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Social Media Political Campaigns

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123socialmedia
123socialmedia

This document provides guidance for political leaders on using social media and online presence strategically. It recommends first understanding how constituents receive information online and through their networks. It then advises analyzing who the influential voices are in different communities and regions. Finally, it suggests engaging audiences where they are online, leveraging one's network, and presenting endorsements to build credibility and favorable press. The overall message is for political leaders to thoughtfully consider their online brand and how to connect with constituents through social media.

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From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our social network tells us.
As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
EDUCATION (LISTENING) PRESENCE STRATEGY (ENGAGEMENT) (COLLABORATION)
EDUCATION AND LISTENING THINK BEFORE BUILDING
How do they feel –About my brand? –About my message? –About my community?
What are they talking about? Regional issues? • Cities: Snohomish, Seattle, Bellevue, etc • Neighborhoods: schools, companies, organizations Individuals? • Supporters – Influencers – Detractors News & Events? • Council meetings – city events – headlines
Who is talking? • Are they influential? • What networks are they involved with? • How can I engage them?
PRESENCE & ENGAGEMENT DECIDING WHERE TO GO
FIRST: understand that any person (including you) exists in multiple places.
SECOND: realize your target. As an example: everyone building a campaign wants favorable press coverage.
THIS IS OLD JOURNALISM
THIS IS NEW JOURNALISM
CONNECT WITH YOUR AUDIENCE WHEN AND WHERE THEY ARE
STRATEGY & COLLABORATION LEVERAGING YOUR NETWORK PRESENT YOUR BEST FACE PEER ENDORSEMENT TESTIMONIALS CERTIFICATIONS GROUP MEMBERSHIPS SUCCESS STORIES INDUSTRY INSIGHT CUSTOMER SERVICE
Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia

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Social Media Political Campaigns

  • 1.
  • 2. From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our social network tells us.
  • 3. As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
  • 4. EDUCATION (LISTENING) PRESENCE STRATEGY (ENGAGEMENT) (COLLABORATION)
  • 5. EDUCATION AND LISTENING THINK BEFORE BUILDING
  • 6.
  • 7.
  • 8. How do they feel –About my brand? –About my message? –About my community?
  • 9. What are they talking about? Regional issues? • Cities: Snohomish, Seattle, Bellevue, etc • Neighborhoods: schools, companies, organizations Individuals? • Supporters – Influencers – Detractors News & Events? • Council meetings – city events – headlines
  • 10. Who is talking? • Are they influential? • What networks are they involved with? • How can I engage them?
  • 11. PRESENCE & ENGAGEMENT DECIDING WHERE TO GO
  • 12. FIRST: understand that any person (including you) exists in multiple places.
  • 13. SECOND: realize your target. As an example: everyone building a campaign wants favorable press coverage.
  • 14. THIS IS OLD JOURNALISM
  • 15. THIS IS NEW JOURNALISM
  • 16. CONNECT WITH YOUR AUDIENCE WHEN AND WHERE THEY ARE
  • 17. STRATEGY & COLLABORATION LEVERAGING YOUR NETWORK PRESENT YOUR BEST FACE PEER ENDORSEMENT TESTIMONIALS CERTIFICATIONS GROUP MEMBERSHIPS SUCCESS STORIES INDUSTRY INSIGHT CUSTOMER SERVICE
  • 18. Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia