According to the Social Media Buzz report for the month of March by online analytics firm Simplify360, Modi was the most popular politician with an SSI score of 76.
Modi Wins Big in India, Twitter Celebrates the Social WaySimplify360
Twitter become the place to discuss Indian Elections yesterday after the thumping victory of decisive and pro-development leader Narendra Modi. The Social Network has been bullish about him and social population gave a amazing welcome to the new Prime Minister in making.
#NarendraModi #Modi #CongratsModi #Twitter #India
-NarendraModi extended the lead with an SSI score of 86, compared to second placed ArvindKejriwalwith an SSI score of 83
-Narendra Modi, ArvindKejriwaland Rahul Gandhi were the top 3 most talked about politicians.
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014
Download the report here: http://simplify360.com/indian-election-report-march-2014
[Report] Performance of Top Politicians On Social MediaSocial Samosa
Hardly has a certain sector taken the social media by storm all of a sudden like the way political sector has. For those who have religiously adapted to this medium, things have shaped up well for them. There are instances of politicians who have not been able to think or communicate on the lines of the common man. Narendra Modi, Arvind Kejriwal and Shashi Tharoor are a few names that are responsive and interactive on social media. How the top leaders from each party go about in presenting themselves on this medium has a lot to do with the amount of hype and buzz they are able to generate when it matters the most.
Indian Elections Summary Report for December 2013Simplify360
This social media buzz analysis report summarizes Indian political discussions on social media in December 2013. Key findings include Arvind Kejriwal becoming the most mentioned politician after his AAP party's victory in the Delhi state elections. The BJP remained the most mentioned party overall. The report analyzes mentions of politicians and parties on Twitter and ranks them using a Simplify360 Social Index. It finds a moderate correlation between social media buzz volumes and election results. The report concludes that social media discussions are increasingly important in Indian elections and can influence voters.
How Public Relation helped narendra modi to make way to PMO India by Navnet S...Navneet Sharma
1) Mr. Narendra Modi utilized extensive PR activities and social media campaigns to build his image as a strong leader and connect directly with the public.
2) He conducted over 4,300 rallies across India, participated in thousands of public events, and traveled over 300,000 km to interact with people.
3) Modi intelligently leveraged all forms of media like print, television, and social media to broadcast his development vision for Gujarat and India, gaining widespread popularity.
Modi beats Kejriwal to take Top Slot in Social Buzz in January 2014Simplify360
The document is a social media buzz analysis report on Indian elections in January 2014. It provides the following key findings:
- Social media buzz on elections and politics increased 25% compared to December.
- The BJP gained the most social media buzz while the Congress was catching up and AAP was losing buzz.
- AAP's protest and Rahul Gandhi's interview were most discussed topics.
- Narendra Modi remained the top politician on social media followed by Arvind Kejriwal and Rahul Gandhi.
- The BJP was the top political party on social media followed by the Congress and AAP.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
Modi Wins Big in India, Twitter Celebrates the Social WaySimplify360
Twitter become the place to discuss Indian Elections yesterday after the thumping victory of decisive and pro-development leader Narendra Modi. The Social Network has been bullish about him and social population gave a amazing welcome to the new Prime Minister in making.
#NarendraModi #Modi #CongratsModi #Twitter #India
-NarendraModi extended the lead with an SSI score of 86, compared to second placed ArvindKejriwalwith an SSI score of 83
-Narendra Modi, ArvindKejriwaland Rahul Gandhi were the top 3 most talked about politicians.
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014
Download the report here: http://simplify360.com/indian-election-report-march-2014
[Report] Performance of Top Politicians On Social MediaSocial Samosa
Hardly has a certain sector taken the social media by storm all of a sudden like the way political sector has. For those who have religiously adapted to this medium, things have shaped up well for them. There are instances of politicians who have not been able to think or communicate on the lines of the common man. Narendra Modi, Arvind Kejriwal and Shashi Tharoor are a few names that are responsive and interactive on social media. How the top leaders from each party go about in presenting themselves on this medium has a lot to do with the amount of hype and buzz they are able to generate when it matters the most.
Indian Elections Summary Report for December 2013Simplify360
This social media buzz analysis report summarizes Indian political discussions on social media in December 2013. Key findings include Arvind Kejriwal becoming the most mentioned politician after his AAP party's victory in the Delhi state elections. The BJP remained the most mentioned party overall. The report analyzes mentions of politicians and parties on Twitter and ranks them using a Simplify360 Social Index. It finds a moderate correlation between social media buzz volumes and election results. The report concludes that social media discussions are increasingly important in Indian elections and can influence voters.
How Public Relation helped narendra modi to make way to PMO India by Navnet S...Navneet Sharma
1) Mr. Narendra Modi utilized extensive PR activities and social media campaigns to build his image as a strong leader and connect directly with the public.
2) He conducted over 4,300 rallies across India, participated in thousands of public events, and traveled over 300,000 km to interact with people.
3) Modi intelligently leveraged all forms of media like print, television, and social media to broadcast his development vision for Gujarat and India, gaining widespread popularity.
Modi beats Kejriwal to take Top Slot in Social Buzz in January 2014Simplify360
The document is a social media buzz analysis report on Indian elections in January 2014. It provides the following key findings:
- Social media buzz on elections and politics increased 25% compared to December.
- The BJP gained the most social media buzz while the Congress was catching up and AAP was losing buzz.
- AAP's protest and Rahul Gandhi's interview were most discussed topics.
- Narendra Modi remained the top politician on social media followed by Arvind Kejriwal and Rahul Gandhi.
- The BJP was the top political party on social media followed by the Congress and AAP.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
Social media allows users to reach, listen to, and interact directly with target audiences through platforms like Facebook, Twitter, YouTube, and blogs. It has over 2 billion daily users and has become a major form of communication, with people spending over 10 billion minutes on Facebook alone each day. Social media gives companies the power to enhance their brands and engage with customers and competitors online.
This document lists the names of members of the Bonneville High School Class of 1975 who have passed away, along with the dates of their deaths when available. It then provides more detailed information about the cold case homicide of Bryan Pickett who died on February 9, 1980 at the age of 22 after being shot in the head near his vehicle. The document encourages anyone with information about this case to contact the Ogden Police Department.
This memorial document lists 41 deceased members of the Bonneville High School Class of 1975 who have passed away, including the dates of their deaths which range from February 1977 to July 2012. It honors their memory and lists their names, dates of death, and for some, a brief obituary. The document serves to commemorate classmates who are no longer living.
Social Media Case Study: The Christmas Kitchen Makeover Contest by House ProudSocial Samosa
This document summarizes a case study of a Christmas kitchen makeover contest run on Facebook by House Proud to promote their kitchen products. The objectives were to increase engagement during the festive season and bring in new likes, entries, and impressions. Creatives and a contest application were used on Facebook that allowed users to select items, write a slogan, and share to enter. The campaign ran from December 12th to 26th and exceeded expectations with 350 entries from all over India and over 1.3 million impressions. A winner received a kitchen makeover and there were 11 consolation prizes.
This document provides a social media analysis of online retail stores in India. It analyzes over 258,000 consumer mentions of 8 major online retailers like Flipkart, Snapdeal, and Homeshop18 on sources like Twitter, Facebook, forums and blogs from January to September 2012. Flipkart receives the most mentions, while shipping and pricing are the most discussed topics. The case study on Flipkart details how events like a funding round or policy changes influenced consumer conversations on social media.
This document lists members of the Bonneville High School Class of 1975 who have passed away, including their names and dates of death if provided. Over 30 classmates are listed as having died between 1977 and 2011. The list serves as a memorial to honor those from the class who are no longer living.
This memorial lists members of the Bonneville High School Class of 1975 who have passed away, including the dates of their deaths. Several classmates passed away in the late 1970s and early 1980s, while others lived into the 2000s and 2010s. The memorial honors over 30 former classmates who are now deceased.
Social Media Case Study: SWAAD KESARIYA - The Winter Food Festival by RajdhaniSocial Samosa
Rajdhani Restaurant held a winter food festival called "Swaad Kesariya" from December 14th to 31st, promoting special winter dishes. They used social media platforms like Facebook, Twitter, YouTube and Foursquare to promote the event and drive people to restaurants. Contests and a menu application on Facebook engaged people and showed the winter menu. A Foursquare discount increased check-ins. The campaign increased website traffic and footfall at restaurants.
This document lists the names of deceased members of the Bonneville High School Class of 1975 along with their dates of death. It provides brief obituaries for some classmates which mention their places of residence at time of death, occupations, dates of birth and death, surviving family members, and places interred. The document serves to memorialize and honor classmates who have passed away since graduating high school in 1975.
The coupon activity, on Facebook had question to the fans “Where do you think the next store is launching in Mumbai?” with three options. The ones who got the right answer could get a coupon with a code.
Windchimes Communication Case Study - Red BullSocial Samosa
This case study highlights the work done by Windchimes for Red Bull in promoting their event Red Bull Bedroom Jam. This was the only medium used by the brand to build consumer connect and engagement with them. The campaign was a huge success with Red Bull India ranking third in terms of user participation!
Narendra Modi's Official Announcement as Prime Ministerial Candidate Drove Bu...Social Samosa
Blogworks has released a report based on mood analysis and conversations happening on social media about the top political leaders in India. In this report, Narendra Modi's buzz has gone up by 71% after the official announcement as prime ministerial candidate.
Social Media Case Study: Pure Air Lovers Society (PALS) by SuzlonSocial Samosa
The Pure Air Lovers Society (PALS) was created by Suzlon to build an online community dedicated to improving air quality. The campaign targeted young Indians aged 18-35 to promote individual actions like reducing pollution and signing up to receive reminders and connect with other "PALS" online and through social media. An interactive banner and website at www.pals.in encouraged participation and led to over 1.1 million registered supporters. The multi-channel social media campaign successfully raised awareness and engaged people in positive environmental actions.
Social Media Case Study: Mother Dairy Ice CreamsSocial Samosa
Mother Dairy Ice Creams by AliveNow came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience.
This document lists members of the Bonneville High School Class of 1975 who have passed away, providing their names and dates of death when available. It includes brief obituaries for some members, as well as additional case information for Bryan Pickett who died in an unsolved homicide in 1980. A total of 47 members of the Class of 1975 are listed as having passed away.
The document summarizes a social media case study for a pizza chain called Smokin' Joes Pizza. It outlines objectives to establish a presence on Facebook and Twitter. It then discusses challenges with inactive profiles and a perception of being unresponsive. The case study details efforts to regularly update profiles with offers, responses, and engaging content. This led to building 13,500+ Facebook followers and handling queries, establishing an image as a youthful, customer-centric brand. It concludes with opportunities to further promote the brand through contests and exclusive online offers.
Gyaan Exchange case study - Social SeetySocial Samosa
We also trended in Mumbai – the hashtag “#gameofgyaan” was used in all the tweets that went up on the day of event. Each question asked to the participants at the event was tweeted using the hashtag and we got amazing interactions and answers from the followers on the portal. People actively participated on twitter for the #gameofgyaan contest.
[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360Social Samosa
Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
Popularity of Modi going up; Kejriwal and Rahul Gandhi decliningSimplify360
• NarendraModi, Arvind Kejriwal and Rahul Gandhi are the 3 most talked politicians.
• Popularity of Narendra Modi is increasing while that of Arvind Kejriwal and Rahul Gandhi is declining
• Narendra Modi remains at the top of the politicians table. His SSI score improves further from 73 to 74.
• Arvind Kejriwal led AAP was in the limelight because of the resignation of Kejriwal as Delhi CM after the failure to pass Jan Lokpal Bill.
• BJP scored the highest on social media followed by INC and AAP
• Despite scoring the highest on social media, BJP is among the least favoured political party while Congress is among the most favoured political party.
[Report] Indian Elections Social Media Buzz Report by Simplify360 For Februar...Social Samosa
Indian Election 2014 social media analysis and report for February 2014 .Narendra Modi retains the top slot from Jan, while Kejriwal and Rahul Gandhi are on third spot. The big movement has happened for Chidambaram and Jagan Mohan Reddy. Chidambaram took the 4th place replacing the Congress President Sonia Gandhi, while Jagan Mohan Reddy cruises from 17th in Jan to 6th position in Feb. The biggest story of the month is Kejriwal quiting the Delhi CM post over Jan Lokpal bill.
BJP dominates social media in the last 100 days of indian electionsSimplify360
Rahul Gandhi receives the most social media buzz of any individual politician. Narendra Modi receives the most buzz of any individual, and the Bharatiya Janata Party receives the most buzz of any party. Youth are more interested in individual politicians like Rahul Gandhi and Arvind Kejriwal, while older people tend to be more interested in political parties like the Indian National Congress. The three most discussed topics are corruption, development, and religion/caste.
Social media allows users to reach, listen to, and interact directly with target audiences through platforms like Facebook, Twitter, YouTube, and blogs. It has over 2 billion daily users and has become a major form of communication, with people spending over 10 billion minutes on Facebook alone each day. Social media gives companies the power to enhance their brands and engage with customers and competitors online.
This document lists the names of members of the Bonneville High School Class of 1975 who have passed away, along with the dates of their deaths when available. It then provides more detailed information about the cold case homicide of Bryan Pickett who died on February 9, 1980 at the age of 22 after being shot in the head near his vehicle. The document encourages anyone with information about this case to contact the Ogden Police Department.
This memorial document lists 41 deceased members of the Bonneville High School Class of 1975 who have passed away, including the dates of their deaths which range from February 1977 to July 2012. It honors their memory and lists their names, dates of death, and for some, a brief obituary. The document serves to commemorate classmates who are no longer living.
Social Media Case Study: The Christmas Kitchen Makeover Contest by House ProudSocial Samosa
This document summarizes a case study of a Christmas kitchen makeover contest run on Facebook by House Proud to promote their kitchen products. The objectives were to increase engagement during the festive season and bring in new likes, entries, and impressions. Creatives and a contest application were used on Facebook that allowed users to select items, write a slogan, and share to enter. The campaign ran from December 12th to 26th and exceeded expectations with 350 entries from all over India and over 1.3 million impressions. A winner received a kitchen makeover and there were 11 consolation prizes.
This document provides a social media analysis of online retail stores in India. It analyzes over 258,000 consumer mentions of 8 major online retailers like Flipkart, Snapdeal, and Homeshop18 on sources like Twitter, Facebook, forums and blogs from January to September 2012. Flipkart receives the most mentions, while shipping and pricing are the most discussed topics. The case study on Flipkart details how events like a funding round or policy changes influenced consumer conversations on social media.
This document lists members of the Bonneville High School Class of 1975 who have passed away, including their names and dates of death if provided. Over 30 classmates are listed as having died between 1977 and 2011. The list serves as a memorial to honor those from the class who are no longer living.
This memorial lists members of the Bonneville High School Class of 1975 who have passed away, including the dates of their deaths. Several classmates passed away in the late 1970s and early 1980s, while others lived into the 2000s and 2010s. The memorial honors over 30 former classmates who are now deceased.
Social Media Case Study: SWAAD KESARIYA - The Winter Food Festival by RajdhaniSocial Samosa
Rajdhani Restaurant held a winter food festival called "Swaad Kesariya" from December 14th to 31st, promoting special winter dishes. They used social media platforms like Facebook, Twitter, YouTube and Foursquare to promote the event and drive people to restaurants. Contests and a menu application on Facebook engaged people and showed the winter menu. A Foursquare discount increased check-ins. The campaign increased website traffic and footfall at restaurants.
This document lists the names of deceased members of the Bonneville High School Class of 1975 along with their dates of death. It provides brief obituaries for some classmates which mention their places of residence at time of death, occupations, dates of birth and death, surviving family members, and places interred. The document serves to memorialize and honor classmates who have passed away since graduating high school in 1975.
The coupon activity, on Facebook had question to the fans “Where do you think the next store is launching in Mumbai?” with three options. The ones who got the right answer could get a coupon with a code.
Windchimes Communication Case Study - Red BullSocial Samosa
This case study highlights the work done by Windchimes for Red Bull in promoting their event Red Bull Bedroom Jam. This was the only medium used by the brand to build consumer connect and engagement with them. The campaign was a huge success with Red Bull India ranking third in terms of user participation!
Narendra Modi's Official Announcement as Prime Ministerial Candidate Drove Bu...Social Samosa
Blogworks has released a report based on mood analysis and conversations happening on social media about the top political leaders in India. In this report, Narendra Modi's buzz has gone up by 71% after the official announcement as prime ministerial candidate.
Social Media Case Study: Pure Air Lovers Society (PALS) by SuzlonSocial Samosa
The Pure Air Lovers Society (PALS) was created by Suzlon to build an online community dedicated to improving air quality. The campaign targeted young Indians aged 18-35 to promote individual actions like reducing pollution and signing up to receive reminders and connect with other "PALS" online and through social media. An interactive banner and website at www.pals.in encouraged participation and led to over 1.1 million registered supporters. The multi-channel social media campaign successfully raised awareness and engaged people in positive environmental actions.
Social Media Case Study: Mother Dairy Ice CreamsSocial Samosa
Mother Dairy Ice Creams by AliveNow came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience.
This document lists members of the Bonneville High School Class of 1975 who have passed away, providing their names and dates of death when available. It includes brief obituaries for some members, as well as additional case information for Bryan Pickett who died in an unsolved homicide in 1980. A total of 47 members of the Class of 1975 are listed as having passed away.
The document summarizes a social media case study for a pizza chain called Smokin' Joes Pizza. It outlines objectives to establish a presence on Facebook and Twitter. It then discusses challenges with inactive profiles and a perception of being unresponsive. The case study details efforts to regularly update profiles with offers, responses, and engaging content. This led to building 13,500+ Facebook followers and handling queries, establishing an image as a youthful, customer-centric brand. It concludes with opportunities to further promote the brand through contests and exclusive online offers.
Gyaan Exchange case study - Social SeetySocial Samosa
We also trended in Mumbai – the hashtag “#gameofgyaan” was used in all the tweets that went up on the day of event. Each question asked to the participants at the event was tweeted using the hashtag and we got amazing interactions and answers from the followers on the portal. People actively participated on twitter for the #gameofgyaan contest.
[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360Social Samosa
Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics
Popularity of Modi going up; Kejriwal and Rahul Gandhi decliningSimplify360
• NarendraModi, Arvind Kejriwal and Rahul Gandhi are the 3 most talked politicians.
• Popularity of Narendra Modi is increasing while that of Arvind Kejriwal and Rahul Gandhi is declining
• Narendra Modi remains at the top of the politicians table. His SSI score improves further from 73 to 74.
• Arvind Kejriwal led AAP was in the limelight because of the resignation of Kejriwal as Delhi CM after the failure to pass Jan Lokpal Bill.
• BJP scored the highest on social media followed by INC and AAP
• Despite scoring the highest on social media, BJP is among the least favoured political party while Congress is among the most favoured political party.
[Report] Indian Elections Social Media Buzz Report by Simplify360 For Februar...Social Samosa
Indian Election 2014 social media analysis and report for February 2014 .Narendra Modi retains the top slot from Jan, while Kejriwal and Rahul Gandhi are on third spot. The big movement has happened for Chidambaram and Jagan Mohan Reddy. Chidambaram took the 4th place replacing the Congress President Sonia Gandhi, while Jagan Mohan Reddy cruises from 17th in Jan to 6th position in Feb. The biggest story of the month is Kejriwal quiting the Delhi CM post over Jan Lokpal bill.
BJP dominates social media in the last 100 days of indian electionsSimplify360
Rahul Gandhi receives the most social media buzz of any individual politician. Narendra Modi receives the most buzz of any individual, and the Bharatiya Janata Party receives the most buzz of any party. Youth are more interested in individual politicians like Rahul Gandhi and Arvind Kejriwal, while older people tend to be more interested in political parties like the Indian National Congress. The three most discussed topics are corruption, development, and religion/caste.
Social media has significantly impacted politics in several ways. It has reduced anonymity, centralized information from many sources rather than a single one, reduced privacy of political figures, increased the speed of information spread, allowed more people to participate in discussions without moderation, and made it harder to remain objective. Political parties, politicians, policies, and the general public have all been influenced, such as crowd funding changing how parties are financed and hashtags sparking movements. Social media platforms themselves also influence politics as any person can now report news and people increasingly get information from many sources rather than just mainstream media.
Lok Sabha Elections 2019: Analysing the Online Political Battlefield in IndiaIIIT Hyderabad
This thesis helps in getting a clear picture of the activity in the online eco-system during the 2019
General Elections. The discourse analysis helps in understanding how the conversations were shaped on
the web and what impacts it had. Understanding the data and numbers from a socio-political perspective,
we see how narratives that were formed online, steered the offline world and vice versa. The network
and social media analysis of the political handles aids in understanding how the political parties in India
drove their online battles. Adding on to a study conducted during the 2014 General Elections, we also
contrasted the 2019 and 2014 General Elections in India.
[Report] Indian Politicians on FacebookSocial Samosa
- Narendra Modi has the largest Facebook following of over 13 million fans and generates the highest engagement.
- Arvind Kejriwal has the second largest following on Facebook for an Indian politician.
- Smriti Irani has the highest engagement as a percentage of her fans despite having a smaller total following than Modi or Kejriwal.
- Most Indian politicians have not utilized Facebook effectively to build communities or engage with supporters.
Narendra Modi continues to be the most mentioned political leader on social media in June 2013. LK Advani's resignation from the BJP and subsequent withdrawal of resignation caused his mentions to increase, moving him to the second most mentioned from fifth in May. Nitish Kumar also saw an increase in mentions after breaking ties with the BJP, rising to fourth most mentioned from seventeenth in May. Prime Minister Manmohan Singh dropped to sixth most mentioned from second in May. Twitter remained the top channel for political discussions. Narendra Modi saw the largest increase in mentions at 131% while LK Advani and Nitish Kumar had the largest increases in unique authors discussing them.
Narendra Modi Continues to be the Most Mentioned on Social media [Report]Social Samosa
Blogworks has released the 3rd edition of its monthly India’s Most Mentioned Political Leaders index analysing the Top 20 Most Mentioned Political Leaders online for the month of June.
The document summarizes the BJP's highly successful 2019 integrated marketing campaign that helped them secure a landslide victory in the Indian general election. Some key points:
1) The BJP set objectives to build a solid brand, generate excitement before voting, and convince audiences they were the best option.
2) Their campaign utilized various strategies across multiple channels including social media, television, films and innovative campaigns to maximize reach and engagement.
3) The digital campaign, led by PM Modi's huge online following, dominated platforms like Facebook, Twitter, Instagram and YouTube, and saw the launch of initiatives like the #MainBhiChowkidar campaign.
Importance
The Internet is a globe that involves virtually all levels of the political communications,
now a days.
Social media has caused major changes in the political communication and has become
useful resource often used by the politicians in order to strengthen their visibility.
In Pune Municipal corporation election social media is the biggest technique and game changer in terms of cast more vote, candidates data, daily work done by candidates and campaigns during
election.
All the new media resources viz., the websites, blogs, Facebook, Twitter, Google Plus , YouTube, Pinterest and etc…of the politicians or the political parties allow the declaration of a informal
identity in form of daily works, rallies and contribution to the society.
Online Surveys, questionnaire on different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering.
The document compares the social media presence and engagement of Narendra Modi and Arvind Kejriwal. It finds that Narendra Modi has a more extensive social media following across platforms like Facebook, Twitter, and YouTube. He receives more mentions and interactions on social media. However, Arvind Kejriwal is rapidly expanding his own social media reach and popularity. Both leaders are actively using social media as a campaign tool in the run up to the elections.
This event with King's College London brought together some of the most experienced leaders and thinkers in British politics over the last 30 years to look at what makes a great political leader and the implications for those leading parties into the next general election. Panel: Rt Hon Lord (Paddy) Ashdown of Norton-sub-Hamdon GCMG KBE; Rt Hon Lord (Douglas) Hurd of Westwell CH CBE; Rt Hon Lord (Neil) Kinnock; Professor (Lord) Kenneth O. Morgan, Visiting Professor in the Institute of Contemporary British History, King’s College London; Ben Page, Chief Executive of Ipsos MORI; Andrew Rawnsley, The Observer, Chief Political Commentator; Dr Elizabeth Vallance, Chair of I CAN (chair)
Our survey: http://www.ipsos-mori.com/researchpublications/researcharchive/3329/Kings-College-London-Ipsos-MORI-political-leadership-poll.aspx
[Report] Narendra Modi Vs Rahul Gandhi on Social Media and Web MentionsSocial Samosa
The document compares the social media presence and engagement of Narendra Modi and Rahul Gandhi. It finds that Narendra Modi has a very strong presence across social media platforms like Facebook, Twitter, and YouTube, with millions of followers and frequent updates about his campaigns. In contrast, Rahul Gandhi is largely absent from major social media platforms and does not have an active online engagement strategy. As a result, the document concludes that Narendra Modi has used social media much more effectively to engage with the masses, while Rahul Gandhi has struggled and lost ground to his political rivals in the social media battle.
Twitteet jan 2021 twitter rankings reportSandeep Amar
The document provides Twitteet's Twitter engagement rankings for various categories in January 2021. Some key highlights include:
- Prime Minister Narendra Modi topped overall Indian Twitter engagement with over 8 million engagements.
- In politicians, the top 5 were Modi, Rahul Gandhi, Yogi Adityanath, Amit Shah, and Sambit Patra.
- In journalists, Deepak Chaurasia was number 1 with over 2 million engagements.
- In Bollywood, Sonu Sood topped engagement despite having a much smaller following than stars like Shah Rukh Khan.
- In business leaders, Sundar Pichai had the highest engagement, beating An
Increasing Voter Knowledge with Pre-Election Interventions on FacebookMIT GOV/LAB
As part of our Data Science to Solve Social Problems series, Facebook Data Scientist Winter Mason presented on efforts to increase online civic engagement.
Similar to [Report] March 2014 Modi and BJP maintains lead Congress overtakes AAP (20)
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
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2. What to expect?
1. Top 10 Politicians
2. Top Political Parties
3. Uncover the key insights on elections
4. Dig out relevant demographics
3. Key Findings this March
• Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most
talked about politicians.
• With the polling dates coming closer, popularity of most of the politicians is
increasing.
• Narendra Modi extended the lead with 76 SSI score compared to second position
Arvind Kejriwal with SSI score of 73.
• BJP, Congress and AAP maintained their leadership on social media.
• Despite scoring the highest on social media, BJP is among the top 3 least favoured
political party while Congress is among the top 3 most favoured political party.
• On an average there were 43 lakhs conversations per day on Indian politics on
social media.
5. TOP 10 MOST POPULAR POLITICIANS
ARVIND KEJRIWAL
MANMOHAN
SINGH
ARUN JAITLEY
7376 72 6871
66 65 6464
1 Narendra Modi
No. of unique
people talking
1,97,902
Total buzz in
the month
15,29,796
2 Arvind Kejriwal
No. of unique
people talking
2,20,069
Total buzz in
the month
20,14,259
3 Rahul Gandhi
No. of unique
people talking
79,713
Total buzz in
the month
3,29,180
4 Sonia Gandhi
No. of unique
people talking
31,495
Total buzz in
the month
76,416
5 Rajnath Singh
No. of unique
people talking
30,046
Total buzz in
the month
84,897
6 Manmohan Singh
No. of unique
people talking
25,601
Total buzz in
the month
40,941
8 Sharad Pawar
No. of unique
people talking
15,120
Total buzz in
the month
27,216
9 Yogendra Yadav
No. of unique
people talking
33,647
Total buzz in
the month
96,368
10 Arun Jaitley
No. of unique
people talking
19,167
Total buzz in
the month
46,910
HARSH VARDHAN
66
7 Shashi Tharoor
No. of unique
people talking
16,485
Total buzz in
the month
31,088
Simplify360
Social Index (SSI)
Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people
NEW ENTRANTNEW ENTRANTNEW ENTRANT NEW ENTRANT
6. SSI BREAK-UP OF TOP 10 POLITICIANS
RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI
1 Narendra Modi 88 40 88 77 76
2 Arvind Kejriwal 88 33 88 67 73
3 Rahul Gandhi 82 50 76 72 72
4 Sonia Gandhi 70 76 64 73 71
5 Rajnath Singh 71 60 64 76 68
6 Manmohan Singh 66 82 50 66 66
7 Shashi Tharoor 58 93 45 78 66
8 Sharad Pawar 56 92 45 76 65
9 Yogendra Yadav 72 42 64 69 64
10 Arun Jaitley 60 82 57 61 64
Awareness: Based on total mentions and unique people talking about a party/politician
Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking
Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the
links shared, images and videos uploaded
Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
7. SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 3 MONTHS
5,36,202
7,84,734
1,94,649
78,008
33,815
99,314
32,108
7,169
23,206
7,19,878
10,71,070
4,31,504
49,320
32,419
69,902
80,409
10,473
37,786
18,852
7,42,713
9,54,289
3,17,851
52,011
42,012
38,131
11,207
10,913
46,642
25,241
15,29,796
20,14,259
3,29,180
76,416
84,897
40,941
31,088
27,216
96,368
46,910
Narendra Modi Arvind Kejriwal Rahul Gandhi Sonia Gandhi Rajnath Singh Manmohan
Singh
Shashi Tharoor Sharad Pawar Yogendra Yadav Arun Jaitley
Dec '13 Jan '14 Feb '14 Mar '14
8. ARVIND KEJRIWAL’S VISIT TO GUJARAT, AAP ASSOCIATED WITH NAXALS
0
20
40
60
80
100
120
140
160
180
01-03-14 06-03-14 11-03-14 16-03-14 21-03-14 26-03-14
THOUSANDS
Arvind Kejriwal Narendra Modi Rahul Gandhi Sonia Gandhi
Daily mentions of the top 4 politicians in March, 2014
#GharGharModi
#AK49
AK49 2,72,464
AKinGujarat 1,46,991
NaxalAAP 1,12,031
AKasksModi 59,363
GharGharModi 2,63,848
NaMo 2,59,186
MyVoteForModi 1,10,683
Feku 76,862
AamchaRahul 79,017
RGinUP 25,114
BharatKeMazbootHaath 19,824
MyCongressManifesto 17,399
ARVIND KEJRIWAL NARENDRA MODI RAHUL GANDHI
Trending topics on the top politicians
#NaxalAAP
#AKinGujarat
Mar
7
12. Politicians by favorability score
Most favoured Least favoured
91
88
87
2. ANURAG SINGH THAKUR
1. SACHIN PILOT
3. NAVEEN JINDAL
Note: Analysis based on the top politicians whose buzz volume is greater than 5K during March month
41
53
52
1. JASWANT SINGH
2. P. CHIDAMBARAM
3. MAMATA BANERJEE
14. BHARATIYA JANATA PARTY
74 73
56
1 Bharatiya Janata Party
No. of unique people
talking
2,10,105
Total buzz in the month
21,16,562
72
3 Aam Admi Party
No. of unique people
talking
1,09,097
Total buzz in the month
8,05,092
2 Indian National Congress
No. of unique people
talking
1,24,633
Total buzz in the month
4,79,477
68
4 NCP
No. of unique people
talking
19,402
Total buzz in the month
38,216
5 Bahujan Samaj Party
No. of unique people
talking
13,894
Total buzz in the month
24,535
TOP POLITICAL PARTIES
Simplify360 Social Index (SSI)
NEW ENTRANT
56
6 Dravida Munnetra Kazhagam
No. of unique people
talking
8,370
Total buzz in the month
15,575
NEW ENTRANT
15. SSI BREAK-UP OF TOP POLITICAL PARTY
Ranking of political party based on a party’s overall score, in case of party having same SSI, ranking based on Unique people
RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI
1 Bharatiya Janata Party 88 41 88 65 74
2
Indian National
Congress
83 46 79 77 73
3 Aam Admi Party 85 29 87 74 72
4
Nationalist Congress
Party
59 92 53 76 68
5 Bahujan Samaj Party 52 62 35 79 56
6
Dravida Munnetra
Kazhagam
39 94 36 71 56
Awareness: Based on total mentions and unique people talking about a party/politician
Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking
Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the
links shared, images and videos uploaded
Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
16. SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 4 MONTHS
9,63,667
4,70,223
4,35,449
18,688
13,729
10,197
8,513
6,972
38,444
8,27,418
6,40,833
3,89,965
28,279
10,336
7,123
7,370
5,190
9,339
40,847
2,894
8,94,327
4,53,757
3,16,036
46,842
7,515
9,711
7,127
8,605
11,412
10,392
6,166
21,16,562
8,05,092
4,79,477
38,216
24,535
22,213
15,575
14,436
14,394
8,945
8,563
Bharatiya
Janata Party
Aam Admi
Party
Indian
National
Congress
Nationalist
Congress
Party
Bahujan Samaj
Party
Janata Dal
(United)
Dravida
Munnetra
Kazhagam
All India
Trinamool
Congress
Biju Janata Dal Communist
Party of India
(Marxist)
All India Anna
Dravida
Munnetra
Kazhagam
Dec '13 Jan '14 Feb '14 Mar '14
17. BJP LEADS MOST OF THE DAYS FOLLOWED BY AAP
0
20
40
60
80
100
120
140
160
01-03-14 06-03-14 11-03-14 16-03-14 21-03-14 26-03-14
THOUSANDS
Aam Admi Party Bharatiya Janata Party Indian National Congress
Daily mentions of the top 3 political parties in March, 2013
21. Parties by favorability score
Most favoured Least favoured
89
79
77
1. BIJU JANATA DAL
2. BAHUJAN SAMAJ PARTY
3. INDIAN NATIONAL CONGRESS
Note: Analysis based on the top parties whose buzz volume is greater than 5K during December month
51
65
62
1. JANATA DAL (UNITED)
2. AIADMK
3. BHARATIYA JANATA PARTY
22. Where is most of the buzz on
Indian Elections 2014 coming
from?
23. 21.5% 20.1% 9.96%
Top 3 States discussing on Indian Elections
%age mentions
from NCT
%age mentions
from Maharashtra
%age mentions
from Karnataka
12%
FEMALE
88%
MALE
Most of the discussions on
Politics were from Men
Gender wise distribution
Delhi continues to top the states
talking about politics and
elections followed by
Maharashtra and Karnataka. The
three states have continuously
led the buzz share.
24. What could possibly
be more important
than what your
consumers [voters] say
about you?”
Mary O’Connell
Director of Global Digital
Marketing, Clorox Brands
“
25. BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND
0
20,00,000
40,00,000
60,00,000
80,00,000
1,00,00,000
1,20,00,000
19-Nov-13 3-Dec-13 17-Dec-13 31-Dec-13 14-Jan-14 28-Jan-14 11-Feb-14 25-Feb-14 11-Mar-14 25-Mar-14
Mentions Linear (Mentions)
27. CAN WE RANK A POLITICIAN/PARTY
BASED ON PEOPLE’S OPINION
ON SOCIAL MEDIA?
Uncover the Simplify360
Social Index (SSI) for ranking a politician/party
Reasons on why ranking is important?
1. Buzz alone cannot determine the
performance of a politician/party
2. Ranking helps in benchmarking a
politician/party with others
3. Few people generating more buzz
on a politician/party may not
indicate a politician/party has
performed well compared to others
on social media
28. Simplify360 Social Index (SSI)
AWARENESS SPREAD PROMINENCE FAVORABILITY
A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS
Weights
Volume of buzz Unique People
talking about
X% Y%
Quality of
Spread
Z%
Number of
images or
videos and links
P%
Considers
Opinion of
people
Q%
SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY
IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS
Total Twitter mentions and
unique people talking
about a party/politician
are considered for finding
the Awareness score
Measures the quality of
Twitter mentions spread
by considering total
impressions, total buzz
and unique people talking
about
A measure of how
prominient a politician is
on other social media
platforms, which is
measured through Twitter
by considering the links
shared, images and
videos uploaded
Measures the extent of
Favourability of a
politican/party. Considers
Sentiment in to account
for analyzing the
Favorability score
29. About the Data:
Timeframe: March 01, 2014 – March 31, 2014
Geography: India
Data sources*:
All the tweet mentions on Indian elections,
parties & politicians were tracked from Twitter
using Simplify360 Social media monitoring tool.
30. Download the Monthly Elections Summary Report
Buy the Monthly Elections Detailed Report
31. Simplify360 – The Leader of Social Business Intelligence
Most admired brand for Social Media Research on Slideshare
Top 10 Product Technology Company by TechSparks 2010
Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
32. Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.