-NarendraModi extended the lead with an SSI score of 86, compared to second placed ArvindKejriwalwith an SSI score of 83
-Narendra Modi, ArvindKejriwaland Rahul Gandhi were the top 3 most talked about politicians.
[Report] Performance of Top Politicians On Social MediaSocial Samosa
Hardly has a certain sector taken the social media by storm all of a sudden like the way political sector has. For those who have religiously adapted to this medium, things have shaped up well for them. There are instances of politicians who have not been able to think or communicate on the lines of the common man. Narendra Modi, Arvind Kejriwal and Shashi Tharoor are a few names that are responsive and interactive on social media. How the top leaders from each party go about in presenting themselves on this medium has a lot to do with the amount of hype and buzz they are able to generate when it matters the most.
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014
Download the report here: http://simplify360.com/indian-election-report-march-2014
Modi Wins Big in India, Twitter Celebrates the Social WaySimplify360
Twitter become the place to discuss Indian Elections yesterday after the thumping victory of decisive and pro-development leader Narendra Modi. The Social Network has been bullish about him and social population gave a amazing welcome to the new Prime Minister in making.
#NarendraModi #Modi #CongratsModi #Twitter #India
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
Modi beats Kejriwal to take Top Slot in Social Buzz in January 2014Simplify360
Arvind Kejriwal made it to the Top list of Politicians in December after he made huge strides in Delhi State Elections. Modi has come back and beat Kejriwal, and has reclaimed his top slot in Social Media Buzz. Indian Congress and Rahul Gandhi has improved too. The fight of Indian Assembly Elections in Social Media is getting interesting. #election2014
[Report] Performance of Top Politicians On Social MediaSocial Samosa
Hardly has a certain sector taken the social media by storm all of a sudden like the way political sector has. For those who have religiously adapted to this medium, things have shaped up well for them. There are instances of politicians who have not been able to think or communicate on the lines of the common man. Narendra Modi, Arvind Kejriwal and Shashi Tharoor are a few names that are responsive and interactive on social media. How the top leaders from each party go about in presenting themselves on this medium has a lot to do with the amount of hype and buzz they are able to generate when it matters the most.
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014
Download the report here: http://simplify360.com/indian-election-report-march-2014
Modi Wins Big in India, Twitter Celebrates the Social WaySimplify360
Twitter become the place to discuss Indian Elections yesterday after the thumping victory of decisive and pro-development leader Narendra Modi. The Social Network has been bullish about him and social population gave a amazing welcome to the new Prime Minister in making.
#NarendraModi #Modi #CongratsModi #Twitter #India
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
Modi beats Kejriwal to take Top Slot in Social Buzz in January 2014Simplify360
Arvind Kejriwal made it to the Top list of Politicians in December after he made huge strides in Delhi State Elections. Modi has come back and beat Kejriwal, and has reclaimed his top slot in Social Media Buzz. Indian Congress and Rahul Gandhi has improved too. The fight of Indian Assembly Elections in Social Media is getting interesting. #election2014
[Report] Narendra Modi Vs Rahul Gandhi on Social Media and Web MentionsSocial Samosa
Narendra Modi and Rahul Gandhi are among the main prime ministerial candidates, and are constantly compared against each other. Each also almost always has something to accuse the other of. Surprisingly Rahul Gandhi is not there on Twitter, and relies mostly on his Facebook presence and web mentions for the public sentiment towards him.
[Report] Is BJP Shining On Social Media ?Social Samosa
Indian Democracy is all set to undergo the process of political revolution by the end of May 2014. As the biggest political clash of the year draws in closer political parties have escalated their efforts to reach out to voters on social media networks.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Popularity of Modi going up; Kejriwal and Rahul Gandhi decliningSimplify360
• NarendraModi, Arvind Kejriwal and Rahul Gandhi are the 3 most talked politicians.
• Popularity of Narendra Modi is increasing while that of Arvind Kejriwal and Rahul Gandhi is declining
• Narendra Modi remains at the top of the politicians table. His SSI score improves further from 73 to 74.
• Arvind Kejriwal led AAP was in the limelight because of the resignation of Kejriwal as Delhi CM after the failure to pass Jan Lokpal Bill.
• BJP scored the highest on social media followed by INC and AAP
• Despite scoring the highest on social media, BJP is among the least favoured political party while Congress is among the most favoured political party.
[Report] Indian Elections Social Media Buzz Report by Simplify360 For Februar...Social Samosa
Indian Election 2014 social media analysis and report for February 2014 .Narendra Modi retains the top slot from Jan, while Kejriwal and Rahul Gandhi are on third spot. The big movement has happened for Chidambaram and Jagan Mohan Reddy. Chidambaram took the 4th place replacing the Congress President Sonia Gandhi, while Jagan Mohan Reddy cruises from 17th in Jan to 6th position in Feb. The biggest story of the month is Kejriwal quiting the Delhi CM post over Jan Lokpal bill.
[Report] March 2014 Modi and BJP maintains lead Congress overtakes AAPSocial Samosa
According to the Social Media Buzz report for the month of March by online analytics firm Simplify360, Modi was the most popular politician with an SSI score of 76.
[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360Social Samosa
Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
[Report] Narendra Modi Vs Rahul Gandhi on Social Media and Web MentionsSocial Samosa
Narendra Modi and Rahul Gandhi are among the main prime ministerial candidates, and are constantly compared against each other. Each also almost always has something to accuse the other of. Surprisingly Rahul Gandhi is not there on Twitter, and relies mostly on his Facebook presence and web mentions for the public sentiment towards him.
[Report] Is BJP Shining On Social Media ?Social Samosa
Indian Democracy is all set to undergo the process of political revolution by the end of May 2014. As the biggest political clash of the year draws in closer political parties have escalated their efforts to reach out to voters on social media networks.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Popularity of Modi going up; Kejriwal and Rahul Gandhi decliningSimplify360
• NarendraModi, Arvind Kejriwal and Rahul Gandhi are the 3 most talked politicians.
• Popularity of Narendra Modi is increasing while that of Arvind Kejriwal and Rahul Gandhi is declining
• Narendra Modi remains at the top of the politicians table. His SSI score improves further from 73 to 74.
• Arvind Kejriwal led AAP was in the limelight because of the resignation of Kejriwal as Delhi CM after the failure to pass Jan Lokpal Bill.
• BJP scored the highest on social media followed by INC and AAP
• Despite scoring the highest on social media, BJP is among the least favoured political party while Congress is among the most favoured political party.
[Report] Indian Elections Social Media Buzz Report by Simplify360 For Februar...Social Samosa
Indian Election 2014 social media analysis and report for February 2014 .Narendra Modi retains the top slot from Jan, while Kejriwal and Rahul Gandhi are on third spot. The big movement has happened for Chidambaram and Jagan Mohan Reddy. Chidambaram took the 4th place replacing the Congress President Sonia Gandhi, while Jagan Mohan Reddy cruises from 17th in Jan to 6th position in Feb. The biggest story of the month is Kejriwal quiting the Delhi CM post over Jan Lokpal bill.
[Report] March 2014 Modi and BJP maintains lead Congress overtakes AAPSocial Samosa
According to the Social Media Buzz report for the month of March by online analytics firm Simplify360, Modi was the most popular politician with an SSI score of 76.
[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360Social Samosa
Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
Lok Sabha Elections 2019: Analysing the Online Political Battlefield in IndiaIIIT Hyderabad
This thesis helps in getting a clear picture of the activity in the online eco-system during the 2019
General Elections. The discourse analysis helps in understanding how the conversations were shaped on
the web and what impacts it had. Understanding the data and numbers from a socio-political perspective,
we see how narratives that were formed online, steered the offline world and vice versa. The network
and social media analysis of the political handles aids in understanding how the political parties in India
drove their online battles. Adding on to a study conducted during the 2014 General Elections, we also
contrasted the 2019 and 2014 General Elections in India.
This year in the month of May, the tenure of the 15th Lok Sabha was to end and the elections to the 543 parliamentary seats were to be held. With 813 million registered voters, out of which a 100 million were first time voters, we are the world's largest democracy. A whooping $5 billion were spent on these elections, which made us stand second only to the US Presidential elections ($7 billion) in terms of money spent. The different phases of elections were held on 9 days spanning over the months of April and May, making it the most elaborate exercise to choose the Prime Minister of India. Swelling number of Internet users and Online Social Media (OSM) users turned these unconventional media platforms into key medium in these elections; that could effect 3-4% of urban population votes as per a report of IAMAI (Internet & Mobile Association of India). Political parties making use of Google+ Hangout to interact with people and party workers, posting campaigning photos on Instagram and videos on YouTube, debating on Twitter and Facebook were strong indicators of the impact of the OSM on the India General Elections 2014. With hardly any political leader or party not having his account on the micro blogging site Twitter and the surge in the political conversations on Twitter, inspired us to take the opportunity to study and analyze this huge ocean of elections data. Our count of tweets related to elections from September 2013 to May 2014, collected with the help of Twitter's Streaming API was close to 17.07 million.
We analyzed the complete dataset to find interesting patterns in it and also to verify if the trivial things were also evident in the data collected. We found that the activity on Twitter peaked during important events related to elections. It was evident from our data that the political behavior of the politicians affected their followers count and thus popularity on Twitter. We analyzed our data to look out for the topics that were most discussed on Twitter during these elections. Yet another aim of our work was to find an efficient way to classify the political orientation of the users on Twitter. To accomplish this task, we used four different techniques: two were based on the content of the tweets made by the user, one on the user based features and another one based on community detection algorithm on the retweet and user mention networks. We found that the community detection algorithm worked best with an efficiency of more than 80%.With an aim to monitor the daily incoming data, we built a portal to show the analysis of the tweets of the last 24 hours. To the best of our knowledge, this is the first academic pursuit to analyze the elections data and classify the users in the India General Elections 2014.
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Narendra Modi Continues to be the Most Mentioned on Social media [Report]Social Samosa
Blogworks has released the 3rd edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of June.
A collaborative report that analyzes India’s online conversations about politics on the basis of sentiment, key drivers of conversation, top keywords being associated with different political parties and leaders, main issues, etc.
Leading Political Survey Company in India - LEADTECHLeadtech
LEADTECH is the most well-known political survey company in India. Surveys and research studies are crucial parts of a successful political campaign. This assistance focuses on numerous aspects of the election in an inappropriate way. Candidates can use the results of these polls better to understand the political atmosphere in their respective constituencies and make informed judgments.
Similar to Narendra modi wins big on social media (20)
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Why Food Tech Brands Love Social Media?Simplify360
Over the past few years food brands have taken to the digital world quite aggressively. With aggregator companies coming in, the social media presence of food tech brands such as Foodpanda, Zomato, Tinyown and more have increased immensely.
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Uber and Ola are the Biggest Rivals on Social MediaSimplify360
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Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.
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03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
2. What to expect?
1. Top 10 Politicians
2. Top Political Parties
3. Uncover the key insights on elections
4. Dig out relevant demographics
3. Key Findings this April
• Narendra Modi, Arvind Kejriwal and Rahul Gandhi were the top 3 most
talked about politicians.
• With polling set to end, popularity of most politicians is increasing.
• Narendra Modi extended the lead with an SSI score of 86, compared to second placed
Arvind Kejriwal with an SSI score of 83.
• BJP, Congress and AAP maintained their leadership on social media.
• However, the party Biju Janata Dal was the most favored party in April.
• On an average there were 77 lakhs conversations per day on Indian politics on
social media in the month of April.
4. Introduction
What a month it has been!
As the world’s largest democratic exercise comes to a close, it is time to take stock of the score
sheet.
If India’s vibrant social media community has a say, then there’s a clear winner – Narendra
Modi. The BJP’s prime ministerial hope maintains his lead among politicians this month as well,
stamping his authority with a Simplify360 Social Index (SSI) score of 86. However, it would
be hasty to write off Congress, which is among the top three most favored parties online.
Since our SSI score takes into account four parameters - awareness, spread, prominence and
favourability – there are a few surprises as well. For example, BJP patriarch LK Advani has
emerged as the second most favored politician, while Biju Janata Dal is the most favored
party.
With over, 816 Million conversations tracked so far in the last 5 months, it will be interesting to
see the results of India’s first social media elections. Dive into this report for many such insights
from the hustle bustle of Indian elections.
Vang Lian
Head of Research, Simplify360
6. TOP 10 MOST POPULAR POLITICIANS
ARVIND KEJRIWAL
MANMOHAN
SINGH
ARUN JAITLEY
8386 78 7274
71 70 6770
1 Narendra Modi
No. of unique
people talking
2,97,976
Total buzz in
the month
21,39,315
2 Arvind Kejriwal
No. of unique
people talking
1,84,925
Total buzz in
the month
10,97,533
3 Rahul Gandhi
No. of unique
people talking
95,673
Total buzz in
the month
3,88,753
4 Sonia Gandhi
No. of unique
people talking
49,985
Total buzz in
the month
1,68,072
5 Priyanka Gandhi
No. of unique
people talking
35,547
Total buzz in
the month
1,04,419
7 Subramanian Swamy
No. of unique
people talking
44,374
Total buzz in
the month
1,60,757
8 Digvijay Singh
No. of unique
people talking
39,550
Total buzz in
the month
1,03,533
9 Rajnath Singh
No. of unique
people talking
22,683
Total buzz in
the month
63,565
10 Yogendra Yadav
No. of unique
people talking
23,087
Total buzz in
the month
48,891
HARSH VARDHAN
71
6 Manmohan Singh
No. of unique
people talking
44,610
Total buzz in
the month
1,04,433
Simplify360
Social Index (SSI)
Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people
NEW ENTRANT
NEW ENTRANT NEW ENTRANT
7. SSI BREAK-UP OF TOP 10 POLITICIANS
RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI
1 Narendra Modi 89 40 90 83 86
2 Arvind Kejriwal 88 33 87 80 83
3 Rahul Gandhi 82 48 80 73 78
4 Sonia Gandhi 75 56 73 77 74
5 Priyanka Gandhi 73 65 71 75 72
6 Manmohan Singh 73 58 71 70 71
7 Subramanian Swamy 74 34 72 70 71
8 Digvijay Singh 73 40 64 77 70
9 Rajnath Singh 66 60 67 89 70
10 Yogendra Yadav 64 42 62 87 67
Awareness: Based on total mentions and unique people talking about a party/politician
Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking
Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the
links shared, images and videos uploaded
Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
8. SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 4 MONTHS
7,19,878
10,71,070
4,31,504
49,320
69,902
112132
27,307
32,419
37,786
7,42,713
9,54,289
3,17,851
52,011
38,131
75,591
18,927
42,012
46,642
15,29,796
20,14,259
3,29,180
76,416
40,941
1,37,472
39,436
84,897
96,368
21,39,315
10,97,533
3,88,753
1,68,072
1,04,419
1,04,433
1,60,757
1,03,533
63,565
48,891
Narendra Modi Arvind Kejriwal Rahul Gandhi Sonia Gandhi Priyanka Gandhi Manmohan
Singh
Subramanian
Swamy
Digvijay Singh Rajnath Singh Yogendra Yadav
Jan '14 Feb '14 Mar '14 Apr '14
9. ARVIND KEJRIWAL’S VISIT TO GUJARAT, AAP ASSOCIATED WITH NAXALS
0
20
40
60
80
100
120
140
01-04-2014 06-04-2014 11-04-2014 16-04-2014 21-04-2014 26-04-2014
THOUSANDS
Arvind Kejriwal Narendra Modi Rahul Gandhi Sonia Gandhi
Daily mentions of the top 4 politicians in April, 2014
#Kejriwal4Kashi
#ModiSendMeToPak
StandWithArvind 1,19,613
SlappedAgain 35,179
Kejriwal4Kashi 59,363
ModiSendMeToPak 59,912
UPNeedsNaMo 50,770
Ananth4NaMo 17,187
ModiOnZee 21,587
WeLoveRahul 79,831
RagaSaga 14,655
Toffee Model 17,268
ARVIND KEJRIWAL NARENDRA MODI RAHUL GANDHI
Trending topics on the top politicians
#SlappedAgain
#IStandWithArvind
13. Politicians by favorability score
Most favoured Least favoured
97
94
94
2. MILIND DEORA
1. AJAY MAKEN
3. LK ADVANI
Note: Analysis based on the top politicians whose buzz volume is greater than 5K during April month
34
42
41
1. AHMED PATEL
2. SOMNATH BHARTI
3. MANISH TEWARI
15. BHARATIYA JANATA PARTY
86 84
61
1 Bharatiya Janata Party
No. of unique people
talking
2,35,815
Total buzz in the month
22,58,746
82
3 Aam Admi Party
No. of unique people
talking
1,00,887
Total buzz in the month
7,29,291
2 Indian National Congress
No. of unique people
talking
1,44,245
Total buzz in the month
5,97,152
63
4 NCP
No. of unique people
talking
18,137
Total buzz in the month
34,937
5 Bahujan Samaj Party
No. of unique people
talking
16,404
Total buzz in the month
30,521
TOP POLITICAL PARTIES
Simplify360 Social Index (SSI)
55
6 Trinamool Congress
No. of unique people
talking
14,329
Total buzz in the month
29,978
NEW ENTRANT
Ranking of political party based on a party’s overall score, in case of party having same SSI, ranking based on Unique people
16. SSI BREAK-UP OF TOP POLITICAL PARTY
RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI
1 Bharatiya Janata Party 89 73 90 78 86
2
Indian National
Congress
84 77 83 87 84
3 Aam Admi Party 84 31 87 84 82
4
Nationalist Congress
Party
59 92 53 77 63
5 Bahujan Samaj Party 58 77 45 82 61
6
All India Trinamool
Congress
55 81 47 57 55
Awareness: Based on total mentions and unique people talking about a party/politician
Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking
Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the
links shared, images and videos uploaded
Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
17. SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 4 MONTHS
8,27,418
3,89,965
6,40,833
28,279
10,336
5,190
7,370
2,894
9,339
7,123
40,847
8,94,327
3,16,036
4,53,757
46,842
7,515
8,605
7,127
6,166
11,412
9,711
10,392
21,16,562
4,79,477
8,05,092
38,216
24,535
14,436
15,575
8,563
14,394
22,213
8,945
22,58,746
5,97,152
7,29,291
34,937
30,521
29,978
15,936
13,629
13,092
9,511
9,275
Bharatiya
Janata Party
Indian
National
Congress
Aam Admi
Party
Nationalist
Congress
Party
Bahujan Samaj
Party
All India
Trinamool
Congress
Dravida
Munnetra
Kazhagam
All India Anna
Dravida
Munnetra
Kazhagam
Biju Janata Dal Janata Dal
(United)
Communist
Party of India
(Marxist)
Jan '14 Feb '14 Mar '14 Apr' 14
18. BJP CLEARLY LEADS THE BUZZ WITH AAP AND CONGRESS AT A FAR DISTANT
0
20
40
60
80
100
120
140
160
180
01-04-2014 06-04-2014 11-04-2014 16-04-2014 21-04-2014 26-04-2014
THOUSANDS
Aam Admi Party Bharatiya Janata Party Indian National Congress
Daily mentions of the top 3 political parties in April, 2013
22. Parties by favorability score
Most favoured Least favoured
90
87
77
1. BIJU JANATA DAL
2. INDIAN NATIONAL CONGRESS
3. Dravida Munnetra Kazhagam
Note: Analysis based on the top parties whose buzz volume is greater than 5K during April month
57
77
67
1. ALL INDIA TRINAMOOL CONGRESS
2. COMMUNIST PARTY OF INDIA (MARXIST)
3. NATIONALIST CONGRESS PARTY
23. Where is most of the buzz on
Indian Elections 2014 coming
from?
24. 26.5% 18% 8.7%
Top 3 States discussing on Indian Elections
%age mentions
from Maharashtra
%age mentions
from NCT
%age mentions
from Karnataka
12%
FEMALE
88%
MALE
Most of the discussions on
Politics were from Men
Gender wise distribution
Maharashtra surpassed Delhi in
terms of social media
discussions about politics and
elections followed by Karnataka.
The three states have
continuously led the buzz share.
25. What could possibly
be more important
than what your
consumers [voters] say
about you?”
Mary O’Connell
Director of Global Digital
Marketing, Clorox Brands
“
26. BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND
0
20,00,000
40,00,000
60,00,000
80,00,000
1,00,00,000
1,20,00,000
Mentions Linear (Mentions)
28. CAN WE RANK A POLITICIAN/PARTY
BASED ON PEOPLE’S OPINION
ON SOCIAL MEDIA?
Uncover the Simplify360
Social Index (SSI) for ranking a politician/party
Reasons on why ranking is important?
1. Buzz alone cannot determine the
performance of a politician/party
2. Ranking helps in benchmarking a
politician/party with others
3. Few people generating more buzz
on a politician/party may not
indicate a politician/party has
performed well compared to others
on social media
29. Simplify360 Social Index (SSI)
AWARENESS SPREAD PROMINENCE FAVORABILITY
A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS
Weights
Volume of buzz Unique People
talking about
X% Y%
Quality of
Spread
Z%
Number of
images or
videos and links
P%
Considers
Opinion of
people
Q%
SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY
IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS
Total Twitter mentions and
unique people talking
about a party/politician
are considered for finding
the Awareness score
Measures the quality of
Twitter mentions spread
by considering total
impressions, total buzz
and unique people talking
about
A measure of how
prominient a politician is
on other social media
platforms, which is
measured through Twitter
by considering the links
shared, images and
videos uploaded
Measures the extent of
Favourability of a
politican/party. Considers
Sentiment in to account
for analyzing the
Favorability score
30. About the Data:
Timeframe: April 01, 2014 – April 30, 2014
Geography: India
Data sources*:
All the tweet mentions on Indian elections,
parties & politicians were tracked from Twitter
using Simplify360 Social media monitoring tool.
31. Download the Monthly Elections Summary Report
Buy the Monthly Elections Detailed Report
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33. Social Business
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