails & then collect voters data base •Activism: active people, campaign, rallies emails etc. •Online Media Press •Data Collection
- 24. Increase Interaction As per the various case studies and experts suggestions social media is one of the best medium to reach out to your constituency’s target audience and influence the young bloods by your daily post which results in 7x more benefit then traditional marketing (pamphlet , banners etc.) . An MLA should have 2.5-5.5 lakh followers (minimum , depends upon the population ratio) And an MP should have 4.5-8.5 lakh followers. We will be increasing your audience reach to 2.5 Lakh.
- 25. Increase Visibility After getting enough followers from your region, your audience must be waiting to hear from you. So we will be uploading daily photos/videos of you/your campaigns/rallies along with user interactive captions on top of it and beautifully edited/photoshoped image as per the requirement of time. For this we will be needing your various photographs/videos and updates on your daily rallies/campaigns .
- 26. Increase Interaction Once we will have enough audience on page and when we will start posting content on daily basis, those followers will start commenting and messaging on your page. People wants to interact with their leader and for the same they will start commenting and messaging, ignoring such love from followers can turn into a really negative impression. So our team will constantly manage those comments and messages and every comment will be replied back from your official page. And it will look like you THE LEADER has replied to them but actually it will be our team. People love such kind gesture of a political leader, all they need is someone who can hear them.
- 27. Increase Live Interaction We will be doing live sessions directly from your office so that all the followers can hear and see you live once in a month, we will market your agenda via such sessions.
- 28. Decrease Distance with people We should use every edge of the technology possible to build our solid base, and whatsapp is one such weapon which we cannot ignore. We will be issuing a VIP NUMBER , via this number we will ask the fellow audience to connect so as to directly get updates of THE LEADER, directly interact with the leader. Our team will be managing messaging/replying from this number.
- 29. Direct Interaction - App Youth engaging mobile apps with single source for Party update Call to action for party updates Engage intellectual users to voters. Mobile Application on All Major platforms like Android, iphone, iPad, Blackberry, Windows Mobile, Symbian
- 30. SMS MMS USSD • Regular update on party initiatives, achievements, future plans, National & Domestic Issues in vernacular language based on geographical area touching 400 Mn • Allowing people to reply back to SMS to capture their emotions
- 31. OBD DIALERS • Regular OBD to engage with rural as well as urban voters • OBD in vernacular language to reach more people • Communication of Party Achievements, Milestones, Obstacles and future plan
- 32. MAILERS Regular update on party initiatives, achievements, future plans, National & Domestic Issues in vernacular language based on geographical area. • Allowing people to reply back to SMS to capture their emotions
- 33. Negative Campaigning • Bring attention to the good things your candidate will do, and bring attention to the bad things their competitor will do. • Negative campaigning focuses on convincing voters not to vote for your candidate’s competitor. • Targeted towards those likely to vote for your competitor, it can sway these voters into changing their mind and shifting over to your candidate’s side. • Takes the form of television ads, newspaper columns, political debates and direct marketing.
- 34. Feel Free to Contact -- Udit Singh +91 9929 27 9929